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Facebook Now Battles Clickbait On a Post-by-Post Basis (engadget.com)

Facebook is taking further steps to decrease the reach and prevalence of clickbait headlines on its social network. Facebook says it will target clickbait on an individual post level and not just by analyzing the bulk posts of a page. It will also look at two distinct signals: whether a headline "withholds information or if it exaggerates information separately." From a report: This should "more precisely" downplay the number of misleading stories cluttering your timeline, the social network says. Moreover, it's promising a more exacting approach when it looks at individual headlines. Until now, Facebook examined clickbait titles in a holistic way: it looked for both the exaggerated language ("you have to see this!") and deliberate attempts to withhold info ("eat this every day").

45 comments

  1. Like trying to remove droplets of pee by Anonymous Coward · · Score: 0

    From an ocean of piss

    1. Re:Like trying to remove droplets of pee by KiloByte · · Score: 1

      From an ocean of piss

      In this case, it's worth putting emphasis on the ocean of piss being, using Roman terms, not a cloaca (sewerage) but an ammonia factory. Ie, it's not waste that they're trying to get rid of, but the very way they earn money.

      --
      The creatures outside looked from Alt-Right to Antifa; but already it was impossible to say which was which.
    2. Re:Like trying to remove droplets of pee by Anonymous Coward · · Score: 0

      Kaylani Lei earns money shot with other bodily fluid from dat hole!

    3. Re:Like trying to remove droplets of pee by sycodon · · Score: 1

      The problem is, who decided what is piss?

      Third world contractors?

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    4. Re:Like trying to remove droplets of pee by ganjadude · · Score: 1

      exactly. i mean can facebook really claim to be neutral when they are picking and choosing what its users post? whether something is "fake" or not, its what the user wanted to post. how is it facebooks job to alter that??

      --
      have you seen my sig? there are many others like it but none that are the same
    5. Re: Like trying to remove droplets of pee by Anonymous Coward · · Score: 0

      Withhold info? Lots of Facebook pages and features requires you to log in for no reason. Sometimes public pages are visible but a giant login box blocks everything as you scroll down. Pinterest does the same bullshit.

    6. Re:Like trying to remove droplets of pee by Anonymous Coward · · Score: 0

      Because their experts at facebook, regular people ARE NOT EXPERTS. I would rather have them filter and tell me I am wrong than me be wrong, see where I am getting at?

    7. Re:Like trying to remove droplets of pee by Maritz · · Score: 1

      Today, we learned that neither of you understand the difference between fake news and clickbait. I've noticed in general that people who are against measures to verify 'news' have a motivation for it that's not necessarily wholesome. But I'm sure that's not you.

      Clickbait has a pretty simple definition. If you don't know what it is, that's on you. Enjoy learning about your weird tricks.

      --
      I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
    8. Re:Like trying to remove droplets of pee by Anonymous Coward · · Score: 0

      No one sees what you are getting at because you are an idiot.

    9. Re:Like trying to remove droplets of pee by ganjadude · · Score: 1

      my point is simply its not facebooks job to decide what is and isnt. thats for the users.

      --
      have you seen my sig? there are many others like it but none that are the same
  2. Facebook now battles... by DontBeAMoran · · Score: 4, Funny

    Thank you for starting the title with "Facebook", so I know I can skip the whole thing.

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    #DeleteFacebook
    1. Re:Facebook now battles... by Anonymous Coward · · Score: 0

      New headline: "Which Company is Battling Clickbait On a Post-by-Post basis?"

    2. Re:Facebook now battles... by Anonymous Coward · · Score: 0

      And yet, you didn't, and here you are.

    3. Re:Facebook now battles... by Anonymous Coward · · Score: 0

      yet you are here and took the time to comment ;)

  3. I have an even better idea by gmack · · Score: 3, Insightful

    Ban all sties that require you to share the page before it lets you read the actual content.

    1. Re:I have an even better idea by Anonymous Coward · · Score: 0

      Woah, there are sites that DO that?
      Creepy.

      A website attempting to 'claim' it is going viral, by using terribly contagious behavior that is literally like a virus.

    2. Re:I have an even better idea by thegarbz · · Score: 1

      Wait what? I've *never* seen that. I've seen plenty that flash up the article and while reading it take it over with frigging adverts, or ones that are unreadable because of the shit they plaster on the screen, but I've never seen anything asking you to share something before you even can read it.

    3. Re:I have an even better idea by gmack · · Score: 1

      I've seen it more than once. It's a clickbait headline that goes to a "like us on facebook to continue" where you can't see the content until you do what they want" I don't go for it, but some of my friends seem to fall for it regularly.

  4. Who does this really affect? by Anonymous Coward · · Score: 0

    I've never read this Face book, I can't even find reviews of it online. I guessing very few people have even seen it in the store.

    1. Re:Who does this really affect? by Anonymous Coward · · Score: 0

      Try Half Priced Books. They might have it.

  5. Facebook battles clickbait by Anonymous Coward · · Score: 0

    Really? Not unlike the 15 nearly-consecutive posts telling me that all my friends are on Instagram, and I need to join too.

  6. Links broken by Anonymous Coward · · Score: 0

    But, what do I have to see!!!?? What should I eat!?!???!!

    1. Re:Links broken by Anonymous Coward · · Score: 0

      Don't forget to make vague, semi-suicidal threats so that everyone posts sad faces and chimes in to puff up your ego

  7. getting these out of the way... by SeaFox · · Score: 4, Funny

    You Wont Believe what Facebook is Doing to Stop Clickbait.
    Facebook Stops Clickbait with this One Weird Trick (of actually reading posts).
    Facebook Fights Clickbait Headlines -- Marketers Hate Them!

    1. Re:getting these out of the way... by Jogar+the+Barbarian · · Score: 2

      10 ways the Facebooks is fighting clickbait articles. #17 will SHOCK you!!!

      --
      3. Profit!
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      1. On Soviet Slashdot, a Beowulf cluster of alien Natalie Portman overlords welcomes YOU!
    2. Re:getting these out of the way... by Anonymous Coward · · Score: 0

      See how Facebook is clearing clickbait. 98% of people won't get this!

  8. What a Load of BS by OYAHHH · · Score: 1

    Facebook is specifically pushing clickbait in it's trending articles. Hypocrites, all of them!

    --
    Caution: Contents under pressure
    1. Re:What a Load of BS by Anonymous Coward · · Score: 0

      Isn't Facebook basically for retarded people?

    2. Re:What a Load of BS by MerlTurkin · · Score: 1

      Yes, them and attention whores.

  9. Re:Censorship by any other name? by Anonymous Coward · · Score: 1

    It's censorship in the same way that slashdot moderation is censorship. The intent may be rank good content higher than inferior content, but it can be abused by the rankers to further their personal agendas.

  10. Hope. by Anonymous Coward · · Score: 0

    Here's hoping Facebook kills itself off in this purity spiral.

  11. Are they serious? by Kohath · · Score: 1

    Clickbait headlines should be trivially easy to recognize. If Facebook is serious about filtering them, it should immediately be obvious to Facebook users when they turn the filters on.

    Has anyone actually seen a change or is this just PR bullshit?

  12. Remove clickbait with this one easy trick! by thomn8r · · Score: 2

    that is all

  13. News Flash !!!! by hAckz0r · · Score: 1
    FakeBook programmers discover the difference between AND and OR. News at 11:00...
    /s

    As for "holding back information", FakeBook is one of the best at keeping information off the Internet. Without an account they don't let you see much of anything. But then, I don't want my logical mind polluted with all the fake news stories my family keeps sending me from there. FakeBook would do well to stop blocking "BS Detector" browser plugins, and instead embrace it and make it mandatory.

  14. How about filter out ads by Taboola and Outbrain? by WCMI92 · · Score: 2

    That would be a good start wouldn't you think?

    --
    Corporatism != Free Market
  15. Conflict of interest by Dissenter · · Score: 1

    With Facebook being a major supporter of net neutrality and not letting corporations pick winners and losers, rather creating laws that give the public that choice, doesn't this whole thing seem a bit hypocritical?

    Just saying...

    --

    Dissenter
    "There is no knowledge that is not power."

    1. Re: Conflict of interest by Anonymous Coward · · Score: 1

      This is a shit filter. Shit filters are not remotely contrary to net neutrality.

  16. Good for facebook... by gfxguy · · Score: 2

    Now if only Slashdot would stop posting click-bait stories, it might actually improve my online experience.

    --
    Stupid sexy Flanders.
    1. Re:Good for facebook... by Anonymous Coward · · Score: 1

      Slashdot stories are among the least clickbaity...

  17. How Facebook makes money by spaceyhackerlady · · Score: 1

    Facebook is clickbait. By definition, since that's how they make money.

    ...laura

  18. Sends Payola - Allowed In Feed by Anonymous Coward · · Score: 0

    Sends Payola -> Allowed In Feed

  19. Re:Censorship by any other name? by Maritz · · Score: 1

    lol. Your definition of censorship is so broad as to be meaningless. I bet you think clearing a shitty skidmark off a toilet is censorship. (By the way I'm white male, and dickheads like you are full of shit, crying oppression. Mind you, I'm not christian, because I'm not a gullible prick).

    Oh, and this is about clickbait, dumbass.

    --
    I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
  20. I can't believe this weird trick actually works! by sabbede · · Score: 1

    To reduce clickbait on Facebook.

  21. Pay with a Tweet by tepples · · Score: 1

    The "Basic" version of the JollyGood Sans font, intended to resemble neat hand-lettering, is available without charge. Its download page requires "payment" with a share on Facebook or Twitter through the Pay with a Tweet platform before the download can proceed.

    I ended up using Craig Rozynski's Comic Neue instead.