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Hollywood Is Fighting Billionaire Sean Parker's Plan To Let You Rent Movies Still in Theaters For $50 (businessinsider.com)

Billionaire Sean Parker's plans to bring movies to your home as soon as they release in theatres has hit new roadblocks. After receiving praises for "Screening Room" from directors and producers Steven Spielberg, Ron Howard, J.J. Abrams, and Peter Jackson, as well as Hollywood studios, the buzz for the startup has started to wane. From a report: Though Parker and cofounder Prem Akkaraju have promoted the company in the last two years at CinemaCon, it's gotten little traction due to a naivete of the industry, competitors, and studios' and theater chains' decade-long discussion about how to move forward on Premium VOD (PVOD) (alternative source), Business Insider has learned. "Everything you've heard in the press about studios and theaters wanting to explore a PVOD window, nothing about that revolves around Screening Room," a source close to the talks told Business Insider. Screening Room's main pitch to studios and exhibitors has been that it can bring added revenue to all sides of the equation. Out of the proposed $50 rental fee, 20% would go to the movie's distributor, and a participating theater chain would get up to $20 of the fee, plus each customer receives two tickets to see that rented title at their local theater. Screening Room would take 10% of each fee. Sources told Business Insider that all of the bells and whistles Screening Room is selling don't matter until the studios and theaters can agree on a Premium VOD (or PVOD) window. Industry players don't want movies to be available on PVOD simultaneously with theatrical release dates because the first two weeks of a theatrical run are still when studios and exhibitors get a majority of a movie's income. Also read: Sean Parker Is Going To Great Lengths To Ensure 'Screening Room' Is Piracy Free, Patents Reveal.

80 of 139 comments (clear)

  1. Why bother ? by Archfeld · · Score: 1

    At that cost I'd just go to the theatre, or better yet just skip the movie altogether.

    --
    errr....umm...*whooosh* *whoosh* Is this thing on ?
    1. Re:Why bother ? by Salgak1 · · Score: 3, Insightful

      . . . or pop onto one of the surviving Torrent sites and grab a copy.

    2. Re:Why bother ? by beelsebob · · Score: 4, Insightful

      Because people with children exist, and want to watch movies without disturbing a whole cinema full of people, or having to hire a baby sitter.

      Also, because home movie setups are a lot more comfortable than typical theatre setups.

      Also, because people with older children exist, and 5 cinema tickets costs more than $50.

    3. Re:Why bother ? by AmiMoJo · · Score: 3, Insightful

      For once Hollywood seems to have some limited understanding of technology. If this goes ahead, no matter how much DRM and other nonsense they wrap it up in, it will be ripped and distributed.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:Why bother ? by pr0t0 · · Score: 2

      I believe this service is aimed at people who have so much money, that it has little value to them below a certain amount. Not unlike how you and I might view a nickle. I can see a very select clientele for whom paying $50 for a movie is nothing, enjoy movies, and perhaps have some celebrity status thus making going to a public theater difficult.

      Does LeBron James go to his local AMC to watch the latest Star Wars release? I doubt it. But he's probably willing to spend $50 to watch it in the comfort of his home with his family, so he can talk about it with his friends without fear of spoilers.

      --
      I'm sorry, but your opinion seems to be wrong.
    5. Re:Why bother ? by Hadlock · · Score: 1

      In major cities, $50 is a steal; $17 x 2 + uber/taxi fare to the theater both ways? $34 + 14 = $48. Plus they've introduced assigned theater seating in my city, which means all the good seats are taken by teenagers with too much time on their hands six weeks in advance.
       
      The little crappy theaters they move the film to after opening weekend doesn't feel much larger than my own TV, seats generally are terrible, and booze costs a fortune there (if they serve it at all). If we do a double date night at the house with this sort of rental yes it's a bit expensive but we can cook food and then watch the movie on the couch. That's a huge win for everyone.

      --
      moox. for a new generation.
    6. Re:Why bother ? by ShanghaiBill · · Score: 1

      At that cost I'd just go to the theatre

      Not me. I am in a family of four, so $50 is $12.50 each, which is about the same as cinema tickets. I would prefer to watch at home, and save gas and driving time. We can watch it at the exact time we want, and we can pause for bathroom breaks.

    7. Re:Why bother ? by enjar · · Score: 4, Informative
      I can tell you that I spend over $50 to go to the movies already. So do a lot of people. Who are these fat cats who blow $50 or more on going to the movies? Parents with kids. In my area, movie tickets for a evening show are at least $13/adult and $10/child. If we want to go when something opens it can be even more expensive. Matinees don't save much. Add in a drink or snack and we are talking $100 for a night out.

      $50-100 is by no means "just a nickel" of us, we budget monthly and a trip to the movie theater to see a first run movie is a big treat for us. We watch most of our movies at home in some fashion, and there's also a second run theater that makes it affordable. And this is also cheaper than when we had to leave the kids at home and get a sitter to see a movie, so there's that.

      If I could see first run moves for $50 I would pay for that in a heartbeat.

      I'm also aware of torrents and sneaking candy in, too :)

    8. Re:Why bother ? by denzacar · · Score: 1

      Except now they could slap people who are torrenting their movies with fines and lawsuits literally within minutes of the video appearing online.
      The stream could be chock-full of watermarks and hidden data which would identify the account to which that video was streamed.

      What they may be powerless against is private sharing networks which would allow people to stream a recording from a camera to their friends. Sorta like card sharing, minus the cards.
      Still, they'd probably catch a bunch of people who are idiots or have idiot friends and whose camera streams would end up online.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
    9. Re:Why bother ? by religionofpeas · · Score: 2

      You can also time shift all movies by a year, and get them much cheaper.

    10. Re:Why bother ? by substance2003 · · Score: 1

      Except now they could slap people who are torrenting their movies with fines and lawsuits literally within minutes of the video appearing online. The stream could be chock-full of watermarks and hidden data which would identify the account to which that video was streamed.

      What they may be powerless against is private sharing networks which would allow people to stream a recording from a camera to their friends. Sorta like card sharing, minus the cards. Still, they'd probably catch a bunch of people who are idiots or have idiot friends and whose camera streams would end up online.

      What do you mean within minutes? What makes you think they couldn't do that before? Just because the source was a cheap camera with no watermarks doesn't mean companies couldn't find them. Heck, anyone wanting to download the movie had to do a search for the movie's title to find it.

    11. Re:Why bother ? by drinkypoo · · Score: 2

      The little crappy theaters they move the film to after opening weekend doesn't feel much larger than my own TV,

      You just discovered why this ain't worth fifty bucks. The only reason you spend that much is to go out and see it on the big screen. The only other benefit is seeing it right when it's released, but who gives a shit? The only benefit to that is that you get to discuss the movie with all the other people who paid see it early, and frankly, if my life is down to discussing what Hollywood is doing this week, fucking shoot me.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    12. Re:Why bother ? by Oswald+McWeany · · Score: 3, Funny

      What's a "nickle"?

      It's something people that make annoying music put on their backs.

      --
      "That's the way to do it" - Punch
    13. Re: Why bother ? by beelsebob · · Score: 1

      Believe it or not, when you have children, you do actually need to look after them. That means if you have a child between the ages of 0 and 1, you simply can not go and see a movie; and between 1 and 12, you can not go and see a movie without going through a complex planning rig-ma-roll involving finding someone to look after the sprog.

      This isn't about not showing kids movies, it's about whether it's reasonably possible for you to turn up at a cinema without either endangering the life of your crotch fruit, or annoying everyone else there.

    14. Re:Why bother ? by sycodon · · Score: 1

      Because you can rent these movies by just waiting a few months.

      i can personally attest to how much easier life is when you learn to discard these emotions of, "I have to..."

      I have to see it now
      I have to have it now
      I have to go there now
      I have to ...

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    15. Re:Why bother ? by Mr+D+from+63 · · Score: 1

      If they target the medium to large home theater market, they could probably charge $150 and it would be kind of a social event. 15 people would only be $10 each.

    16. Re:Why bother ? by beelsebob · · Score: 1

      Whether the value proposition of getting to see it at a similar time to your friends, and talk about it at work over lunch vs $50 is a good one is entirely up to you. The point is that there are people who can't "just go to the theatre".

      Personally, if this were priced at $30, and the 2 theatre tickets thrown out, this would be well worth it for anything my wife and I might have gone to the cinema for in the past. At $50 it's steep, but it might be worth it for the occasional mega blockbuster.

    17. Re:Why bother ? by tlhIngan · · Score: 1

      At that cost I'd just go to the theatre, or better yet just skip the movie altogether.

      Because $50 is a trivial amount of money compared to the cost of going out. And if you're not going to see a movie, then you won't be spending $50 on the movie anyways.

      But assuming you were going to see a movie, $50 doesn't go far - a few tickets and concessions and you've already spent that much money. More if you're driving to the theatre and include the costs of gas and all that in the trip. If you have kids, add in babysitter costs and that would probably eat up a good part of the $50 anyways.

      Sure, if it's only you going, a theatre is cheaper. But most people generally treat it as a social event to get together, watch the movie, then discuss the heck out of it afterwards, to which $50 is a trivial amount of money to spend overall. And knowing my friends, the ability to start the movie when you want it rather than fixed screening times is a bonus for there's always someone either running late or something distracts us and makes us late.

    18. Re:Why bother ? by squiggleslash · · Score: 1

      Yeah, and you don't have to see a movie in the first place!

      But... people do. And people often want to watch it at the same time as everyone else. It would have been really nice to be able to talk to people about Star Wars 7 when it came out (difficult because of various issues at home), rather than trying to avoid discussions and then finding when I finally did watch it I really couldn't participate in a "discussion" as such as everyone else had moved on to something else.

      I watched the movie in the end but I missed the social experience because I couldn't see it when everyone else did.

      That said, $50? Fuck no.

      --
      You are not alone. This is not normal. None of this is normal.
    19. Re:Why bother ? by squiggleslash · · Score: 1

      frankly, if my life is down to discussing what Hollywood is doing this week, fucking shoot me.

      Sure. I don't want to discuss the latest Adam Sandler movie either.

      But occasionally something comes up that's actually a big deal (think "Star Wars" as an example. Also I'm told the first decent DC movie since Batman Returns* is coming out this week, which sounds interesting), and I'd like to talk about it when everyone else is, in the same way as people like to see certain sports games live and talk about them afterwards with friends, and would find it actually pretty awkward and cramping their social lives if the only way to watch a game was either live, or six months later.

      * OK, OK, I know, some of the recent Batman movies weren't bad, but it feels like that, right? Regardless, I suspect WW will be a disappointment, just because they always are.

      --
      You are not alone. This is not normal. None of this is normal.
    20. Re:Why bother ? by ranton · · Score: 1

      You can also time shift all movies by a year, and get them much cheaper.

      And miss out on any social aspect of discussing recent movies with friends, or reading entertainment related news without things being spoiled. Granted that isn't important for everyone, but it is a big reason I see Marvel / Star Wars movies within a couple weeks of their release.

      --
      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    21. Re:Why bother ? by desdinova+216 · · Score: 1

      what do you talk to your co workers and friends about?

    22. Re:Why bother ? by drinkypoo · · Score: 1

      I just become less and less interested in the poptart starlets and popcorn bullshit movies, and less interested in talking with people who don't have anything more interesting to talk about. I find it especially horrifying when people compare things happening in real life to the movies. I can't remember the last time something came out that I really felt I needed to see on the big screen, though. I have a now somewhat antique 52" LCD TV and that seems to be big enough for my needs when coupled with some flea market stereo components. I still have only 5.1, but I finally moved up to DTS. That's still enough to get me totally captivated by a good movie, when I can find one.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    23. Re:Why bother ? by radarskiy · · Score: 1

      "If I could see first run moves for $50 I would pay for that in a heartbeat."

      This scheme is explicitly not first run, just slightly sooner than availability on Redbox or Netflix.

    24. Re:Why bother ? by wisnoskij · · Score: 1

      Addendum:
      Because pirates exist and we have been wanting high quality bluray rips to be releases along side the theater releases since day one.

      --
      Troll is not a replacement for I disagree.
    25. Re:Why bother ? by omnichad · · Score: 2

      Blu-Ray hasn't been cracked yet.

      Really? I have my whole movie library on network storage - including Blu-Rays. I haven't yet hit a movie I can't rip.

    26. Re:Why bother ? by Anonymous Coward · · Score: 1

      Um, what? None of these are true.

    27. Re:Why bother ? by geekmux · · Score: 1

      Because people with children exist, and want to watch movies without disturbing a whole cinema full of people, or having to hire a baby sitter.

      Also, because home movie setups are a lot more comfortable than typical theatre setups.

      Also, because people with older children exist, and 5 cinema tickets costs more than $50.

      Not sure if you've noticed or not, but most movies these days are geared for the adult age group, so they don't really care what your 5x movie expenses are.

      In short, fuck your ticket costs. They figure if you can afford to have children in the first place, you can afford to take them to the random Disney movie. After all, you're spending a shitload more than that just raising them.

    28. Re:Why bother ? by denzacar · · Score: 1

      Just because the source was a cheap camera with no watermarks doesn't mean companies couldn't find them.

      Find who? Person who made the recording? How? Using magic?
      Even should their crystal ball or palantir or whatever work - how would they prove that said person was responsible for the distribution of video?
      Even if it came from an IP registered to them - IP is NOT a personal designator.

      With the scheme for paying 50$ to watch at home you literally have to identify yourself with ID and credit card each time.
      Slap a watermark containing encoded ID and last 4 digits of the CC, and if a movie containing those appears online - fines and lawsuits may commence.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
    29. Re:Why bother ? by HornWumpus · · Score: 1

      You can discuss it. Start with: 'Why do people continue to go to movie series when the last four have been incredible stinkers?'

      Sure some people will just get butt hurt and walk away, that leaves you and the other adults to discuss it.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    30. Re:Why bother ? by Altrag · · Score: 1

      Because knowing that the video was ripped by "cuckuniversal" using a US VPN via a TOR node somewhere on the planet would be extremely helpful. Sure they could ban the account and there would maybe be the odd rip that was made by an idiot who didn't protect themselves, but any serious ripping would be done by people who go to great lengths to ensure they can't be tracked with any ease.

      Now if the decrypting step was done client side and somehow injected an additional watermark during that step that could try to pull identifying information from the end user's PC, that might catch a few at the start. But it wouldn't be long before people would just save the (encrypted) stream byte for byte, move it to a clean PC with a faked internet connection and play it back to the decoder that way and the cat-and-mouse game continues.

    31. Re:Why bother ? by Altrag · · Score: 1

      Its not. Its aimed at hoping to convince the distributors that they'll earn enough money to forego the potential drop in theater ticket sales.

      Its the typical media company mindset of pricing things to their desires rather than to yours. They just take the (already arbitrary) value of a theater ticket, add on the profit they want to make, add on the amount they have to pay off to the various distribution and production companies, round it up to something "nice" and that's the ticket price, regardless of whether it makes sense for anyone to actually pay that price.

      As others have said, there's probably a certain segment of the population for whom $50 seems reasonable -- people who share a house (family, roommates, otherwise) and enough people want to watch that movie such that it adds up to the price of going to the theater.. people who have enough money to just not care and be happy that they don't have to deal with the public.. people who can't get to a theater for one reason or another (illness, really young children, etc.)

      But for the vast majority of people, if you go to a movie you usually are going with friends who often don't live with you and sure you could all squeeze together on someone's couch but if you're going to that much trouble then why not just go to the theater? Especially when the virtual ticket price is the equivalent of 3-4 real tickets. And you're not having to annoy (or share with) other people in your house that weren't part of the original plan.

    32. Re: Why bother ? by fluffernutter · · Score: 1

      Whew, I was starting to think everyone lived next to an Alamo Drafthouse but ME.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    33. Re:Why bother ? by fluffernutter · · Score: 1

      I agree. It had never occurred to me before to see a movie or obtain property because of how it would contribute to my social standing. Totally explains Apple, if there are a lot of people like this that exist.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    34. Re: Why bother ? by Joe_Dragon · · Score: 1

      tying it to an cable / sat box with an live account will make that part hard to do and they can force HDCP over HDMI only.

    35. Re:Why bother ? by brantondaveperson · · Score: 1

      Social standing isn't the same thing as a desire to have seen a film that your friends are talking about, so that you may enjoy a conversation about it with them. It's great that you consider yourself so separate from other human beings, that making some effort to be on the same page as them is beneath you. The rest of humanity, meanwhile, is interested in a shared cultural experience - and is willing to pay a bit of money for that too.

    36. Re:Why bother ? by brantondaveperson · · Score: 1

      That's not much of a discussion. You haven't seen the film, and are therefore in no position to comment on it. Added to which, the assumption running through all the above comments is that you actually do want to see it, but can't go to the cinema for whatever reason, and don't want to have to wait a year for it to come out on DVD. The Cinema's monopoly on newly released material will end soon in any case - Netflix at Cannes is a good example of one of the ways things are going to change. Arbitrarily restricting new releases to cinemas only doesn't make any sense, unless you consider that to be the only way of delaying the inevitable piracy.

    37. Re: Why bother ? by vipw · · Score: 1

      HDCP is not effective protection. There are easily available hdcp-stripping devices. Those devices are illegal in some draconian regimes such as the USA, but they're still not hard to find.

    38. Re:Why bother ? by drinkypoo · · Score: 1

      Dick.

      Aww, poor baby with nothing more interesting to talk about than what someone else did in a movie got his feewings huwt?

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    39. Re:Why bother ? by geekmux · · Score: 1

      Social standing isn't the same thing as a desire to have seen a film that your friends are talking about, so that you may enjoy a conversation about it with them. It's great that you consider yourself so separate from other human beings, that making some effort to be on the same page as them is beneath you. The rest of humanity, meanwhile, is interested in a shared cultural experience - and is willing to pay a bit of money for that too.

      And then there are those of us who hardly define a cultural experience as going to see yet another reboot, or a horribly predictable sequel, which is what comprises 90% of cinema entertainment these days. Discussing which piece of meat fucked the Bachelorette At First Sight last night with the Honey Boo Boo generation is not exactly what I would call enriching discussion either. Scrolling through pages and pages of endless narcissism on social media? I'd prefer to sit and actually talk with one of my friends in person. Create an experience I might actually value and remember a year from now instead of being one of a thousand Instagram posts or Tweets, buried deep in a never-see-it-again e-hole.

      I see where society is now standing; down a few rungs on the cultural ladder. And I'm certainly not alone in my observations.

      TL; DR - Lemmings have cultural experiences too, always ending with cliff jumping.

    40. Re:Why bother ? by fluffernutter · · Score: 1

      Whatever. Real friends want to talk about the movie you want to see and therefore went to see. Real friends will talk about the book you read instead of going to a movie when there were none you really wanted to see. Anything otherwise is you doing things so you can interact with your friends and yes that is about social standing.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    41. Re:Why bother ? by Shirley+Marquez · · Score: 1

      Blu-Ray and HDCP 2.2 have both been cracked. I haven't yet heard about a crack of Ultra Blu-Ray, other than via HDCP 2.2 after it's been decompressed by the player.

    42. Re:Why bother ? by Shirley+Marquez · · Score: 1

      The OP didn't say that it's the only reason to see those movies, but rather that it's a reason to see them NOW rather than later.

    43. Re:Why bother ? by geekmux · · Score: 1

      Every single thing you've said is an empty, lazy excuse for critique that has been repeated ad nauseam by every generation preceding yours. Except for the lemmings thing, which is just a bullshit myth.

      You are not, and never will be, the world-weary cynic you're straining so hard to appear to be. Everyone sees how needy you are.

      Every single thing I've said has been repeated as nauseam by intelligent humans past or present who value critical thinking and leadership, and enjoy interactions with other capable humans to create a rewarding and unique life that can be reflected upon positively, and without regret.

      Those who continue to oppose such activity likely are not, and never will be part of that society who actually values a rewarding life, and instead prefers following the mindless activity that drones from the masses, which often amounts to providing little or no value in the end when reflecting upon it all.

    44. Re:Why bother ? by brantondaveperson · · Score: 1

      Ok, fine. Enlighten us regarding your preferred cultural experiences. Personally, I regard the notion than we have slipped a few rungs as nothing more than laziness - out there, in the real world, beyond Bachelorette and super-hero reboots, which are important cultural artifacts in their own right - there is a vast universe of creative endeavor with which you might engage. Or you could just sit at home at talk to your friend. Your call.

  2. drop the two tickets / price part also cable / sat by Joe_Dragon · · Score: 1

    drop the two tickets / price part!
    also cable / sat system want to be able to sell VOD / PPV at the same time as well They may want to sell them for $20-$30 a pop with them taking there cut.

  3. participating theater chain I have over 4+ of them by Joe_Dragon · · Score: 1

    participating theater chain I have over 4+ of them in my local area so what one will get it?

  4. Here is why theaters oppose it by elrous0 · · Score: 1

    Opening weekend of new kid's movie, under existing system. Family of four:

    Tickets: At least $40
    Popcorn and concessions: At least $30

    Opening weekend of new kid's movie, under "Screening Room." Family of four:

    Theater cut: $20

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:Here is why theaters oppose it by ausekilis · · Score: 1

      I was going to say the exact same thing. The money isn't really in the ticket sales. It's in the theater's ability to gouge $7 for $0.50 worth of popcorn, or $5 for a soda that costs maybe $0.20 to make. I'm sure other concessions net similar profits... when you can get the same candy at a gas station for half the price, or a grocery store for 1/4th the price, you know someone is seeing dollar signs.

    2. Re:Here is why theaters oppose it by pr0t0 · · Score: 1

      In your family of four scenario:

      Tickets: retail $40 - theater keeps about $9, the rest goes to the studio. Depending on the movie, this can be $0 for the first few weeks.
      Concessions: According to Business Insider, the average spending for AMC customers in 2014 was $4.46, putting the real amount spent around $20 today I'm guessing. The actual materials cost is small - maybe a couple of bucks mostly for the containers. But then there's the cost of the candy-monkey to serve it to you and operate the register, the equipment, the electricity, the building rent, all other costs associated. It effectively becomes a restaurant, which have notoriously thin margins. Even at the crazy prices and inexpensive foods like popcorn and soda, they are probably still only netting $1-3 per visitor on concession sales of $5. So let's say $3/person for a total of $12 net, plus the $9 from the ticket sales for a total of $21.

      If it were only about the money and I could make $20 without lifting a finger vs. $21 earned through everything involved in running a theater? Yeah, I'd jump at the Screening Room offer.

      I think it has more to do with control than anything.

      --
      I'm sorry, but your opinion seems to be wrong.
    3. Re:Here is why theaters oppose it by __aaclcg7560 · · Score: 1

      It effectively becomes a restaurant, which have notoriously thin margins.

      My neighborhood theater has closed for the summer to renovate the space to have theaters on one side and a full-service restaurant with alcohol on the other side. Hence, it'll be a dine-in theater.

    4. Re:Here is why theaters oppose it by Grishnakh · · Score: 1

      Because people get hungry when they sit for a couple of hours, that's why.

      But that doesn't mean it's a good idea to eat butter-soaked popcorn and shitty HFCS-packed soda. A better idea is to eat some healthy snacks and some quality water (I prefer RO water myself; it's dirt cheap but quite tasty), or perhaps even a real meal. Of course, most theaters aren't going to let you bring that stuff in, so you could try sneaking it in, but then you have to worry about getting caught, plus you have all the other problems inherent in the cinema experience: screaming kids, sticky floors, talking patrons, no ability to rewind or pause, etc.

      So the solution is simple: don't go to a cinema at all, and just watch something from Netflix or Redbox instead in the comfort of your home where you can eat whatever you want, pause to go to the bathroom, and not have to be subject to the rude behaviors of other patrons.

    5. Re: Here is why theaters oppose it by Grishnakh · · Score: 1

      It's not false, it's just that the scale is different. Snacks at gas stations are overpriced, but snacks at cinemas are even more overpriced. Both of them are overpriced, but one is even worse than the other.

      The best method is to not buy snacks at either one, and just stay at home to watch your movie (and you can have snacks there that you bought at the grocery store, which is much cheaper than either of those other places, plus you'll have a far greater selection).

    6. Re:Here is why theaters oppose it by aardvarkjoe · · Score: 1

      I was going to say the exact same thing. The money isn't really in the ticket sales. It's in the theater's ability to gouge $7 for $0.50 worth of popcorn, or $5 for a soda that costs maybe $0.20 to make. I'm sure other concessions net similar profits... when you can get the same candy at a gas station for half the price, or a grocery store for 1/4th the price, you know someone is seeing dollar signs.

      You know, if you could refrain from stuffing your mouth with food for two hours, you don't have to pay anything for concessions.

      --

      How can we continue to believe in a just universe and freedom to eat crackers if we have no ale?
    7. Re:Here is why theaters oppose it by HornWumpus · · Score: 1

      Spend the money on C-cells instead and the wife will _literally_ not bother you for weeks afterwards.

      Teach the snot monkeys to sneak their own candy in, stop at the store before the show. Teach them by example to plan ahead and not be chumps. Let them see you bringing beers.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  5. Protectionsim by spire3661 · · Score: 1

    Why is the physical theater getting a cut? I would reject it on this principle alone. There is no reason to give the physical theater anything at all (other than they want their customers to pay for Parker's failure to negotiate a proper deal.) It is obvious that they have to give the theaters something and the tickets are the bone they threw back. Its like having a tax on cars to assuage buggy whip makers that it will all be ok.

    --
    Good-bye
    1. Re:Protectionsim by denzacar · · Score: 1

      Existing distribution contracts and clauses.
      If they have lawyers I'm sure they've included various protections for themselves in those contracts they've made with movies studios.
      And vice versa.
      Just like movie studios can't just switch to a new theater chain and leave the ones they've signed contracts with to dry - neither can theater chains simply dump one studio for another without paying penalties.

      Its like having a tax on cars to assuage buggy whip makers that it will all be ok.

      No. It's like making a contract with businesses who already have mutually obligating contracts with each other.
      THIS is the buggy whip/car tax.

      --
      Mit der Dummheit kämpfen Götter selbst vergebens
  6. Movie industry = music industry by Anonymous Coward · · Score: 1

    fight change, even if it means we will lose money in the long run. Instead of embracing change (streaming) and making a lot more money, but we can't see that because this is all new and frightening and we have can't deal with the very minuscule possibility this might lose money instead of what will really happen and make tons more money.

    NOBODY (well maybe 0.01% of people) want to go to the fucking theater. Most of them suck ass and you have to deal with low level inbred assholes who want to watch their phones instead of the movie. Theaters are outrageously expensive, not from the movie ticket aspect, but you could easily spend an extra $30 on drinks and crap for a family of 4.

    The movie theater, unless shit changes drastically, is dead. The industry just can't see it yet, but in 30 years going to a movie theater will be as popular as a drive-in is today.

    1. Re:Movie industry = music industry by TheCastro1689 · · Score: 1

      Everyone I know wants to got to the drive-in, there just aren't any around.

    2. Re:Movie industry = music industry by orev · · Score: 1

      The idea of a drive-in is much better than the reality. There aren't any around because when they were around people went once, realized they are crap, and didn't go anymore. You really want to watch a movie through your dirty windshield while listening to it on crappy window speakers? You get a better experience at home.

  7. Look at a similar entertainment example by Solandri · · Score: 5, Insightful
    1970s and 1980s - people went to arcades to play video games. The "best" games earned their reputation at the arcade, and were ported to home console systems and PCs.

    1980s to 1990s - transition period, with the first blockbuster console games without a corresponding arcade release (Super Mario Bros).

    2000s and 2010s - all games are now released directly to console or PC. Ask a kid if they want to go to the arcade, and they'll reply "What's an arcade?"

    Times change. Except for live events like concerts or sports, where being part of the crowd is part of the experience, people prefer viewing their entertainment at home. Movie theaters are not a necessity, they were just a way to amortize the high cost of the projection and sound system across all viewers. As the cost of big screen TVs, projectors, and home theater sound systems continues to go down, movie theaters are going to become a relic of the past, just like arcades. The benefits I've seen from watching movies on my projector and HTS are:
    • No jerk behind me making rude noises/comments or spoiling the movie. Likewise others don't hate you if your kid starts having a meltdown.
    • Adjust the volume to our comfort level.
    • Can pause if someone needs a bathroom break, or rewind if we missed something or want to see a scene again.
    • Consume our own choice of snacks and drinks - no need to sneak bottled water in to avoid paying $4 for it.
    • Can stop the movie if it turns out to be bad, and immediately pick a different movie to watch (from the beginning).
    1. Re:Look at a similar entertainment example by Grishnakh · · Score: 1

      1980s to 1990s - transition period, with the first blockbuster console games without a corresponding arcade release (Super Mario Bros).

      Actually, that's not correct. Super Mario Bros in fact did have an arcade release: Vs. Super Mario Bros.. But this is an interesting development because unlike the previous period where successful arcade games were adapted to home consoles and PCs, it was backwards: SMB was success on the consoles first, and then ported to an arcade version. Nintendo did this with a bunch of NES games, but SMB was probably easily the most famous; most of the rest seemed to be sports games.

      2000s and 2010s - all games are now released directly to console or PC. Ask a kid if they want to go to the arcade, and they'll reply "What's an arcade?"

      They still had arcades during the 2000s (and still do, I think), but they were different: they had a lot of games where you'd play for tickets, that you'd then then use to buy crap. A lot of these weren't even video games, but things like throwing basketballs into hoops. One arcade I used to go to sometimes (Gameworks) had some fun game with 3 big screens stacked vertically where you'd sit in a seat which was motorized and would go up and down as the balloon you controlled rose or fell, and you'd try to pop the other players' balloons. Something like that isn't exactly reproduceable at home. They also had a bunch of classic arcade games, plus a bunch of pinball games (which again can't be reproduced at home on a computer). I don't know if they're still in business though.

    2. Re:Look at a similar entertainment example by suutar · · Score: 1

      don't get in as much trouble for kicking the guy in front of you who won't stop turning on his phone

    3. Re:Look at a similar entertainment example by Baron_Yam · · Score: 1

      There are a number of 'arcades' around here in Southern Ontario, Canada. They're not a hole-in-the-wall commercial space in a mall anymore, though... they're big, big spaces, usually with a bar and restaurant.

      Bigger screens, linked cabinets for PvP, etc. Now you use a house card to pay instead of quarters. And they still have those stupid play-for-tickets games.

    4. Re:Look at a similar entertainment example by Grishnakh · · Score: 1

      Yep, the Gameworks I occasionally visited back in the 2000s was like that too, really large with a bar/restaurant in the back. And I seem to remember a car-racing game where they were all linked. I guess they haven't changed much.

  8. Re:Because it doesn't net them anything. by tgetzoya · · Score: 1

    Think about it,

    Theater has limited seating and certain play times. This new service has unlimited seating and play at any time of the day. As you noted above, if the distributor gets nearly 100% of the receipts on limited seating, having unlimited seating means more income on day one even if they take less per "seat". It's more economy-of-scale than anything else.

    Imagine the new Star Wars coming out on this service. Theaters have the value-add for those who don't own home-theaters and want the experience. This service has the value-ad for those who do. Friends of these people get the value-add of having a choice.

    Now imagine a movie that debuts in Cannes, but doesn't have enough traction to be put in 1,500+ theaters across the country. They'll make more money on this service then they will through other VOD services (Amazon Instant Video, Vudu, etc...).

  9. Re:Not all people can get to the cinema. by Grishnakh · · Score: 1

    They're not forcing you to watch camrips, they're just not offering their product at a price (and in a venue) that you're happy with. They're under no obligation to do so either. My advice: get a Netflix subscription and just use that. It's cheaper than a single ticket, and has lots of older stuff, which is better than all the new crap that's coming out.

  10. Better movies. by sqorbit · · Score: 1

    Why doesn't Hollywood focus on putting out a better product then worrying about it's distribution methods. While big movies still make a large amount of money the quality of most films is just not there. I will happily spend money on entertainment I find enjoyable, whether it be music, movies or TV. I would go to the theater or rent a movie for $50 that sucks anyway.

    --
    Sent from my TARDIS
  11. Re:Not all people can get to the cinema. by omnichad · · Score: 1

    When they say "only in theaters" in the trailer, they only mean for a few months. Netflix will send you the disc by mail if you're patient.

  12. Re:Not all people can get to the cinema. by Rastl · · Score: 1

    I am too disabled to go to the cinema and $50 is too much for someone on welfare to waste on a single film. Holywood is basically letting down their disabled fans by not allowing reasonably priced films at home without having to wait. This forces people to illegally watch CAMs of films

    As comments before have stated - you don't have to watch first run movies. Since you say you can't go to a theater and ALSO can't afford the price for first run at home then you'll have the compliant option of waiting for it to go to DVD/Blu-Ray.

    I have a difficult time finding sympathy for you because you're not able to enjoy a luxury.

  13. Re:His plan?! by apoc.famine · · Score: 1

    Because they don't see this as a premium. They see this as a net loss. There's the overhead of the system, the chance you'll invite 10 people over to watch, the chance you'll capture it and torrent it, the chance you'd have spent more at the theater.
     
    The entire business model is designed around theater viewing until it's not profitable, then abusing limited runs on disk. From trailer making to aspect ratios to video and sound files, I'm guessing everything is built to do this. To think about doing something else is mind-blowing, because that means potentially changing the system, or having two systems, or a branching system. They know how this one works. A new one would be scary and hard to understand and abuse properly.
     
    Not that I care what they do. I'm so far past caring. Just about anything non-AAA title and more than a few years old is available online. The last many movies we've watched were highly rated indie and/or low profile films. Some old cult classics. I've got a mini comp running ubuntu pushing HDMI to the big screen, wireless keyboard and mouse, great beer, good food, VLC, and google. Maybe I can't always find the exact movie I want, but with millions out there, I'll find something interesting. For the cost and convenience, it works for me. It's like Netflix with a thousand times more movies for the one-time hardware cost.

    --
    Velociraptor = Distiraptor / Timeraptor
  14. Other way around... by LeadGeek · · Score: 1

    I'd rather be able to rent a small theatre to view older movies with some friends.

  15. Re:Because it doesn't net them anything. by Grishnakh · · Score: 1

    The theoretical gain for the studios and distributors is that more people would actually watch the movie during the opening weeks. Right now, it's likely many people just aren't even bothering, because the cinema experience is so miserable, so they're just skipping it and doing something else, like watching something older on Netflix, and maybe they'll eventually get around to watching today's new hot movie after it's a few months old or more and has gotten to Netflix or Redbox or Amazon or whatever. By offering it simultaneous with cinema release at a high price, they might get more viewers.

    But I doubt the studios/distributors will see it that way. They seem to have zero capacity to understand why people aren't interested in going out to the movies any more.

  16. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  17. It makes me wonder by cordovaCon83 · · Score: 1

    What about the cost of maintaining servers that are going to get bombarded on every single major release date? That can't be cheap. Customer satisfaction is going to be terrible when that server crashes too. You can bet that the motion picture companies are not going to be thrilled about giving out refunds to irate customers. They'd probably have to hire call centers full of staff just to handle the complaints and refunds. At least that's good for the economy, right?

  18. Re:drop the two tickets / price part also cable / by guises · · Score: 1

    You may have missed the point: the tickets are not there for the customer, they're there for the theater chain. This company is trying to do something that the entire film industry hates, so in order to make that happen it needs to get all of the members of the industry on board. That means cutting in the movie theaters, even though they're contributing nothing to this.

    The tickets are there so that everyone can pretend that the theaters are a relevant part of this deal, and possibly for legal reasons. It wouldn't surprise me if there were laws against that sort of thing.

  19. Re:Because it doesn't net them anything. by HornWumpus · · Score: 1

    I for one support grammer/speling pedant trolling AC's. Well done GP.

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  20. what about not taking 99% of the movie theaters ga by Joe_Dragon · · Score: 1

    what about not taking 99% of the movie theaters gate? so they can have good food prices and fix BS like them needing to pay for an music licensing to cover music in the movies.

  21. arcade rundown by Joe_Dragon · · Score: 1

    For arcades we had / have

    the mail ones (In the past some ticket no or ticket games) maybe 1-2 of the big driving games / pinball level varys (Now days more ticket stuff)

    Chuck E. Cheese (mainly kids party's) and lot's of ticket stuff. Maybe some pinball.

    bowling places very some have small game rooms / some have good sized Billiards area / some have a big ticket game area.

    Gameworks like places still kids geared but also has an sports bar vibe and big games / big banks of linked driving games some places are 21 only after 9-11PM very maybe 50 / 50 ticket non ticket does not give dam about pinball if they have them they are not getting fixed much lots of other non ticket games as well.

    main event Gameworks like but they have big bowling set ups / Laser Tag (basic) / Gravity Ropes / Mini Golf and ticket games.

    family fun centers mostly local businesses / small chains that are mix all of the above

    laser tag places have small game rooms some have ticket games. The local non chains places have lot's of fun laser tag games.

    Dave and busters like places more adult themed game works and more sticker on letting kids in little to no pinball.

    Bars with a few pinball / darts / golf games / pool tables. Some have good pinball. It can very from kids ok it's your local small bar where it's not for kids.

    Barcade places just about no ticket stuff lots of older classic games and new pinball's most are mainly 21 and up (mainly do to big city laws)