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Apple Wants To Turn Its Music App Into a One-Stop Shop For Pop Culture (bloomberg.com)
Jimmy Iovine, one of the heads of Apple Music, has long expressed desires to make Apple Music "an entire pop cultural experience." The company, he has previously said, will do so partly by including original video content into its music app. Now, in an interview with Bloomberg, he added that the company plans to include original shows and videos with high-profile partners such as director J.J. Abrams and rapper R. Kelly. Iovine adds, from the interview: A music service needs to be more than a bunch of songs and a few playlists. I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. We have a lot of plans. We have the freedom, because it's Apple, to make one show, three shows, see what works, see what doesn't work until it feels good. The article also sheds light on Iovine's personality: Iovine fidgets when he talks. As his mind wanders, he takes his jacket off, then puts it back on. He frequently clutches his legs, contorting himself into a ball. He's a font of ideas with industry contacts to help execute every one of them. He turned to Pharrell Williams and Gwen Stefani for help picking the model for Beats headphones. Some ideas get Iovine into trouble. He's taken meetings with artists and made arrangements to release music without telling anyone in advance, frustrating colleagues. He's persuaded artists to release music exclusively with Apple, frustrating record labels.
and the app shall grow until it consumes the world, like itunes does
Nullius in verba
Well, actually, all those teens that powered the rise of the boy bands in the 90s and the divas in the 00s are now old enough to throw their money away on nostalgia.
You can even buy a great song about Jimmy Iovine on iTunes.
Here it is on YouTube.
The company that used to make good computers.
#DeleteFacebook
Translated:
iTunes. Now with "original" pop shite, as well as the third party pop shite we've been shovelling you. We have no idea what we are doing, so we'll just keep trying different shite out on you until we get it right. Plus, one of the Apple executives acts like a drug addict in withdrawal.
Apple is about as culturally relevant as The Gap is a good place to find fashionable clothes. Both are bland and dumbed down for the idiot masses.
I don't respond to AC's.
when apple tries to be relevant.
You have to get me to stop cussing at the stupid app if you want me to have any respect for anything you do. Sorry but since the skinny guy died, Apple is just following the Apple ][e days without any innovation which will be followed by the impending stock crash followed by the takeover attempts to withdraw the cash and then Apple will be dead and gone forever. Or they could fix their stuff.
Never been happier to not own an iPhone
Consumer: Can you please just make your program simply play my music?
Apple: We're going to do much more than that! It will play and organize your music, sync your phone and ipod, apply iOS updates, manage Apple credentials, sell music, sell videos, sell apps, and install drivers and services. They said it wasn't possible, but in addition, we've made the interface simultaneously so spartan yet so confusing that just knowing how to use it at all will be a mark of pride.
Protect your browser with the Force Safe Search add-on
I remember reading years ago that in the coming years, the world would transition from an industrial to an information economy. This would have drastic consequences for society. Real power didn't reside with the manufacturers of goods, it would reside with the creators of content, the creators of brands. That's why Sony bought Columbia pictures. The new age would be digital, and the electronics manufacturers needed potato salad to send through the magical digital pipes for us to consume. Now that day is here, and Apple would like to make the creators of potato salad exclusive to its devices and its brand. Not sure if this will ever work. I think the most potent argument against DRM is it doesn't work. In a world with YouTube, there will always be some way for people to consume the potato salad, even if Apple or whoever else would like to bottle it under their brand name. All the same, maybe this is a good long term strategy on their part to expand iTunes. My rambling incoherent thoughts end here.
take this statement from TFA...
"A music service needs to be more than a bunch of songs and a few playlists."
Now think in terms of the service being streaming music with videos. ...
Anyone remember MTV?
Netflix is not the walled garden that Apple wants. They produce their own content, sure. But you can use it on virtually any device, provided that you accept the DRM. What plays Apple content? iTunes, iPhones, and Apple TV.
It's not done until it can send/receive email.
I've never seen the Ideas Font before. :)
Being around a thing does not make you that thing, just ask action star Seth Rogen, or chef Guy Fieri.
Especially if you are already making mistakes calling R Kelly a rapper instead of an R&B singer, although he has occasionally rapped. Nelly's more a rapper than Kells
fuck this, fuck that, and good night.
I heard: "We want to make iTunes even slower and use ALL of your memory..."