Tinder Must Stop Charging Its Older Users More For 'Plus' Features, Court Rules (arstechnica.com)
An anonymous reader quotes a report from Ars Technica: The online dating service Tinder must change one of its key monetization strategies. A Los Angeles appellate court reversed a lower court's decision on Monday and told Tinder to stop charging older users more money per month for its "Tinder Plus" service. The proposed class-action lawsuit, filed by Tinder user Allan Candelore in February 2016, alleged that Tinder engaged in illegal age discrimination by charging its 30-and-older users $19.99 per month for Tinder Plus while offering younger users either $9.99 or $14.99 monthly subscription rates for the same services. Tinder Plus includes app perks such as additional "super-likes" which are more likely to attract a dater's response. In an initial trial, Tinder's defense argued that the pricing was based on market testing that showed a market-driven reason to offer lower prices to "budget constrained" users.
"Nothing in the [original] complaint suggests there is a strong public policy that justifies the alleged discriminatory pricing," Judge Brian Currey wrote in the appeal court's 3-0 ruling. "Accordingly, we swipe left" -- a joke based on the app's popular "swipe to reject" gesture -- and reverse." That reversal hinges largely on California's Unruh Civil Rights Act, which was passed in 1959 and protects "equal access to public accommodations and prohibits discrimination by business establishments." The ruling noted that some business-led discrimination is allowed by California state law, but it agreed with Candelore's argument that Tinder's age-targeted pricing is not.
"Nothing in the [original] complaint suggests there is a strong public policy that justifies the alleged discriminatory pricing," Judge Brian Currey wrote in the appeal court's 3-0 ruling. "Accordingly, we swipe left" -- a joke based on the app's popular "swipe to reject" gesture -- and reverse." That reversal hinges largely on California's Unruh Civil Rights Act, which was passed in 1959 and protects "equal access to public accommodations and prohibits discrimination by business establishments." The ruling noted that some business-led discrimination is allowed by California state law, but it agreed with Candelore's argument that Tinder's age-targeted pricing is not.
I can imagine one person having a brain fart and doing something stupid. One person doesn't decide the pricing and change it at a whom, though. This had to be multiple executives agreeing this pricing discrimination sounded like a good idea.
Who the heck in running Tinder? I wonder how many of them have graduated high school, because this is a pretty obvious screw up. I notice the various bios of their CEO don't list any other jobs he's ever had. Looks a bit like this may be his first job.
Isn't Tinder free? What are people paying for?
Tinder sucks. No way to know more about a person than pictures and brief one-liner. Also easy enough to create throwaway accounts. OKCupid and similar free dating services keep the bar higher than a gallery of random mugshots.
"equal access to public accommodations and prohibits discrimination by business establishments." hmmm,... I'll remember to bring that up next time I'm banned from facebook and twitter for my ProTrump opinions.
I was thinking, "Why do I go to the Zoo and pay $20 for myself and $10 for my kid then?"
Until I saw in the article stub, "Nothing in the [original] complaint suggests there is a strong public policy that justifies the alleged discriminatory pricing,"
Does this mean because it's not commonplace in the market for apps to charge based on age they struck it down? So the Zoo can do it because other brick and mortars do?
Is charging more even discrimination in the first place? Charging someone is still allowing them to have a service. My barber also charges more for me, even though my child has longer hair when they get their hair cut. More time is spent on the kid and they make less money.
While were at it lets stop the practice of senior discounts. If anything as the article says, the younger generation, especially these days is more budget constrained than their older counterparts who are making more money. If the younger generation can afford full price, so can the seniors. If you're retired and can't afford full price, well that's your problem for not properly saving throughout your working years.
.. proxies for age. Student status, AARP membership, etc., are strong proxies for age, and is what they'll use now. Nothing will change.
So, that means that as someone who doesn't get "senior discounts" because I'm below a certain age, I'm being discriminated against? This cuts both ways.
Don't disappoint your bird dog. Go to the range.
The older you are the harder (no pun intended) it is to find a willing partner... so why not upcharge?
I'm gonna go reach out and extend an idea.... When an imminent disaster is boring down on a community.. its illegal to take advantage of that (i.e. upcharging for plywood, gasoline, bottled water etc. in the path of a hurricane).
So by proxy.. if you're no longer a chick magnet and your prospects (imminent disaster) are being limited by an act of God (Hurricane... Getting Older) a business decides to become predatory and charge more for those that don't have the mojo that their younger folk do.. This is an issue. It is leveraging human hope.. based on the mathematics that your hope of finding a suitable partner decreases as your age increases... and these R-Tards are profiting by the likely degradation of a positive outcome based on your age... means you should be up-charged for your chance to be happy.
Can we sue car insurance companies for age discrimination ?
You understood it all wrong, guys.
They're not charging more for the older users, they're charging less for the younger users! Big difference!
#DeleteFacebook
and I don't think any of my male friends have ever been on a date. I know I haven't. Why shouldn't Tinder be able to charge us more for an audience that more needs their service?
People use tinder despite multiple serial killers and just general stupid?
against age discrimination.
Except instead of explicitly charging older people a higher rate based on an age cutoff, they simply offer a discount for students and children. The correlation is very close to an age-based cutoff, except you don't get in trouble for age discrimination. Kinda like how insurance companies can't charge more based on race, but they can charge more if you live in a certain zip code which just so happens to correlate strongly with race.
So what they were trying to do wasn't stupid. They just implemented it wrong.
So, what does this mean for the whole life insurance industry then? Their whole business model is charging people more as they get older.
As a Libertarian, I believe that businesses should be free to make any pricing decisions they want, even if they piss off some of their customers. As a businessman, I'm amazed that Tinder's management can be so fucking stupid.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
I should also have to pay less if I'm only targeting the young women!
Translation: Older women are more desperate to fuck a Brad Pitt look-alike.
"equal access to public accommodations and prohibits discrimination by business establishments." hmmm,... I'll remember to bring that up next time I'm banned from facebook and twitter for my ProTrump opinions.
That does not make sense, so unless you quote the exact text of the thing that got you banned, we will assume you were banned not because of pro-trump opinions, but because of the manner in which you expressed them.
"equal access to public accommodations and prohibits discrimination by business establishments." hmmm,... I'll remember to bring that up next time I'm banned from facebook and twitter for my ProTrump opinions.
That does not make sense, so unless you quote the exact text of the thing that got you banned, we will assume you were banned not because of pro-trump opinions, but because of the manner in which you expressed them.
What the hell do you have to do to get banned from Facebook? I mean, there are KKK and Neo-Nazi leaders on Facebook that haven't been banned yet so you'd clearly have to upstage them in obnoxiousness to get banned.
You should be charged by how good you look. Ugly people pay a premium. lol
[($)]
I used to have a bank account that was free until I turned 30. Then it started to cost an arm and leg. I wonder if I might sue them just for the "joy" of it.
Anything can be a word if you want it to be. All you have to do is decide for it to be, and it is.
The law has two sets of rules. Those for itself and those for others. There is no logic in it.
On the one hand we have the government says you can't discriminate based on age and on the other hand the government has laws that says one must be 21 years of age to drink, 18-21 to drive, and so on. Then at the same time the government hypocritically encourages those 16-18 to sign up to a government created murder squad that goes after millions of innocent people because of a handful of elite with ulterior profit motives.
Let me make it clear- I'm against age discrimination. I don't think corporations should discriminate like this and I don't think governments should either. I don't think we should have restrictions based on age for smoking, drugs, driving, sex, or anything else for that matter. I don't think there should even be any law where there is no presentable victim. The existence of risk is a poor excuse to penalize everyone of a particular class. It would be one thing if you made everybody take a test to demonstrate driving ability. But that isn't how it works. The reality is they restrict those able to take such tests to those over a certain age. They also discriminate against older drivers. Obviously the testing hasn't worked to begin with for the purposes the governments state. Most accidents have nothing to do with ability and everything to do with people doing stupid shit and that isn't exclusive to any age group. By increasing the driving age we have only seen the age at which we have inexperienced drivers on the road increase. The argument thus keeps on going for why we should increase the age yet again. It used to be by 18 we had experienced drivers because people started driving at 14 or so but now we have inexperienced 21 year old drivers in some states because the state has made it extremely difficult for young people to get drivers licenses and thus we've seen an increase in older drivers getting into accidents over the longer time period. And when you add "science" into the mix (which has similarities to the excuses the NAZIs used for murdering undesirables) you can increase this to 28. Do you really think people shouldn't be able to get a drivers license until they hit 28? Because we know that the brain continues to develop until you hit 28 or thereabout.
Give me a break. Get rid of government. I'd rather see corporations discriminating like this where there isn't a government instituted or enabled monopoly because at least because I can avoid said corporations. I don't use Apple, Microsoft, Google, Facebook, and other many other companies products because they act in ways I don't agree with. I can't refuse government without the coercion and violence of the state however.
Yes- I did move to New Hampshire to work toward minimizing state interference and the Free State Project's participants have done a great deal to improve things here. We don't have to ask permission to conceal a firearm any more or ask the state permission to setup crypto vending machine businesses. There are also numerous other laws that fixed bad surprise court rulings like one that enabled the state to enter your home without warrant for "inspections". Or how about the NAZI checkpoints that the states have been doing for years? We have a bill to end this in the house this year. These checkpoints only exist because of fear of drunk drivers and fraud on the part of police and government. They haven't reduced drunk driving because the checkpoints rarely catch drunk drivers and the polices only statistics show that patrolling catches more drunk drivers than DUI checkpoints. On the other hand the real reason they like them is the exception is supposed to be used for catching drunks but it dosn't stop them in practice as using it as a fishing expedition for catching people committing other "crimes" (revenue generator, I see you have a frame around that license plate? yea- you probably do- about half of cars- and every car off a dealerships lot just about has one- $50 citation because it ever so slightly covers the words "New Jersey" on the license plate, etc).
Yes. Persons under age 21 may possess and consume alcohol beverages if they are with their parents, guardians or spouses of legal drinking age; but this is at the discretion of the licensee. The licensed premise may choose to prohibit consumption and possession of alcohol beverages by underage persons.
I have to sue my local cinema and zoo, they also charge younger and older customers less (under 12 and over 65) also my railway is even worse, they let customers under 12 years use it for free.
Thatâ(TM)s why a baker in Colorado can refuse to bake a wedding cake for a gay couple. Oh, wait...
The principle reason for "Senior discounts" is that elderly folks are often poorer (Not always, theres plenty of rich old folk), and ...
Sorry, but older folks being poorer is a relic of the past. Today, the boomer generation is the "old folks" (which are arguably the richest senior citizens ever, and most likely going to remain it) while "generation internship" is what you find among the younger workforce.
Please provide evidence of your assertion.
That's an answerable question. Here's data: http://www.rcaemergingwealth.c...
Looks like income rises until about age 35, then flattens out somewhere between 35 and 45, but does not go down significantly for old people.
That graph is median income, by the way, so this effect is not just a small number of "rich" old people skewing the average up.
I do think that it's amusingly oxymoronic that in an attempt to reduce drunk driving, states have a policy that you must show a driver's license to buy a drink.
I see you're finally putting some effort in, but you have a long way to go. Better luck next time, sparky.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
All my life I have shared your opinion, but I'll be 50 pretty soon. Hell yes I'm joining AARP, just for the discounts alone (a single weekend of hotel discount pays for a whole year of membership). I'm going to be allowed to use the exercise machines at my municipal senior centers too, so maybe next election I'll vote for those bonds instead of the usual voting against them.
I'm totally going to start exploiting every stupid edge that previous old people (my former enemies) left in place for me. I might even start to soften up on social security; maybe we do need to keep that around instead of dismantling it. One thing's for sure: you aren't paying enough into it! (I'm just thinking about your future; heavens-to-betsie, why do you think I intend to raid your fund myself? No, we'll just borrow from it during anomalous periods of budget crisis, but I promise we'll always put the money back after the emergencies are over.)
And as for lawns, oh yes: keep the fuck off them, please.
"Believe me!" -- Donald Trump
For those of you curious why in the world Tinder did this in the first place, there's a great blog post on Price Intelligently. They go through the rational and reasons for Tinder to segment their market like this:
http://www.priceintelligently.com/blog/why-tinders-charging-older-users-more-and-why-it-makes-perfect-sense
If you are in software and have to figure out your software's price, this blog is helpful. Certainly helped me when we were trying to adjust our pricing.
They should charge men more. That type of discrimination -- outright sexism, really -- not only rarely gets challenged, much of the population supports it.
They will be as ir-relevant as those other sites in a few years. Hell, let them even charge extra if person has a kid - who gives a shit.
> If you want to be pedantic about it I'm pretty sure number of digits in your bank account is the biggest correlation with wealth.
If you want to be pedantic about it I'm pretty sure number of digits in your bank account is the biggest correlation with THE ABSOLUTE VALUE of wealth (it's often negative).
Plenty of people have five digits in their bank account and six digits of debt.
If you were only going to look at one account, I'd guess the best correlation may be the 401k / IRA balance. The amount of home equity is a big factor, but that wouldn't be represented in an account balance.
Here I was more worried I was forgetting things like material and liquid assets. (Jeff Bezos, most likely, doesn't actually have 12 digits in his bank account.)
Also, *woosh*
Wonder what the public key field is for?