Slashdot Mirror


Blizzard Starts Drive To Recruit More Women and Ethnic Minorities (bbc.co.uk)

An anonymous reader shares a report: The company behind games like World of Warcraft and Overwatch has started a drive to recruit more women and ethnic minorities. The information is in a leaked internal email from Blizzard's CEO, seen by the website Kotako. It claims 21 percent of Blizzard's employees are women, and although that's similar to the rest of the gaming industry, it says it wants to do better. The company claims the initiative will focus on finding more female employees and getting them to stay on longer. At the moment women are leaving at a higher rate than men but it says it'll fall short of setting "quotas."

26 of 310 comments (clear)

  1. "more women and ethnic minorities" by Anonymous Coward · · Score: 3, Insightful

    why, because they are better programmers? If that's not the reason, your shareholders may want to have a word with you.

    1. Re:"more women and ethnic minorities" by Anonymous Coward · · Score: 5, Insightful

      It is also possible Blizzard concluded their customers would boycott the products unless there are more women and ethnic minorities among the employees

      It's not their customers. It's gaming "journalists". They're some of the most hardcore SJWs around and they run campaign after campaign against anyone who doesn't pledge allegiance to their cause. Are you not diverse enough? Well, here's a bad review! Does your game make me feel icky? Bad reviews! Did you not hire my friend? Bad review!

      They've got a great protection racket going.

    2. Re:"more women and ethnic minorities" by iMadeGhostzilla · · Score: 3, Insightful

      You're quite possibly right. In which case the announcement, for what it's worth, is still a business decision, which was my point.

      Btw I usually don't reply to ACs but the fact that you chose to post that way is another sign of how we as the society have burdened ourselves with fear, all in the name of "progress".

    3. Re:"more women and ethnic minorities" by Hylandr · · Score: 3, Funny

      Or quests for dinner in some far away region only to be told she's no longer in the mood for that and wants to go to the other end of the map for the thing that's a thousand times more expensive and might cause your balls to erupt in flames.

      --
      ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
  2. Perhaps the solution is by John+Jorsett · · Score: 5, Insightful

    ... to have some of the men declare that they feel like and wish to be treated as women. Then they could be counted as such, right?

    1. Re:Perhaps the solution is by Anonymous Coward · · Score: 2, Funny

      I am looking for a salary of $120k, but for $150k you can call me Nancy.

    2. Re:Perhaps the solution is by Lord+Kano · · Score: 4, Insightful

      All the new bathroom policies do is make it so that a plain-clothed dude can walk into a women's restroom without being questioned.

      My concern is the following scenario...

      I'm at Target with my 7 year old daughter. She has to use the restroom. I wait outside while she does the needful. As I'm standing there, I see an obvious male walking towards the ladies room. I stop him and say "My daughter is in there. She'll be done momentarily and then it's all yours."

      10 years ago, I would have been considered a reasonable father.
      5 years ago, I might have been considered slightly overprotective.
      Today, I just committed a hate crime.

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
    3. Re:Perhaps the solution is by Lord+Kano · · Score: 2

      As someone else pointed out, I'm not so much concerned with real transgender individuals as I am with a heterosexual man pretending to identify as trans to have access to women's lavatories.

      I can point to several incidents of such things happening.

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  3. Sounds Good by Oswald+McWeany · · Score: 5, Insightful

    At the moment women are leaving at a higher rate than men but it says it'll fall short of setting "quotas."

    I think "Quotas" are what most people object to that object to hiring more women and minorities. No one wants to feel like they missed out on a job because they were the wrong sex or race. Not men, women, Europeans, or Africans.

    Trying to be more appealing to women and minorities is a noble goal because in order to relate to all demographics of clients you need all demographics of staff. It's easy to miss out sometimes what another group might find appealing or offensive without valid representation.

    Appeal to minorities and all genders but don't set quotas. As long as Blizzard is really doing this and not just saying they are to look good- they're doing the right thing by my way of thinking.

    --
    "That's the way to do it" - Punch
    1. Re:Sounds Good by Kohath · · Score: 2

      Appeal to minorities and all genders but don't set quotas.

      So just don't write down the numbers then.

    2. Re:Sounds Good by Areyoukiddingme · · Score: 2

      Trying to be more appealing to women and minorities is a noble goal because in order to relate to all demographics of clients you need all demographics of staff. It's easy to miss out sometimes what another group might find appealing or offensive without valid representation.

      Bullshit. One woman's opinion is not representative of what all women find appealing. Neither is a group of women's opinion, unless that group is a representative sample of the target population. And guess what—female software developers and technical 3D artists are by definition not representative, because they're a seriously unusual minority. For a representative sample, you just do short surveys and focus groups. You don't hire the people.

      Appeal to minorities and all genders but don't set quotas. As long as Blizzard is really doing this and not just saying they are to look good- they're doing the right thing by my way of thinking.

      Learning how to appeal to target audiences is called market research. Any entertainment business bigger than a mom and pop shop should be doing at least a little of it as a matter of course, and the more money available, the more research they should be doing. But that has fuck all to do with who they hire. You hire for the skills you need to produce a profitable product.

      When you've saturated your traditional target audience and are looking to branch out, you keep that in mind. When you're hiring people for market research, you're looking for a particular set of skills, and hey presto! you'll be hiring mostly women, because the majority of people graduating with psychology and social sciences and marketing degrees are, wonder of wonders, women. When you're hiring a development team to make a game based on their research, it's going to be mostly men, because the majority of people graduating with computer science, computer engineering, math, and technical art degrees are men.

      Unless your marketing department is absurdly bloated, a computer game company is going to be majority men. That's what candidates are available who have the skills you need at the ratios you need them.

      Slashdot, by the way, needs to do more market research. I see at least three different comments being snide about the breast size of female avatars. I've known quite a few female gamers over the years, because of the genres I play, and here's a news flash. Women who choose female avatars (and not all of them do) will choose a character with bigger breasts just as frequently as they'll choose one with smaller breasts. More interestingly, if there's an avatar customization system in the game, they will push that slider up quite a ways. They will nearly always meet or beat their own personal physical attributes. Some of them do it ironically, pushing the slider right to the Ludicrous wall. I know because they've told me so. Most give their characters C or D cups, and do it because they want their avatar to be "pretty". I know because they've told me so. I didn't have to hire them as software developers to find this out.

      I bet a new hire with a feminist agenda would fuck that up, insisting on limiting the slider to half its previous affect, because women don't actually want what women want, according to one woman with an agenda. And that would be sexist.

      Also stupid. People choose game avatars based on an ideal, not reality. How many pale, skinny white guys with glasses do you see as avatars? None. (Dr. Gordon Freeman isn't very pale, nor all that skinny.) The male avatars are tall, craggy of visage, with broad shoulders, deep chests, and narrow hips, and according to the female artist I lived with, no penises. Their armor rarely bulges where it needs to bulge. The female avatars are short, pretty of visage, with slim shoulders, big breasts, and round hips, and according to the female artist I lived with, they're obviously ten times better at hand to hand combat than the men, because their armor is useless,

  4. I know a girl that used to work for Blizzard by TheCastro1689 · · Score: 4, Interesting

    She won't even play their games and hates them a shit load. They probably have other issues than hiring.

    1. Re:I know a girl that used to work for Blizzard by Darinbob · · Score: 2

      Maybe her male coworkers did too.

  5. Re:Improving retention.... how, exactly? by Oswald+McWeany · · Score: 4, Insightful

    This sure sounds like female employees are going to be enticed with better compensation, perks, more flexible hours, etc. - how else could they possibly "convince them to stay longer"?

    If being more flexible with hours and giving better compensation attracts more women then everyone benefits. Even men will surely be happier with more flexible hours and better benefits. If it attracts women but makes mens lives easier- that's a benefit for everyone.

    --
    "That's the way to do it" - Punch
  6. Re:They better be able to code... by Captain+Splendid · · Score: 2, Insightful

    Coding, however, is a meritocracy. It has quantified metrics and performance tracking by definition.

    This would be a great argument if there hadn't been so much shitty product released in the last couple of decades, a lot of it from major vendors. Guess diversity hires won't be that big of a deal to the bottom line or the quality of software released after all.

    --
    Linux, you magnificent bastard, I read the fucking manual!
  7. A questionable benefit for them by Kohath · · Score: 4, Interesting

    The games business is notorious for terrible working conditions, terrible management, and a huge percentage of coworkers who are just plain jerks.

    Bad management means you have low job security and a high chance your work will end up getting thrown away when the project is cancelled.

    And whether your coworkers are jerks because they're misogynistic, or because they're trolls, or because they're SJWs, or because they're divas, or because they're just social misfits, it still sucks dealing with jerks all the time.

    On the other hand, it's a growing business, so even a bad job might lead to a good opportunity eventually.

  8. Re:Management by Kohath · · Score: 4, Insightful

    I honestly wonder what management is hoping to achieve here.

    Setting up a legal defense for future lawsuits by women and minorities.

  9. Re:Management by OrangeTide · · Score: 2

    More female players in WoW would mean more revenue, but that's assuming that women are better at marketing to women and girls. I doubt that is Blizzard's plan and it has more to do with getting a feather in their cap for workplace diversity, and deflecting potential lawsuits for lacking diversity. Like most things, you don't want to be the worst offender in the industry when you're a high profile target with a lot of money to lose. If I were Blizzard, I'd take the minimal effort to make my company look better for diversity than Amazon, Valve, Google, Facebook and let people go sue those companies and not mine.

    --
    “Common sense is not so common.” — Voltaire
  10. Question by HanzoSpam · · Score: 3, Interesting

    Can anyone name a benefit to diversity that's anything close to compensation for all the bullshit we've had to endure achieving it?

    --

    Progressivism: Parasites helping parasites to help themselves - to other people's stuff.
    1. Re:Question by geek · · Score: 2

      Can anyone name a benefit to diversity that's anything close to compensation for all the bullshit we've had to endure achieving it?

      The root of the word "diversity" is "divide". The goal of these programs is not to appeal to people or broaden demographics or provide better products. It's to divide what they call the "status quo" in which one group of people is made the villain (white men) and the other group(s) are made the victims.

      All these programs do is pit one group of people against another. They fail in their basic concept and thus, always fail in their execution. In the end, Blizzard loses. I give it maybe 5 years and the layoffs will begin.

      Simply put, in this day and age, the only way to win under these circumstances is to not play the game.

  11. Re:They better be able to code... by bravecanadian · · Score: 2

    Coding, however, is a meritocracy. It has quantified metrics and performance tracking by definition. You know who's committing what, you know how many bugs people are fixing, and you know how much code they write, what percentage needs review, and how impactful it is.

    You know that modern games require a much larger set of skills than just coding, right?

  12. Identity politics worked just great for GNOME... by Anonymous Coward · · Score: 3, Informative

    Using past Slashdot submissions, let's track what happened to the GNOME desktop environment project after it started engaging in identity politics, instead of just focusing on software development.

    On June 15, 2006, Slashdot featured the story "GNOME Reaches Out to Women". We can see this as the beginning of the troubles to come.

    As we progress through the submission titles from 2007 through to just last week, we can see the decline:

    The GNOME project went from creating GNOME 2, which was perhaps the most widely used and most liked open source desktop environment ever created, to the GNOME 3 disaster (which was quite delayed), and eventually to the project having trouble finding a maintainer for its text editor!

    Some people will misinterpret what happened, and blame women for it. Of course, that's a load of bollocks. As we can see from the GNOME project grou

  13. Re:They better be able to code... by Dixie_Flatline · · Score: 3, Insightful

    Except that's fucking bullshit.

    Until there are blind resume reviews and tests, the myth of the meritocracy is just so-much garbage spouted by people that are worried they'll lose their jobs to someone ACTUALLY qualified.

    http://www.cbsnews.com/news/wh...

    This was exactly the same thing that happened at symphonies. When you ACTUALLY care about a) diversity and b) hiring the best people for the job, it turns out that the first thing you have to do is leave your biases at the door, and virtually nobody is good at doing that. So remove the doubt: blind auditions.

    Most interview processes are garbage anyway. I've been a programmer for 15 years and I'm still asked to talk about certain kinds of language specific minutia that are super irrelevant in daily programming. (That is, I've answered questions and literally never, ever seen those features used in the games we ship. It's essentially a trivia contest.)

    And here's the thing about programming when you're at a game company: AT LEAST half your job has nothing to do with programming—at least if you're any good. You HAVE to play the game you're making, make suggestions, think about the comfort of the player. I would take a junior programmer with a good feel for gameplay than a veteran rockstar programmer that has great technical chops but doesn't have any suggestions to improve the game. Even for engine and graphics programmers.

    So yeah, coding can be hard, but I can teach you what you need to know. If you're working with me and I can trust you to make good gameplay decisions, that's a LOT more important to me, and I CAN'T teach you that.

  14. Re:Why are tech industries different? by malkavian · · Score: 2

    Because construction is seen as hard work. Where women dominate, there's no political SJW angle to it, so that's brushed under the carpet and "men just don't want to" (part of that is men are scared to these days; much higher chance of some pupil trumping a molestation charge to ruin your career and having it taken seriously). The tech industry is seen as a 'clean office job, and probably not that demanding, so easy money'. So it's seen as a political thing to get people into cushy jobs. Many that go into it and actually get to realise that it's not a cushy job then leave. The women (and, well, generally everyone) that is actually passionate about it accept that it's pretty gruelling and get on with the job. There are outliers of jerks, same as there are in every job, but that's not the main factor. My other half's an engineer (mechanical engineering), but went into finance, simply because she preferred it as an interest. She does marvellously; the precision and conscientiousness of an Engineer working on figures. Currently, she's doing very nicely with it, just has no real intention of working in Engineering (though her DIY projects are absolutely awesomely engineered).

  15. Re:Blizzard and female characters by penandpaper · · Score: 2

    Plus SC2 had a nice switch-up from Raynor saving Kerrigan and to vise-versa.

    Yea, no. The story amounted to "the power of love saved Raynor from his alcoholism for someone he knew briefly and she returned the favor and suddenly fell in love too". All the hatred, betrayal and past motivations of the characters were whisked away when they changed it to a love story. I don't mind a love story in my sci fi... but between the shit in sc1 compared to sc2... Ugh. There is a reason why Raynor was rotting in the bottom of a bottle and it wasn't love for Kerrigan. Or to put another way. He went from a backwoods marshal, to an important rebel leader, to an outcast that lost everything in part because of Kerrigan.

    "I'm going to be the man that kills you one day Kerrigan." - Raynor. ....4 years later.. :3 ilu be my waifu! 3 3

    The sc2 story was 'meh' at best with the rehashed "old ones are coming back prophecy. the end is nigh" that is overly used by blizzard.

  16. Except that's a lie by Kartu · · Score: 3, Interesting

    Except that's a lie, as Australians have found out, on the opposite, using blind recruitment reduces chances of women and minorities:

    Blind recruitment trial to boost gender equality making things worse, study reveals
    http://www.abc.net.au/news/201...