Verizon Is Rebranding Yahoo, AOL As 'Oath' (engadget.com)

Nathan Ingraham reports via Engadget: Somewhere along the way, Verizon's planned purchase of Yahoo got real complicated. Thanks to security breaches of gargantuan proportions, Yahoo has lost a ton of value -- and the company was struggling even when Verizon announced its intentions to buy the former internet juggernaut. Part of the value lost is in the Yahoo brand, which Verizon apparently considers toxic at this point. To that end, Verizon is changing the name of the combined Yahoo and AOL company. Business Insider first reported that "Oath" will be the new name of the company (which would be the parent company of Engadget). Minutes after we published this story, AOL CEO Tim Armstrong confirmed the change in a tweet. Engadget also makes note of a Recode report, which indicates that current Yahoo CEO Marissa Mayer will not continue with the new company.

Comments

Business plans

[thegarbz]

Step 1: Buy a company for it's brand recognition.
Step 2: Don't use the company's brand.
Step 3: ?????
Step 4: Writedown.

Synonym for "to swear"?

[david.emery]

Makes sense, I've sworn a streak of oaths at Verizon, Yahoo and even AOL at various points in the past.

dave

Re: Oath

[alexo]

Prick your finger or it didn't happen.

Just don't do that the other way around.

Re:AIM?

[jtara]

Maybe nothing. This is probably similar to Google becoming Alphabet......a corporate structure change that has little effect on the consumer facing brands.

But, in this case, it is all about the consumer-facing brand.

• They would like everybody to forget about Yahoo
• And, everybody already has forgotten about AOL

Oath

[Northdot]

Because all the good names such as "Placenta" were already taken.