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Teenagers Think Google is Cool, Study By Google Finds (theguardian.com)

Today's teenagers think Google and Google brands are cool, research funded by Google has found. From a report: Google published "It's Lit: A guide to what teens think is cool", a "magazine" compiling the results of its research into Generation Z, characterised as those aged from 13 to 17. The Google-funded research found Generation Z relied on brands to "shape their world," and that Google was the third-most cool. Cool was defined by the researchers as "unique, impressive, interesting, amazing, or awesome." YouTube, which Google owns, came out at number one ahead of Netflix. Google's web browser Chrome placed tenth, in front of Nike.

70 comments

  1. Because Teens Have More Sense Than Money! by Anonymous Coward · · Score: 0

    Only because they don't have much money, not that they have a lot of sense.

    Your Pre-Teen Mom, who Trump pussy-grabbed,
    Me

    1. Re:Because Teens Have More Sense Than Money! by jellomizer · · Score: 1

      Not necessarily teens have access to mom and dads money. Apple and Facebook use to be cool then they got boring. Apple hasn't released a wow product in years. Facebook is too much effort because mom and dad are spying on it.
      Google is still trying to innovate.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  2. funded by google by Anonymous Coward · · Score: 1

    So it's a magazine created by Google talking about how "cool" other people think it is. This is a company whose business model is entirely based on privacy invasive user-tracking advertising. This shouldn't be a story here on slashdot, but come to think of it, it's good to have Google BS to be shown here to bring awareness, so to speak.

  3. Why is this idiotic submission on the front page?! by Anonymous Coward · · Score: 0

    Why the hell is this totally idiotic submission on the front page of Slashdot?!

    As I look through the Firehose submissions, pretty much every single one of them is better than this shitty, shitty, shitty submission.

    Why the hell did you select this one, msmash? Why did you choose the dumbest submission possible?!

    Now we'll have to wait another hour before a potentially-better submission gets on the front page.

    Seriously, there's nothing for us to discuss about this submission, other than how fucking dumb it is!

  4. Frist Post! by Anonymous Coward · · Score: 0

    Yahoo! (instead)

  5. Didn't anyone ever tell you by downright · · Score: 2

    if you have to tell people that you are cool then you are definitely NOT cool.

    1. Re:Didn't anyone ever tell you by DickBreath · · Score: 1

      Microsoft, you should take note of that!

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:Didn't anyone ever tell you by Anonymous Coward · · Score: 0

      At least they didn't tell people they're going to be tired of winning so much.

    3. Re:Didn't anyone ever tell you by sexconker · · Score: 1

      Simpsons did it. 21 years ago. You have to be told you're cool. But if you have to ask, you're not cool.

      Homer: So, I realized that being with my family is more important than being cool.
      Bart: Dad, what you just said was powerfully uncool.
      Homer: You know what the song says: "It's hip to be square".
      Lisa: That song is so lame.
      Homer: So lame that it's... cool?
      Bart+Lisa: No.
      Marge: Am I cool, kids?
      Bart+Lisa: No.
      Marge: Good. I'm glad. And that's what makes me cool, not caring, right?
      Bart+Lisa: No.
      Marge: Well, how the hell do you be cool? I feel like we've tried everything here.
      Homer: Wait, Marge. Maybe if you're truly cool, you don't need to be told you're cool.
      Bart: Well, sure you do.
      Lisa: How else would you know?

    4. Re: Didn't anyone ever tell you by Anonymous Coward · · Score: 0

      Sounds like someone is already tired of winning!

  6. Tax avoidance by Anonymous Coward · · Score: 0

    Google's inability to pay a reasonable amount of tax in any country is certainly impressive, interesting, amazing, and awesome, but hardly unique unfortunately.

    1. Re:Tax avoidance by Anonymous Coward · · Score: 0

      Tax avoidance is cool.

    2. Re:Tax avoidance by sexconker · · Score: 1

      I don't say evasion. I say avoision.

    3. Re:Tax avoidance by Maritz · · Score: 1

      You're clearly just talking about evadence.

      --
      I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  7. Re:Why is this idiotic submission on the front pag by Anonymous Coward · · Score: 2, Funny

    anonymous cowards think msmash is NOT cool, study by anonymous cowards finds

  8. In related news by Tablizer · · Score: 1

    A Microsoft study showed teens thought Zune was cool.

    1. Re:In related news by fluffernutter · · Score: 1

      They thought the iPod nano was cooler.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  9. A Quote by puddingebola · · Score: 1

    "I love giving my data to companies. Giving my data to Google is by far the coolest. What could be more cool than that? Nothing, that's what I think. Some kids in my class don't give their data to Google, but they're losers. Google is cool."

  10. Re:Why is this idiotic submission on the front pag by TheRaven64 · · Score: 1

    The other things were more interesting. Facebook is, apparently, not very cool (to the extent that even Uber is more cool, as are Walmart and Samsung). Facebook Messenger is even less cool than Facebook but, ironically, WhatsApp is even less cool (maybe buying it wasn't such a good plan for Facebook after all).

    --
    I am TheRaven on Soylent News
  11. YouTube, owned by Google by Anonymous Coward · · Score: 0

    Wikipedia claims Youtube is a subsidiary of Google. However, internally, people transfer in and out of Youtube projects without change of contract, role or salary. It's simply another department of the same company.

  12. Doesn't surprise me... by __aaclcg7560 · · Score: 1

    The engineering talent at Google is very much like high school. All the "winners" attend there. Meanwhile, the "losers" (everyone else) are support contractors.

  13. TOTALLY LEGIT by Rick+Schumann · · Score: 3, Funny

    1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.
    2. 13-17 year olds are universally recognized as being rational, thoughtful, pro-active, and mature in their decision-making processes. TOTALLY LEGIT.

    We should all feel insulted by Google over this. Apparently they think we're all violently stupid.

    1. Re:TOTALLY LEGIT by Anonymous Coward · · Score: 0

      I would be deeply concerned if I got my BI from Google, by which demographic collection is a large part of their business, if they are selling narratives rather than facts.

      Maybe these numbers are legit, but part of me senses the faint whiff of kool-aid and desperation

    2. Re:TOTALLY LEGIT by ninthbit · · Score: 1

      It doesn't matter how dumb a kid is.... They're the target audience. After 17, life gets real damn busy. First you have four years of building debt, then you have a lifetime of trying to dig your way out of the hole.

      It's the 13-17s that have so much free time that they literally can't find a way to fill the boredom. That's ad watching time.... you know... Google's only real product.

    3. Re:TOTALLY LEGIT by Anonymous Coward · · Score: 0

      Who says you have to be rational and mature to think something is cool. Isn't like the opposite

    4. Re:TOTALLY LEGIT by Rick+Schumann · · Score: 1

      On second thought I'm going to revise my opinion on this subject: Google lacks depth and maturity, therefore it's appealing to 13-17 year olds, who think it's 'cool'.

    5. Re:TOTALLY LEGIT by serviscope_minor · · Score: 1

      1. A study by Google about Google finds that kids think Google is cool. TOTALLY LEGIT.

      Totally.

      Interestingly, in unrelated news, Consolidated Aggregates Inc have found that teenagers think that sand, especially that supplied by Consolidated Aggreate's sub-angular high silica division is cool.

      --
      SJW n. One who posts facts.
    6. Re:TOTALLY LEGIT by mtmiller100 · · Score: 1

      "Smoking not only good for you, but it makes you look cool!", say major tobacco companies

    7. Re: TOTALLY LEGIT by Type44Q · · Score: 1

      ... faint whiff of kool-aid and desperation

      That's just the smell of marketing people.

    8. Re:TOTALLY LEGIT by Anonymous Coward · · Score: 0

      "The Google-funded research found..."
      I've seen enough.

    9. Re:TOTALLY LEGIT by Rick+Schumann · · Score: 1

      Uh-huh. Also be sure not to miss your daily dose of water from your radium jar, otherwise you won't get the full benefits of all those wonderful zoomies!

  14. Re:Why is this idiotic submission on the front pag by 93+Escort+Wagon · · Score: 1

    I'm pretty sure we saw a very similar Slashdot submission 10-12 years ago... just replace "Google" with "Microsoft".

    --
    #DeleteChrome
  15. In other words... by mccrew · · Score: 1

    "Isn't it awesome how awesome I am?"

    --
    Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
    1. Re:In other words... by Anonymous Coward · · Score: 0

      <buscemi>
      "How Do You Do, Fellow Kids?"
      </buscemi>

  16. GROOVY! by lucasnate1 · · Score: 1

    Dude, this is like totally radical

  17. Uh...conflict of interest... by evolutionary · · Score: 1

    "study by google finds". That alone should start causing ears to perk up. Companies always look for reasons to pat themselves on the back to the public, even if it is misleading or outright wrong in some cases. Show me an independent (and shown untainted by Google's influence) and maybe I'll be interested.

    --
    "Imagination is more important than knowledge" - Einstein
    1. Re:Uh...conflict of interest... by Anonymous Coward · · Score: 0

      This whole thing was garbage. These are 122 "Brands" carefully picked out by Google beforehand. Conspicuously missing:
      Ferrari
      Maserati
      Rolls Royce
      Bentley
      Lotus

      Rolex
      B&O
      Hasselblad
      Leica
      Cartier
      Oh... why bother.
        These are all High Value, High Visibility Brands that won't buy Ads on Google, because there is no need. They don't need Google. Ferrari is possibly the highest visibility Brand in the World, and probably the Coolest.
      No Ferrari for you!

    2. Re:Uh...conflict of interest... by Anonymous Coward · · Score: 0

      This whole thing was garbage. These are 122 "Brands" carefully picked out by Google beforehand. Conspicuously missing:
      Ferrari
      Maserati
      Rolls Royce
      Bentley
      Lotus

      Rolex
      B&O
      Hasselblad
      Leica
      Cartier
      Oh... why bother.

        These are all High Value, High Visibility Brands that won't buy Ads on Google, because there is no need. They don't need Google. Ferrari is possibly the highest visibility Brand in the World, and probably the Coolest.
      No Ferrari for you!

      35 here, haven't been a teen in a while.

      I've actually heard of only three of those brands, Ferrari, Rolls Royce, and Rolex.

      I know the first two have to do with cars, but don't know if I've ever actually seen a car from either company and have no clue what their logo would even look like. I'm under the impression that they're probably expensive.

      Rolex I am aware has to do with watches, and surprisingly do know what their logo looks like because I worked at a Batteries Plus store between jobs once and in the training material was "Watch with crown logo, sweeping second hand = don't touch it, send them to a jeweler. Watch with crown logo and ticking second hand = fake Rolex, replace battery like any other watch"

      As far as every other brand though, I've never heard of them, I'd be completely unable to tell you what they sell or why they exist, if they're even real things that exist.

  18. Fake news from Google? by Anonymous Coward · · Score: 0

    Color me surprised.

    Not.

    1. Re:Fake news from Google? by Anonymous Coward · · Score: 0

      These are alternative facts.

  19. Ah the ignorance of youth. by Anonymous Coward · · Score: 0

    subject says it all.

  20. Study finds people like Anonymous Cowards by Anonymous Coward · · Score: 0

    From a study by Anonymous Cowards.

    Its true, I participated in the study.

  21. what's wrong with this by Jodka · · Score: 1

    Google is abusing that word "cool" to mean mean generically "stuff I like" whereas typically, and particularly with teenagers who as a class are are especially concerned with impressing their peers , "cool" means stuff with social cachet. Synonyms for "cool" (according to a Google search) are "fashionable, stylish, chic, up-to-the-minute, sophisticated." Google is liked because it is reliable, has utility and is free not because it is any of those things.

    What Google has is a popular product. What they are falsely claiming is that they have a "cool" product; Teenagers do not display Google branding to impress other teenagers like they wore "Calvin Klein" on the ass of their bluejeans when I was that age.

    Generally, branding is no longer cool. Jimmy DiResta paints over the branding of his tools with white paint (or he did until DeWalt paid him not to), Casey Neistat carves the Ray-Ban logo off of his Ray-Bans. Brandlessness has been central to the Muji identity since its founding in 1979.

    --
    Ceci n'est pas une signature.
    1. Re:what's wrong with this by Anonymous Coward · · Score: 0

      "and is free" yeah but you do have to sign away your soul to Mammon.

    2. Re:what's wrong with this by Anonymous Coward · · Score: 0

      Generally, branding is no longer cool. Jimmy DiResta paints over the branding of his tools with white paint (or he did until DeWalt paid him not to), Casey Neistat carves the Ray-Ban logo off of his Ray-Bans.

      I agree with what you say, but the above interested me most. Despite these celebrities (?, not heard of them personally, but they aren't doing things in areas that overlap with my own hobbies) actively 'removing' branding you are still aware of the brands. So the marketing is still working. Are Ray-Bans objectively better than less well known or unbranded glasses? Maybe, maybe not, but Casey Neistat seems to be able to get double credibility from what he does - firstly from those who like the brand and so identify with him and secondly by those who don't like branding and also identify with him. It has the mark of genius to it! Power tools are probably different, though, as the functionality and durability is of prime importance there rather than aesthetics or fashion statements.

  22. Re:Why is this idiotic submission on the front pag by Anonymous Coward · · Score: 0

    That's exactly what I was thinking. It was something along the lines of a young teen saying "this is what is important for me in mobile" or some obvious-marketing-script speak like that.

    What we need is to get all these quotes from the magazine ad^H^Harticle, crop off the signature, then put them in front of teenagers and ask them to think what age the writer is.

  23. preteens as well by Anonymous Coward · · Score: 0

    As a parent of a few closing on teens I can confirm google and youtube have very high cool factor. As do excitable older kids playing video games, recording themselves and making jokes and, in my household at least, extreme DIY science experimenters doing stuff like crushing things with presses. i.e. "Youtubers". And books, as in old style trees-were-killed page turners. I can't vouch for that being common in their peer group however.

    1. Re:preteens as well by Anonymous Coward · · Score: 0

      So what your saying is that the content is cool and the medium is just getting a bit of reflected glory for making it available? Seems about right for lots of demographics. People seem to increasingly struggle to separate the delivery platform from the content, for example thinking that all those 'Netflix Exclusives' were made by staff of Netflix when they are often already made and just being distributed by Netflix. This is particularly true for documentaries and 'indie' films.

  24. In other related news by Anonymous Coward · · Score: 0

    A study by me shows that my penis is huge.

    1. Re:In other related news by Tablizer · · Score: 1

      Um, I preferred to do a "how you use it" study on mine.

  25. And my farts don't smell either by Anonymous Coward · · Score: 0

    And my farts don't smell either.

    Lies. Lies. Lies.

    Wish people would wake up about google's true use.

  26. Re:Why is this idiotic submission on the front pag by 93+Escort+Wagon · · Score: 1

    Coming soon to Google Docs... your new virtual writing assistant, Snippy!

    --
    #DeleteChrome
  27. Who cares? by Gravis+Zero · · Score: 1

    No seriously, why would anyone that isn't competing with or invested in the Alphabet actually care? Does anyone really care what teenagers think is cool or are they just trying to sell a product?

    --
    Anons need not reply. Questions end with a question mark.
  28. Yeah, it's BS aimed at companies by Anonymous Coward · · Score: 0

    Just look at how Google's products stand out from the rest. The purpose of this "study" is to try to convince companies to put ads on Google platforms and for media companies to put their entertainment on Google platforms. Why wouldn't you? Google is sooooo far ahead of everyone else with Gen Z and Millennials according to their own study!

  29. Research funded by google by Oligonicella · · Score: 1

    Yeah, no vested interest in effect there.

  30. so misguided.. by Anonymous Coward · · Score: 0

    msmash, did u work for dice partners in a past life?? LIKE A MOST RECENT ONE?

    HOW DOES THIS MATERIAL CORELATE TO NEWS 4 NERDS?

    What is this, TeenBeat?

  31. Google Finds Teenagers Are Impressionable by Anonymous Coward · · Score: 0

    Google Finds Teenagers are Impressionable and Believe Whatever They Think Other Teenagers Believe

    FTFY

  32. Generation Z by Anonymous Coward · · Score: 0

    Is the next generation AA? Or 0 or what are we going to do!

    1. Re:Generation Z by Anonymous Coward · · Score: 0

      If we go by unicode, Generation Left Square Bracket. Lame progressives. Actually, that sounds more like what generation Y already is.

      So following that will be a more conservative, but still equally lame generation, known as Generation Right Square Bracket. Interestingly, I've been hearing a lot about how Gen.Z kids are the most conservative since world war 2.

  33. Hey, teen, stack rank this pile of feces! by uCallHimDrJ0NES · · Score: 1

    Arrange the turds in order from hottest to coldest! Good, good. You done with that? Good! Guess what's for dinner?

    --
    Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
  34. Google+ by sdinfoserv · · Score: 1

    Clearly the success of google+ over facebook is an indicator this study couldn't possibly be wrong or bias....

  35. HAHAHA ... and Pepsi tastes better. by Anonymous Coward · · Score: 0

    Right.

    This reminds me of the old Pepsi vs. Coke taste test challenge, which was conducted by Pepsi. The majority of people taking the test picked Pepsi as the winner not because Pepsi actually tasted better, but because they figured that if they did pick it, they'd get something in return.

    No teenager I know thinks that Google is "cool". Google is just Google. Their brand loyalty lies in the manufacturer of the phone hardware, not in who makes the OS and the various web services that power it.

  36. Re:Why is this idiotic submission on the front pag by k6mfw · · Score: 1

    because article of “Student Loan Debt Has Nearly Tripled” was posted after this?

    --
    mfwright@batnet.com
  37. vanity study by Anonymous Coward · · Score: 0

    No matter the study, the first thing I find out is who funded it. That's so I can decide if the study is worth reading.

    The tobacco industry funded no end of studies showing that tobacco was good for you. The sugar industry funds no end of studies showing that sugar is harmless. The dairy industry funds no end of studies showing that dairy should be a part of every meal. None of these are true, as independent studies -- you know, actual science -- show over and over and over.

    So, Google funded a vanity study that shows how cool they are? Who the f*** cares.

  38. The new Microsoft! by Anonymous Coward · · Score: 0

    Microsoft was the new IBM! ... and so it continues. And the next big company will get a new generation of fan boys saying, "but *these* guys are different, I promise!"

  39. Headline by Yoda, written it is. by Anonymous Coward · · Score: 0

    Translation: According to a Google-conducted survey, teenagers think Google is cool.

  40. I was a teenager once by OrangeTide · · Score: 1

    I assure you, we didn't have any fucking idea what was cool.

    --
    “Common sense is not so common.” — Voltaire
  41. Everyone thinks TheOuterLinux is Cool, Study By Th by TheOuterLinux · · Score: 1

    Self proclaimed top researchers at TheOuterLinux.com say that it's cool. See how that works?

  42. Sorry to break it you... by Tough+Love · · Score: 1

    Sorry to break it you, but "lit" is already cringy to actual teens, as opposed to teen wannabees lurking around Goog's cafeterias. And pretty much anything a Goog thinks is cool to teens, is actually cringy. Hangouts, for example.

    --
    When all you have is a hammer, every problem starts to look like a thumb.