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Facebook Overhauls News Feed in Favor of 'Meaningful Social Interactions' (theguardian.com)

Facebook said late Thursday it will begin to prioritize posts in the News Feed from friends and family over public content and posts from publishers. The company will also move away from using "time spent" on the platform as a metric of success and will instead focus on "engagement" with content, such as comments. From a report: The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed "public content," in favor of content produced by a user's friends and family. "The balance of what's in News Feed has shifted away from the most important thing Facebook can do -- help us connect with each other," Zuckerberg wrote in a Facebook post announcing the change. "We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being."

25 of 95 comments (clear)

  1. not a /. Story by Anonymous Coward · · Score: 5, Insightful

    nobody posting here knows what meaningful social interaction means

    1. Re:not a /. Story by tripleevenfall · · Score: 4, Insightful

      Based on my feed, it seems to mean "Continually battering people with your political beliefs on a social network"

    2. Re:not a /. Story by sinij · · Score: 3, Insightful

      nobody posting here knows what meaningful social interaction means

      Meaningful social interaction is when my cat greets me at the door when I get home after work.

  2. what about nagging? by jbmartin6 · · Score: 5, Insightful

    Are they going to stop sending me an email every day begging me to log in if I go on vacation for a couple weeks? It smacks of desperation.

    --
    This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
    1. Re:what about nagging? by Rei · · Score: 4, Insightful

      I'd put up with that if they'd go back to the days before they assumed that all of their users are 12 years old. I can't begin to express how annoying it is when I'm in a chat display and the screen gets flooded with animated hearts, or I hold down too long when scrolling and the interface tries to make me randomly insert an emoji. My phone has accidentally sent way too many emojis, often in completely inappropriate contexts. FB has also entirely thrown out the notion of "screen real estate", deciding that the goal is to fit as *little* info onto the screen as possible.

      Oh, and let's not forget the incredible "walled garden" annoyance wherein they try to make you use Facebook as your web browser on cell phones.

      And as for the "public content" reduction, sounds like they're just trying to encourage providers of "public content" to pay them, otherwise their posts get hidden. I "like"d various public content pages because I *want* to see their posts; if I didn't, I wouldn't have liked them :P

      --
      The chloride owes the sodium money.
  3. Please give me professional news instead of family by Aqualung812 · · Score: 3, Insightful

    Seriously, if Facebook is concerned about my well-being, then when I look at a news story, I want something from journalists, not uncle Joe's regurgitation of what he heard on Alex Jones.

    The Washington Post has been far less harmful to my mental health than the shit my family and friends have shared and called "news".

    --
    Grammer Nazis - I mod you "troll" unless you actually add something on-topic. Yes, I know I have mispellings in my sig.
  4. Re:Please give me professional news instead of fam by lucasnate1 · · Score: 4, Insightful

    Prehaps you should just use another site.

  5. Finally by Voyager529 · · Score: 4, Interesting

    I've been hoping for something like this for quite some time. Virally shared videos and news articles have their place, but the primary thing keeping me on Facebook is interacting with people. For every original post, I see a dozen random shared articles from the same two dozen people, and end up missing things I actually care about.

    Really, I would love Facebook to allow me to very directly configure what I see, because the options are so limited - if I didn't 'subscribe' to certain people, I'd never see them. I can't prioritize original posts, or text-only posts, or images over videos...all of which should absolutely be available. This is at least a start. I'll take it.

    1. Re:Finally by tripleevenfall · · Score: 4, Interesting

      What I want is a checkbox that lets me turn off ALL shares. I ONLY want to see content that was originally created by people that I know.

    2. Re:Finally by PopeRatzo · · Score: 2

      What I want is a checkbox that lets me turn off ALL shares. I ONLY want to see content that was originally created by people that I know.

      Try a browser extension called "F.B.Purity". It does exactly that, and fixes a lot of things in the Facebook interface.

      --
      You are welcome on my lawn.
    3. Re:Finally by Kiuas · · Score: 2

      Really, I would love Facebook to allow me to very directly configure what I see, because the options are so limited - if I didn't 'subscribe' to certain people, I'd never see them. I can't prioritize original posts, or text-only posts, or images over videos...all of which should absolutely be available.

      If they did that in their current business model they'd start losing a lot of money. FB sells visibility on the users' feed at a premium, the whole core business is in being the largest and most in depth segmentation marketing platform on the planet. It's possible to do very precise targeting of ads these days on FB. Want to single out people in a certain geographical area that are re-enactors to sell them military gear? You can do that, but you can even take it further and only target your ad of a 2nd world war era boots/gear to only those people in said area that are interested in re-enactments of that era, as one Finnish military surplus store did by advertising British WW2 era boots only to British re-enactors and got good click-through/conversion rates for a really low price because the smaller the segment you're targeting to, the smaller the cost of buying visibility.

      The general point is that the algorithm that decides what people see is their core product. So okay, they can't let users decide how much ads they see, but why not allow users to control everything else? Well, because the question from FB's perspective has to be: does giving the users total control over the content of their feed increase or decrease the effectiveness of the marketing? The likely answer is the latter, because imagining a situation where I only allowed say, text-only posts, those posts would be interrupted by ads with images/videos that would then stand out from the stream of content and make it obvious that they're ads, and the marketing industry has long known that ads work better if people don't think of them as ads, which is a lot easier to accomplish in an environment where you can 'slip' ad videos and other sponsored posts by companies and artists into a stream that already has a lot of different kind of content, making it stick out less and seem more natural.

      However, there is a possible solution that would keep both FB and us control freaks satisfied: many people may deem it ridiculous idea but I'd actually be willing to consider: subscription-model for the users. I'd be willing to pay a few euros a month to get rid of the ads and gain total control over what I see. Hell, I already pay for a bunch of streaming services and podcasts, paying a few euros more to have a more pleasant social media experience wouldn't be that bad.

      --
      "It is the business of the future to be dangerous" -Alfred North Whitehead
  6. Re:News from Facebook? by tripleevenfall · · Score: 3, Insightful

    It's the geriatric equivalent of getting your news from late night "comedy" talk shows.

  7. Is this the beginning of the end? by swb · · Score: 4, Interesting

    I started using Facebook about 2009 and until the last couple of years found it a fairly entertaining way to waste time and keep up with old friends and family. I was bothered by Facebook's occasional lapses in privacy control, but not overly so.

    I've quit using it for the last six months and what really drove me away was the relentless partisan bitching. Gone were the random food snapshots, the ephemera of people's daily lives and humorous observations. In their place was a relentless sharing of political memes, "news" articles and sociopolitical scolding and partisanship.

    And I mean by both sides -- lunatic right AND left wing bullshit. I live in a liberal community and by default know more liberal people, so it was worse from that side of the equation but there wasn't a shortage of right wing bullshit either.

    My sense is that the turning point was the ability to re-share unoriginal content. Somebody taking the effort to cut and paste a link and hopefully comment is mostly fine, but too much is low-effort resharing and not enough original content. I think this nicely set the stage for partisan ranting and bitching.

    I also think it creates a false social dynamic. While it seemed great to keep in touch with people I didn't get to see too often, the reality is I don't see those people or stay in touch "manually" for all kinds practical and probably social reasons. FB lets you stay in touch, but to what end? I didn't actually end up seeing 90% of those people.

    1. Re:Is this the beginning of the end? by PopeRatzo · · Score: 2

      I've quit using it for the last six months and what really drove me away was the relentless partisan bitching.

      Things will get better. The partisan bitching over the past six months (more like a year) is because of one major factor, and he's not looking too healthy, thank god.

      Everybody's out of sorts at the moment.

      --
      You are welcome on my lawn.
    2. Re: Is this the beginning of the end? by PopeRatzo · · Score: 2

      The problem will be resolved long before 2020.

      --
      You are welcome on my lawn.
  8. Re:Please give me professional news instead of fam by Sporkinum · · Score: 2

    And old Uncle Joe? He's a-movin' kinda slow.

    --
    "He's lost in a 'floyd hole"
  9. Re:Please give me professional news instead of fam by tripleevenfall · · Score: 2

    The only smart way to interpret news is not to implicitly trust any of them.

  10. All I want from the newsfeed is... by QuietLagoon · · Score: 5, Insightful

    ... a persistent Recent Posts First option, with a persistent option for family/friends only. I want facebook to stop messing with what I see because all they do is screw it up.

    1. Re:All I want from the newsfeed is... by mjwx · · Score: 2

      ... a persistent Recent Posts First option, with a persistent option for family/friends only. I want facebook to stop messing with what I see because all they do is screw it up.

      This... Just display what is posted in chronological order without ads.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
  11. Good, if they actually do anything. by dwillden · · Score: 2

    This is great news, if they actually implement it. FB used to be keeping up with friends and family, now it's a small targeted group of friends or family that FB's algorithms have decided I want to follow while the others only pop into my feed occasionally. It's unending clickbait articles put onto my wall because a friend liked it or commented, not shared it with me but liked or commented on it. Supposedly FB was going to fight clickbait and fake news, but it still dominates the newsfeed.

    But will they actually change anything? Of course not, they don't make money from me liking my a picture of my sister's dinner. No they make money when I click on a clickbait article they've managed to make me think a friend shared, when in fact the friend only reacted to that article. Or often just because the friend likes the page that paid FB for permission to spam it out. FB is not going to cut into their revenue stream.

    --
    I'm too lazy to compose a creative sig.
  12. Grrrr this makes me angry! by jellomizer · · Score: 4, Insightful

    I think the main issue, is the public comments on the news.
    A lot of news, while interesting and useful isn't very worthy of comments or reactions of people. However nearly anything that goes on there will be a number of people with a strong feelings towards it, but with the size of a population a small minority will make a lot of noise. So there is a lot of noise from these small groups making them seem like the larger community is more polarized then they really are. Then this unfortunately loops back on people instinct to belong to a group, so they will support the nut jobs that they will side with on that topic, and they will support your or my crazy ideas on the topics I feel strongly about. Then we isolate the other guys and push them away from supporting details on your side.

    If you talk to a politically polarized person, about a problem that hasn't been politicized yet, they often would think of rather moderate solutions for an off the cuff problem. However once it has been politicized their stance will change to be inline with their team.

    Why do you think we have Flat Earthers?
    Evolution Deniers lead to Global Warming Deniers lead to Moon Landing Deniers to Flat Earthers. Because it became a competition on who is more Anti-Science enough to join the Anti-Science group.
    There are many other types of group of people who seem to want to be the most of that group, despite going too far.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  13. Re:News from Facebook? by 0100010001010011 · · Score: 5, Insightful

    You may not, I may not, but people do. Sadly.

    Facebook 2004 was awesome. It was about meeting people around me in college. I'm trying to remember if we had pictures other than our profile photo.

    These days it's a cesspool agglomeration of the Eternal September, forwards from grandma and AOL chat.

  14. Facebook. by ledow · · Score: 2

    If they'd just let it stay at "Most Recent" after I select that, I think that make me a thousand times happier than anything else they could do.

    It's really tiresome to have to select the option or use a special URL just to NOT get some random historical posts and junk from groups at the top of my page, rather than a list of the most recent things people and groups did/said.

  15. Re:News from Facebook? by edtice1559 · · Score: 2

    The late night comedy shows often have more actual news content than some programs that purport to be news.

  16. The feed already sucks by Questy · · Score: 2

    I want it reverse order chronologically. Nothing else. Unfortunately, they not only make "relevant" the default, they prevent you from setting it chronological permanently, changing it back when they damn well feel like it. STOP telling me how I should interact with my social circle. If I want to see what happened the MOST recent in time, that's what I want to see. Now, Facebag is just a way to hear from old friends and extended family. If I want to chat with actual friends, I text them or hit them up on Instagram.

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    #!/Jerald