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Samsung To Cut OLED Production Due To Poor iPhone X Sales

Posted by BeauHD on from the slice-and-dice dept.

Samsung's panel-making division, Samsung Display, is reportedly reducing OLED panel production at its South Chungcheong plant due to lower than expected iPhone X sales. According to Nikkei Asian Review, Samsung now plans to cover 20 million or fewer iPhone X devices for the quarter ending in March, a large decrease from the expected 45 to 50 million units. CNET reports: Apple sold 77.3 million iPhones in the quarter ending in January, down by 1 percent on the previous year. The $1,000 price tag on the iPhone X was blamed for the volume shortfall -- but also contributed to the company making record-breaking profits. Samsung did not respond to CNET's request for comment.

7 of 150 comments (clear)

  1. Nope. by Anonymous Coward · · Score: 5, Interesting

    Samsung cut production because they couldn't get contracts from Chinese vendors.

    http://www.patentlyapple.com/patently-apple/2018/02/apples-iphone-x-is-the-instant-scapegoat-for-samsungs-failure-to-win-oled-orders-from-chinese-vendors.html

  2. iPhone X best selling smartphone in the world by TimHunter · · Score: 5, Informative

    "iPhone X was the best selling smartphone in the world in the December quarter"

    http://www.patentlyapple.com/patently-apple/2018/02/apples-iphone-x-is-the-instant-scapegoat-for-samsungs-failure-to-win-oled-orders-from-chinese-vendors.html

    1. Re:iPhone X best selling smartphone in the world by dgatwood · · Score: 3, Interesting

      Maybe the market analyst folks expected the sales of the iPhone X to be way higher than reported . . . ?

      As long as Apple doesn't break down sales by product, we'll never know what the sales numbers actually are.

      That's what happens when you don't give investors the information they need: They make things up. And different groups make up numbers in different ways to suit their own interests. And the company's stock suffers. Apple used to provide a lot more data. Then at some point in 2005 or so, their product categories got a lot bigger to the point of being almost meaningless. They really should go back to that level of detail.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  3. Re:thousand dollar phones by rogoshen1 · · Score: 4, Insightful

    at the end of the day, it's still just a fucking phone.

  4. Re:thousand dollar phones by sexconker · · Score: 5, Funny

    Do you touch your wife more often or your phone? it's a pretty intimate device. No sense in living with one you don't love.

    More people shake my hand than shake my dick. I can assure you that shaking my hand is not the more intimate experience.

  5. actual story by goombah99 · · Score: 5, Informative

    A story out of Japan on Friday stated that "Other smartphone makers, who Samsung had hoped would incorporate OLED panels, have been slow to make the transition due to their expense and are sticking to liquid crystal displays."" Apparently that reality doesn't sell stories, so the Nikkei Asian Review decided to just throw in Apple as being Samsung's problem to make the story a mover.

    Smartphone sales fell in China overall in Q4 and yet Apple was able to buck the trend with the iPhone X being the number one smartphone around the world. In fact Kantar reported that iPhone X sales in Urban China were staggering.

    During Tim Cook's summary for the holiday quarter he noted: "Our growth was broad based and a key driver was iPhone which generated it's highest revenue ever. iPhone X was the best selling smartphone in the world in the December quarter according to Canalys and it has been our best selling phone every week since it launched."

    In late January Patently Apple posted a report titled "Apple to end Samsung's exclusive OLED contract and Shift to a new L-Shaped Battery with Increased Capacity." In that report we also noted that China's BOE and Sharp were vying for Apple's OLED business.

    Yet despite Samsung overestimating OLED display demand, the Nikkei Asian Review's report adds: "To make matters worse, Chinese OLED panel makers are expanding production capacity, heating up the price competition even more."

    --
    Some drink at the fountain of knowledge. Others just gargle.
  6. Re:thousand dollar phones by starless · · Score: 3, Funny

    How many things do you hold in your hand and look at 50 times a day? something that tactile and consuming of your senses, intellect, time and lifestyle is something you should be getting the best possible tool for. It

    Hmmm... yes.., well... perhaps I'd better not admit to that in public...