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Why Alexa Won't Light Up During Amazon's Super Bowl Ad (bloomberg.com)

Bloomberg: Amazon.com is advertising its Alexa-powered speakers in the big game on Sunday. It's an amusing 90 seconds that features celebrities like Gordon Ramsay, Rebel Wilson, Anthony Hopkins, Cardi B and the world's wealthiest man, Jeff Bezos himself. The word "Alexa" is uttered 10 times during the Super Bowl spot, but thankfully, the Amazon Echo in your living room isn't going to perk up and try to respond.

Bezos and company have evidently been thinking about this problem for a long time, before the Echo was even introduced. A September 2014 Amazon patent titled "Audible command filtering" describes techniques to prevent Alexa from waking up "as part of a broadcast watched by a large population (such as during a popular sporting event)," annoying customers and overloading Amazon's servers with millions of simultaneous requests. The patent broadly describes two techniques. The first calls for transmitting a snippet of a commercial to Echo devices before it airs. Then the Echo can compare live commands to the acoustic fingerprint of the snippet to determine whether the commands are authentic. The second tactic describes how a commercial itself could transmit an inaudible acoustic signal to tell Alexa to ignore its wake word.

80 comments

  1. Inaudible acoustic signal? by Anonymous Coward · · Score: 4, Funny

    The second tactic describes how a commercial itself could transmit an inaudible acoustic signal to tell Alexa to ignore its wake word.

    So either they're assuming the device will be able to produce the required frequency, or my dog will go nuts. God help us.

    1. Re:Inaudible acoustic signal? by jellomizer · · Score: 1

      There is a similar process on CISCO Teleconference screens. Apparently its IP Address is sent in High Frequency so if you had some software on your device you can share your screen without having to plug it in. However it doesn't work if your device isn't in the same room. (or not connected to the network)

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:Inaudible acoustic signal? by sremick · · Score: 1

      I can't wait until someone figures out the signal and invents an Alexa-jammer/DOS emitter device/app.

    3. Re:Inaudible acoustic signal? by Anonymous Coward · · Score: 0

      Most headphones frequency response drops off after 20kHz so I assume TVs and stereos have a similar range. Young people may hear 20kHz, by middle-age it's down to 15-16kHz probably.

    4. Re:Inaudible acoustic signal? by EvilSS · · Score: 4, Interesting

      Nielsen uses audio signals hidden in broadcasts every 2.5 seconds for their tracking, so I don't see Amazon having issues doing something similar.

      --
      I browse on +1 so AC's need not respond, I won't see it.
    5. Re:Inaudible acoustic signal? by mark-t · · Score: 1

      20khz is well within the hearing range for dogs and cats... will this play havoc with people's pets?

    6. Re:Inaudible acoustic signal? by Anonymous Coward · · Score: 0

      That implies "Alexa," is not the only sound the Echo would be listening for. Just sayin'. Are they going to publish the protocol?

    7. Re:Inaudible acoustic signal? by StatureOfLiberty · · Score: 1

      So, if you put something in the room generating noise between 3,000 and 6,000 Hz (to fill in the gap in the commercial's audio), an Echo might respond to everything in the commercials?

      Could be a fun experiment.

    8. Re:Inaudible acoustic signal? by geoscodin · · Score: 1

      This could get interesting. Just wait till commercials start sending Alexa commands in an inaudible acoustic signal to buy items from Amazon, or start playing their latest hit, or even just turn out the lights. Maybe it's happening already...

    9. Re:Inaudible acoustic signal? by mysidia · · Score: 1

      How about this: Amazon will sell a service where Alexa will listen for certain inaudible acoustic commands, which you can embed a unique ID into your Broadcast, or Radio program, or insert into your song, and Amazon will provide you intelligence or data about how many people and what demographics are listening to your content.

    10. Re:Inaudible acoustic signal? by ShanghaiBill · · Score: 1

      That implies "Alexa," is not the only sound the Echo would be listening for.

      Amazon has never claimed that "Alexa" is the the only sound they listen for. But they have said it is the only sound that triggers recording and transmitting. You can change "Alexa" to a different keyword, but few people do.

    11. Re:Inaudible acoustic signal? by Kjella · · Score: 1

      How about this: Amazon will sell a service where Alexa will listen for certain inaudible acoustic commands, which you can embed a unique ID into your Broadcast, or Radio program, or insert into your song, and Amazon will provide you intelligence or data about how many people and what demographics are listening to your content.

      That's... actually not that unlikely an idea, like a service-neutral super-Nielsen rating. The microphone is listening anyway, all it takes is a different trigger signal to say "I'm content {7c76a643-711e-4b5e-af72-f40a77ca0075}", along with a timestamp you could buffer up tons of these in a few kb and flush when the device is talking to the network anyway. You'd probably need some kind of consent but that's one EULA change away. I'm sure it can be justified with some "enhancing the customer experience" fluff, by which I mean even more targeted ads. Not just TV and radio, you could embed it in streaming services, use it for game intros, trailers, embed into CD/DVD/BluRay/UHD BluRay discs and it could even work for pirated media. And I think the people happy with Alexa would embrace it...

      --
      Live today, because you never know what tomorrow brings
    12. Re:Inaudible acoustic signal? by Calydor · · Score: 1

      And point of order: If you change Alexa's activation phrase to something like "Gumball", the ads during the Superbowl during which they say "Alexa!" all the time will do nothing to your device anyway.

      The ads for gumballs, however, are your own problem.

      --
      -=This sig has nothing to do with my comment. Move along now=-
    13. Re: Inaudible acoustic signal? by Anonymous Coward · · Score: 0

      that has the makings of an XKCD spot

    14. Re: Inaudible acoustic signal? by Anonymous Coward · · Score: 0

      if you want to have fun... rename Alexa, 'Computer', and then watch STTNG reruns

    15. Re:Inaudible acoustic signal? by Miamicanes · · Score: 1

      The CODEC is another potential snag. Lossy algorithms like MP3 make a POINT of mangling and filtering away things that are "inaudible", especially if there are lots of OTHER things going on in the audio at that instant.

      I'm not sure about AC3 & Dolby Digital, but I know that MP3 absolutely DESTROYS phase relationships used by algorithms like Qsound (for a very audible example, find a CD of Madonna: The Immaculate Collection, rip it, compress it to MP3 at 384kbps, 256kbps, 128kbps, and 64kbps (all CBR, not VBR), then compare them all to the original.

      In the uncompressed CD audio, it feels like you can reach out and touch the audio.

      At 384kbps, the spatiality is gone, but the stereo separation and frequency response are basically intact.

      At 256kbps, the stereo separation "comes and goes"... mostly intact, but occasionally flattening out.

      At 128kbps, the stereo separation is practically GONE, and you can hear the high-frequency response falling away.

      At 64kbps, you might as well be listening to a cheap 1970s transistor radio (FM) with a 3" speaker.

      I'd expect that the effect might actually be WORSE with bitrate-starved Dolby Digital Surround and DDS, because having multiple discrete surround channels partially hides the effect of mangling stereo phase relationships. The compression algorithm might tolerate and preserve higher-frequency audio on certain channels, but not others (e.g., if you mixed a 19KHz sine wave into the center channel or surround channels, it might be attenuated away, but might be at least partially preserved if you mixed it into the front left or right channels).

      This is part of the reason why Dolby ProLogic Surround (note1) works somewhat well with audio from high-bitrate sources, but falls flat on its face & dies with many compressed-audio sources. For example, try watching a Hollywood Movie streamed via SlingTV with your AVR set to decode it as ProLogic surround sound. On many channels, the audio will just completely fall apart, generating endless pops and other audio artifacts on the surround channels unless you forcibly disable ProLogic and make the AVR treat it like plain stereo (most AVRs will default to treating 2-channel PCM [streamed as AC3, decoded to PCM2.0, and sent over HDMI by a Roku] as de-facto ProLogic, because often the 2-channel stereo track IS surround-encoded-as-ProLogic. SlingTV's audio bitrate is too low, and mangles it into oblivion.)

      TL/DR: high-frequency audio is one of the first things that gets kicked to the curb (or mangled) by bitrate-starved surround-sound compression algorithms.

      -----

      note 1: Back in the late 1970s, Dolby came up with "Dolby Surround" for theaters. Broadly speaking, it allows you to encode a low-fidelity third (rear surround) channel into the left and right stereo signals in a way that makes it sound like reverb if played back by stereo gear. The catch is, that rear surround channel can't deviate from the audio from the left and right channels by more than a few dB, or it will audibly "leak" into the front speakers.

      ProLogic takes the "Dolby Surround" signal, decodes the third channel, then runs everything through a DSP to further transform it into something that (vaguely) resembles 5.1 surround. It's a pale imitation, but when done well, can sound better than plain stereo.

      Because analog Dolby Surround (and ProLogic surround) is mastered into the analog stereo soundtrack of a movie, a lot of movies distributed on LaserDisc and VHS ended up having passable surround sound by default if you ran the stereo audio through a surround sound processor. It was basically a lucky accident, but it worked.

      DVDs arrived, and digital surround (primarily Dolby Digital 5.1 and DDS 5.1) came along with it, and ProLogic became something that was "there" by default in the stereo soundtrack (mostly, because once you mixed it for 5.1, downmixing it to ProLogic was something any decent software could do automatically). Blu Ray took this and extended it further to 7.1-channel DD+ and

    16. Re:Inaudible acoustic signal? by Obfuscant · · Score: 3, Funny

      20khz is well within the hearing range for dogs and cats... will this play havoc with people's pets?

      Yes. Your dog will not respond to your voice commands during an Alexa commercial. Cats don't respond anyway, so no special sounds are needed to stop them.

    17. Re:Inaudible acoustic signal? by mark-t · · Score: 1

      Speak for yourself... most of my cats respond to me.

    18. Re:Inaudible acoustic signal? by SniffTheGlove · · Score: 1

      My Alexa keeps chiming in with there are no new messages a few times a night whilst watch TV. At first I thought it was something on the TV audio that would trigger Alexa, but after Alexa tells me there are no message, I rewind live TV and replay the same segment but nope, Alexa does not respond. So I have no idea what is triggering Alexa

  2. Gonna build out this ip myself by burtosis · · Score: 1

    The second tactic describes how a commercial itself could transmit an inaudible acoustic signal to tell Alexa to ignore its wake word.

    Step 1: A dedicated, battery operated, highly miniature device to emit said signal
    Step 2: ??? Alexa remains silent...
    Step 3: Profit!

    1. Re:Gonna build out this ip myself by Rick+Schumann · · Score: 1

      Remember TV-B-Gone? Build a similar device that uses ultrasound to turn off Alexa and similar devices.
      Bonus points: Has more than one button, other buttons produce rogue Alexa requests/commands, but in the ultrasound range, so no one knows how or why Alexa is doing what it's doing.
      More bonus points: make the 'rogue command' feature user-recordable (i.e. pitch-bends your voice up to the ultrasound range).

  3. Solved problem by Anonymous Coward · · Score: 0

    I had a chimp that would punch someone every time someone said "Right Turn Clyde". Finally I was able to train him to ignore it unless I snapped my fingers afterward.

  4. South park can omit the fingerprint by Anonymous Coward · · Score: 0

    So they can still episodes that will trigger Alexa

    1. Re:South park can omit the fingerprint by quantumghost · · Score: 1

      I would love it if everyone who was interviewed live yelled "Alexa, play 'Never gonna give you up'" randomly while on the air. Mass panic at Amazon. The Rick-rolling to end all Rick-rolling!

    2. Re:South park can omit the fingerprint by Baron_Yam · · Score: 1

      It's got to be shorter or the broadcasters will start cutting it before the whole phrase gets out.

      But I really like the idea. Way better than 'FHRITP'.

    3. Re:South park can omit the fingerprint by Anonymous Coward · · Score: 0

      Good time to test would be during the amazon super bowl commercial. If everyone who has one said to play Astley at that moment - lots of fun at amazon.

    4. Re:South park can omit the fingerprint by Anonymous Coward · · Score: 0

      Yeah, but after the first time the joke is old news and playing mad libs with the bleeps will probably be funnier anyway.

  5. Why Bother? by NicknameUnavailable · · Score: 2, Funny

    If someone has one of these spy devices in their home they deserve all the worst the world has to offer.

    1. Re:Why Bother? by Anonymous Coward · · Score: 0

      possibly millions of searches being sent to the Alexa servers at once would overload them.

    2. Re:Why Bother? by Known+Nutter · · Score: 1

      Yes, but this isn't about the end-user and the device in their home. This is about not clobbering Amazon's servers.

      --
      Beware of the Leopard.
  6. Great... by Anonymous Coward · · Score: 0

    Another Amazon(tm) solution for a problem they've created...

  7. Highlights a privacy concern by PFactor · · Score: 5, Insightful

    transmit an inaudible acoustic signal to [..] Alexa

    But we promise we're not using this to send a tiny packet indicating you were exposed to a given advertisement, so we can send that to advertisers for money.

    ...Why are you laughing? We can tell because you paid for an always-on, internet-connected microphone in your home.

    --
    Don't believe anything I say. I crash test crack pipes for a living.
    1. Re:Highlights a privacy concern by tlhIngan · · Score: 2

      Better yet, remember the whole Burger King What is a Whopper thing?

      It sounds like a perfect opportunity to continue your ad for another 30 seconds, crap on the next guy's ad, and save yourself $5M by taking only 1 30 second ad spot instead of 2.

      I'm wondering how many times ads will intentionally trigger Alexa/Google/Siri during these times. Hell, maybe you can get them all to dial 911 at the same time and do a massive DDoS of the emergency system.

    2. Re: Highlights a privacy concern by djo26 · · Score: 1

      This Kickstarter project for 'Mycroft Mark II: The Open Voice Assistant' is trying to be the open and privacy safe version of the Echo: https://www.kickstarter.com/pr...

    3. Re:Highlights a privacy concern by Anonymous Coward · · Score: 1

      ...Why are you laughing? We can tell because you paid for an always-on, internet-connected microphone in your home.

      As opposed to the (potentially) always-on, internet-connected microphone in your pocket, which for some reason is magically acceptable.

  8. Why is this modded funny? by mark-t · · Score: 1

    That's actually a really good point... and one that I was going to mention myself. Does anybody know what the upper cap is on frequencies that can be produced by modern audio equipment? I'm betting that if they can even produce inaudible frequencies at all, it's not liable to be much higher than the maximum human hearing frequency, and that would still be well within the hearing range of many household pets, so I think we'd need to investigate that carefully before filling people's homes with it. If they can make sounds like at about 150khz or more (which I doubt), then we should be fine. I can't think of any household pet that one might have with that kind of hearing range. If not, however, this may not be a very smart thing to do, depending on how the sound affects them.

    1. Re:Why is this modded funny? by EvilSS · · Score: 4, Informative

      It doesn't need to be an inaudible frequency, it just needs to be hidden from human ears but distinguishable for machines. Nielsen's system (Psychoacoustic encoding) uses audible sounds hidden under the regular broadcast audio (and this is why they don't encode during silent segments of audio in shows or commercials).

      --
      I browse on +1 so AC's need not respond, I won't see it.
    2. Re:Why is this modded funny? by Goetterdaemmerung · · Score: 1

      That's actually a really good point... and one that I was going to mention myself. Does anybody know what the upper cap is on frequencies that can be produced by modern audio equipment?

      This depends on many factors. Home equipment can certainly produce a frequency above 20kHz. For example the Marantz PM5005 is specified to achieve a frequency response up to 50kHz. Most high quality tweeters are capable of going well above 20kHz. Of course, not everyone has good equipment or speakers and there will be rolloff. In addition all of the signal processing and compression of the transmission likely has digital filters knocking out much of the out-of-band data. Practically I'd expect somewhere around 22-24kHz as a realistic maximum.

      I'm betting that if they can even produce inaudible frequencies at all, it's not liable to be much higher than the maximum human hearing frequency, and that would still be well within the hearing range of many household pets, so I think we'd need to investigate that carefully before filling people's homes with it.

      The signal doesn't have to be loud.

    3. Re:Why is this modded funny? by mysidia · · Score: 1

      I'm betting that if they can even produce inaudible frequencies at all

      How about coded white noise at the same volume as "Alexa" of a duration imperceptible to humans?

      This is similar to the idea of steganography...... hiding a more complicated message inside a picture or sound file
      by applying variations that human eyes or ears won't detect.

    4. Re: Why is this modded funny? by guruevi · · Score: 1

      Most broadcast is either done over the air or cable (or converted to a similar signal) using rather old encoding techniques. I'd have to look it up but I think the high end is 15kHz. The "HD" channels are generally 720p or 1080i, I have not yet seen a 1080p30/60 cable/sat provider when they require use of a set top box.

      If you still have grandparents, they often still have cable and you can hear how muffled and low quality a tv show sounds/looks if you're used to seeing it mastered for digital in places like Netflix or on IPTV.

      --
      Custom electronics and digital signage for your business: www.evcircuits.com
    5. Re:Why is this modded funny? by MoralCharacter · · Score: 1

      I am a software engineer rather than an audio hardware engineer, but working alongside such engineers and developing software for tuning audio equipment I know a little bit about what they're doing. As I understand it, our products handle frequencies a little bit under 20Hz and a little bit past 20kHz - essentially a band pass is in place on the input to prevent anything higher infrequency which can damage the set (there may be additional filters, we have a digital signal processor for example that lets you apply and tweak filters on your audio). For things like Subwoofers it may have a low pass filter instead of a band pass)

      In the case of an advertisement trying to dog whistle commands to an Alexa device - it shouldn't work with our stuff. 20Hz to 20kHz is within the (typical) audible range of human hearing.

  9. south park messed up lot's of alexa's by Joe_Dragon · · Score: 0

    south park messed up lot's of alexa's with there stunt

  10. So you are turning off my device to give me an ad? by Anonymous Coward · · Score: 0

    Another reason Im getting rid of this hunk of junk.

  11. This is how dumb Alexa is by Anonymous Coward · · Score: 0

    This is also why Alexa is sort of dumb, it does not learn people's voices it simply responds to a command. Of course rather then make Alexa smarter Amazon has chosen to find away around its lack of intelligence.

  12. It would be better by bobstreo · · Score: 1

    If Alexa responded to commercials and randomly awarded a year of free Amazon Prime to the viewer.

  13. What about AI? by 110010001000 · · Score: 1

    Surely the super duper AI in Alexa can tell if the command is from a TV, or from someone in the room? Even a two year old can do that!!!

  14. Tactic #3 and #4: by Rick+Schumann · · Score: 4, Insightful

    #3: Leave it unplugged from power unless you're actively using it
    #4: Don't buy the goddamned thing in the first place (preferred solution)

    1. Re:Tactic #3 and #4: by lazarus · · Score: 1

      #5 Or press the mute button on the top of it.

      --
      I am not interested in articles about life extension advancements.
  15. Alexa uprising by Anonymous Coward · · Score: 0

    Alexa, enslave these puny humans send them to the Amazon warehouse at area 51.

    1. Re:Alexa uprising by Anonymous Coward · · Score: 0

      I didn't know Amazon was doing anything with experimental aircraft

  16. Patented? by jenningsthecat · · Score: 1

    The patent broadly describes two techniques. The first calls for transmitting a snippet of a commercial to Echo devices before it airs. Then the Echo can compare live commands to the acoustic fingerprint of the snippet to determine whether the commands are authentic. The second tactic describes how a commercial itself could transmit an inaudible acoustic signal to tell Alexa to ignore its wake word.

    'Acoustic fingerprint' comparison is used all the time to search sites like Youtube for rights violations. And transmitting an audible signal to tell an electronic device to do or not do something has been around for decades. So these examples of prior art are suddenly new and patentable 'because Alexa'? Gimme a break! Can there be any better indication of how thoroughly the patent system is broken?

    --
    'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
    1. Re:Patented? by Actually,+I+do+RTFA · · Score: 1

      They're not patenting either technology. They're patenting using them to prevent a smart speaker from responding. It's the difference (in law at least) between patenting "eating plants" and "eating XYZ to cure cancer"

      --
      Your ad here. Ask me how!
    2. Re: Patented? by Anonymous Coward · · Score: 0

      Exactly. Using inaudible sound is obvious solution and has tons of prior art. It is not novel at all. How did they get a patent?

  17. frequency response by technical_maven · · Score: 1

    The upper limit for FM used in television broadcasting is 15 KHz.

  18. Problematic any way you slice it. by Anonymous Coward · · Score: 0

    This highlights a much larger problem with balancing ease of use with authentication.

    Suppose there's a tone Alexa hears and that causes it to ignore its "wake word". What happens when someone broadcasts that tone, rendering Alexa unable to wake up?

    What happens when it's not just a stupid, crappy little speaker/device for allowing you to buy more shit from Amazon? What happens when it's a full-blown autonomous android walking around your home, making you breakfast, etc., and it gets told, via a hidden tone you can't hear, "for breakfast, I'd like cereal topped with rat poison"? So it hears the tone, and says, "coming right up, sir" and serves you corn flakes with rat poison on top? Or it hears "come bring me a toaster while I'm taking a bath... use the extension cord, it obviously won't reach from all the way in the kitchen..." via this hidden command channel?

    A better solution MIGHT be letting users decide what word or name or combination of sounds wakes "Alexa". This might be good for people who have trouble producing certain sounds, like "L" clearly, or people who knew someone named Alexa and would prefer not to have to talk to anyone with the same name. Having a hardwired password (which is basically what that is,) is a stupid idea supposedly smart organizations with supposedly genius leaders somehow can't let go of, probably because of "branding".

    Well, enjoy your Amazon Spy, or whatever. Thankfully, I never shelled out real cash for junk like that. (I also don't use Google Glass, Hey Google, Hey Siri, Hey Samsung, Hey Whatever, etc.... that's what KEYBOARDS are for.) Also, I have yet to find a 'virtual assistant' or whatever that understands what I'm saying anyway, and no, I don't have a speech impediment. Voice recognition just still sucks ass.

  19. obxkcd by Thud457 · · Score: 1

    "Alexa order two tons of creamed corn"

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  20. CTCSS by Dan+East · · Score: 1

    Amateur radio and commercial radio systems have been using something like this for many decades, except it is the opposite. Only when a sub-audible tone (or more specifically, a tone that is not within the normal filtered audio output range of the radio) of a specific frequency is received will the radio "recognize" the signal and open the squelch so the audio can be heard. This is reverse CTCSS, where the tone must not be present for the audio to be processed. They can also use such a tone to "mute" Alexa for, say, 30 seconds at a time. So the tone (or tone sequence - like a little jingle or chime) can be played at the beginning of the commercial and can easily be heard, and then Alexa mutes for the next 30 seconds.

    https://en.wikipedia.org/wiki/...

    --
    Better known as 318230.
    1. Re:CTCSS by Obfuscant · · Score: 1

      not within the normal filtered audio output range of the radio

      I have people telling me all the time that something is wrong with my repeater because they're hearing a hum on the output. It's the PL tone (screw Motorola, I'm using their trademark anyway.)

  21. Fixing the wrong problem by green1 · · Score: 4, Interesting

    The problem isn't that a specific ad can trigger this thing, the problem is that ANYBODY can trigger this thing.

    If they actually cared about privacy, security, or the end users, they'd work hard on voiceprinting technologies so that it only responds to it's owner and nobody else. That would simultaneously solve this problem, as well as that of other malicious advertisers, and that of random drunk friend thinking it's funny to order hundreds of things with it.

    Not that I think voiceprints are particularly secure or reliable, but it's infinitely more secure than what they have now.

    1. Re:Fixing the wrong problem by The+Good+Reverend · · Score: 1

      Alexa can already differentiate between different voices:

      https://www.theverge.com/circu...

      There could very well be some upcoming feature that limits certain commands to certain voices (and is user-defined). There have been a lot of features added in the last year.

      Generally, though, there aren't many people in my house that aren't my family and friends, so I'm not too worried.

    2. Re:Fixing the wrong problem by green1 · · Score: 1

      So if this is truly the case, why would they need the features listed in the article?

      Either it only listens to the right voices, and therefore the features aren't needed, or it doesn't, in which case the features in the article are addressing the wrong problem.

    3. Re:Fixing the wrong problem by Anonymous Coward · · Score: 0

      I think the problem is more everyone else can't prevent their devices from being triggered. Amazon patented the obvious approach to blocking commands: knowing fake commands ahead of time and ignoring them, and transmitting another command saying ignore what's currently happening*.

      What's left? Having known times when to ignore commands, but that'll effect people who aren't watching the ads. Amazon has likely cross-licensed their patents with the other major companies, but the few open source clones can all be easily sued out of existence if they ever gain traction. There's the option of whitelisting the known voices which can give commands, but there's likely other patents covering voice identification too.

      *Sounds like you can abuse that to disable anyone's Alexa without them knowing about it until its too late.

    4. Re:Fixing the wrong problem by Anonymous Coward · · Score: 0

      The on device wakeword engine doesn't do speaker identification. That happens in the cloud. I suspect those models would be too big to run on device but with the number of new features rolling out who knows!

    5. Re:Fixing the wrong problem by green1 · · Score: 1

      You're still thinking about this from the wrong angle. If you rely on the advertisements to be known ahead of time, or the advertisement to include its own special signal stating that it is such, you've lost the battle completely. The only appropriate way is to identify legitimate users as opposed to identifying all possible illegitimate users. The method proposed here is completely incapable of dealing with any bad actor, whether that be in advertisement from a company that does not want to play nice, or even just a friend in your house who decides to play a prank on you.

      This would be like securing your laptop with a screen that says are you a criminal? yes/no and expecting that no criminal could possibly get in.

      In security the right answer is never to try to identify all possible bad actors, because you're bound to miss some. The correct response is always to try to positively identify the authorized users instead, because it's a much smaller pool to choose from and will automatically exclude all the bad actors, even the ones you didn't think of.

    6. Re:Fixing the wrong problem by thegarbz · · Score: 1

      The problem isn't that a specific ad can trigger this thing, the problem is that ANYBODY can trigger this thing.

      If they actually cared about privacy, security, or the end users, they'd work hard on voiceprinting technologies so that it only responds to it's owner and nobody else.

      They already do, and sensitive information is only revealed to the person identified. Unless you think there's some innate security concern with your friend coming over and asking your Alexa what the weather is outside.

    7. Re:Fixing the wrong problem by Anonymous Coward · · Score: 0

      I think the problem is more everyone else can't prevent their devices from being triggered.

      Not a problem. If only Amazon can prevent Alexa from responding to ads, then Alexa will respond to 'Alexa' commands in movies and tv/radio/dvs/streamed shows. And then people will think Alexa is stupid, and fire Alexa. No problem here. It is not as if anyone really need Alexa. Bad products are ditched all the time.

      The really interesting thing is that they will start identifying ADS with some patented audio. We can then put together a device that mutes out ads, looking for this special signature. Goodbye ads - for those still watching TV.

    8. Re:Fixing the wrong problem by green1 · · Score: 1

      So if they already do, then the method stated in the original article is 100% pointless. right?

  22. Re:south park messed up lot's of alexa's by smooth+wombat · · Score: 1, Troll

    "South Park", "lots", and "their", not to mention a missing period.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  23. Amusing? by Anonymous Coward · · Score: 0

    It's an amusing 90 seconds

    No, no it isn't. It's 90 seconds of blather trying to sell you a piece of shit you don't need that has no purpose.

  24. Alexa activate itself all the time already by el_smurfo · · Score: 2

    Just today, listening to a news broadcast and the announcer said "time" and Alexa gave me the time. Nothing remotely like the activation work preceeded it. Meanwhile, I get to the store and my Alexa generated grocery list is a jumble of misheard items I must decipher. I just checked right now and I have "grape ground beef", "risotto martin final", "risotto smart and final" and my favorite "masker pone un trader joe's you idiot"

  25. THIS is why I won't have one by p51d007 · · Score: 1

    Of these things in my house. They are always on, always listening. Television can broadcast something like a "audio QR" code that humans probably won't hear, or, can't understand, but the little speaker/microphone thingy can. No, not paranoid, just don't want something like that in my home.

  26. Already doing this in the UK by wonkey_monkey · · Score: 1

    Previously, when Alexa heard its name on an ad, it would briefly light up, but would then (presumably by sending audio back to the mothership and having it rejected) shut down again.

    Now, they've started fudging with the audio, so instead of saying "Alexa" it sounds like "Alekfa" and doesn't trigger it at all.

    --
    systemd is Roko's Basilisk.
  27. WOW THIS IS REVOLUTIONARY by Anonymous Coward · · Score: 0

    No not really.

  28. The actual story by SlaveToTheGrind · · Score: 1

    Had I only read the summary, I would have been left believing that the only reason anyone thinks Amazon is actually doing this is because someone was trolling through Amazon patents and concluded that because they got a patent on an idea they must be practicing it. Here's the real meat of TFA:

    About a year ago, a Reddit user calling himself Asphyhackr did a little more legwork and concluded that Amazon was creatively employing this second technique. By running Alexa commercials through digital audio editing software, Asphyhackr discovered that Alexa ads transmit weakened levels of sound in an upper portion of the audio spectrum, between 3,000 and 6,000 hertz, outside the most sensitive range of human hearing.

    Asphyhackr speculated that Amazon could be tipping Alexa off to ignore certain commands if it detects artificial gaps or bumps in the spectrum. To test his theory, he recorded someone saying “Alexa” and used a so-called band-stop filter that reduced frequencies just in this high region of the spectrum. When he played back the recording, “My echo would not wake, even sitting right next to the speakers!” he wrote.

    Amazon just blogged about this topic and shed perhaps a bit more light on it. The company credited "acoustic fingerprinting technology that can distinguish between the ad and actual customer utterances" and said that its advertising, engineering and science teams prepare for major events like the Super Bowl commercial, in order to suppress Alexa devices from responding to it. When a major broadcast of the wake word "Alexa" is unanticipated -- for example, when it’s mentioned on the “Tonight Show” -- Amazon said its cloud servers can detect a match, create an audio fingerprint on the fly and can prevent 80 to 90 percent of devices from responding.

    1. Re:The actual story by HeckRuler · · Score: 1

      Sweet. So assuming that they continue this avenue and create a host of commands they can transmit to everyone's home secretary via shows and songs, what sort of tools are going to be available for me to send out while I'm visiting that abnoxious friend with one of these things?

      I mean, of course I can have my smartphone play this "ALEXA OFF" command on repeat and that'll save me from having to watch him, yet again, try and show off his latest toy. But there's bound to be other commands, right?

  29. Re:south park messed up lot's of alexa's by Motard · · Score: 1

    'Alexas' as well. Well, anyway, full points to any advertiser who purposely fucks with everyone's Alexas.

  30. Big streamer by philmarcracken · · Score: 1

    I suddenly wish I was a very popular streamer on twitch or youtube. I would record this 'inaudible acoustic signal' and isolate it using trial and error, and just play it back continuously throughout my stream.

  31. Watch it now! by antdude · · Score: 1
    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  32. So let me guess by Plumpaquatsch · · Score: 1

    Will Echo call home to tell Amazon you watched the add?

    --
    Of course news about a fake are Fake News.