Amazon Is the 2nd Most Popular App Among Teens, Says Study (cnbc.com)

An anonymous reader writes: When it comes to apps they're using these days, teens and millennials say Snapchat is king -- no surprise there. But second place? It's not Instagram: It's Amazon. This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences. The survey skewed towards younger consumers. One question asked which apps they were using currently that they weren't using a few months ago: Snapchat and Amazon came in first and second. (Other popular apps -- Instagram, Twitter and Pinterest -- came in third, fourth and fifth respectively.) "Users are looking for efficiency, speed and convenience, and Amazon hits all those buckets," said Conde Nast chief marketing officer Pam Drucker Mann told CNBC. On a side note, it appears people generally don't have many gripes with Amazon. Early results of our poll from Wednesday suggests Amazon is the last company (of the five tech giants) whose services people are keen on ditching. Also, regardless of how some of us feel about Snapchat, the company seems to be a hit among teenagers.

Comments

Amazon is King

[Anonymous Coward]

I have a ton of their stock.

Re: Amazon is King

[Anonymous Coward]

Fuck off, Jeff

Re: Amazon is King

[Maritz]

Yeah. Oh, and sub-orbital flights are a piece of piss.

Parents pay

[turkeydance]

teens don't

Re:Parents pay

[Anonymous Coward]

No, teens pester and dictate what's cool. Side note most of Facebook's older audience only bothered when their kids started using it. Ignoring teens means you're dead in the water.

Nike, Rebock, Macdonald's, name your product and time of its original popularity and I can begin the fact if it wasn't cool with the kids at school it wasn't a big. Look at Dunlop shoes.

Re: Parents pay

[Anonymous Coward]

Well what was a big?

Re: Parents pay

[Anonymous Coward]

Apple products? Biggest company in the world and I don't see it as teen driven. Is amazon a teen thing? I just don't think teens are as influential as they once were. And certainly teen trends like snapchat can stay as mostly a teen thing without mainstream popularity.

Re:Parents pay

[Anonymous Coward]

Not really. The average consumer in general is 30 - 40. Teens have no buying power, own nothing, don't have jobs or income that matter, and are almost entirely meaningless to businesses when it comes to market research unless they are explicitly angling a product or service towards teens. Source: I worked in market research for 2 years as a programmer and consultant who worked with Ipsos and L & E Research.

Re: Parents pay

[Jason1729]

Apple is more focused on instant messaging stickers and second rate TV shows about women beaters and child rapists than they are in making computers. Of course they're teen driven.

Re:Parents pay

[Anonymous Coward]

Exactly right. Parents are prime members and kids get music and movies at no cost. Its no real surprise.

Re: Parents pay

[Maritz]

Have never been a huge fan of Apple, but genuinely don't know what the fuck you're on about. Is this a thing or are you just mentally... divergent? ;)

Re:Parents pay

[Maritz]

Their parents do buy them music, which is the main reason why I cannot have the radio on.

Re:Parents pay

[tehcyder]

Teens have no buying power, own nothing, don't have jobs or income that matter

You're forgetting that they have that magic source of money...parents.

Re: Parents pay

[Anonymous Coward]

http://www.hollywoodreporter.c...

http://www.businessinsider.com...

Now go crawl back under the rock in your mother's basement, dipshit.

Re:Parents pay

[oldmac31310]

none of those things are cool and never were. Anyway, it is 'Reebok'. An English company, taking their name from an african gazelle. Douchebag idiot.

How is this possible?

[Anonymous Coward]

People don't have money to buy anything, especially teens.

Millennials

[DontBeAMoran]

Millennials are... special.

Where's the disposable income?

[hackel]

I don't understand how these people have money to spend on Amazon purchases in the first place. They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees. How are they doing all of this Amazon shopping? These days, I tend to order things once every 1-2 months at the most. I just don't get it.

Re:Where's the disposable income?

[geekmux]

I don't understand how these people have money to spend on Amazon purchases in the first place. They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees. How are they doing all of this Amazon shopping? These days, I tend to order things once every 1-2 months at the most. I just don't get it.

(The US banking industry): "Well, they're already $50 - 75K in debt from college loans...what's another $5 - 10K? Sure, approve them for a credit card. I mean, what could possibly go wrong?"

Re:Where's the disposable income?

[spire3661]

The problem is you still think getting deliveries is for 'special items'. Amazon delivers at least half of my pantry. I get free (included w/Prime) two hour delivery from them at least 3 times a week for everyday stuff like a case of coke, or coffee. Same price as the grocery store. It the modern equivalent of sending a neighborhood kid to the store. When i was young i made deliveries all the time for old folks in our town. Nothing formal, just 'hey kid, you want to make some change by picking up my groceries?'

Re:Where's the disposable income?

[vux984]

I don't understand how these people have money to spend on Amazon purchases in the first place.

It's usually cheaper than at the brick and mortar stores, at the mall, best buy, etc etc. Buying online is usually the thrifty option and exactly what someone without a lot of money would logically choose to do.

They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees.

Bias much? What about the ones with engineering degrees who can't get jobs, or physics degrees who can't get jobs, or chemistry degrees who can't get a job more senior than more than barrista at starbucks.

And so-called useless arts degrees are still completed degrees, and that should still make them suitable hires in lots of fields; and put them ahead of 'dropouts' and people who didn't even try post secondary school. Who are you more angry at... people without an art history degrees or people who failed even to get an art history degree?

And lets be honest here, the people designing logos, processing passport applications, working as executive assistants, writing product brochures, or managing accounts payable, etc don't really need more than post sec. But having a degree, any degree, is a huge leg up over the people that don't, towards getting hired.

I just don't get it.

I don't get you.

Re:Where's the disposable income?

[ShanghaiBill]

They're always whining about how they can't get jobs and have huge student loans to pay off their useless, private liberal arts college degrees.

You seem to be confused about what a teenager is.
Let me help you:

1. A "teenager" is someone whose age is in the "teens", 13 to 19.
2. Most teenagers are students, don't have jobs, and aren't looking for one.
3. Approximately 0% of teenagers have liberal arts degrees (or any other degree).
4. Very very few teenagers are trying to pay off their student loans.

Re: Where's the disposable income?

[Anonymous Coward]

"..people without an art history degrees"

How about starting with an English degree?

Re:Where's the disposable income?

[Kernel Kurtz]

^this.

I just recently signed up for Prime after a lot of consideration. Basically I worked out how much I spend on shipping Amazon products each year, and it met the threshold so I figured I'll pay my $80 up front and get the 2 day speed and I'll break even in the end and maybe watch some Prime Video as a bonus.

Now that I have it I realize I was looking at it all wrong. So many small items (ie $5 - $25) that I never would have ordered online because shipping raised the effective cost so much are now just a click and two days away without the shipping cost doubling the price of the item. The small stuff is where I am finding the biggest value. I expect this would be true for a lot of people, especially including teenagers.

I'm very much an instant gratification person, but I've learned to live with waiting for a couple days. In fact I almost always have something or other pending delivery, so it is still like Christmas a couple times each week :-)

I am surprised eBay is not even on the list though. I probably order as much stuff from them as I do from Amazon.

Re: Where's the disposable income?

[Actually, I do RTFA]

..people without an art history degrees

How about starting with an English degree?

It's a fault of your education. An "an art" history degree is a common term, referring to an entire undergraduate degree in one piece. For example, you may have a Guernica history degree, etc. Hence, "people without an art history degrees" is a valid phrase referring to people who majored in more than the history of one artistic work.

Re:Where's the disposable income?

[Anonymous Coward]

3. Approximately 0% of teenagers have liberal arts degrees (or any other degree).

I was 18 when I received my AA degree. Thanks Running Start

Re: Where's the disposable income?

[Anonymous Coward]

English is hard...

This is wrong:
"people without an art history degrees"

These are right:
  "people without an art history degree"
  "people without art history degrees"

Honestly, how did you complete grade school?

Re:Where's the disposable income?

[Anonymous Coward]

Yeah you are fucked with insta-grad. Go eat a random mushroom.

Re:Where's the disposable income?

[serviscope_minor]

Ebay is much more fun than Amazon. Far more obscure stuff. Solid brass threaded inserts in metric sizes? No worries! Tools! Parts! Weird shit from China!

Re: Where's the disposable income?

[vux984]

It should have been 'with' not 'without'.

The sentence was edited after it was originally written; and the edit reworked its entire structure quite a bit. I caught that I'd left 'without' in place after i hit submit, but since there's no edit, that's that. I didn't think it was a big enough gaffe to merit writing a followup post... until you made an issue of it.

Re: Where's the disposable income?

[stealth_finger]

It should have been 'with' not 'without'.

The sentence was edited after it was originally written; and the edit reworked its entire structure quite a bit. I caught that I'd left 'without' in place after i hit submit, but since there's no edit, that's that. I didn't think it was a big enough gaffe to merit writing a followup post... until you made an issue of it.

Your write. You shoulder nown, There all over that stuff hear. You have to be very pacific with you're typing.

Re:Where's the disposable income?

[Maritz]

Teenager. Do you know what that word means? Not many of them are paying off college degrees.

Spoiler alert: the parent/s is/are supplying the money.

Re:Where's the disposable income?

[Anonymous Coward]

>Most teenagers are students, don't have jobs, and aren't looking for one.

Because they're worthless lazy fucking millennials. Myself and all my friends had jobs at their age. It didn't matter if it was part time unskilled labor pushing a broom or washing dishes, you worked. Did you think those parties just paid for themselves? The fact that people like you think not working is normal and acceptable is part of the problem here.

Re:Where's the disposable income?

[oldmac31310]

My upstairs neighbour lies about his age. He gets at least two or three amazon packages per day. The guy is pushing 40 but he likes to feel young so buying shit is his fix. Can't imagine how he fits into his apartment anymore as he is a big fat guy. All that merchandise must impede on his living space. I hope his obese wife is not too inconvenienced. Then again, she seems to get a lot of large packages too. The US is a monstrous consumer. Hurray!

Re:Where's the disposable income?

[oldmac31310]

Amazon deliver from Colombia? That's where you get your coke? Caramba. Send me a link bro.

Re:Where's the disposable income?

[oldmac31310]

Sucked in like a snot

WTF?

[sexconker]

"This is according to a survey -- The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs -- that asked 2,345 U.S. millennial and Gen Z shoppers about their fashion, retail and consumer preferences."

Conde Nast and Goldman Sachs? Two names everyone trusts! And they asked a whole 2,345 people! It's guaranteed to be representative!
I mean, who even cares that they're asking "shoppers about their fashion, retail and consumer preferences" yet Snapchat came out as number 1? Snapchat filters count as fashion now!

Re: WTF?

[Anonymous Coward]

2,345 is certainly statistically significant.

Re: WTF?

[Anonymous Coward]

it's 80% of my luggage combination.

Color me surprised.

[geekmux]

Wait, you mean the app that allows Millennials to be as lazy as possible and have everything they ever want or need delivered right to their door in two (Prime) days or less is the most popular app?

Fucking color me surprised...

Re:Color me surprised.

[Maritz]

Generalising by age is even more fucking stupid than skin colour.

Amazon has an app!?

[Anonymous Coward]

Who knew!?

Something something millenials

[thegreatbob]

Don't forget, if you're = 30 years of age, you're one of 'em. Some groups put the birth year cut off for the term as far back as the late 70s. I would hope that most of the people old enough to be outside of said group would have better things to do than berating the next generation on the Internet.

Re:Something something millenials

[thegreatbob]

Slashdot ate my bird beak; pretend that '=' is the word 'under'.

Title Doesn't Match Content

[tsqr]

Title says "Amazon is the 2nd Most Popular App". Content says, "Amazon came in second among list of apps in use now that weren't in use several months ago". When did those two things become equivalent? Also, are we really to believe there's a lot of teens that just discovered Snapchat in the last couple of months?

Re:Title Doesn't Match Content

[Anonymous Coward]

Came to write the same thing. This is below even Slashdot's new low bar.

Re:Title Doesn't Match Content

[Lennie]

Slashdot is working hard to change their customer satisfaction ! ;-)

Funny

[MakersDirector]

I just got done reading another story saying the vast majority of teens aren't aware Amazon has an app, let alone use it.

Bloatware

[el_smurfo]

I've tried Amazon apps over the years, recently Underground as the regular Amazon app is strangely not available for my Nexus 6P. All of them are huge, bloated and full of scary permissions. I don't need quick access to Amazon enough to allow it full control of my phone, so I just use their mobile site (same for AliExpress).

This is extremely suspect data

[Anonymous Coward]

"The 2017 Love List Brand Affinity Index, run by Conde Nast and Goldman Sachs"

Both of those companies have significant ties to amazon, I don't think that a survey run by them would be at all impartial regarding Amazon.

Easy explanation

[fubarrr]

Easy explanation here: Amazon is the most common preinstalled bloatware app coming on budget smartphones.

This claim is the same as Facebook claiming over 1b "active" users by counting bloatware installs (what they do to bump up their image with ads industry)

Facebook

[Anonymous Coward]

Where did Facebook score in this survey?

Hope for our future (kinda)

[ausekilis]

I'm a bit surprised that Facebook wasn't in the top 5. There may be hope for humanity yet!

You polls

[Anonymous Coward]

Your polls are garbage that don't reflect the general population at all. Slashdot fags always seem to think they're the center of the universe and that the world should operate the way they think it should. NEWSFLASH: most of you are clueless idiots speaking out of your depth.

On a side note

[oldmac31310]

/. continues to advertise for free. Or are they being paid by these giants?

In other news:

[oldmac31310]

Teens say Slashdot knows nothing about anything nowadays. Amazon is a site primarily, not an 'app'. Cue the apps guy. Fuck these stupid 'studies'.