Advertisers Are Still Boycotting YouTube Over Offensive Videos (go.com)
An anonymous reader quotes the Associated Press:The fallout from the YouTube boycott is likely to be felt through the rest of this year. Skittish advertisers have curtailed their spending until they are convinced Google can prevent their brands from appearing next to extremist clips promoting hate and violence... At one point, about 250 advertisers were boycotting YouTube... The list included big-spending marketers such as PepsiCo, Wal-Mart Stores, Starbucks, AT&T, Verizon, Johnson & Johnson, and Volkswagen.
It's unclear how many, if any, of those have returned to YouTube since Google promised to hire more human reviewers and upgrade its technology to keep ads away from repugnant videos. Both Verizon and AT&T, two companies that are trying to expand their own digital ad networks to compete with Google, told The Associated Press that they are still boycotting YouTube. FX Networks confirmed that it isn't advertising on YouTube either. Several other boycotting marketers contacted by AP didn't respond.
Thursday CEO Sundar Pichai told analysts that responding to the boycott, Google held "thousands and thousands" of conversations with advertisers, and one analyst now estimates reduced ad spending on YouTube and Google could cost the company $300 million this year alone.
It's unclear how many, if any, of those have returned to YouTube since Google promised to hire more human reviewers and upgrade its technology to keep ads away from repugnant videos. Both Verizon and AT&T, two companies that are trying to expand their own digital ad networks to compete with Google, told The Associated Press that they are still boycotting YouTube. FX Networks confirmed that it isn't advertising on YouTube either. Several other boycotting marketers contacted by AP didn't respond.
Thursday CEO Sundar Pichai told analysts that responding to the boycott, Google held "thousands and thousands" of conversations with advertisers, and one analyst now estimates reduced ad spending on YouTube and Google could cost the company $300 million this year alone.
Who watches Youtube (and ther rest of the internet) without an adblocker anyway?
who knew?
Advertisers were successfully bullshitted into believing that their brands would be tarnished by appearing next to "offensive" videos. The problem is that YouTube went overboard and now considers everything "offensive" that's not basically cute kittens playing with yarn, not just extremists videos demanding the execution of everything who follows the wrong delusion.
The problem here is that the reason people went from traditional media and to YouTube is exactly that they're fed up with having "family friendly" bullshit shoved down their throats. If that's all that remains on YouTube, people will simply move on.
And then nobody sees your pretty ads either.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
YouTube seems to be putting almost no effort into finding ways to limit offensive ads placed over entertaining YouTube videos.
But. In order to watch the show, I have to let this neighbor family into the house to watch with me who has a track record of stealing stuff from my yard.
Nah. Chances are I can watch the show another way, and if I can't, I'd still rather not pay some unknown, upfront cost for the pleasure.
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Ernest Hemingway
Question to the advertisers: Where are you going to run your advertisements that has at least as many eyeballs as youtube? Let that sink in for a moment.
You have the choice between not advertising or advertising. You can be lucky Google cares enough to cater to you needs.
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That should drive ad prices lower for brands that are less susceptible to bullying by special interest groups, right?
Is Google actually allowing market elasticity on ad prices? The biggest problem I see with being randomly assigned to whatever video is that it might be a sign of very poor targeting. I mean, white supremacists aren't likely to go out for Chinese food tonight, right? But they probably still need to buy laundry detergent .
Nobody really thinks that Tide is refusing to sell detergent to these boorish idiots. I wonder who actually spends time watching their videos and thinks "well, Tide obviously supports their views." I find "reality TV" offensive to my sensibilities but the only connection I make there is that the advertisers want the audience's money.
And there's the rub - thinking that attacking supply will eliminate demand is folly, but attacking demand is hard and the bullies are ultimately lazy.
My God, it's Full of Source!
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Advertisements accompanying actual content should always require opting-in, not opting-out. Both on the producing/selling and consuming/purchasing sides.
Inheritance is the sincerest form of nepotism.
This has really affected many of the people I subscribe to, basically dropping their revenue to a pittance. What it really does though is exposed just how unfair Youtube is. So many of Youtube's big stars are basically living paycheck to paycheck. It's insane to think that a person who was drawing millions of view a week for years, will have little to show for it except a gold or silver plaque after their star fades in 5 or so years. A television star who's show draws far less viewers makes a lot by normal standards. Youtube is taking far too big a fraction of the pie.
I'm still blocking all the ad's I can until the advertising networks start vetting their ad's and actually paying for real bandwidth. Almost every website loads twice as fast if you block the big ad network domains.
Do not look at laser with remaining good eye.
Like Vet Ranch?
Yeah, those educational and feel-good videos by extremist charity veterinary groups are really shameful.
These companies don't understand that YouTube is not, and can never be, like traditional media. If anything, the marketing teams should be fired for a total, epic failure to even remotely understand the nature of the platform they were using.
What I would tell Google to do is a few things to counteract.
1. Allow anyone to monetize, provided their content is accurately self-rated along a ESRB-style rating system (with checkboxes for WHY it is rated that way).
2. Create communities of interest such as "family," one for each major religion, etc. that help advertisers say "we want to coordinate an advertising campaign along all monetizing users by market." So if you're in "family," my wife isn't going to see the trailer for Satan Possesses and Rapes Your Dog 15 between kids videos which seems to happen every Halloween season.
3. Be blunt: if you ain't making us money, your content is going to be lower in search results over content that is.
4. Last, but not least, fire all of the damn SJWs. Easiest way to accomplish this: put out an anonymous workplace survey that says "do you consider hate speech that is not a direct incitement to violence to be protected, free speech." Anyone who disagrees with that probably holds views that are anathema to the long term health of any speech-centered tech platform or product.
A $300 Million boycott on a company that made $79.38 billion in ad revenue last year isn't likely to get quite the attention these guys think it will. I mean, don't get me wrong, I'm sure google put a middle manager in charge of dealing with these guys. He might even have access to the email address for someone who has something to do with ad placement.
I think it's just another political stunt to try and manipulate social media into stifling free speech. I'm not saying I agree with the "hate" videos in question, but if you want to have free speech, then you've got to have free speech. sheesh.
Greedy online marketing firms have gotten away with too many nefarious schemes, with limited accountability. Lobbying itself should be illegal, but doing so to circumvent privacy laws should be considered treasonous.
Get an ad-blocker/script-blocker and bankrupt the fuckers. If they can't make money, tough shit.
Ad companies will not be allowed to turn the Internet into Disney World
Aren't people who support extremism and violence some of Walmart's biggest customers? Confused.
Need to die. And die a painful death.
Besides, removing you ad only hurts your visibility, not the things you dont like. Idiots.
It's not cost effective to vet every video. Maybe they can de associate advert with the content. Youtube users have to watch an ad every x minutes while they are logged on. Will that appease the advertisers?
"Advertisers Are Still Boycotting YouTube Over Offensive Videos"
As is their right to do.
Youtube has the right to advertise, and people have the right to boycott products and services that they don't like or that support things they don't like. What's the problem?
Just cruising through this digital world at 33 1/3 rpm...
Have advertisers opt in to a video/channel whitelist. Problem solved. Better to get some revenue than none.
Twinstiq, game news
the ads are mostly skippable anyway and 5 seconds so a youtuber can get some revenue doesn't bug me.
I have definitely noticed. I'm shopping for my kid's first car and you'd think after the google searches I've done I'd be inundated with car ads. But I think I've seen one. Hell, at one point I googled the ad to see if I could trigger it and no go.
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because saying "Coke advertises with Neo-Nazis!" makes a great headline. Hell, we're talking about it now. It's too click-baity, so it was bound to go viral if youtube didn't kill it with fire.
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easy money?
It's a pox on society. I should not subject myself or my children to 40 second clips of half truths trying to normalize out of control consumer culture.
Those advertisers should maybe think about that. We don't want to watch their advertisements in the first place, we really don't care if they are offended by the video we are watching. They only risk further limiting their audience. Many of the videos they deem offensive are just videos with some swearing and skimpy clothing. They seem to just be trying to impose their morality on people. Fuck them.
Offensive videos? Like Pewdiepie making fun of white supremecists? Cowardice is the only excuse for interpreting his video as antisemitic. Fear of stupid customers misinterpreting statements. These companies are surely too big to care about being respected, but I respect companies that have more spine.
A cat can't teach a dog to bark.
We don't want that alt-right crap, with it's critical thinking, personal responsibility and hard work showing up on our kids YT channels. I mean, that's completely offensive!
Typical whiny ass liberals with their uneducated, simple-minded cretinism can't stand people who think for themselves. Pussies, the lot of them.