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Samsung's New TVs Are Almost Invisible (qz.com)

Mike Murphy reports via Quartz of Samsung's new top-of-the-line televisions announced at an event in New York today: Samsung's new QLED line of 4K TVs features a technology the company is calling "Ambient Mode." Before you mount the TV, you'll snap a picture of the wall it's going to hang on -- it doesn't matter if it's brick, wood, patterned wallpaper, or just a white wall -- and then after it's up, you can set that picture as the TV's background. The result is something that looks like a floating black rectangle mounted on a wall. Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn't a large LED panel sitting in the middle of the thin metal strips. There are five QLED models, with minor tweaks between them, ranging in size from 49 inches, up to an absolutely massive 88 inches. The televisions have a built-in timer so that the ambient setting will turn off after a while, in order to spare your electricity bill. Viewing the televisions before Samsung's event, the ambient really did appear to blend them into the walls at first blush. One, against a fake brick wall, was indistinguishable from what was behind it until you really got close up to the screen. The distinction on another, attempting to mimic a painted off-white wall, was a little more obvious. But that's not really the point -- the mode is just intended to give the illusion of invisibility between watching TV, and when you want to show off your new television to a visitor. Pricing isn't available but you can expect them to range from a few thousands dollars all the way up to $20,000 for the largest, sharpest models. Samsung also announced that it's partnering with The Weather Channel, The New York Times, and others to overlay content on the ambient TVs. They will also be able to control any smart device that can control to Samsung's SmartThings system, like Amazon Echoes, Ring doorbells, and Philips Hue Lights. Bixby is baked into the remote to help you search for content and cater to commands.

33 of 158 comments (clear)

  1. Energy by b0s0z0ku · · Score: 4, Insightful

    You're using energy 24/7 making your TeeVee appear invisible?

    1. Re:Energy by bws111 · · Score: 4, Informative

      You have to read all the way to the 5th sentence to see that there is a timer that turns it off.

    2. Re:Energy by msauve · · Score: 5, Interesting

      And why make it look like the wall, instead of making it look like a picture in a frame, instead of an expanse of wood, brick, whatever?

      (and if it's not a 3D, curved screen, you're not really buying into the marketing, anyway)

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    3. Re:Energy by b0s0z0ku · · Score: 2

      You're lighting up a several-square-foot screen, which uses power in itself.

    4. Re: Energy by b0s0z0ku · · Score: 5, Insightful

      If I had $20k to burn on a TV, I'd buy a used one on Craigslist for $500 and take a trip around the world.

    5. Re: Energy by GuB-42 · · Score: 3, Interesting

      Too bad that many jobs where you earn enough to burn $20k on a TV won't leave you enough time to enjoy a trip around the world.

    6. Re:Energy by Anonymous Coward · · Score: 5, Funny

      What it really needs is the option to make it look like the wall, but every so often it distorts the image in the shape of a tormented face trying to get through. Do it either really fast for the jump scare, or really slow so people get uneasy until it finally hits them. Gotta keep the house guests on their toes.

    7. Re: Energy by msauve · · Score: 4, Insightful

      "Some good, high paying jobs pay for you to go round the world (like to other company offices, expo's etc)."

      In my experience, the difference between offices/hotels in different parts of the world isn't worth the travel time.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    8. Re: Energy by ShanghaiBill · · Score: 3, Informative

      If I had $20k to burn on a TV, I'd buy a used one on Craigslist for $500 ...

      Have you checked TV prices lately? For $500 you can get a pretty darn good brand new TV. Costco has a 55" inch 4K UHD TV for $420.

    9. Re: Energy by Anonymous Coward · · Score: 3, Funny

      No you need to have a 'w' and a 'h' after that to have electricity. Right now you just have a really cold temperature which is the opposite of having a lot of energy!

    10. Re: Energy by Maxo-Texas · · Score: 2

      Lol.

      You Trumped his response.

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    11. Re:Energy by Venerable+Vegetable · · Score: 2

      Not only the guests... it could be an undocumented feature. Or maybe someone could hack Samsung and update the software.

    12. Re:Energy by ShakaUVM · · Score: 2

      >You're using energy 24/7 making your TeeVee appear invisible?

      Don't forget showing ads.

      Samsung is infamous for patching firmware after release to cause the input bars to display ads on them, despite selling TVs that don't have ads.

      I returned two of them, the second after I disabled firmware updates, and the TV updated the firmware anyway to have ads.

      I won't buy Samsung now, period. I even switched my phones away from Samsung. They can burn in hell.

  2. Edge TV by crow · · Score: 3, Interesting

    Next up will be the Samsung Edge TV. It's just like the current TV, only the screen extends and curves a bit at the edges, so there is no black rectangle frame at the end of the screen. Sure, it's even more pointless than the edge on their phones, but when they're charging a premium for anything that makes them cooler than a TCL or Vizio TV, there's nothing they won't try.

    Now if they had a passive color E-Ink display or the like, that would be really cool. Then you don't have to feel guilty about the power when leaving the screen on to have it blend in with the wall (or appear to be a painting, or whatever). Of course, good luck getting such a display to handle motion and extreme contrast that makes for a quality television. And good luck getting such a display at anything resembling HDTV resolutions, let alone 4K.

  3. I don't get it by 110010001000 · · Score: 2, Funny

    How do you watch an invisible TV?

    1. Re:I don't get it by 110010001000 · · Score: 3, Funny

      So you are saying it blends?

  4. PSA: "QLED" is a con by elrous0 · · Score: 4, Informative

    The name is meant to imply that it's comparable to OLED technology, but the reality is that it's just regular old LED technology. It IS NOT anywhere nearly as good as real OLED. And only LG makes *real* OLEDs, not Samsung.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
    1. Re:PSA: "QLED" is a con by Inviska · · Score: 4, Informative

      QLED is a con, but for entirely different reasons than you state. Samsung where extremely light on details when they introduced their QLED televisions, but questioning by AV sites revealed that these are not electroluminescent quantum dot displays, but are in fact LCD displays with a quantum dot backlight. It's a lot like Samsung's so called LED displays, that are again just LCD displays with an LED backlight. There's no denying that these quantum dot LCDs are a significant improvement over standard LCD, but they still possess many of the drawbacks of LCD, and to market them as quantum dot displays is misleading.

      Companies are working on true electroluminescent quantum dot displays, with BOE being the first to demonstrate prototypes. There are some pictures here, and another article here. There's a video somewhere but I can't find it right now. Digitimes reported that Samsung have prototype electroluminescent quantum dot displays that they have not yet shown publicly, and other Chinese manufacturers besides BOE are working on the technology.

      It still looks like its a good few years before we'll see commercial electroluminescent quantum dot displays, and micro-LED displays may have taken off by then. I'm still waiting for a decent computer monitor. It is insane that nearly 20 years later you still can't get a monitor that comes close to the Sony GPD-FW900.

  5. Too much extra shit by DogDude · · Score: 2

    "They will also be able to control any smart device that can control to Samsung's SmartThings system, like Amazon Echoes, Ring doorbells, and Philips Hue Lights. Bixby is baked into the remote to help you search for content and cater to commands."

    Nope. Not gonna use a TV connected to the Internet. That's dumb.

    --
    I don't respond to AC's.
    1. Re:Too much extra shit by Cederic · · Score: 3, Insightful

      How are you going to get video to appear on the TV without Internet?

      Using one of the myriad of devices that can connect to the internet in a secure, controlled and controllable manner, then provide that content to the TV using one of the industry standard inputs.

      With no fucking adverts, no camera or microphone in the TV monitoring you, no removal of specific applications because the media company stopped paying the TV manufacturer, etc.

  6. Re:What's not invisible by b0s0z0ku · · Score: 2

    Oh, it's invisible to most of the sheep out there.

  7. My existing 2011 LG television does this already by 93+Escort+Wagon · · Score: 4, Funny

    Of course, I did mount it on a black wall...

    --
    #DeleteChrome
  8. so.. Samsung have reinvented desktop wallpaper? by dexotaku · · Score: 3, Funny

    Subject says it all.

  9. Whoa Nellie! by Ol+Olsoc · · Score: 3, Interesting
    I'm surprised no one commented that after buying a TV with this must have cloaking technology, they are partnering with various outfits to ...

    Wait for it........Serve you stuff that makes the whole thing pointless. So now you can be served those fine advertisements on a beautiful background that looks like your wall. Wowsers, what a brave new world full of wonder and promise.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  10. Screen Saver by freeze128 · · Score: 3, Funny

    Sure. Set the background as a photo of the wall behind your TV. Then load a screen saver that shows cockroaches running around the screen.

    1. Re:Screen Saver by ChoGGi · · Score: 3, Interesting

      something like: http://astronaut.io/ (shows short clips from random youtube videos with low counts and names like DSC 1234 and IMG 4321)

  11. The Emperor's New TV by PopeRatzo · · Score: 2

    "How do you like my new invisible TV? All of the shows on it say what a fantastic job I'm doing."

    "It's tremendous, Mr President. Really spectacular. Now, can we get back to the national security briefing?"

    --
    You are welcome on my lawn.
  12. Re:Wow! Inoovation! by Known+Nutter · · Score: 2

    In a conference room at my office is an entire cork board wall with a projector screen in the middle. Someone, naturally, took a picture of the cork board, made it the room PC's wallpaper, and I guess set a Group Policy prohibiting the wallpaper from being changed. They INSIST on whimsy. I thought inspirational photos like something from Southeast Alaska would be better... sorry, but no.

    --
    Beware of the Leopard.
  13. black is back by AndyKron · · Score: 2

    I'll just paint my wall black and save $1000s!

  14. Re:Invisible tvs! by gl4ss · · Score: 4, Insightful

    you know whats more so stupid? you can do this same thing with any tv you can put a picture on.

    --
    world was created 5 seconds before this post as it is.
  15. A Cunning Plan by Michael+Woodhams · · Score: 3, Funny

    Here is something for you hackers out there to try.
    The simple version: In a room with no exterior windows, set a large TV/monitor into a wall. Surround it by a window frame. Display the view you'd expect to see from your building, if there actually was a window there.
    Elaboration 0: Use a camera to feed a live view of outside to the 'window'.
    Elaboration 1: Have weird things happen occasionally in the view: UFO, Godzilla attack, albatross flying into the "window", tsunami, pyroclastic flow, spiderman.
    Elaboration 2: Have some cameras inside the room and some AI to identify and track human heads. By whatever method, pick one head as the victim. Feed the location of that head to the display software, so it will display the view with the correct parallax for that viewpoint.

    Once you add the parallax, I think this could be very convincing to any unsuspecting viewer.

    I disclaim any responsibility for the effects this could have on the viewer, or consequences that the viewer or others might visit upon the trickster. Consult your own ethics and lawyers and (if relevant) your institution's ethics review board.

    --
    Quattuor res in hoc mundo sanctae sunt: libri, liberi, libertas et liberalitas.
  16. glossy by markdavis · · Score: 2

    >"Viewing the televisions before Samsung's event, the ambient really did appear to blend them into the walls at first blush."

    Except that Samsung and apparently most of the other manufacturers are in love with stupid, GLOSSY screens. So no, it will not be invisible, it will reflect every stray light and everything else, even when it is on. (Can you tell I am a fan of now nearly unobtainable MATT displays?)

    I can guess their "sample" setup was engineered VERY carefully to try and hide the actual reality of reflections that would be present in any real-world use.

  17. Re:How dumb are consumers? by ledow · · Score: 2

    And which you could do on any display device if you could be bothered to.

    Sure it makes a nice meme image from a certain angle if you spent the time to photoshop it just right. Otherwise it looks like someone took a photo of the wall and then showed it on the TV.

    And if it was REALLY convincing, even from an amateur taking the picture themselves, I'd be amazed. Most people have plain walls, surely, nowadays? You may as well just put a flat background of the right colour on it.