How Email Open Tracking Quietly Took Over the Web (wired.com)
Brian Merchant, writing for Wired: There are some 269 billion emails sent and received daily. That's roughly 35 emails for every person on the planet, every day. Over 40 percent of those emails are tracked, according to a study published last June by OMC, an "email intelligence" company that also builds anti-tracking tools. The tech is pretty simple. Tracking clients embed a line of code in the body of an email -- usually in a 1x1 pixel image, so tiny it's invisible, but also in elements like hyperlinks and custom fonts. When a recipient opens the email, the tracking client recognizes that pixel has been downloaded, as well as where and on what device. Newsletter services, marketers, and advertisers have used the technique for years, to collect data about their open rates; major tech companies like Facebook and Twitter followed suit in their ongoing quest to profile and predict our behavior online. But lately, a surprising -- and growing -- number of tracked emails are being sent not from corporations, but acquaintances. "We have been in touch with users that were tracked by their spouses, business partners, competitors," says Florian Seroussi, the founder of OMC. "It's the wild, wild west out there." According to OMC's data, a full 19 percent of all "conversational" email is now tracked. That's one in five of the emails you get from your friends. And you probably never noticed.
just uncheck this in your email reader. done.
then if you need to see the images they embed, click the "load remote content" button in the viewing window when you open it.
I actually got a surprise recently, an email from a vendor saying "you haven't engaged with any of our recent emails, here's a 10% off coupon for your next purchase". Well, we know what they mean by "engaged", don't we? :)
I work for the Department of Redundancy Department.
Stop using a web client to read e-mail, and it isn't a problem.
And if you're an admin, configure your SMTP servers to mark e-mail containing links to trackers as potential malware.
There are still mail clients that don't disable loading images by default?
And they get used?
Then I guess the people using them don't mind being tracked. Where's the story?
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
And you probably never noticed.
This is Slashdot: News for Nerds, Stuff that Matters. We noticed. Hell it was probably one of us that first thought up the idea of using web bugs to track HTML formatted mail. We have all had it disabled in our mail readers since before you were born.
Wake the fuck up M'Smash and understand who your audience is.
They are definitely right. I haven't noticed the tracking. I don't open images in email, so I wouldn't notice that a 1x1 image was missing from an email. But then again, if my client reported unopened images and I didn't see a spot where an image ought to load, I would probably realize that whoever sent the email is attempting to track me.
Email clients have been set to not load remote content by default for over 15 years. Gmail caches remote content to its own servers making tracking bugs in emails mostly useless unless you click an outbound link with tracking data in the URL. Unless you've changed the default setting from "DON'T load remote stuff by default" then you've not been trackable for a really long time. Who needs anti-tracking services? All I have to do is not click on any links. This is an old story. I wonder if the Wired article is "sponsored content;" they are, after all, one of the companies that has complained a lot about ad blockers, so I know they're pretty hard up for dollarydoos.
Honestly, with the asshole that run ads, analytics, tracking, and every other bullshit garbage the internet is infested with, you need to do several things:
1) Stop fucking allowing scripts etc to run by default instead of by exception.
2) Stop allowing cookies by default instead of by exception
3) Install something like HTTP switchboard or uMatrix, and block those third party scripts and other shit which does nothing for YOU but for some ad company
The internet/web has been built quite wrongly on a model of "trust everybody, it will be fine". We need to get browsers to have a much more default "no, fuck you I have no reason to trust you".
Which is why ads and the like can be co-opted to spread malware, because people's browser is running it by default.
Those 3rd party scripts embedded in most webpages? That's just assholes trying to monetize your browsing. Stop allowing shit like that.
- usually in a 1x1 pixel image, so tiny it's invisible, but also in elements like hyperlinks and custom fonts. When a recipient opens the email, the tracking client recognizes that pixel has been downloaded, as well as where and on what device. Newsletter services, marketers, and advertisers have used the technique for years, to collect data about their open rates; major tech companies like Facebook and Twitter followed suit in their ongoing quest to profile and predict our behavior online
Why would any sane person use a mail client that loaded tracking pixels by default? Or ran embedded scripts by default?
I've never used one that did that out of the box. With no changes to default settings, they block that sort of thing by default.
If your client doesn't, or can't, then configure it to, or get a better one.
You can't complain about email going to shite while you simultaneously enable it to go to shite.
I used to do this on my myspace page to see which friends were viewing my profile the most often. The fact that its done all around the web shouldn't be new or news worthy at this point.
My email client is configured to not allow remote connections when I read an email. Some emails are not readable without allowing the tracking stuff, so I don't read them. It is as simple as that. So far, not one important email has been unreadable with remote access disabled.
EOM
love is just extroverted narcissism
This is precisely why I don't allow my email reader to load any external resources (like images), and half of the reason why I don't allow my email to be interpreted through an HTML parser.
Could use a mail client that doesn't automatically load images and break the trackers. The article makes the assumption that all of this email is using some sort of service that does mail tracking (Constant Contact, Mail Chimp, etc.). I don't use mail clients that do tracking.
I got an email from him back in 1997 stating that he was testing his email tracking software and I was selected to help him test it if i forwarded on the message.
Where's my money Bill? Where?!?!?!
Our research shows that you're likely to be interested in these great deals from our commercial sponsors.
That's why I use text-only emails, always have, and always will.
My privacy!
...your email client doesn't automatically download external links. Which is the default behavior of most clients these days.
Listen, if you send HTML email, you are doing the equivalent of sneezing in your friends face. If you choose to read HTML email, I suggest you might also enjoy cleaning your toilet with your toothbrush each night before brushing your teeth. HTML email is rude and risky and enables the Web beacons and other tracking data of marketing and spam. Worse yet, HTML-based email is the prime vector of attack for phishing and a great deal of malware. Stop sending it. Stop reading it. You and the rest of the online community will be better off.
I read email with Mutt, no tracking. If it is HTML-only, it gets converted by Lynx, no includes, again no tracking. The whole problem would not exist without the insanity of misusing web-browsers to display emails.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
Just show them as text, not html. That's even safer.
It hasn't helped that Apple made automatic loading of remote images the default in iOS, if not also macOS, Mail.
So much for being concerned about user privacy--this has been a known issue with email for well over a decade!
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We all know about the issues with users being tracked along with profiles being made and identities sold, but I can't be the only one who automatically distrusts someone who sells a product tells me how dangerous the world is without their product. It reads too much like paid advertising. (https://www.smithsonianmag.com/smart-news/marketing-campaign-invented-halitosis-180954082/)
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On the issue of plain-text vs HTML email, it is not a debate, it is a litmus test. If you send HTML email or insist or reading in that format, you simply don't know enough about email to use it responsibly. Sorry, I know that is harsh, but there is no good reason to send or read HTML email. Meanwhile, in addition to privacy issues, you have spam ones (tracking pixels let the spammers know you are a live email), the phishing ones (HTML obfuscates the true target of links or origin of images), and malware ones (HTML email will automatically load certain attachments that may contain executable code) all facilitated by HTML email.
Pretty simple. Don't use an email client that supports that bullshit, problem solved. :)
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There are some 269 billion emails sent and received daily. That's roughly 35 emails for every person on the planet, every day.
I'm getting way more than my fair share, then. Because I receive upwards of 500-1000 spam emails every single day.
Eventually most adults figure this out when they get that one add that's waaaaay too close to creepy after searching for something like Preparation H or morning after pill. As for the rest, guess what, that third of the adult population actually wants those ads. They find those ads economically important and, more power to them. You will not change their minds.
---- The above post was generated by the Turing Institute. Maybe.
Oh no, you only posted that four times in a row. That's too bad.
If only you had posted it five or six times straight, then maybe I would be interested. Too bad, you lose.
Use Text only email.
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My editor and I use alpine - and we work reporting music. Yet, we have to open attached files only infrequently. Plain text works just fine virtually all the time, while eliminating many risks.
Tracking requests are denied at the network level. No tracking for joo!
Security experts should now recomand using text mailers such as mutt, pine or ELM. Or at least GUI-based mailer that do not support HTML.
Unfortunately, I suspect I will not see that coming.
What is news on that? That has been done 10~15 years ago or even longer.
If you are worried about that, read your mails with mutt.
How's life in the hypocrite lane?
Luckily my thunderbird defaults to text and even when I enable HTML images aren't loaded automatically.
When a recipient opens the email, the tracking client recognizes that pixel has been downloaded, as well as where and on what device.
Huh? I open hundreds of emails a day and my email client does not fetch embedded objects unless I specifically ask it to.