Teenagers Think Google is Cool, Study By Google Finds (theguardian.com)
Today's teenagers think Google and Google brands are cool, research funded by Google has found. From a report: Google published "It's Lit: A guide to what teens think is cool", a "magazine" compiling the results of its research into Generation Z, characterised as those aged from 13 to 17. The Google-funded research found Generation Z relied on brands to "shape their world," and that Google was the third-most cool. Cool was defined by the researchers as "unique, impressive, interesting, amazing, or awesome." YouTube, which Google owns, came out at number one ahead of Netflix. Google's web browser Chrome placed tenth, in front of Nike.
Only because they don't have much money, not that they have a lot of sense.
Your Pre-Teen Mom, who Trump pussy-grabbed,
Me
So it's a magazine created by Google talking about how "cool" other people think it is. This is a company whose business model is entirely based on privacy invasive user-tracking advertising. This shouldn't be a story here on slashdot, but come to think of it, it's good to have Google BS to be shown here to bring awareness, so to speak.
Why the hell is this totally idiotic submission on the front page of Slashdot?!
As I look through the Firehose submissions, pretty much every single one of them is better than this shitty, shitty, shitty submission.
Why the hell did you select this one, msmash? Why did you choose the dumbest submission possible?!
Now we'll have to wait another hour before a potentially-better submission gets on the front page.
Seriously, there's nothing for us to discuss about this submission, other than how fucking dumb it is!
Yahoo! (instead)
if you have to tell people that you are cool then you are definitely NOT cool.
Google's inability to pay a reasonable amount of tax in any country is certainly impressive, interesting, amazing, and awesome, but hardly unique unfortunately.
anonymous cowards think msmash is NOT cool, study by anonymous cowards finds
A Microsoft study showed teens thought Zune was cool.
Table-ized A.I.
"I love giving my data to companies. Giving my data to Google is by far the coolest. What could be more cool than that? Nothing, that's what I think. Some kids in my class don't give their data to Google, but they're losers. Google is cool."
The other things were more interesting. Facebook is, apparently, not very cool (to the extent that even Uber is more cool, as are Walmart and Samsung). Facebook Messenger is even less cool than Facebook but, ironically, WhatsApp is even less cool (maybe buying it wasn't such a good plan for Facebook after all).
I am TheRaven on Soylent News
Wikipedia claims Youtube is a subsidiary of Google. However, internally, people transfer in and out of Youtube projects without change of contract, role or salary. It's simply another department of the same company.
The engineering talent at Google is very much like high school. All the "winners" attend there. Meanwhile, the "losers" (everyone else) are support contractors.
1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.
2. 13-17 year olds are universally recognized as being rational, thoughtful, pro-active, and mature in their decision-making processes. TOTALLY LEGIT.
We should all feel insulted by Google over this. Apparently they think we're all violently stupid.
I'm pretty sure we saw a very similar Slashdot submission 10-12 years ago... just replace "Google" with "Microsoft".
#DeleteChrome
"Isn't it awesome how awesome I am?"
Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
Dude, this is like totally radical
Avantgarde Hebrew science fiction
"study by google finds". That alone should start causing ears to perk up. Companies always look for reasons to pat themselves on the back to the public, even if it is misleading or outright wrong in some cases. Show me an independent (and shown untainted by Google's influence) and maybe I'll be interested.
"Imagination is more important than knowledge" - Einstein
Color me surprised.
Not.
subject says it all.
From a study by Anonymous Cowards.
Its true, I participated in the study.
Google is abusing that word "cool" to mean mean generically "stuff I like" whereas typically, and particularly with teenagers who as a class are are especially concerned with impressing their peers , "cool" means stuff with social cachet. Synonyms for "cool" (according to a Google search) are "fashionable, stylish, chic, up-to-the-minute, sophisticated." Google is liked because it is reliable, has utility and is free not because it is any of those things.
What Google has is a popular product. What they are falsely claiming is that they have a "cool" product; Teenagers do not display Google branding to impress other teenagers like they wore "Calvin Klein" on the ass of their bluejeans when I was that age.
Generally, branding is no longer cool. Jimmy DiResta paints over the branding of his tools with white paint (or he did until DeWalt paid him not to), Casey Neistat carves the Ray-Ban logo off of his Ray-Bans. Brandlessness has been central to the Muji identity since its founding in 1979.
Ceci n'est pas une signature.
That's exactly what I was thinking. It was something along the lines of a young teen saying "this is what is important for me in mobile" or some obvious-marketing-script speak like that.
What we need is to get all these quotes from the magazine ad^H^Harticle, crop off the signature, then put them in front of teenagers and ask them to think what age the writer is.
As a parent of a few closing on teens I can confirm google and youtube have very high cool factor. As do excitable older kids playing video games, recording themselves and making jokes and, in my household at least, extreme DIY science experimenters doing stuff like crushing things with presses. i.e. "Youtubers". And books, as in old style trees-were-killed page turners. I can't vouch for that being common in their peer group however.
A study by me shows that my penis is huge.
And my farts don't smell either.
Lies. Lies. Lies.
Wish people would wake up about google's true use.
Coming soon to Google Docs... your new virtual writing assistant, Snippy!
#DeleteChrome
No seriously, why would anyone that isn't competing with or invested in the Alphabet actually care? Does anyone really care what teenagers think is cool or are they just trying to sell a product?
Anons need not reply. Questions end with a question mark.
Just look at how Google's products stand out from the rest. The purpose of this "study" is to try to convince companies to put ads on Google platforms and for media companies to put their entertainment on Google platforms. Why wouldn't you? Google is sooooo far ahead of everyone else with Gen Z and Millennials according to their own study!
Yeah, no vested interest in effect there.
msmash, did u work for dice partners in a past life?? LIKE A MOST RECENT ONE?
HOW DOES THIS MATERIAL CORELATE TO NEWS 4 NERDS?
What is this, TeenBeat?
Google Finds Teenagers are Impressionable and Believe Whatever They Think Other Teenagers Believe
FTFY
Is the next generation AA? Or 0 or what are we going to do!
Arrange the turds in order from hottest to coldest! Good, good. You done with that? Good! Guess what's for dinner?
Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
Clearly the success of google+ over facebook is an indicator this study couldn't possibly be wrong or bias....
Right.
This reminds me of the old Pepsi vs. Coke taste test challenge, which was conducted by Pepsi. The majority of people taking the test picked Pepsi as the winner not because Pepsi actually tasted better, but because they figured that if they did pick it, they'd get something in return.
No teenager I know thinks that Google is "cool". Google is just Google. Their brand loyalty lies in the manufacturer of the phone hardware, not in who makes the OS and the various web services that power it.
because article of “Student Loan Debt Has Nearly Tripled” was posted after this?
mfwright@batnet.com
No matter the study, the first thing I find out is who funded it. That's so I can decide if the study is worth reading.
The tobacco industry funded no end of studies showing that tobacco was good for you. The sugar industry funds no end of studies showing that sugar is harmless. The dairy industry funds no end of studies showing that dairy should be a part of every meal. None of these are true, as independent studies -- you know, actual science -- show over and over and over.
So, Google funded a vanity study that shows how cool they are? Who the f*** cares.
Microsoft was the new IBM! ... and so it continues. And the next big company will get a new generation of fan boys saying, "but *these* guys are different, I promise!"
Translation: According to a Google-conducted survey, teenagers think Google is cool.
I assure you, we didn't have any fucking idea what was cool.
“Common sense is not so common.” — Voltaire
Self proclaimed top researchers at TheOuterLinux.com say that it's cool. See how that works?
Sorry to break it you, but "lit" is already cringy to actual teens, as opposed to teen wannabees lurking around Goog's cafeterias. And pretty much anything a Goog thinks is cool to teens, is actually cringy. Hangouts, for example.
When all you have is a hammer, every problem starts to look like a thumb.