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Pandora Loses 7 Million Listeners (siliconvalley.com)

An anonymous reader quotes the Bay Area Newsgroup: So many listeners have turned off Pandora that Friday could have been called the day the music died for the internet radio streaming pioneer. Late Thursday, Pandora said it ended its third quarter with 73.7 million active listeners, a decline of more than 7 million listeners from the 81 million it had in the same quarter a year ago. Declining listener numbers, along with weaker-than-expected advertising revenue and a disappointing fourth-quarter forecast, had investors tuning Pandora out on Friday, as the company's shares fell by almost 25 percent, to close at $5.59.

Pandora still has more listeners than Apple Music, which has 27 million paying subscribers. But the Oakland-based music streaming business trails its other major rival, Spotify, which has 140 million active listeners, including 60 million who pay a monthly fee for on-demand streaming and to avoid listening to commercials with their music.

For comparision, Pandora now has just 5.19 million paying subscribers for its two ad-free streaming music services.

16 of 115 comments (clear)

  1. Just a free Pandora user here. by Anonymous Coward · · Score: 3, Insightful

    The ads and the nag screens got to be too much. I barely use it anymore.

    1. Re:Just a free Pandora user here. by interkin3tic · · Score: 2

      They're caught between a rock and a hard place and also several other solid mountains of mineral deposits. The ads you and the vast majority of their users hear and hate are too annoying. And they're also evidently not bringing in enough dollars, so they seem to need to make them MORE annoying.

      Plus, competitors. No one wants to pay for ad-free when spotify, apple, google, and flying the black flag do it better. Amazon probably doesn't do it better, but at least prime members get that ad free.

    2. Re:Just a free Pandora user here. by TheGavster · · Score: 3, Insightful

      What gets me with the ads is the same thing as with terrestrial radio: why do they play several ads in a row? If I knew I was getting back to the music or whataver program after 30 seconds, I'd listen through, but when it's going to be a few minutes I change the channel or turn it off. I understand bigger breaks in TV, where the content doesn't break up easily, but music is already in 3-5 minute chunks.

      --
      "Because Science" is one step from "Because old book". Try "Because of my experiment testing my falsifiable assertion".
  2. And Nothing Of Value as Lost. by Shogun37 · · Score: 3, Informative

    I used Pandora, for a while. I quit, for the same reasons I stopped listening to the radio. Too many ads, not enough of the music I like. Between a large(ish) music collection, two flea markets, and a half dozen second-hand music stores, nothing of value was lost.

    1. Re:And Nothing Of Value as Lost. by Cumstien · · Score: 2

      The timing is enjoyable. I stopped listening to Pandora this past week. I don't mind the ads, but when you play the same effing ad over and over I had no choice but to go to Spotify. Spotify, although not as good at "stations" IMHO, has far out innovated Pandora's one trick pony. Pandora if you care, it's the Innovations for Poverty action advertisement that would advertise every 5-10 minutes. Second only to KARS4KIDS. I hope you too have that effing song in you head. You have immense troves of data, try getting a data analyst worth their salt to make your platform better.

    2. Re:And Nothing Of Value as Lost. by Registered+Coward+v2 · · Score: 2

      I used Pandora, for a while. I quit, for the same reasons I stopped listening to the radio. Too many ads, not enough of the music I like. Between a large(ish) music collection, two flea markets, and a half dozen second-hand music stores, nothing of value was lost.

      In my case, not only were there a lot of ads but for some reason Pandora thinks I live hundreds of miles from where I actually live and give me ads for services and companies there. In addition, for some reason if you like Jimmy Buffet and the Dead you must be a country music fan and feeds me a bunch of country music I do not like.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    3. Re:And Nothing Of Value as Lost. by gitano_dbs · · Score: 3, Insightful

      and everyone forgeting that Pandora is only available in the U.S.

  3. Shoutcast marches on. by 0100010001010011 · · Score: 2

    I've been finding and streaming stations since the early 2000s. Any genre you could possibly want. Streams on almost any device. Streamripper still works great.

  4. Playlists by fluffernutter · · Score: 2

    I thought Pandora was really spectacular at making playlists. I would set some qualities and it would make some surprising picks; a country music artist that did a cover of a song I like even though I don't like country music, that sort of thing. But yeah their library didn't seem to be extensive enough and it always seemed like the playlist algorithm could be awesome if it just kept doing new obscure picks instead of same repeats.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    1. Re:Playlists by imidan · · Score: 2

      I never succeeded at training a Pandora station. Mine all inexorably turned into all Beatles all the time. The first time I did one, it turned into a Beatles station within a day. I'm not a big Beatles fan, but I don't mind an occasional track, so I hadn't been downvoting them. For my next try, I mercilessly downvoted Beatles songs whenever they came on. That station turned into solo projects from member of the Beatles, covers of Beatles songs by other artists, Beatles covering the music of other artists, and live performances by the Beatles. I tried several times with different seeds and different approaches to downvoting Beatles music. The last straw was after I had started a new channel, when I had downvoted too many Beatles-related songs in an hour, Pandora punished me with a ukulele medley of What a Wonderful World and Over the Rainbow. That was the end of my time with Pandora.

  5. They cannot be surprised. by LS1+Brains · · Score: 2

    So I paid for Pandora for years, and stopped. The final straw for me was when they decided to play in politics and "take a stand" with the "Black Lives Matter" thing. I was already unhappy with the lack of a music catalog, I couldn't listen for longer than an hour or so before songs would start to repeat. They just got passed up by everyone else, and I've been a happy Spotify subscriber ever since I left Pandora.

  6. When was it lost!?!? by unrtst · · Score: 4, Insightful

    What world did all of you come from? How is having over 73 million active listeners considered "the day the music died for (Pandora)"?!??!!?

    At this moment, every comment is critical of pandora in some way. WTF? How are people leaping to that conclusion from these numbers:

    Spotify: 140 million active listeners (60 million paying)
    Pandora: 73.7 million active listeners (5.19 million paying)
    Apple: 27 million users (all paying)

    Sure, Pandora took a loss of 7 million users over the past year, but if they had not lost those, they'd simply be at 80.7 million active listeners. Maybe they're not first place, but they're the only one of those three that offer a service like theirs, and they have MILLIONS of users, and MILLIONS of paying users.

    These comparisons on that level are just stupid. They say nothing about whether the company can be successful or not. FWIW, I'm not arguing that they are, or have been, successful/profitable/etc, but these numbers don't spell the end in any language. They're top of their class, and in the top 3 for internet streaming music. That should still be impressive, not a death knell.

    I feel like things weren't always this way, and this is an internet age thing, where people feel only one or two companies/products can be even considered, and everything else is garbage (or, on the low end, everything is garbage and just buy the cheapest shitty stuff you can get your hands on). It's depressing that 3rd place no longer counts for anything.

  7. SJW caused me to leave.... by ScottyKUtah · · Score: 2, Insightful

    When they jumped on board the SJW crap and came out in support of Black Lives Matter, that's when I canceled my subscription and closed my account.

    I just want music on my music program. Keep your politics to yourself. When you decide to alienate half of the country, don't be surprised when they decide to part ways with your product.

    Moved over to Spotify. No idea how they lean politically, because they just play music.

    --
    He who laughs last is at 300 baud.
  8. Re:People don't like music now by Kierthos · · Score: 2

    You know, that's strange, because I have several channels that I listen to on Pandora, and most of them have no rap.

    A comedy channel - lots of Weird Al, vintage comedy sketches (Hope and Crosby, Marx Brothers, etc.).

    Classic rock channel - no rap

    Heavy metal channel - no rap

    Tom Petty channel - no rap

    It's almost like you either don't use Pandora or just want to complain about rap.

    --
    Mr. Hu is not a ninja.
  9. Simple by argStyopa · · Score: 2

    There are other options out there free - I'm not sure if they play more, fewer, or comparable ads - and the paid service just keeps getting more and more expensive.

    IIRC (it was a while ago) when we started paying for it, it was something like $20/year. Now it's what, either $6/mo or $10/mo?

    That's nuts when there are tons of equally-tolerable options.

    (Note: I'm not saying Pandora are evil greedy sonsabitches. I felt that they're terrifically screwed by their royalty contracts because they tried to do the right thing and compensate artists, but they're paying MULTIPLES of what radio stations have to pay, per song. I really like the company and think they're victims here, a little.)

    --
    -Styopa
  10. Used to use Pandora by fyngyrz · · Score: 2

    They're caught between a rock and a hard place and also several other solid mountains of mineral deposits. The ads you and the vast majority of their users hear and hate are too annoying. And they're also evidently not bringing in enough dollars, so they seem to need to make them MORE annoying.

    They stream low-quality to high-end systems. You can pay the subscription fee, you still get crap on a high-end receiver or prepro.

    They want my money, they have to fix that. And since they were told about it years ago and haven't lifted a finger to fix the quality of the music... to heck with 'em.

    The place to spend money is with a service that takes care of its customers, not ignores them. Yeah, high end systems might be a niche market, but we spend money. I guess they don't want it. I'm okay with that, too. And gee, look at what's happening to them. Huh. :)

    --
    I've fallen off your lawn, and I can't get up.