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FTC Probing Allegations of Amazon's Deceptive Discounting (reuters.com)

An anonymous reader quotes a report from Reuters: As part of its review of Amazon's agreement to buy Whole Foods, the Federal Trade Commission is looking into allegations that Amazon misleads customers about its pricing discounts, according to a source close to the probe. The FTC is probing a complaint brought by the advocacy group Consumer Watchdog, which looked at some 1,000 products on Amazon's website in June and found that Amazon put reference prices, or list prices, on about 46 percent of them. An analysis found that in 61 percent of products with reference prices, Amazon's reference prices were higher than it had sold the same product in the previous 90 days, Consumer Watchdog said in a letter to the FTC dated July 6. Amazon said in a statement that Consumer Watchdog's study was "deeply flawed." "The conclusions the Consumer Watchdog group reached are flat out wrong," Amazon said. "We validate the reference prices provided by manufacturers, vendors and sellers against actual prices recently found across Amazon and other retailers."

7 of 104 comments (clear)

  1. They do what every other retail store does... by PablosBrain · · Score: 5, Insightful

    They do what every other retail store does for discounts.

  2. Flat out something by arth1 · · Score: 5, Insightful

    "Prices found" does not equate to sales prices.
    Some countries with actual consumer protection requires "before" prices to be a price that had multiple actual sales to unaffiliated entities, not just what it was announced at or sold internally at.
    If I announce my fridge for sale for $50,000, and next week for $150, that's not a $49,850 discount.

  3. Amazon Prime by pnutjam · · Score: 5, Insightful

    They should really investigate Amazon Prime, they advertise "free" shipping, but inflate prices to account for shipping.

    1. Re:Amazon Prime by beelsebob · · Score: 4, Interesting

      At least they're not quite as blatant as Walmart, who advertise free shipping, but offer you a $5 discount if you pick it up yourself.

  4. Why stop (or start) here? by rickb928 · · Score: 5, Interesting

    The FTC could shut down virtually the entire retail furniture market. Instantly.

    And that's not the only industry to examine in this manner. C'mon, man.

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    deleting the extra space after periods so i can stay relevant, yeah.
  5. Re:Normal by magusxxx · · Score: 4, Informative

    I think Mike is talking about what some major chains used to do with jewelry sales during Christmas. They'd have a pin for $100. They'd raise the price to $200. And then have a 50% off sale. In several states this is majorly illegal and considered fraud. The TV news program 20/20 did a piece on this back in the 1980's. A year later they did a follow-up and again the some of the same retailers were caught. Before this they were threatened with 'fines per discovery'. After this they were fined with 'fines per instance'. So if they sold 50 of them in one store, they'd be fined 50x not just once. Now with the internet we have this crap happening all over again.

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    Care killed the cat, but satisfaction brought it back.
  6. Do your research and decide your own value by Tyr07 · · Score: 4, Insightful

    You can't rely on corporate stores to tell you the proper worth and price for anything.

    The proper price in the free market is whatever you can get someone to buy it for.

    The source by circuit city literally had people put out sale prices that were higher than their normal prices.
    You really have to learn to look at the quality of the product, if possible how many people use it, see if you can find actual reviews. Look for the problems and make a decision based on those reviews. Ultimately decide how much it's worth to /you/ to have it. Not buy it because you were told it's a good deal.