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Apple Only Wants To Put Its Stores Where White People Live, Investigation Reveals (theoutline.com)

Brian Josephs, writing for The Outline: New York's northernmost borough is the city's most diverse, has the lowest income per household, and is the only borough without an Apple Store after one opened up in Brooklyn's predominantly white neighborhood of Williamsburg last year. This trend holds true on a national scale. That means 251 of the 270 stores, or 93 percent, are located in majority-white ZIP codes. Of the 19 that are not located in majority-white ZIP codes, eight are in ZIP codes where whites are still the largest racial bloc. For context, Garden City, New York, a city with a population of around 22,000 that is 94 percent white, has an Apple Store. Lake Grove, New York, which has a population of around 11,000 and is 89 percent white, has an Apple Store. By comparison, nearly 1.5 million people live in the densely-packed Bronx, which is only 21 percent white. Bronx residents must travel either north to Ridge Hill or down to the Upper East Side to get to an Apple store. Apple told me it couldn't comment on the record about what criteria it uses to decide where new stores are built or the demographics of its stores' neighborhoods, but USC Marshall School of Business professor Ira Kalb reasoned that the company is "going after the high-end of the market, so their store location choices typically go after areas that are considered upscale."

24 of 497 comments (clear)

  1. Well by jawtheshark · · Score: 5, Insightful

    You go where the money is? Reasonable business decision, I'd say.

    --
    Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
    1. Re:Well by Archangel+Michael · · Score: 5, Insightful

      Its not just that, its that the people who live in low economic areas make excuses as to why crime against "the man" is okay. So they have higher costs they have to pay, to pay for the crime that they commit. It is self fulfilling at some point. "These people deserve it, because they are ripping us off" vs "I need to make a profit, and have to cover the cost of the theft".

      Please note, I am NOT mentioning skin color/race (until here), because it doesn't really matter for this discussion. The greatest victims of crime in poor neighborhoods are the poor in neighborhoods.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    2. Re:Well by tripleevenfall · · Score: 4, Insightful

      Business locates itself near high concentrations of its most lucrative customers, film at 11.

    3. Re:Well by cayenne8 · · Score: 5, Insightful

      You go where the money is? Reasonable business decision, I'd say.

      I'm guessing you'd find the same spread of stores vs neighborhood wealth with Ferrari, Porsche, Jaguar dealerships...

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    4. Re:Well by houstonbofh · · Score: 4, Insightful

      The only color Apple cares about is green.

    5. Re:Well by Anonymous Coward · · Score: 2, Insightful

      You forgot in this context asians are white.

    6. Re:Well by naubol · · Score: 4, Insightful

      Yeah, that stuff happens. We don't notice when we make 50% of what we should because of the totality of white collar crime or other aristocratic bullshit. Nobody is angry that several thousand dollars have been stolen from them via their mortgage because of the LIBOR manipulations. Its invisible to us.

      Trillions have been stolen by rich men. People don't care because they don't understand or they've learned to accept the system as it comes to them. It's hard to get outraged about these things because it's unclear what to do. Our legislature seems captured by these fucks, on both sides of the aisle.

      It's worse than that, because much of the crime that we experience up front by the poor would be lessened if the economic situation improved for the poor. A rich man's crimes breed poor men's crimes.

      --
      Reality is a slackware box running on a 386 tucked away in god's sock drawer.
    7. Re: Well by saloomy · · Score: 4, Insightful

      But all that doesnâ(TM)t matter. Do you really think Apple Co. bosses yelled âoeget me census data on race! Weâ(TM)re going to find the next most majority white neighborhood to open a store!â ?

      No. Of course not. They opened up their ERP system and looked at where most Apple IDs home or work addresses are locacted and though to themselves: would it be more convenient for our customers and better for our bottom line if this cluster of users had easy access to a Apple store?

      Just because something ends up a way doesnâ(TM)t mean it is because of it. Too bad, we have to teach that to this schmuck writing this study.

      Post Hoc, Ergo Propter Hoc.

    8. Re:Well by alvinrod · · Score: 4, Insightful

      It's not even a hard question to answer if you bother to stop and think about it, but most people don't like to because they don't like the answers. But if you are poor, it's incredibly likely that your parents were poor, and their parents in turn. You don't have to trace back too many generations to see that in the United States you had the vast majority of blacks in chattel slavery where there was no ability to accumulate generational wealth, and even after that ended, a long period of time where the government had laws (Jim Crow) designed to disadvantage blacks. Since then, the welfare system is poorly designed and does not incentivize the type of behavior that will result in the impoverished improving their condition (this applies to any racial group) and the war on drugs has essentially destroyed the family unit in black communities which is another huge impediment to creating generational wealth.

      The same goes for Latinos as well. A lot of them are or had parents who were poor immigrants. If you look back historically, the same was true for a lot of Irish, Italian, German, etc. immigrants who came to the U.S. decades or centuries ago. The only real difference is there used to be land that the government would hand out to anyone who would show up and live on it so it was a bit easier to get started even if you had nothing if you were willing to at least try and make something of yourself. If you expect some arbitrary person who just came to the United States whether legally, illegally, or even as a refugee to have as much wealth as the average person living in the U.S., I'm not sure why you believed that way to begin with.

      As to the other points you raise, again just stop and think about it. Do you yourself live in an area with a lot of poor minorities? If you don't, then you probably already know the answer to why other people with more wealth don't either. There's your clusters right there. And when minority groups do get more wealth, they don't stick around in poor neighborhoods either.

    9. Re:Well by Anonymous Coward · · Score: 0, Insightful

      Never had your house broken into, your car windows smashed, a woman you know beaten and raped, your life threatened, your employer's warehouse robbed, your neighbor's kids threatened by MS-13 at school, or ... man, I don't know where those rich people get the time to commit so much crime.

      Check out how many houses have been taken under foreclosures for terms of oppressive mortgages(and even fraudulently filed mortgages), not to mention cars seized(because oops, somebody wrote the wrong name on a loan slip!), and let's not forget the crime centers that are car dealerships(even their fellow rich complain about that). And this week, you can't pretend that sexual exploitation isn't a matter for the rich and powerful. Well, ok, you can, but that's because you're a blind partisan bigot and it'd painful for you to have to admit what a problem that is. Not that you consider it "legitimate" rape, mind you, why the women should be thankful that they got their pussies grabbed!

      Same with robbing away the labor of improperly paid workers(just a story this week about laborers getting under 1$ an hour), threatening children(what, you think that child with the missing leg was being threatened by the poor?), and even closing their schools(yep, yep, going to privatize...all the money to the rich students, who deserve it)...

      To say nothing of those rich men driving around Chicago shooting up gang members. Probably from their Bentleys, using gold-plated guns, I suppose.

      No, they have people to do that for them. That's why the gang members have to be armed, for protection from the real thugs, you know that Second Amendment you pretend to esteem?

      What, did you not realize who is really threatening them?

    10. Re:Well by Anonymous Coward · · Score: 2, Insightful

      Asians are the elephant in the room, the model minority that the left doesn't like to talk about. They are about 3% of the population but make up roughly 30% of the workforce in computer technology companies, and in some they represent half of the management positions.

    11. Re:Well by sexconker · · Score: 4, Insightful

      Hispanics are white, but the media treats them as non-white. Until you get a George Zimmerman nutjob incident, then suddenly Hispanic is white again to drive the narrative.

    12. Re: Well by c6gunner · · Score: 2, Insightful

      Where are all the Japanese slums, then?

      Or did you forget about the interment camps and the confiscation of wealth which effected that community relatively recently?

  2. Color or money ? by religionofpeas · · Score: 4, Insightful

    The article makes it sounds like Apple selects the store locations based on skin color, but I suspect Apple just picks places with high potential customer demographics. That those areas happen to correlate with skin color is not Apple's fault.

  3. trolls by TimMD909 · · Score: 5, Insightful

    Seems that Slashdot is trolling us. Instead of realizing this is non-news, they're trying to race bait us.

  4. Correlation does not imply causation by Gerv · · Score: 4, Insightful

    Correlation does not imply causation. And in this case, it seems like there are pretty good candidates for the common cause. And the article even recognises that - the headline is clickbait.

  5. Wow! by nospam007 · · Score: 4, Insightful

    Apple doesn't put stores in regions where people can't afford 1100$ phones?
    Who would have thought?

  6. Re:Rich by 0100010001010011 · · Score: 5, Insightful

    Where are the Apple stores in rural Appalachia?

    Where are the Apple stores in the trailer parks?

  7. Re:Rich by schnell · · Score: 5, Insightful

    Seriously. Whoever wrote this story and Slashdot's "editors" should both be ashamed of themselves. Really ashamed. Even more than usual.

    Apple makes expensive consumer electronics. They have stores. They put those stores where the people are who can afford them. If those happen to be in "white" ZIP codes, that's an inequity issue that can be chalked up to US society as a whole (and has been discussed ad nauseam elsewhere), not to Apple's store selection. The headline might as well be "People With Money Only Want To Live In Expensive Neighborhoods, Investigation Reveals."

    The implication that Apple is somehow racist because of where they put their stores is just flamebait/clickbait of the worst sort. As in, genuinely harmful to society to stoke false racism claims. Serious shame here for everyone involved in producing this.

    --
    "95% of all Slashdot .sig quotes are incorrect or completely fabricated." -Benjamin Franklin
  8. Yellow Journalism by TheFakeTimCook · · Score: 4, Insightful

    They used to call "baiting" articles like TFA here "Yellow Journalism". I'm not sure where the "Yellow" came from; but the definition is "Something published as 'News' that is actually nothing more than the author's Opinion, and generally published to further the author's agenda".

    Plus, as many others here have pointed out, Correlation is not Causation. Apple is studiously, almost fervently, ethnically and culturally-diverse in its policies, advertising, marketing and even product design. And they don't just talk the talk, they actually walk the walk, too.

    This article really should be taken down, and the Slashdot editor that approved it should be dismissed, with an Apology to Apple.

  9. Re:Affluent black neighborhoods by Opportunist · · Score: 4, Insightful

    Because if they did it would be racist for thinking they could prey on the blacks with money, because in their racist mind they spend money inconsiderately and for worthless bling.

    Didn't you get the memo? No matter what you do, it's racist. Tell me anything you do and I can tell you why you're a horrible, racist person.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  10. This shit again? by blindseer · · Score: 3, Insightful

    Not that long ago I saw right here on Slashdot that we had (A) identified a gene for a kind of cancer that was very difficult to treat and (B) this gene was largely unique to people of African ancestry. So, because we have a high rate of people that die of cancer of African ancestry therefore racism. But we were just told this tendency was genetic! A + B = racism, that's the only way to add that up apparently.

    When I go to most any store to buy electronic the people at the cash register will ask for a ZIP code. I asked one day why they did this, it was so they could plan for more stores. I hated being asked for my address before, as that meant I'd get more crap in the mail from the stores. This practice is rare now, but they still ask for your ZIP code.

    When more minorities buy stuff from Apple, and give their ZIP code, then we'll see more stores in those neighborhoods.

    I remember seeing some comedy skit where Blacks were portrayed as paranoid about being tracked by the government. Is there some truth to this? I didn't get the joke. If this is true, and many minorities are reluctant to give their ZIP code then the people that plan where stores go don't know that people willing to buy their stuff are traveling so far to buy. Maybe this has something to do with the culture that comes with the race. Paranoid parents raise paranoid children.

    Another thing I see are neighborhoods that protest when someone wants to open a store there. Walmart is a popular target. Walmart, or whomever, wants to open a store because they think people will shop there. People in the neighborhood protest because they this this store will bring the "wrong" kind of people to the neighborhood, or there's some racist undertone to the store. (Selling chicken in a Black neighborhood? Are you racist?)

    Here's the deal, not everything is about race. If all people see is racism then I think they protest too much.

    --
    I am armed because I am free. I am free because I am armed.
  11. Few problems with this by Solandri · · Score: 5, Insightful

    First, putting 93% of their stores in majority-white zip codes is meaningless without also knowing what percentage of zip codes are majority-white. Pulling some demographics out of a zip code database gives 17,409 zip codes which are more than 50% white. 2591 zip codes where whites are 50.0% or fewer. So white-majority zip codes comprise (17409)/(17409+2591) = 87.0% of all zip codes.

    That is, if Apple located the stores randomly based on zip code, you would expect 87% of them to be in white-majority zip codes. On top of that, there's a margin of error. 99% of the time, you'd expect these stores to fall within a range of (2.576)*sqrt((0.87)*(1-0.87)/(270)) = 0.0527, or +/- 5.3%. That is, 99% of the time you sprinkled the stores randomly in a table of zip codes, you'd end up between 81.7% to 92.3% of stores in white-majority zip codes. 93% falls just outside this range, so we're talking about just barely being 99% confident that this is a real deviation, not a random occurrence.

    Second, these are zip codes, not areas of equal population or population. Zip codes vary in population by about a 7:1 ratio. It's much more advantageous for a business to put a store into a zip code with a high population. So if there's any correlation between zip code population and racial diversity, it could be enough to offset the margin statistical significance we found above. I don't have time to research this, but my hunch would be that the low population zip codes tend to be skewed towards white-minority (e.g. remote areas like Indian reservations, sections of Alaska with large Inuit population, etc) compared to white-majority zip codes. Since a business is unlikely to put a store in an area of low population, that would erase a good chunk of the discrepancy between 87% and 93%.

    Third, related to the second, is that high population density zip codes tend to be smaller and near other high population density zip codes. So whereas a store in a medium population density zip code may be meant to stand on its own, a store in a high population density zip code may be meant to draw customers from nearby zip codes. That is, people in neighboring zip codes are expected to travel the short distance to the single store servicing all those zip codes. I also suspect that high population density zip codes tend to be more white-minority (e.g. the Bronx). If so, this would also skew the number of stores in minority zip codes down. Not because there are fewer stores within a x mile radius, but because there are more zip codes within an x mile radius.

    tl;dr - This looks more like just a straight random distribution, with some biasing due to how minorities tend to distribute themselves geographically compared to whites. Not some form of discrimination on Apple's part.

  12. Much ado about nothing by XSportSeeker · · Score: 3, Insightful

    Apple is not obliged to put their stores in places chosen by anyone else other than themselves, this is pure speculation based on spurrious correlation, and it's just plain stupid to think they have anything else other than money on strategic placement of stores.
    And I'm not a fan of the company myself, but if you are gonna write some hitpiece article, you are gonna have to do better than this crap.

    This is the kind of stupid shit article that makes people create terms like SJWs and use it in a derrogatory manner.
    You are not contributing to the discussion here. Unless you found some internal memo stating that the construction of Apple stores needs to avoid black neighborhoods specifically or something like that, this is just bullshit. It's pure sensationalist use of statistics to bend the company image with some lame ass weak and indirect libel.

    I'd avoid posting anything from the source of this crap in the future, as it's no different than Breitbart pulling crap out of their asses.
    Fucking shame to put such piece of garbage here, I thought Slashdot was better than that.