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Apple's 'Planet of the Apps' Reality Show Is 'Bland, Tepid, Barely Competent Knock-off of 'Shark Tank' (variety.com)

On Tuesday, Apple made its debut into the world of original television programming with "Planet of the Apps," a reality show that brings app developers in a competition to try to get mentoring and assistance from hosts Jessica Alba, will.i.am, Gwyneth Paltrow and entrepreneur Gary Vaynerchuk. Contestants describe their proposals as they ride an escalator down onto a stage where the judges sit, and then fire questions at the app developer. The problem? Critics aren't pleased. An anonymous reader shares a Variety report: Apple's first offering, "Planet of the Apps," feels like something that was developed at a cocktail party, and not given much more rigorous thought or attention after the pitcher of mojitos was drained. It's not terrible, but essentially, it's a bland, tepid, barely competent knock-off of " Shark Tank." Apple made its name on game-changing innovations, but this show is decidedly not one of them. The program's one slick innovation is the escalator pitch. You read that right; I didn't mistype "elevator pitch." The show begins with an overly brief set-up segment, which doesn't spend much time explaining the rules of the show, and which also assumes that a viewer will know who host Zane Lowe is, though a reasonably large chunk of the audience won't. Soon enough, app developers step into a pitch room with a very long escalator in the middle of it. As the four judges listen (often with looks of glacial boredom on their faces), the aspiring creators have one minute of escalator time to tout the product they want funding for. After the app makers get to the bottom of the conveyance, the judges (or "advisors") vote yea or nay. As long as one judge has given the developers a green light, they can continue making their pitch.

46 of 78 comments (clear)

  1. Meanwhile... by Anonymous Coward · · Score: 1

    Meanwhile, butthurt Slashdot users will continue to whine about Mark Cuban because he's far more successful than they ever will be. Slashdot users pretty much hate anyone who's successful enough to escape the banal world of IT by actually doing something worthwhile that people want.

    1. Re:Meanwhile... by __aaclcg7560 · · Score: 1

      Slashdot users pretty much hate anyone who's successful enough to escape the banal world of IT by actually doing something worthwhile that people want.

      This!

    2. Re:Meanwhile... by 110010001000 · · Score: 3, Informative

      People didn't want what Cuban produced. It was a failure. He just got lucky selling it to stupid Yahoo for $5.7 billion which then shuttered it. He was in the right place at the right time in the middle of a bubble.

    3. Re:Meanwhile... by __aaclcg7560 · · Score: 1

      People didn't want what Cuban produced.

      I was referring to Slashdot in general.

    4. Re:Meanwhile... by 110010001000 · · Score: 1

      I think Slashdot users are intelligent enough to hate people who were successful because they got lucky, while people who actually make a contribution to the world get ignored. I have more respect for someone in IT making $50,000 in Silicon Valley protecting our country, than some loudmouth who got lucky selling out during a dotcom bubble.

    5. Re:Meanwhile... by fahrbot-bot · · Score: 1

      People didn't want what Cuban produced. It was a failure.

      I hear his cigars are pretty popular.

      --
      It must have been something you assimilated. . . .
    6. Re:Meanwhile... by __aaclcg7560 · · Score: 1

      I have more respect for someone in IT making $50,000 in Silicon Valley protecting our country [...]

      Thank you.

    7. Re:Meanwhile... by __aaclcg7560 · · Score: 1

      Cuban didn't produce Slashdot idiot.

      I wasn't referring to Cuban at all in my comment. I was pointing the Slashdot nihilism towards successful people.

    8. Re:Meanwhile... by thebullshitpatrol · · Score: 1

      Wait, Mark Cuban uses slashdot?

    9. Re:Meanwhile... by Mr+D+from+63 · · Score: 1

      People didn't want what Cuban produced. It was a failure. He just got lucky selling it to stupid Yahoo for $5.7 billion which then shuttered it. He was in the right place at the right time in the middle of a bubble.

      Nobody 'gets lucky' selling 5.7B of stock. You have to take work, make decisions, and take actions that result in owning stock with that much value. Boiling it down to 'just lucky' kind of reinforces the OP's point.

    10. Re:Meanwhile... by bn-7bc · · Score: 1

      Generalizing mouch are we? I don't envy people their sucsess/wrlth/whatever, om the other hand I don't find them inntereting just because they are sucsessful/rich/etc either. A cientist at CERN omn the other hand, these people are prilleant ond move sience forward, IMHO they deserve mouch more attention the base ball players etc, but that's just me

  2. Well by Dunbal · · Score: 1

    Hardly surprising considering most of their products are also bland, tepid, barely competent knock offs. With rounded corners.

    --
    Seven puppies were harmed during the making of this post.
    1. Re:Well by interkin3tic · · Score: 1

      While I'm a strictly windows and android guy, I have to give apple some credit. Their cannot reasonably be considered to make "knock offs" given what they did with smartphones and tablets. I can't think of one of their products I'd consider "bland" objectively.

      You appear to be suffering from the Seinfeld is unfunny disease.

  3. Name of the show was the most entertaining part by Spy+Handler · · Score: 1

    Planet of the Apps, ha ha I get it.

    You can skip the rest of it.

  4. If you develop apps for a living... by xxxJonBoyxxx · · Score: 1

    ...you're likely not watching "reality shows". At if you are, you're not watching them on broadcast or cable TV. I think the design flaw started at the demographic.

    1. Re:If you develop apps for a living... by Hadlock · · Score: 1

      Turns out most people are so bored they will watch just about anything. See also: reality TV craze of the late-90s / early 2000s. Not sure if reality TV is still a thing, moved out of the house shortly after it peaked and never saw the value in paying for cable TV once I had to pay for it myself. I'm sure plenty of people watched at least one episode of this.

      --
      moox. for a new generation.
  5. M'eh by Anonymous Coward · · Score: 2, Informative

    Jessica Alba,

    Hot actress. What does she know about apps.

    will.i.am,

    O.K.AY.

    Gwyneth Paltrow

    It's not the 90s anymore. And she doesn't have those gorgeous legs anymore.

    and entrepreneur Gary Vaynerchuk

    OK. Nice job on what he did with the store he inherited from his dad. But the rest of what he did? Mark Cuban lite.

    Sorry Apple, you had this crazy wacky visionary guy who co-founded you and when he died, so did your mojo.

    Have you guys thought of IT services and offshoring the actual work to India? I heard it's the thing to do these days!

    1. Re:M'eh by squiggleslash · · Score: 4, Interesting

      Alba's actually moved on from acting for the most part and runs a diaper company (or something). I don't know Paltrow's qualifications, and have never heard of Vaynerchuk.

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:M'eh by SuperKendall · · Score: 1

      Mark Cuban Lite is a pretty amusing description. I have not watched the show but it sure didn't look good from the previews... I agree it makes so little sense that so much of the panel has so little to do with apps. It seems like winning ideas would end up being really poor apps...

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    3. Re:M'eh by ghoul · · Score: 1

      Apple just set up a Bangalore center this year to do the backend IT work it used to outsource to Infosys. Apple believes it can hire people cheaper than Infosys can

      --
      **Life is too short to be serious**
    4. Re:M'eh by kristianbrigman · · Score: 1

      Jessica Alba,

      other people mentioned The Honest Company, which was at one time valued at nearly $2 billion.

      will.i.am,

      Currently working for Intel (on the side) as their Director of Creative Innovation.

      Gwyneth Paltrow

      Don't know as much here, business-wise, but she also has mostly got out of acting (afaik) and moved on to business (and it's e-business), see goop.com...

      I don't know the other guy.

    5. Re:M'eh by AuMatar · · Score: 1

      All those Director of Innovation titles were bullshit marketing. They don't actually do any work at the company, they're a spokesman.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    6. Re:M'eh by R3d+M3rcury · · Score: 2

      I don't know Paltrow's qualifications,

      Are you kidding?! She plays the CEO of Stark Industries!

      Actually, Gwyneth founded Goop, a "lifestyle" site.

    7. Re:M'eh by QuadEddie · · Score: 1

      She advocates putting a jade egg up your vag. That's her qualifications.

  6. Reality TV: platform independent suckage by enjar · · Score: 1

    TV networks like reality TV because it's low-cost filler compared to scripted drama or comedy. The problem is that it's low-cost filler, and often edited or (poorly) scripted to make up loads of fake drama. It was one of the main reasons I cut the cord and gave up cable, the amount I was shelling out each month for cable wasn't really producing a good amount of value. I found that many of the decent programming I liked was also available on places like Amazon, where I could pay just for the series I liked and still save a pile of money. The irony here is that Apple revived a lagging music singles market with iTunes, and in turn electronic album sales. They did miss the boat with streaming for a very long while but have been able to make up the lost time because of their control of the phone market. Apple also has a history of selling as a premium brand. I'm wondering what logic went into starting with the low cost commodity filler of screen entertainment instead of going for something of higher quality. HBO, Amazon and Netflix have already demonstrated that people will shell out for quality entertainment. Heck, they could have picked up some sort of sports programming, they have the cash and the market share to get major sports league attention, and people will spend money to watch sports.

    1. Re:Reality TV: platform independent suckage by helsinki92 · · Score: 1

      I cut the cord because of reality TV also. When Animal Planet decides that ghost hunting dogs are worthwhile putting on TV, I decided TV was no longer worthwhile. FFS, a camera in an African plain streaming animals eating each other is still "Reality TV" but without the bullshit of ghost hunting.

    2. Re:Reality TV: platform independent suckage by enjar · · Score: 1
      That 30 minute show will also contain about seven minutes of actual content. Intro (cut with cliffhanger). Commercial break. Re-run intro after break. Content. Have sum-up of content before commercial break. Commercial break. Recap of content before break. Some more content. Teaser for after commercial. Commercial break. Recap content of previous two commercial breaks. Induce tension. Reveal whatever. Credits run over reveal.

      Thirty minutes of life you never get back gone away into the universe's bit bucket.

  7. Critics Gonna Criticize by mentil · · Score: 1

    Go look up critic reviews for any movie/show/anything on Metacritic. Anything at all. Even top-rated critics-darling indie films that get standing ovations at Cannes. I guarantee there will be at least one critic who panned it, using similar superlatives. Quoting one critic doesn't say anything about consensus about a show.

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
  8. Obligatory... by Theaetetus · · Score: 4, Funny

    Not The Wire. Less blood than NCIS. Lame.

  9. THIS^ ^100 by Anonymous Coward · · Score: 1

    My avocation is economic history - yeah, there's a reason it's an avocation.

    There are folks in the USA's past that were real innovative geniuses. Vanderbilt (steamships,Railroads, finance), Henry Kaiser (he's also the guy who created our screwed up employer supplied health insurance), Howard Hughes (aviation), Andrew Carnegie (steel), JP Morgan (corporate structures and monetary policy), Henry Ford (D'uh!) and a few others.

    Yes, most of them were mean assholes. BUT - These guys made their own luck. And some of them were pinned to the wall and got out of it.

    Getting bought out for billions during a bubble is just winning the lottery - being at the right place at the right time.

    The people I mentioned were many times at the wrong place at the wrong time and STILL succeeded - multiple times.

    So forgive me when I think that Cuban, Musk, or whoever got rich quick during the 90s boom just won the dot.bomb lottery.

    When your are doing reality shows or rehashing business ideas that have been around for over a 150 years - like electric cars - and and losing billions for years; uh, sorry, the people I am comparing you with make you look like a buffoon.

  10. how does that conversation go? by Anonymous Coward · · Score: 3, Insightful

    ...get mentoring and assistance from hosts Jessica Alba, will.i.am, Gwyneth Paltrow...

    So, Jessica, which container class do you think would work best in this situation? I was thinking about a hash map, but since I need ordered traversal, perhaps a red-black tree would work better. I'd fall back to O(log(n)) on the accesses, but get fast traversal. Or, do you think I should consider parallel structures with a pointer to the same data in two container types, to allow both fast access and fast ordered traversal, at the expense of more time and complexity to keep them in sync?

    So, Gwyneth, I'm getting a compilation error on this line, and I'm not seeing the root cause yet. Any advice for me?

    Presumably, since they are offering mentoring, you can ask them programming questions?

    1. Re:how does that conversation go? by BlueLightning · · Score: 4, Insightful

      You jest of course, but the sad thing is none of that stuff really matters in whether an app is successful or not - history has shown time and again that developers can write absolutely terrible code resulting in an app that's slow, crashes frequently and is painful usability wise, but despite all that if it does something useful or entertaining then users will still pay money for it. The basic idea is what counts.

    2. Re:how does that conversation go? by ghoul · · Score: 2

      VCs provide mentoring on how to raise money and hire people not on coding

      --
      **Life is too short to be serious**
    3. Re:how does that conversation go? by helsinki92 · · Score: 1

      Sounds like they take a mock-up and story board and call it a production app.

  11. Re:Shark Tank being its own bad rip off... by elrous0 · · Score: 1

    And The Dragon's Den was just a piss poor rip off of Money Tigers.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  12. Re:Management by TWX · · Score: 1

    What's this "we" shit?

    Apple and its shareholders may be in for a wild ride, but they're not offering anything that isn't available in some form or another from someone else.

    --
    Do not look into laser with remaining eye.
  13. LUDDITE critics by Anonymous Coward · · Score: 1

    "Contestants describe their proposals as they ride an escalator down onto a stage where the judges sit, and then fire questions at the app developer. The problem? LUDDITE Critics aren't pleased. An anonymous reader shares a Variety report"
    *Fixed!

    PS. Where you are App guy? We need you!

  14. Dump Apple by Digital+Mage · · Score: 1

    If you have stock in Apple I highly recommend selling your stock...because that company has just jump the shark, HA!

  15. What's with the mentors? by wardrich86 · · Score: 1

    You'd think the mentors would be top app developers. How are these people even able to help in any way? You're going to wind up with a typical "know-nothing" bean counter of a manager. Your app will then crash and burn.

    1. Re:What's with the mentors? by retchdog · · Score: 1

      sounds like i should finally go ahead with that Magical Jade Vagina Egg Companion App! the future's never been brighter.

      --
      "They were pure niggers." – Noam Chomsky
    2. Re: What's with the mentors? by KGIII · · Score: 1

      No. You would think that. On the other hand, I would not think that.

      --
      "So long and thanks for all the fish."
    3. Re: What's with the mentors? by wardrich86 · · Score: 1

      How could somebody unfamiliar with something be a mentor for it?

    4. Re: What's with the mentors? by KGIII · · Score: 1

      My assumption would be creative and marketing mentoring.

      I'd definitely *not* think that the mentors would be top developers. In fact, I'm pretty sure they'd never do that. It'd make a horrible show, I suspect. I don't actually watch much television, so maybe that's part of the problem as to why I'd not think any such thing. However, I suspect top developers would make the show even less likable to the average reality show watcher. I'd absolutely not think that's the direction they went - and would be kinda surprised if they had.

      That said, if they had made it with top developers, I might have watched an episode or two - if I happened to see it in my online travels. I'd not seek it out, no.

      This is tangentially related and I'm not sure it helps and I don't want it to seem like moralizing/preaching. I've found it easier (and more accurate) to not say, "You'd think..." Instead, I'll say, "I'd think..." I'm also working on not saying, "You should..." Instead, I say, "You could..." 'Snot really important, just an observation and something I've worked on. In this case, I'd absolutely not think that they'd be using top developers. I'd kinda hope that they did employ some, but I'd not expect them to be a main feature/host/decider.

      --
      "So long and thanks for all the fish."
  16. Apple did WHAT?? by ben_kelley · · Score: 1

    Apple is producing a Planet of the Apes TV Show? I loved that ... oh sorry. Disregard.

  17. Apes? by Gunstick · · Score: 1

    Only after reading a 3rd time I finally noticed that it's not a reality show based on the movie "Planet of the Apes" :-)

    --
    Atari rules... ermm... ruled.
  18. Re:Only apps can app apps! by tepples · · Score: 1

    Until Xcode runs on iPad, or until Swift Playgrounds expands into domains other than those that Logo used to occupy (graphics and robotics), apps can't app apps on iOS. Sorry, app guy.