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YouTube's Support for Musicians Comes With a Catch (bloomberg.com)

YouTube has asked musicians to agree not to disparage the streaming-video service in exchange for promotional support, Bloomberg reports, citing people familiar with the matter. From the report: In recent months, YouTube has given a handful of musicians a couple hundred thousand dollars to produce videos and promoted their work on billboards, part of a larger campaign to improve the site's relationship with the music industry. Yet such support comes with a catch, with some musicians required to promise the won't say negative things about YouTube, said the people, who asked not to be identified discussing private business transactions. Non-disparagement agreements are common in business, but YouTube's biggest direct competitors in music don't require them, the people said.

24 of 41 comments (clear)

  1. Obligatory by Anonymous Coward · · Score: 1

    https://www.penny-arcade.com/comic/2018/01/22/tubethumping

  2. Seems like a no-brainer.... by mark-t · · Score: 2

    If they are offering promotional support, why shouldn't you be obliged to not say bad things about them for the duration of that arrangement.... as long as saying bad things about them does not do anything more than terminate such support, I fail to see the problem.

    After all, if you say something about your boss that he finds (or would find) offensive, then why shouldn't he be able to fire you if he hears about it?

    1. Re:Seems like a no-brainer.... by jellomizer · · Score: 1

      Ideally, artistic patronage doesn't come with too many strings attached. I would see the line being drawn if You Tube not funding songs that are insulting to You-Tube. However other things not based on the music should be OK. Is what Google doing illegal? No, but it isn't the right thing to do either.
      Normally site that can take the insults and make their problems public, in general get more trust.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:Seems like a no-brainer.... by azadrozny · · Score: 1

      Suppose a couple hires a wedding photographer. Then during the event the photographer either verbally, or otherwise shows nothing but contempt for the couple. Perhaps the bride is fussy. Perhaps the flower girl won't stand still. Who cares. Would you not think that is in poor taste on the part of the photographer to mouth off in any way?

    3. Re:Seems like a no-brainer.... by Dutch+Gun · · Score: 2

      I'd love to know what historical form of patronage allowed the artist to bad-mouth the patron. We even have a pithy phrase for it: "Biting the hand that feeds you."

      I agree that it would be ideal if this wasn't required of artists, but we hardly live in an ideal world. It's the megacorps that make the rules if you want to play in their park.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    4. Re:Seems like a no-brainer.... by VeryFluffyBunny · · Score: 2

      Used to be in the music business. Saw a few contracts. They all had draconian, far-reaching non-disparagement clauses in them. The non-disparagement clauses weren't the worst things about the contracts. Looks like Google is just copying the music industry.

      --
      Debate is a form of harassment. Do not question my truth.
  3. Short sighted by Waffle+Iron · · Score: 3

    Over the decades, record companies have made a lot of money on hit songs in which bands complain about their record companies.

  4. Well they won't disparage You-Tube... by jellomizer · · Score: 1

    Most of the complains from content makers on You Tube, is how they deal with Copyright infringement. Because most videos will get the bulk of their ad revenue from the first 24 hours after being released. However it is easy for a Copyright holder to demonetize it, while it is being debated... This means during this time of peak revenue the content creator isn't making any money.

    I find this complaint the biggest with people who are doing Movie Reviews. Because if it is a Bad Review the Copyright holder will lock them down to punish them for not liking their movie. However nearly all music is derivative especially popular music, because the core issue of music enjoyment is familiarity. This means copyright holders may have some straws to grasp to for a copyright infringement, and causing the new content makers to loose out on compensation for their work.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  5. Don't bite the hand that feeds you by nospam007 · · Score: 2

    Should be a no-brainer.

    1. Re:Don't bite the hand that feeds you by Anonymous Coward · · Score: 1

      Should be a no-brainer.

      Treating artists fairly should be a no-brainer too, and we often see how well that shit works out in the music industry.

      When you find out the hand that feeds you is tossing you the fucking crumbs from the profit table, you tend to get a bit pissed about it, especially considering one-hit wonders get financially fucked and can't often repeat a massive revenue stream.

    2. Re:Don't bite the hand that feeds you by jellomizer · · Score: 1

      However where is the link from insulting a company, vs bringing up constructive criticism? They are often things that need to be fixed, however if they will not listen to complainers, who really want them to succeed, however they need to fix something. Will for the most part drag them to their own doom.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:Don't bite the hand that feeds you by fustakrakich · · Score: 1

      Sorry? But the musicians are feeding youtube material that makes them money also. This isn't a one way street. Regardless, there is competition available without these conditions. The artists should abandon youtube until they come around. Signing away their rights just makes negotiations more difficult for others.

      --
      “He’s not deformed, he’s just drunk!”
  6. Each? by xxxJonBoyxxx · · Score: 1

    >> In recent months, YouTube has given a handful of musicians a couple hundred thousand dollars

    Is that "$100Ks to each musician" or "minimum wage salaries to a couple dozen people"?

  7. Social media wants to censor music by AHuxley · · Score: 2

    Your artistic creativity? Their support.
    Your music has to fit their limiting US party politics.
    The wrong lyrics, cover art, politics, photo, video and your creativity is deranked, not able to be discovered, not able to be linked, commented on.

    Ensure your fans know of your own trusted fan site, email list, mailing list. Anything thats under the direct control of the artist and social media.
    What social media is ready to support might become reported and blocked on the whim of a social media SJW.

    Dont put all your talent and creativity onto big brand social media. Have your own sites, communications to connect to your fans.
    Use social media to spread your art and creativity. Find new fans. Never be dependant on social media and its SJW politics.
    Make your site the destination for fans with social media another option. When social media starts to block, ban, censor, derank, report, find another social media site to use.

    Just update your fan site with a new link and upload your work to social media that actually supports freedom of speech.

    --
    Domestic spying is now "Benign Information Gathering"
  8. dont sign if you dont like the terms by anthony_greer · · Score: 1

    if you don't like the terms of a contract ask for them to be changed and if the other party disagrees either accept the terms and sign or refuse and walk. Anti Disparagement clauses are in all sorts of contracts like this are pretty common for consulting work, which is basically the same thing - you are doing a specific bit of work for an agreed upon sum with some contractual oblations on behavior.

    If you signed it, you agreed to it. Live up to your word as youtube did when they cut you the check.

    1. Re:dont sign if you dont like the terms by coolmoe2 · · Score: 1
      It's fuckin sad this even has to be a thing. I would expect that anybody acting in a professional manner would know not to shit talk their employer.

      Incredible

  9. "Don't require them..." by RumGunner · · Score: 2

    Because they don't need them.

  10. It's ok by Mister+Liberty · · Score: 1

    Bob Dylan is still alive, so there's no need yet for another dissenting voice.

    1. Re:It's ok by Opportunist · · Score: 1

      There's plenty of other dissonant voices that ... oh, sorry, misread that.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  11. Don't Give Up, Mozart by RobotRunAmok · · Score: 1

    YouTube is making a bet on certain types of music and bands, which is their prerogative as distributors. It's a business practice and relationship as old as the music industry. Meanwhile, you were gifted with a free audition, your work on display and distributed to millions of (potential) fans, and you failed. Carefully study what YouTube's winners have done and try to imitate them and profit, or bravely stay true to your oddball muse and create your art. Recognize that you are still ahead of the game compared to previous generations of starving artists who had no distribution whatsoever.

  12. Re:Not artists... by MitchDev · · Score: 1

    Beat me to it....

  13. adulthood considered optional by epine · · Score: 1

    I would expect that anybody acting in a professional manner would know not to shit talk their employer.

    Laszlo Bock's book about Google's HR practices said that Google permits a fair amount of shit-talk on public forums, but not so much on internal forums, if the subject matter becomes heated or divisive.

    There are professional ways to shit talk your employer. Calm language with "I" at the front of the sentence is a good start.

    If my employer were to publish op-eds in major news outlets about how net neutrality is bad for business, I would certainly pipe up in public with my personal view that this corporate policy was misguided, short-sighted, and lamentable.

    Adults can choose to disagree.

    We should not have to park our adulthood to profitably engage in our professional sphere.

    Up to a point—as recounted by their own former SVP of People Operations—Google itself shares this view.

    BTW, Damore did more than just write a heated memo. He also engaged in some misguided external interviews after the fact with parties whose motives he did not properly assess (this by his own admission). We don't really know where he crossed the line on Google's internal policy, and there's a good chance that the whole story will never out.

  14. YouTube management clueless by dottrap · · Score: 1

    While this kind of policy doesn't seem like a stretch for most companies, YouTube management doesn't seem to understand how their own platform works. Making videos bitching about YouTube is a pastime that all YT content creators do, and generates a lot of views and ad-revenue to boot.

    I've seen hundreds of YouTubers posting videos in my recommended feed just this past week complaining about the new changes to the YouTube monetization program. To YouTube's credit, they let people criticize them to no end, unlike some of their competitors (e.g. VidMe), at least until now.

    For musicians specifically, I've noticed that many I have followed over the years have moved to Twitch and Patreon because monetization seems to suck on YouTube.

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    youtube has many option to support different category of people like musicians ,i like the new advancement of youtube i am a tourist guide from kerala .we are providing kerala tour and travel package

    --
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