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Intel Recruits AMD RTG Exec Raja Koduri To Head New Visual Computing Group (hothardware.com)

MojoKid writes: Intel just announced that former AMD Radeon Technologies Group SVP, Raja Koduri, would be joining its team to head up a newly formed Core and Visual Computing Group, and as a general manager of a new initiative to drive edge and client visual computing solutions. With Koduri's help, Intel plans to unify and expand its IP across multiple segments including core computing, graphics, media, imaging and machine learning capabilities for the client and data center segments, artificial intelligence, and emerging opportunities. Intel also explicitly stated that it would also expand its strategy to develop and deliver high-end, discrete graphics solutions. This announcement also comes just after Intel revealed it would be employing AMD's Vega GPU architecture in a new mobile processor that will drive high-end graphics performance into smaller, slimmer, and sleeker mobile form factors. With AMD essentially spinning the Radeon Technologies Group into its own entity, Intel now leveraging AMD graphics technology, and a top-level executive like Koduri responsible for said graphics tech switching teams, we have to wonder how the relationship between Intel and AMD's RTG with evolve.

58 comments

  1. Good by war4peace · · Score: 2

    This oughta be interesting.
    I don't think Intel wants to get into the end-user discrete GPUs. Rather they want a piece of the computing and deep learning market that nVidia started dominating as of late.

    --
    ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    1. Re: Good by Anonymous Coward · · Score: 1

      This oughta be interesting.
      I don't think Intel wants to get into the end-user discrete GPUs. Rather they want a piece of the computing and deep learning market that nVidia started dominating as of late.

      Intel has tried to enter every market imaginable for the last 20 years and spectacularly failed every single time.

      In 3-4 years Slashdot will proudly break the 'news' of the redundancies.

    2. Re: Good by darkain · · Score: 2

      Exactly this. Intel attempts to take over a market, fails, and then simply partners with the market leader after bowing out of their own product lines. I just witnessed this happen with Intel IoT. They discontinued their entire IoT lines, and are now partnering with Arduino. Now they're doing the same thing with the GPU segment!

    3. Re:Good by Anonymous Coward · · Score: 0

      The discrete GPU market has a limited life.

      It's now a battle to see whether the GPU swallows the CPU or the CPU swallows the GPU.

      In other words:

      Whether you get an Intel x86 with a built-in GPU

      or

      you buy an NVidia GPU that has a CPU built into it.

    4. Re:Good by klingens · · Score: 1

      nvidia already tried to establish a CPU line, and they failed just as hard as Intel did with discrete graphics, twice.
      ARM can maybe surplant Intel x86, but nvidia will not, imho. nvidia moved on to other pastures, like self driving car computing where their shaders matter and their CPU tech is not really relevant.

    5. Re:Good by Anonymous Coward · · Score: 0

      The embedded GPU is already bigger than the x86 part of CPU package in many cases, especially mobile.

      https://images.anandtech.com/doci/10610/7th%20Gen%20Intel%20Core%20die%20with%20label.jpg

    6. Re: Good by The+Cynical+Critic · · Score: 1

      I think your information about the Arduino partnership is a bit out of date here... They had a few Arduino-compatible boards/products that came out of a partnership with the company, but they weren't what you'd want to call a roaring success so Intel scaled back the IoT business in a major way few months ago. Laid off 140 people and moved how knows how many people to work on different things while doing that.

      --
      "Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
    7. Re:Good by Anonymous Coward · · Score: 0

      They failed indeed, but they did something clever: they designed their CPUs as GPU for scientific computing. You can get a Pascal graphic card that has no dvi/vga ports, it's simply plugged into the motherboard and ready to use with CUDA.

      My next computer (waiting for black friday) will be an alienware a) because of they awesomer keyboard (papers/grants/code to write!) and, importantly, a NVIDIA GTX 1060 that I will use to analyse genome sequencing data.
      I use linux and the NVIDIA blobs for the graphic card really bothers me. But, man, that's a portable mini-HPC if used correctly.

    8. Re:Good by war4peace · · Score: 1

      If anything you should blame the British.

      --
      ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
    9. Re:Good by AHuxley · · Score: 1

      A move to the low cost gpu away from many selling more cpu's?
      The tradition solution to most computer graphics problems was to pay for more a lot more Intel CPU's.

      --
      Domestic spying is now "Benign Information Gathering"
    10. Re:Good by Anonymous Coward · · Score: 0

      Not about the desktop, the gaming market is relatively niche and splitting it three ways isn't an appealing sort of thing.

      Being able to compete in the game console business may be somewhat more interesting, but it's a pretty thankless low margin business.

      Being vaguely relevant to machine vision may be *critical* (or it could be another one of those things that is a thankless low margin business, depending on how things go).

      High end datacenter computing, another area where things very much depend. There are niche areas that use GPUs, but the 'mainstreaming' of GPU in the datacenter currently seems to be around how much ML *training* will be the thing. Even if ML takes off, it could be mostly deploying a trained model with a small subset of training. As it stands today, deploying a trained model doesn't particularly suggest the need for GPU acceleration.

    11. Re:Good by Hognoxious · · Score: 1

      If the Irish bred quick enough we could have brought them in to do the actual work and just wiped out the natives, but India is like *big* and even their far-famed fecundity wasn't sufficient. Plus they can't go outside in the sun.

      Though I hear it's been tried successfully in some places.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    12. Re:Good by Anonymous Coward · · Score: 0

      Never said it was about the desktop. I only used Nvidia and Intel as examples.

      Today, the CPU is really only used for very basic stuff. It's increasingly obvious that the CPU is becoming almost irrelevant - which terrifies Intel.

      For example, if you put the AI/physics from a game onto the GPU... you're left with the GPU as this vast blob of processing power that the CPU steers around - scripting it if you will. You don't need a fast processor for it.

      It's much more murky with other applications but the direction is clear.

    13. Re: Good by Anonymous Coward · · Score: 0

      So you are buying an Alienware because of the keyboard? Are you kidding me?

      You are gonna run genome sequences on an Alienware? Fuck outta here you noob.

    14. Re: Good by Anonymous Coward · · Score: 0

      I have an Alienware 17 and I rarely even use the built in keyboard. I prefer my mechanical, tenkeyless instead.

      I don't know about genome sequencing, because I only use my computer for work and gaming but it works great for those. As an artist, I do 3D modelling/sculpting, which is probably as demanding on the GPU or more than genome sequencing.

  2. Lawsuit by Anonymous Coward · · Score: 0

    Lawsuit pending in 3..2..

  3. Is every single IT person in management in the USA by Anonymous Coward · · Score: 1

    ..... a fucking Indian ???

    Serious question. Every second name here seems to be "Sanjeet".

  4. Obligatory: Intel CPU Backdoor Report (May 5 2017) by Anonymous Coward · · Score: 0, Offtopic

    The goal of this report is to make the existence of Intel CPU backdoors a common knowledge and provide information on backdoor removal.

    What we know about Intel CPU backdoors so far:

    TL;DR version

    Your Intel CPU and Chipset is running a backdoor as we speak.

    The backdoor hardware is in the CPU/Bridge, and the backdoor firmware (Intel Management Engine) is in the chipset flash memory.

    30C3 Intel ME live hack:
    @21m43s, keystrokes leaked from Intel ME above the OS, wireshark failed to detect packets.
    [Video Link] 30C3: Persistent, Stealthy, Remote-controlled Dedicated Hardware Malware
    [Quotes] Vortrag:
    "DAGGER exploits Intel's Manageability Engine (ME), that executes firmware code such as Intel's Active Management Technology (iAMT), as well as its OOB network channel."

    "the ME provides a perfect environment for undetectable sensitive data leakage on behalf of the attacker. Our presentation consists of three parts. The first part addresses how to find valuable data in the main memory of the host. The second part exploits the ME's OOB network channel to exfiltrate captured data to an external platform and to inject new attack code to target other interesting data structures available in the host runtime memory. The last part deals with the implementation of a covert network channel based on JitterBug."

    "We have recently improved DAGGER's capabilites to include support for 64-bit operating systems and a stealthy update mechanism to download new attack code."

    "To be more precise, we show how to conduct a DMA attack using Intel's Manageability Engine (ME)."

    "We can permanently monitor the keyboard buffer on both operating system targets."

    Backdoor removal:
    The backdoor firmware can be removed by following this guide using the me_cleaner script.
    Removal requires a Raspberry Pi (with GPIO pins) and a SOIC clip.

    Decoding Intel backdoors:
    The situation is out of control and the Libreboot/Coreboot community is looking for BIOS/Firmware experts to help with the Intel ME decoding effort.

    If you are skilled in these areas, download Intel ME firmwares from this collection and have a go at them, beware Intel is using a lot of counter measures to prevent their backdoors from being decoded (explained below).

    Useful links:
    The Intel ME subsystem can take over your machine, can't be audited
    REcon 2014 - Intel Management Engine Secrets
    Untrusting the CPU (33c3)
    Towards (reasonably) trustworthy x86 laptops
    30C3 To Protect And Infect - The militarization of the Internet
    30c3: To Protect And Infect Part 2 - Mass Surveillance Tools & Software

    1. Introduction, what is Intel ME

    Short version, from Intel staff:

    Re: What Intel CPUs lack Intel ME secondary processor?
    Amy_Intel Feb 8, 2016 9:27 AM

    The Management Engine (ME) is an isolated and protected coprocessor, embedded as a non-optional part in all current Intel chipsets, I even checked with t

  5. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Of course. This is what happens when you predominantly hire cheap workers from abroad. They rise through the ranks, eventually take over the company (because there is basically no domestic people to compete for the positions, since such doesn't get hired). Then it's only a matter of time until it's an Indian, Chinese or whatever company.

  6. Re:Is every single IT person in management in the by mattr · · Score: 3, Insightful

    What do you expect when you fail to promote intellectual achievement and instead promote thug culture, fundamentalist anti-evolution schools and finally a thuggish president? It isn't a problem that the person's name is Indian. Rather it indicates that less of the families who don't have Indian names worked on educating their kids. You want a football culture, you got it. Personally, you bigotted oaf.

  7. I know what they can call it by Anonymous Coward · · Score: 2, Funny

    AMD could call the graphics spin off ATI

    1. Re:I know what they can call it by Anonymous Coward · · Score: 0

      AMD To Intel?

  8. Re: Is every single IT person in management in the by Anonymous Coward · · Score: 1

    Companies like Infosys have been sued for refusing to hire non-Indians. Why study IT as an American when you will just be undercut by a cheap Indian H1B worker? Cancel the H1B system and you will see more Americans in tech, simple.

  9. Re:Is every single IT person in management in the by Billly+Gates · · Score: 1

    When you outsource your whole IT department early last decade all you find are Indians to promote. Especially true due to a lack of American talent as the previous ones became truck drivers before they could be promoted.

    It's really bad in Silicon Valley. After an IPO the white Americans leave for another startup to cash up and cheap outsourced Indians come in to replace them. Look at the bugs in Windows, Oracle, VMWARE workstation after large numbers of developers have been replaced with cheaper alternatives

  10. PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 3, Interesting

    Only a few stories down, I said how this whole thing is a huge trap! Just like every time before. Because that's how Intel is.

    I literally talked about how Intel will hire away key people at AMD, to keep it small, [just sheer of killing the company].
    And how it's the same tactic that Microsoft is so infamous for. (Among several others.)

    The GPU integration thing is just the first step in Embrace-Extend-Extinguish.
    This is for step 2 (he will do the extending) and step 3, when Intel will have made its "own" Radeon GPUs, right before telling AMD to fuck off and die.
    It will not have any benefits for AMD. Only that nobody will buy Zen CPUs anymore. (Together with a few other factors, like Intel keeping its prices temporarily low.)

    1. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 1

      Or it will be like previous Intel efforts, where its a 'me too!' project (in this case to win the mythical IoT HD gfx market, gamers, and crypto-miners). It will take Intel at least 3 years to get to the market with their first effort, which will be only marginally better than the previous effort, it will be sold to Server board integrators, and eventually abandoned or spun into a separate product with 'learnings' from this.

    2. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 0

      My first thought on the previous story was: first step to a takeover/merger. Probably helps to drain AMD of talent first to make them more pliable.

      I'm really worried what will happen if AMD gets taken over or forced out of business by Intel. There'd be no more competition on the processor market and no more need to innovate. Goodbye desktop gaming.

    3. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 0

      Unless Intel believes that ARM is competitive enough (in servers/desktop type devices), they'll want to keep AMD around to avoid difficult questions from the anti-monopoly departments of the world.
      It would be marginally more believable that they wanted to buy the Radeon group, but then why would AMD want to sell it?

      The market has been heading in the CPU-is-a-commodity direction for some time, but the ability to tie in "other" functionality being a useful differentiator. ARM have the whole "We design you implement" thing, TSMC, GloFo, etc. fill out the production end.

      Intel is looking more and more like the old way of doing chips. They're doing well because of their incumbent position and piles of cash, not because they're doing business well. They're scrabbling around for their new growth areas, and keep giving up.

    4. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 0

      They're scrabbling around for their new growth areas, and keep giving up.

      Why do these big corps give up so easily? Intel with mobile, Microsoft with mobile, Google with everything that isn't an instant success.
      Why not spend a billion here and there trying to claw into a market. Microsoft pulled it off with XBox.
      Maybe the reason Intel and Microsoft gave up on mobile phones was because they'd seen the future, and mobile phones weren't in it.
      AR glasses. Hololens. Maybe that's the future, and even helps explain Intel jumping in bed with AMD.
      If you don't have a high performing, highly mobile graphics beast in the near future, you might just miss out on the next big wave.

    5. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 0

      Your case might be optimistic. Raja is an asshole - only out for himself. Remember he used to head hardeste for apple, which is why you've got AMD only shit in their latest line of battery-capacity cut MacBooks deposited their shit being less performant and more energy hungry. Raja saw a straight up raise and took it. He gives no shits about extending anything.

    6. Re:PRECISELY what I had predicted! IT'S A TRAP! by Anonymous Coward · · Score: 0

      This is for step 2 (he will do the extending) and step 3, when Intel will have made its "own" Radeon GPUs, right before telling AMD to fuck off and die.
      It will not have any benefits for AMD.

      The biggest problem with this theory is that AMD and nVidia have all the IP needed to produce a world-class GPU locked up in patents. Even if Intel was inclined to pursue this strategy, they don't have the patent portfolio to pursue this strategy. Patent litigation is extremely risky, expensive, and resource intensive even for the largest organizations. This is why you seem IP covenants / licensing agreements between companies far more than litigation.

  11. Re: Is every single IT person in management in the by Anonymous Coward · · Score: 0

    when you will just be undercut by a cheap Indian H1B worker?.

    Well, you know. Maybe you could try to live earning less... and you would be competitive again! I know, I know... such revolutionary concept.

    It's all fault of the so called free market. Americans like free markets don't they? I mean, it's a very capitalist concept. Must be good then right?

  12. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Look at the bugs in Windows, Oracle, VMWARE workstation after large numbers of developers have been replaced with cheaper alternatives

    Yeah, because DOS era software didn't have any bugs. Alas, DOS itself was binary perfection.

    Pfff.

  13. We must have our own failure ! by Laxator2 · · Score: 1

    I can hear the Intel executives talking.

    "AMD has had its failure in the graphics chip market, and we did not. We cannot be left behind on this one!"

    "We must have our own failure !"

    Will they call the new graphic chip i740 ?

  14. You were the moron who hated smart people, by Anonymous Coward · · Score: 0

    while openly promoting willful stupidity as "the American way".

    And now you bitch about there only being morons in your cuntry?

    CRY ME A FUCKING RIVER. Boo-hoo.

    Have fun with your TrumpHillary and dirty-ass pollution-ruined ex-nature, and demolition of human/worker rights, lack of research and education!
    I'll be preparing the "Welcome to the third world!" banner.

    I'm just sad for those Americans, who weren't retarded, but were simply overridden by the masses of stupid. And for the rest of the world, which inevitably will have to suffer from this.

  15. Re:Is every single IT person in management in the by The+Cynical+Critic · · Score: 2

    Those are some pretty heavy handed generalizations you're making there... Being a bigoted oaf in response to a bigoted oaf really doesn't do much other than make yourself look just as bad as them.

    Mind you, I'm not American so I have no stake in this personally, but in my experience this generalization really doesn't apply white people who work in the tech sector and at least on the executive level whites still hold about 70% of positions (which incidentally is almost the percentage of whites in the U.S population). As for other groups asians do hold a disproportionately large percentage of tech sector executive positions (about 20% for about 5% of the population) while the remaining 10% is shared by blacks and hispanics+lationos (about 13 and 16% of the population respectively).

    Won't speculate as to the reasons why, but your bigoted generalization really doesn't seem to hold any water.

    --
    "Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
  16. Re: Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Why not increase the H1B wages? If the solution was to lower wages, man... there's people in India/Africa living with less that $10 a week. Now that's revolutionary, isn't it? We are all poor, sorted.

  17. Intel hired a failed guy by Anonymous Coward · · Score: 0

    That guy failed to produce stuffs that he promised he would produced while being employed by AMD and he blamed AMD for not giving him the budget he needed

    Intel hires him --- and this time the guy should stop blaming his employer for not giving him necessary resources

    See how much he would contribute to Intel ... time will tell

    1. Re:Intel hired a failed guy by Anonymous Coward · · Score: 0

      AMD got a lot closer to it than Intel did, to be fair. Intel tried, failed, salvaged the corpse as Xeon Phi, which has evolved and ultimately can be deemed a failure at trying to compete with GPGPU without the GPU like capability.

      Also I can understand being demanded to deliver and then being denied what you say is needed to get the job done. I could well imagine 'well, we need X guy and Y guy' and being told 'nope, those guys demand too much salary, we think you are such a hot shot you should be able to make due with A guy and B guy, and we will even throw in C guy, so you have 3 guys instead of the 2 you wanted, so that's even better than what you asked!'

  18. Re: Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Sorry, but no American is going to take on an IT degree, then work for less than minimum wage in this economy.

    H1B farms can do it because they're exploiting their workers and charging pennies on the dollar for cheap, substandard laborers.

    Pretty much EVERY outsourcing company I've run into is full of facile, generic "technicians" who can regurgitate a textbook to you, but are completely helpless (and abusive) when delving into more esoteric sections of the tech they're supposed to know. On top of that, they need someone who ISN'T an H1B riding herd over them or they can't be bothered to summon their crappy semblance of a work ethic.

    Not to mention the fact that 90% of them ar completely and utterly unintelligible when attempting to speak English. And I'm not simply talking about "accent". Most of these people have a BARE command of the language and no command of proper elocution. And, on top of that, they were never taught how to EFFECTIVELY communicate with clients.

    The sooner the H1B program is kiboshed, or at least SEVERELY curtailed, the better.

    If that drives IT jobs overseas, fine. They can live or die overseas without the benefit of protections built into the US legal system.

  19. Radioisotope Thermoelectrict Generator? by Anonymous Coward · · Score: 0

    I thought AMD just made chips, are they into space exploration now? :D

  20. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    The grandparent is most likely from Europe, where there aren't many in management. Thus the incredulity.

  21. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Ooops.

  22. Re:Is every single IT person in management in the by Gravis+Zero · · Score: 1

    Those are some pretty heavy handed generalizations you're making there... Being a bigoted oaf in response to a bigoted oaf really doesn't do much other than make yourself look just as bad as them.

    Is your response really, "you aren't properly representing bigots"?

    --
    Anons need not reply. Questions end with a question mark.
  23. Non-compete agreement ? by Anonymous Coward · · Score: 0

    Usually at these levels people are forbidden from working for a direct competitor for up to 5 years. Possibly AMD agreed not to sue Intel for poaching in exchange for Intel using AMD graphics chips in their APUs.

    1. Re:Non-compete agreement ? by Guppy · · Score: 1

      Usually at these levels people are forbidden from working for a direct competitor for up to 5 years. Possibly AMD agreed not to sue Intel for poaching in exchange for Intel using AMD graphics chips in their APUs.

      Non-compete agreements are generally not enforceable in California. Both Intel and AMD's headquarters are in California, and Raja apparently lives there as well.

  24. Re: Is every single IT person in management in the by Anonymous Coward · · Score: 0

    then work for less than minimum wage in this economy.

    While many H1-B are paid less than the typical citizen working the same job, in no way are they working below minimum wage. That is an incredible exaggeration.

    Some are paid higher and are sought after by name. The two H1-B people in my organization are of this kind (although in one case I would say he's better at executive BS than his ostensible job, but that has *nothing* to do with his immigration status because there are plenty of citizens who are pretty much in the same boat, it's just that executives are easily fooled by BSing about.

  25. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 1

    I suspect that's more the 'continuous release with no maintenance branch' mentality taking hold.

    I would even say in my experience is more the fault of spoiled developers who aren't forced to do things they find boring, like maintenance releases of 'old' software, or waiting to deliver some feature they are really excited about and dealing with QA that says it's not ready.

    I can't speak to vmware or oracle products, but Windows is certainly full steam ahead on this.

  26. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Yeah, that must be it, because Americans are never racist towards Indian people...

  27. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    Because you're not hiring Americans, and making it difficult for them to get jobs

    http://www.nydailynews.com/new...

    You fucking idiots

  28. Re:Is every single IT person in management in the by Anonymous Coward · · Score: 0

    It's more like when you break down the family and make everyone a ward of the state.

  29. Re:Is every single IT person in management in the by DNS-and-BIND · · Score: 0

    Weren't you people supposed to move to Canada? Why haven't you left yet? Go from us in peace. We ask not your counsels or your arms. May your chains set lightly upon you, and may posterity forget that ye were our countrymen.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  30. Thats one way to deal with a sexual predator... by Anonymous Coward · · Score: 0

    ...just let Intel recruit him!

    GOOD LUCK with that rapist harasser..

  31. winners and losers by Elixon · · Score: 1

    Intel graphics sux... we all know that. But now we will get used to Intel chips being really good in graphics... and in a year or two when you will be buying your next Intel CPU you won't bother to ask (as an average customer) if it is AMD chip on the die or Intel's own... and I bet it will soon be again Intel.

    Double hit - get the quick GPU reputation fix thanks to AMD and ready own GPU (to replace AMD in the future) by stealing top engineer from AMD. Not a good move for AMD! IMO earning few bucks from Intel will come too costly for AMD.

    --
    Well, I've got to get back to work. When I stop rowing, the slave ship just goes in circles.