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Amazon Is the 2nd Most Popular App Among Teens, Says Study (cnbc.com)

Posted by msmash on from the what-teens-want dept.

An anonymous reader writes: When it comes to apps they're using these days, teens and millennials say Snapchat is king -- no surprise there. But second place? It's not Instagram: It's Amazon. This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences. The survey skewed towards younger consumers. One question asked which apps they were using currently that they weren't using a few months ago: Snapchat and Amazon came in first and second. (Other popular apps -- Instagram, Twitter and Pinterest -- came in third, fourth and fifth respectively.) "Users are looking for efficiency, speed and convenience, and Amazon hits all those buckets," said Conde Nast chief marketing officer Pam Drucker Mann told CNBC. On a side note, it appears people generally don't have many gripes with Amazon. Early results of our poll from Wednesday suggests Amazon is the last company (of the five tech giants) whose services people are keen on ditching. Also, regardless of how some of us feel about Snapchat, the company seems to be a hit among teenagers.

1 of 56 comments (clear)

  1. Re:Where's the disposable income? by Kernel+Kurtz · · Score: 3, Interesting

    ^this.

    I just recently signed up for Prime after a lot of consideration. Basically I worked out how much I spend on shipping Amazon products each year, and it met the threshold so I figured I'll pay my $80 up front and get the 2 day speed and I'll break even in the end and maybe watch some Prime Video as a bonus.

    Now that I have it I realize I was looking at it all wrong. So many small items (ie $5 - $25) that I never would have ordered online because shipping raised the effective cost so much are now just a click and two days away without the shipping cost doubling the price of the item. The small stuff is where I am finding the biggest value. I expect this would be true for a lot of people, especially including teenagers.

    I'm very much an instant gratification person, but I've learned to live with waiting for a couple days. In fact I almost always have something or other pending delivery, so it is still like Christmas a couple times each week :-)

    I am surprised eBay is not even on the list though. I probably order as much stuff from them as I do from Amazon.