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Verizon Is Rebranding Yahoo, AOL As 'Oath' (engadget.com)

Posted by BeauHD on from the clean-slate dept.

Nathan Ingraham reports via Engadget: Somewhere along the way, Verizon's planned purchase of Yahoo got real complicated. Thanks to security breaches of gargantuan proportions, Yahoo has lost a ton of value -- and the company was struggling even when Verizon announced its intentions to buy the former internet juggernaut. Part of the value lost is in the Yahoo brand, which Verizon apparently considers toxic at this point. To that end, Verizon is changing the name of the combined Yahoo and AOL company. Business Insider first reported that "Oath" will be the new name of the company (which would be the parent company of Engadget). Minutes after we published this story, AOL CEO Tim Armstrong confirmed the change in a tweet. Engadget also makes note of a Recode report, which indicates that current Yahoo CEO Marissa Mayer will not continue with the new company.

8 of 106 comments (clear)

  1. Business plans by thegarbz · · Score: 5, Funny

    Step 1: Buy a company for it's brand recognition.
    Step 2: Don't use the company's brand.
    Step 3: ?????
    Step 4: Writedown.

  2. Synonym for "to swear"? by david.emery · · Score: 4, Funny

    Makes sense, I've sworn a streak of oaths at Verizon, Yahoo and even AOL at various points in the past.

    dave

  3. Re: Oath by alexo · · Score: 4, Funny

    Prick your finger or it didn't happen.

    Just don't do that the other way around.

  4. Re:AIM? by jtara · · Score: 4, Insightful

    Maybe nothing. This is probably similar to Google becoming Alphabet......a corporate structure change that has little effect on the consumer facing brands.

    But, in this case, it is all about the consumer-facing brand.

    • They would like everybody to forget about Yahoo
    • And, everybody already has forgotten about AOL
  5. How it happened by RubberDogBone · · Score: 3, Funny

    How it happened (probably)

    Hapless Consultant: I've got to come up with a new name for this pig.

    Hapless Consultant: FUCK. MY. LIFE.

    Hapless Consultant: Hey wait a minute.... no can't use FUCK but how about Curse. No... OATH! Yeah! Makin ma bonusess checksess

    Hapless Consultant: Now what other bullshit can I come up with before Wheel of Fortune comes on?

    --
    Sig for hire.
  6. Re:AIM? by phantomfive · · Score: 3, Insightful

    I don't think so, the confirmation tweet (quoted in the article) mentions 20+ brands that are going to live under the Oath entity.
    And frankly, overarching gestures with funny names, lots of brands, plus reorganizations that don't do anything, all in an attempt to......increase productivity? Are just the kinds of things that Tim Armstrong likes to do.

    --
    "First they came for the slanderers and i said nothing."
  7. Oath by Northdot · · Score: 5, Funny

    Because all the good names such as "Placenta" were already taken.

  8. Definitely OAF by irving47 · · Score: 3, Funny

    I heard about it on AM radio today, so I really was sure they were saying OAF at first. Going by which companies are going into it, it definitely fits better, anyway.

    --
    I had a sucky sig.