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Amazon Will Resume Selling Apple TV, Google's Chromecast (axios.com)

Ina Fried, reporting for Axios: Amazon confirmed Thursday that it will again sell the Apple TV set-top box and Google Chromecast dongle. The company had stopped selling the devices amid disputes with both giants. There's a lot of frenemy stuff at play here, with Google, Apple and Amazon all selling their own streaming devices, but also looking to offer their own services on one another's devices. Apple doesn't offer its programing on rival devices, but does move a lot of hardware through Amazon.

55 comments

  1. So Amazon blinked? by bogaboga · · Score: 1

    Amazon confirmed Thursday that it will again sell the Apple TV set-top box and Google Chromecast dongle.

    This rarely happens. Amazon execs must have felt an uncomfortable lump in their throat before electing to cut their losses.

    Way to go Google...

    1. Re:So Amazon blinked? by 140Mandak262Jamuna · · Score: 4, Interesting
      60% of Amazon orders are filled by thirdparties, Amazon is just a storefront. All of them are offering identical products in Walmart, Home Depot and Best Buy storefronts. Already there are people making money in arbitrage, and the indications are that Amazon is more expensive than these competing store fronts. Google can scrape the site and show the product offered in all these sites.

      Vendors too do not want to let Amazon grow too big for them to handle, and they don't want to depend too much on Amazon. Walmart is prohibiting its vendors from using Amazon cloud services for their inventory management and such stuff. It claims, fairly or unfairly, Amazon snoops on the cloud data.

      Amazon is quite vulnerable, and at some point it might spin off the profit making Cloud services and detach it from the low margin retail sales.

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    2. Re:So Amazon blinked? by SeaFox · · Score: 2

      This rarely happens. Amazon execs must have felt an uncomfortable lump in their throat before electing to cut their losses.

      No. The reason they are willing to sell AppleTV's again is because they have just recently released their Amazon Prime Video app for the AppleTV. So the device is a doorway for their content platform now.

    3. Re:So Amazon blinked? by cayenne8 · · Score: 2
      Hey, at least this should allow the YouTube app to still work on my Amazon FireTV box going past the first of the year....

      I"m good with it...

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    4. Re:So Amazon blinked? by MightyYar · · Score: 3, Informative

      Retail (until you get into the absurdly high-end) is by it's nature low-margin - I don't think Amazon or its investors have a problem with that. They have been brilliant in not only growing vertically, but as you point out horizontally when the market is lucrative. I expect them to make a similar move in the logistics space eventually.

      Anyway, never expect Amazon to have sharply different prices than the best brick-and-mortar competition. But generally they are within a few percent, and it's all centrally located. It's a huge PITA to go to Target for a few things, and then Walmart for stuff that is lower-priced there. For dedicated coupon-clippers, this won't satisfy - but for a lot of shoppers it is sufficient to buy from Amazon unless the prices are way off. Chrome plugins that check your Amazon price against those elsewhere also cover your back...

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    5. Re:So Amazon blinked? by Anonymous Coward · · Score: 1

      The YouTube App on the FireTV is a joke though, it literally just opens up youtube.com/tv - Roku and other devices have official YouTube Apps that look nicer and function better. What would be really nice is if Google decided to play nicely and create one, or just put their existing Android YouTube App in the Amazon App store (but there's your reason for not having an official one).

    6. Re:So Amazon blinked? by swell · · Score: 3, Insightful

      "Google can scrape the site and show the product offered in all these sites. "

      This can be difficult. I don't know about others, but Costco products often have special UPC codes (identifiers). The same item from the mfgr has a different number which is also used by smaller retailers. If Amazon & Walmart do likewise with special codes, it will be harder to compare prices with a Google search. And that's the whole point, of course.

      --
      ...omphaloskepsis often...
    7. Re:So Amazon blinked? by Anonymous Coward · · Score: 0

      And for the price differences there is Citi Price Rewind.

    8. Re:So Amazon blinked? by edtice1559 · · Score: 1

      Certainly other large retailers have their own SKUs as well

    9. Re:So Amazon blinked? by torkus · · Score: 1

      There are plenty of examples where amazon is significantly higher cost than local retail. It's typically on low $ consumable items (cleaning supplies, etc.). I've seen plenty of listings with 50-250% premium over typical suburban retail (i.e. local w-mart). But that's what you pay to get 'free' shipping for toilet bowl cleaner :)

      --
      You can get rich if you own a politician, but you have to be rich to buy one in the first place.
    10. Re:So Amazon blinked? by MightyYar · · Score: 1

      Agreed, but with the proper extensions you will see the lower prices and (presumably) not make the purchase. I tend to buy these things at Home Depot, since they have giant cheap cleaning-service-grade supplies. But unless you hit every item with a bar-code reader, there is no automatic browser extension to see if you are getting the right price at Home Depot :)

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  2. Good. by Anonymous Coward · · Score: 0

    I tried to order a Chromecast through amazon along with other purchases a few weeks ago. At the time I was very confused when I found Amazon didn't carry them, and annoyed that I had to pay additional shipping to get it from Google.

    1. Re:Good. by Anonymous Coward · · Score: 0

      Chromecast is sold all over, WalMart or Best Buy would have been good options (online or brick and mortar).

  3. Why? by ArhcAngel · · Score: 1

    Perhaps they realized they will need to work with Google against the ISPs now that they have no guarantee of access to their customers.

    --
    "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
  4. I really Hope by AvitarX · · Score: 1

    This means Prime Video is coming to Chromecast.

    Part of their original justification for stop selling the Chromecast was that "it was confusing, because it doesn't work with our service" which was of course a purely their decision.

    I find it really annoying to whole tab/phone cast to watch Amazon.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    1. Re:I really Hope by Anonymous Coward · · Score: 0

      I'd love if Google Play Movies and a real YouTube app came to the FireTV, but I won't be holding my breath.

    2. Re:I really Hope by AvitarX · · Score: 1

      Well, YouTube was there until recently, right?

      The way I see it, this move by amazon means 1 of 2 things:
      1) they're both gonna stop acting like babies and we both can use our chosen service with our chosen device
      or
      2) Amazon and Google cut a deal where Amazon sells google stuff and google makes youtube for Fire again, but the other video services are still device exclusive.

      I'm really hoping it's the first one, if it's not, I'm probably cancelling prime (for other reasons too, they cancelled the grocery delivery in my area, and I haven't been needing random shipments as often since I haven't moved for a while).

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  5. Not familiar at all by Anonymous Coward · · Score: 0

    What's that? Amazon didn't want to sell competing devices once they provided their own? Too bad Amazon isn't as trustworthy as Comcast and Verizon who will absolutely not prioritize content that they are personally invested in.

    1. Re:Not familiar at all by Daemonik · · Score: 1, Interesting

      What's that? Amazon didn't want to sell competing devices once they provided their own? Too bad Amazon isn't as trustworthy as Comcast and Verizon who will absolutely not prioritize content that they are personally invested in.

      Tell you what, when Apple lets you install an Amazon app store on their devices and Google sells Alexa's through the Play store, then you can bitch about who's trustworthy and treating their competitors fairly.

    2. Re:Not familiar at all by rogoshen1 · · Score: 2

      Right? Kudos to comcast and verizon for being such good corporate citizens. Especially Comcast, did you know that for the past 3 or 4 years they've been rated as America's most loved company?

    3. Re:Not familiar at all by EETech1 · · Score: 2

      Just so Google doesn't block Amazon from putting an Alexa app in the play store, or block it's communication on the phone or network, I'm fine with them only selling Google hardware, same with Apple.

      Amazon on the other hand sells just about everything, including identical products from other companies. I can get a 55 gallon drum of lube, and a horse head mask, but not a Chromecast?

      I thought I read that Google's reasoning had more to do with a lack of features (login, subscriptions, comments, thumbs etc) that were not in the Amazon YouTube app? I'm sure it's mostly smoke and mirrors, but I'm also sure they want YouTube to look and feel how they want it to look and feel.

      Cheers!

    4. Re:Not familiar at all by Anonymous Coward · · Score: 0

      Tell you what, the thing that belongs to Alexa appears to be missing.

    5. Re:Not familiar at all by Daemonik · · Score: 1

      Amazon doesn't directly compete against the providers of that 55 gallon drum of lube and doesn't sell Amazon branded horse head masks either.

    6. Re:Not familiar at all by EETech1 · · Score: 1

      Yet:)
      Amazonbasics is apparently limited to 4oz containers of sex lube, but that's more likely because that's the most profitable size (and it encourages you to buy more and save!)

  6. With friends like these... by Anonymous Coward · · Score: 0

    Why not offer their content on rival devices through an App? It would only make sense to maximize profits exposure from the streaming service by making the offerings available on any and all platforms. And it costs them almost nothing in comparison since the only pieces they have to keep updated are the UI, since the platforms will all use the same API, right? And on the other side, if you've got a killer set top box, but the only thing keeping folks from buying and using your set top box is that they stream their content from your rival, if you offer an App to stream your rival's content, then they will at least buy your box, and you gain an avenue of exposure with opportunities for you to sell them your streaming content as well. It makes no sense to throw a tantrum because consumers actually want choice. So give them choice and make profit on superior products and superior services at competitive prices.

    1. Re:With friends like these... by SeaFox · · Score: 1

      Why not offer their content on rival devices through an App?

      You mean like they just did earlier this month?

    2. Re:With friends like these... by Xciton · · Score: 1

      'Cept they didn't do that with Roku in Canada, nor Chromecast.

  7. My Fault by denbesten · · Score: 1

    Amazon probably got scared after I bought a chromecast from Walmart and they lost out on a few pennies commission.

    1. Re:My Fault by jellomizer · · Score: 1

      Probably - but probably more then just one person. Sometimes big companies think themselves bigger and more influential then they actually are, and forget how fragile their market lead is. If you wanted a Chromecast you may had checked amazon first, and you couldn't find it. So you went to Walmart.com and you did. Now you know Walmart.com has this stuff, and you may have looked at other stuff available as well.

      If it was a case where Google took a hit in not selling chomecasts then Amazon would have more power. However people wanted the product, not the store.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:My Fault by Anonymous Coward · · Score: 0

      I'm pretty lazy and tend to by most stuff via amazon, but I actually went out to a real store and bought a Chromecast (and then another later). And amazon pretty much knew this because they saw me search for Chromecast and then not buy a Fire TV stick (or anything similar). Also if I'd have needed anything else at the time I would probably have bought it in the store while I was there.

  8. About bloody time by hackel · · Score: 1

    Hopefully now they'll stop artificially preventing their Amazon Video app *for Android* from working on non-Amazon Android devices. I've told them many times that I would not even consider becoming a Prime member until they fixed this nonsense and supported Android TV without any poorly-performing hacks.

    1. Re:About bloody time by 140Mandak262Jamuna · · Score: 1

      Hopefully now they'll stop artificially preventing their Amazon

      Why attribute to malice something perfectly explained by incompetence?

      On the other hand, sufficiently advanced incompetence is indistinguishable from malice.

      --
      sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    2. Re:About bloody time by Anonymous Coward · · Score: 0

      Amazon Prime Video is already in the Google Play store and works fine on non-Amazon devices, although I doubt it works on the Android TV.

    3. Re:About bloody time by sexconker · · Score: 1

      Because the reason is malice, not incompetence.

    4. Re:About bloody time by squiggleslash · · Score: 1

      It's worked on non-Amazon devices for a while. However, what they've done (this might have changed recently) is forced you to download it from the Amazon App Store, after downloading the official Amazon app via Amazon's website rather than via the Play Store.

      Yeah it's dumb, and no, the average Baby Boomer wouldn't be able to do it, but it's not restricted in the sense you think it is.

      --
      You are not alone. This is not normal. None of this is normal.
    5. Re:About bloody time by Major_Disorder · · Score: 1

      I can't get it to install on my android TV.
      I installed the amazon app store, but when I try to install the prime video app, it tells me my machine is incompatible. Very annoying, as prime video was one of the reasons I bought the machine in the first place.

      --
      First law of people: People are generally stupid.
  9. Ina Fried is a freak. by Anonymous Coward · · Score: 0

    n/t

  10. No not blinked, they saw the $ by SuperKendall · · Score: 3, Insightful

    I know personally, that in the last week after the AppleTV client launch, I have used Prime Video more than I have since the launch of the service (years ago now).

    What happened was, Amazon saw the figures coming in from things like AppleTV clients and realized the simple truth that the way you get people to use your video service more, is to actually let people use it across many devices, not just the ones you sell. Now that the Prime Video client is on Chromecast and AppleTV, every one sold is potentially more prime subscribers for Amazon...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:No not blinked, they saw the $ by Anonymous Coward · · Score: 0

      Funny because if amazon music worked on google home I would reup my prime subscription (well and its video on comcast).

  11. Cast Prime? by budsetr · · Score: 1

    But can I Cast Prime now?

  12. Roku by Anonymous Coward · · Score: 0

    It's at times like this I'm glad I have a "vendor neutral" Roku. My Roku has YouTube, Amazon Prime , Google Play Video, Vudu and of course Netflix.

    1. Re:Roku by Xciton · · Score: 1

      Unless you're in Canada. No Amazon Prime video app is available for Canadians, hasn't been despite the service being released a year ago. It's as if Amazon doesn't want me to watch their video stream?

  13. Why is Amazon the bad guy? by Daemonik · · Score: 0

    A lot of people seem to be throwing shade at Amazon for not carrying their competitor's products, but weird, I don't remember seeing Kindles or Alexa's for sale on Google Play or Apple ever allowing Amazon to put a competitive Amazon app store on their devices. So really, who's being the shady one here again?

    1. Re:Why is Amazon the bad guy? by Anonymous Coward · · Score: 0

      Okay you definitely can't compare Amazon's online Marketplace (that includes 3rd party sellers) to Google Play store...

    2. Re:Why is Amazon the bad guy? by drunkahol · · Score: 1

      How on earth can you compare the Amazon Marketplace with the Google or Apple websites?

      Google and Apple sell only their own hardware on their own stores (perhaps will the odd authorised accessory).

      Amazon purport to sell anything via their Marketplace, except they had deliberately chosen to block Google and Apple products.

    3. Re: Why is Amazon the bad guy? by Anonymous Coward · · Score: 0

      Amazon has an Android app store where you can buy apps for your Android phone or tablet. So you can buy any Android tablet or phone now and go to an Amazon website and download the apk file for their 'store app,' install it and have an Android device that you can buy and get free apps for, without ever connecting that device to Google. That is sort of a big deal for people who want as little connection to Google as possible. It's highly unlikely a similar store could be opened for Apple devices, but it would be fun to see Amazon try.

    4. Re:Why is Amazon the bad guy? by Daemonik · · Score: 1

      That's kind of my point. Apple & Google want to complain that their competitor doesn't want to carry some of their products but there's no reason, really, that they can't carry Amazon's stuff. Especially Google. They want to be exclusive on their sites, fine, don't cry if Amazon feels the same about their branded products too.

    5. Re: Why is Amazon the bad guy? by Daemonik · · Score: 1

      Amazon has an Android app store where you can buy apps for your Android phone or tablet. So you can buy any Android tablet or phone now and go to an Amazon website and download the apk file for their 'store app,' install it and have an Android device that you can buy and get free apps for, without ever connecting that device to Google. That is sort of a big deal for people who want as little connection to Google as possible. It's highly unlikely a similar store could be opened for Apple devices, but it would be fun to see Amazon try.

      Personally I'd be delighted if Amazon sued Apple for being a monopoly on their app store and fought to get an Amazon app store for iPhones as an option. Apple has already used their app store to try to fix ebook prices after all, which effected Amazon's business.

    6. Re: Why is Amazon the bad guy? by Karlt1 · · Score: 1

      Amazon has had an Amazon Video app for iPhones and iPads for years.

      They could have easily worked with Apple years ago to put an an app* on the 3rd generation ATV that didn't have an App Store - there are over 40 of them available.

      The fourth generation ATV that did have an App Store has been around for two years.

      Heck to everyone's surprise, the Prime Video app was released to the 3rd generation ATV last week. I still have three and with Prime and Plex on it (through PlexConnect) I don't have any reason to upgrade soon.

      *apps on the 3rd gen ATV are really just webviews that use Apples TVML/XML markup language.

    7. Re: Why is Amazon the bad guy? by Karlt1 · · Score: 1

      While there at it, they should sue Sony, Microsoft, and Nintendo for being a "monopoly" on their console app stores and sue Walmart for not allowing them to set up a booth inside their stores.

  14. Listened to their own net neutrality arguments? by Solandri · · Score: 3, Insightful

    Maybe they listened to their own net neutrality arguments, and realized that (1) it was hypocritical to be arguing for net neutrality against the ISPs while simultaneously blocking competitors from their store. And (2) while a direct opportunity to help their own product sales existed by blocking competitors, there were indirect consequences in that the competitors could block theirs as well. Since it was a zero sum game, there was nothing to be gained by going down that route, and a lot of money to be lost inconveniencing customers just to arrive at the same final destination. (That is to say, progress comes from making your stuff better than others'. Throwing roadblocks in front of others to drag their products down may temporarily help your product get ahead, but it results in a long-term loss for all of society once everyone starts throwing up roadblocks.)

    In other news, tit for tat leads the prisoner's dilemma to the optimal solution again.

    1. Re:Listened to their own net neutrality arguments? by Anonymous Coward · · Score: 0

      Short version: Amazon's Fire TV thing didn't catch on.

  15. Aww, this is such a Christmas-y story by Anonymous Coward · · Score: 0

    The three monopolists learning they can play nice with one another for mutual profit.