Slashdot Mirror
Verizon Is Rebranding Yahoo, AOL As 'Oath' (engadget.com)
Nathan Ingraham reports via Engadget: Somewhere along the way, Verizon's planned purchase of Yahoo got real complicated. Thanks to security breaches of gargantuan proportions, Yahoo has lost a ton of value -- and the company was struggling even when Verizon announced its intentions to buy the former internet juggernaut. Part of the value lost is in the Yahoo brand, which Verizon apparently considers toxic at this point. To that end, Verizon is changing the name of the combined Yahoo and AOL company. Business Insider first reported that "Oath" will be the new name of the company (which would be the parent company of Engadget). Minutes after we published this story, AOL CEO Tim Armstrong confirmed the change in a tweet. Engadget also makes note of a Recode report, which indicates that current Yahoo CEO Marissa Mayer will not continue with the new company.
Oath vs OAuth. I see absolutely zero room for any potential confusion there at all in the tech world!
Both are still going to suck.
Step 1: Buy a company for it's brand recognition.
Step 2: Don't use the company's brand.
Step 3: ?????
Step 4: Writedown.
Maybe nothing. This is probably similar to Google becoming Alphabet......a corporate structure change that has little effect on the consumer facing brands.
Given the companies involved, you can be sure that the 'oath' is to monetize your personal data in any way possible.
"First they came for the slanderers and i said nothing."
Makes sense, I've sworn a streak of oaths at Verizon, Yahoo and even AOL at various points in the past.
dave
"Oath" as in the kind of swear words I use when referring to the evil, blundering bastard child of Yahoo and Verizon.
Just cruising through this digital world at 33 1/3 rpm...
Prick your finger or it didn't happen.
Just don't do that the other way around.
Anyone can see your credentials and log into your accounts? _Real_ _public_ internet. I like it! Very honest and forthright.
Rule 35 of the internet: "If it can be hacked, it will be". - Charles Stross
But, in this case, it is all about the consumer-facing brand.
OAF would be a better name. As in, you'd have to be an OAF to go there.
Seriously, Oath? OATH? FUCK! How much did they pay the consultant who came up with this? And was it the same moron who came up with Tegna?
Sig for hire.
How it happened (probably)
Hapless Consultant: I've got to come up with a new name for this pig.
Hapless Consultant: FUCK. MY. LIFE.
Hapless Consultant: Hey wait a minute.... no can't use FUCK but how about Curse. No... OATH! Yeah! Makin ma bonusess checksess
Hapless Consultant: Now what other bullshit can I come up with before Wheel of Fortune comes on?
Sig for hire.
I don't think so, the confirmation tweet (quoted in the article) mentions 20+ brands that are going to live under the Oath entity.
And frankly, overarching gestures with funny names, lots of brands, plus reorganizations that don't do anything, all in an attempt to......increase productivity? Are just the kinds of things that Tim Armstrong likes to do.
"First they came for the slanderers and i said nothing."
I think they should name it FLOP...
Because all the good names such as "Placenta" were already taken.
I heard about it on AM radio today, so I really was sure they were saying OAF at first. Going by which companies are going into it, it definitely fits better, anyway.
I had a sucky sig.
Prick your finger or it didn't happen.
Directions unclear...