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Time Warner Will Spend $100 Million On Snapchat Original Shows, Ads (techcrunch.com)
An anonymous reader quotes a report from TechCrunch: Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that it is valued at about $100 million spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will be similar to those already released by other networks on Snapchat, and run 3-5 minutes in a vertical format. Right now there is about one new show airing per day -- this deal will push that to about three news shows per day, varying between the different genres outlined above. Snap will take 50 percent of the ad revenue generated by these shows and the content partners will keep the other half, according to the WSJ.
So does this mean that Snapchat is dead?
I had no idea.
And why do I care?
ATT owns Time Warner. More monopolistic crap.
Hey youngsters, are you hip, are you "JIVE"!!!! Well this is the hippest most happenin thing ever!! Grab your yo-yos and check it out!
Another waste of money.
Snapchat is a messaging app so why would there be shows on it. It says that the shows are going to be 3-5 minutes long, what are you going to talk about/cover in that amount of time?
...characters vomiting rainbows?
>3-5 minutes in a vertical format
Who wants this?
Dispossessed Vine viewers?
in a vertical format
OK, young people, we need to have a talk about "vertical format".
...yet another monopolistic mega-corp demonstrates the financial benefits of ripping off customers for years, and is looking for creative ways to re-classify said revenue as a "business expense".
(If this is actually being viewed as an investment, they should fire the idiot trying to sell that idea.)
So there had been a time where instead of watching random TV I would instead watch random YouTube videos. Then I joined Facebook and instead spent those minutes there. Then Facebook did this really annoying thing with their videos where they randomly start an ad in the middle. So I decided to poke around SnapChat's "discover" which is now loaded with a combination of recent events and mindless "entertainment". Their ads are 10 seconds and you can skip them just like you can skip any snapchat. However, the content really is...oh so terrible. I have no idea why I ever go there. Why am I even admitting that I do? Hopefully they have metrics that show people will give a shit, because I am really skeptical that this is a good platform for truly original content versus the rehashed 10 second blips that are there now. I mean...I'm certain that I'm a couple decades removed from their target demographic, but my daughter is and she never, ever goes to that area of snapchat.
From the blurb:
> this deal will push that to about three news shows per day ...but what /is/ a "news show"? Is it real, or fake?
I must say I'm not in the least surprised by that "fake news" torrent we're witnessing. We've seen a clear degradation before, with this "content industry", which just poured "content" out there like manure (at the same time pretending it was very valuable, like gold).
Modern alchemists, turning shit into gold. Or just modern fraudsters, selling shit as gold.
...they'd spend a hundred million on their network infrastructure.
When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
You mean the format stupid iphone users plague youtube and facebook with? LOL keep it
Nothing like watching video through a crack in the door.
I've always wondered why cell phones don't force the aspect ratio to be normal (a bit of cropping perhaps) when the camera is vertical. Aren't the sensors much closer to square anyway (like 4:3)?
Never heard of them. Do you watch the show and then it disappears?
Slow down, cowboy! It has been 4 hours since you last posted. You must wait another few hours.
$100 Million! In conjunction with Snapchat!
That's so mind-bogglingly absurd, that I really have to wonder how insane the C Board is.
Do they not know how far $100 Million, hell even a quarter of that, in infrastructure improvement would go?!?
Right. I forgot. They literally, don't care. Only up to the point where they actually start getting competition...
Oh, and btw... Screw 'Spectrum' as well!
Sounds like that plot line from 30 Rock (programming for your mobile phone), which at the time seemed ludicrous.. has become reality.
Yet oddly enough, is still just as silly today as back in the mid 2000's when it aired.
sing my own DNS gave me also access to The Pirate Bay
An alternative would be to use TOR, and use PirateBay's .onion address : http://uj3wazyk5u4hnvtk.onion/
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
absolutely stupid idea and a waste of money and users time. This is what we have become?