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How Amazon Became Corporate America's Nightmare (bloomberg.com)

Zorro shares a report from Bloomberg that details Amazon's rapid growth in the last three years: Amazon makes no sense. It's the most befuddling, illogically sprawling, and -- to a growing sea of competitors -- flat-out terrifying company in the world. It sells soap and produces televised soap operas. It sells complex computing horsepower to the U.S. government and will dispatch a courier to deliver cold medicine on Christmas Eve. It's the third-most-valuable company on Earth, with smaller annual profits than Southwest Airlines Co., which as of this writing ranks 426th. Chief Executive Officer Jeff Bezos is the world's richest person, his fortune built on labor conditions that critics say resemble a Dickens novel with robots, yet he has enough mainstream appeal to play himself in a Super Bowl commercial. Amazon was born in cyberspace, but it occupies warehouses, grocery stores, and other physical real estate equivalent to 90 Empire State Buildings, with a little left over. The company has grown so large and difficult to comprehend that it's worth taking stock of why and how it's left corporate America so thoroughly freaked out. Executives at the biggest U.S. companies mentioned Amazon thousands of times during investor calls last year, according to transcripts -- more than President Trump and almost as often as taxes. Other companies become verbs because of their products: to Google or to Xerox. Amazon became a verb because of the damage it can inflict on other companies. To be Amazoned means to have your business crushed because the company got into your industry. And fear of being Amazoned has become such a defining feature of commerce, it's easy to forget the phenomenon has arisen mostly in about three years.

38 of 243 comments (clear)

  1. What else would you expect? by sehlat · · Score: 5, Insightful

    Bezos clearly does NOT subscribe to the "maximize shareholder value" religion, and is not running Amazon as the typical modern "paper clip maximizer" that so many corporations have become. Instead, he emphasizes quality service, low prices, and acts (horrors!) as if customers are people and not simply cows to be milked.

    The result is, if I need something, I check Amazon FIRST, and frequently last, as well.

    Modern corporations would do well to learn from Amazon, instead of quaking in terror.

    1. Re:What else would you expect? by jenningsthecat · · Score: 5, Insightful

      Bezos clearly does NOT subscribe to the "maximize shareholder value" religion, and is not running Amazon as the typical modern "paper clip maximizer" that so many corporations have become. Instead, he emphasizes quality service, low prices, and acts (horrors!) as if customers are people and not simply cows to be milked.

      The result is, if I need something, I check Amazon FIRST, and frequently last, as well.

      Modern corporations would do well to learn from Amazon, instead of quaking in terror.

      I had difficulty deciding whether to mod you up or reply instead. At first I wasn't sure why you were modded down; but on re-reading your post it does seem just a little bit trollish. Nevertheless, I think you're making a valid point. Maybe the downmod was a response to your implicit support for ruthless sharks. But as far as I'm concerned the other corps that are so afraid of Amazon, are all ruthless sharks themselves. And since I can't fight the ruthless sharks, I'm happy to grab a bag of popcorn and watch the show.

      FWIW I try to support local bricks-and-mortar stores; but increasingly I simply can't find the stuff I'm looking for anywhere BUT Amazon, at ANY price. And among the few companies from which I've ordered stuff on the Web, Amazon's customer service is hands-down the best. I mistrust them because of their size and power, and because of what I've heard about how they treat their employees. I'd love to hate them, but somehow I just can't. Some ruthless sharks are just a bit lovable, I guess...

      --
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    2. Re:What else would you expect? by darkain · · Score: 5, Interesting

      They're all sharks, but Bezos at least is a multi-disciplinary trained shark. This is where Amazon is succeeding where others are faltering. For instance, Bezos and other managers at Amazon take a 2-day call center training class annually. This puts the CEO and management much closer to the customers than pretty much any other major company in America. And this really does show. Sometimes things go wrong. How long does it take to fix them? If a Prime shipment is late, contact Amazon, no questions asked, and you'll get a free month of Prime. Due to a bug in Google's Profile Fi web site, my name was showing up wrong and was not editable. Contacting customer service, it took SIX WEEKS to get this resolved. There was a bug in geolocating about 6 miles of road in my city, this issue took over a year to resolve. And these are just some quick example, the list however really is endless. Other companies make it impossible to resolve disputes, whereas Amazon tries to resolve things as effortlessly as possible. This makes a world of difference.

    3. Re:What else would you expect? by lgw · · Score: 2

      Bezos clearly does NOT subscribe to the "maximize shareholder value" religion, and is not running Amazon as the typical modern "paper clip maximizer" that so many corporations have become. Instead, he emphasizes quality service, low prices, and acts (horrors!) as if customers are people and not simply cows to be milked.

      The result is, if I need something, I check Amazon FIRST, and frequently last, as well.

      Modern corporations would do well to learn from Amazon, instead of quaking in terror.

      When Amazon was young, they had the best returns policy around and you could actually talk to a human if you had too. They seem to be less friendly these days (no doubt there was tons of abuse of their trust), which is a shame. I still check there first, but I worry about anything that I might need to return.

      Sadly, they do seem to view their employees as resources to be exploited - "Dickensian with robots" indeed (wasn't there a Futurama about that?).

      --
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    4. Re:What else would you expect? by Rob+Y. · · Score: 4, Insightful

      The problem with Amazon is that their business model seems to be based on pricing all competition out of the market. Who knows how far down the line it will be before that happens - but nobody can say what happens then. Maybe it's benign - and even Bezos doesn't know where he's heading with this. After all, his loss-leader retail business has built a powerful cloud services business that's as cost-effective as anybody else's. Brick-and-morter retail may merely be collateral damage (see Toys 'R Us bankruptcy story, also on today's SlashDot front page), or maybe the model is to wait for them to fail and then make up for the years of near-non-profitability with big price increases.

      Anyway, my point is that your points about Amazon's skill at their business and keeping customers happy are well taken, but they don't address the real threat Amazon poses. And that is that in terms of profitability, they've been operating a pyramid scheme with their investors for more than a decade now. Which gives them enormously valuable stock with which to keep expanding. Presumably those investors are counting on that not to continue forever - i.e., for profitability to come into line with the valuation. Do you think at some point they'll reach such a scale that that can happen without sharp price increases? Or will the stock just tank, leaving Bezos as the benign emperor of a giant, self-sustaining megabusiness based on a low-price model forever? I guess that depends on whether this has all been built by siphoning off value from the stock - or whether there's an enormous debt load that would bring the company down if it continued the current business model indefinitely.

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    5. Re:What else would you expect? by koick · · Score: 2

      Due to a bug in Google's Profile Fi...

      Google's technicians/support are famous for being incredibly hard to get a hold of. We are not their customers, the advertisers are.... I also recently had issues with resolving things with Google's Project Fi, but due to this reputation I at least expected them ahead of time. In my case I needed a replacement phone shipped. It took 4 days just to resolve their problem that I had ordered from store.google.com instead of fi.google.com (essentially totally different entities). When I asked the tech, due to all the delays, to call down to the warehouse to ship the device via priority, he told me he had "no way of calling them, don't even have a number". I asked for a supervisor, but he told me they would say the same thing. That company's left hand has no idea what its right hand is doing.

  2. Logistics by mentil · · Score: 5, Insightful

    Amazon's core competency is logistics. They're the ultimate middle-man. If you're a middle-man of any sort, then you're likely to fear Amazon entering your industry. I'm just waiting for them to get into brokering finance and real estate, then the economy will REALLY freak out.
    Once machine learning gets better, the same software can be redeployed into ANY market, to outcompete humans (think AlphaGo learning Chess recently). Sure, you may not have a robo-realtor better than the best 5% of human realtors. But you don't need to beat the fifth percentile, you only need to beat the 50th percentile. At that point, no human-based operation will be able to compete.

    --
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    1. Re:Logistics by MikeMo · · Score: 4, Insightful

      I am a realtor, and I can tell you that Amazon will be entering the home finance business. Think Quicken's Rocket Mortgage. Now, anything that makes it easier to get a loan and hack through the jungle of requirements and regulations is a good thing. However, I must say that folks in our office absolutely dread transactions involving Rocket Mortgage. They all seem to go horribly wrong.

      Also, I can't really see what Amazon can do that others aren't doing already. There's no shipping, no warehousing, no inventory management to make more efficient. Not sure how they would do better.

  3. Corporate might hate it by nospam007 · · Score: 2

    But as long as I can get my wine, clothes and stuff delivered for free to my porch, I'm OK with their fears.

  4. Did Bloomberg take a stupid pill? by swell · · Score: 4, Insightful

    "the phenomenon has arisen mostly in about three years"

    If you think that you've been sleeping for a long time. Amazon was never about profits and always about taking over markets. The day they moved beyond bookselling was the day that other retailers (and manufacturers) should have awakened.

    --
    ...omphaloskepsis often...
  5. Onion nailed it by Anonymous Coward · · Score: 2, Funny

    https://www.theonion.com/my-advice-to-anyone-starting-a-business-is-to-remember-1819585065

  6. Amazon in 2018 by mwvdlee · · Score: 4, Interesting

    Amazon these days is AWS and a bunch of side projects paid for by AWS profits.

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  7. It’s hard to hate Bezos by 93+Escort+Wagon · · Score: 4, Funny

    He just looks too much like Elmer Fudd.

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  8. Putting the Customer First. by thsths · · Score: 5, Insightful

    Maybe that is because Amazon does what others only preach: putting the customer experience first. Whatever Amazon does, it is always motivated by this.

    1. Re:Putting the Customer First. by MDMurphy · · Score: 2

      I'm no stock or other investment guru, so I'm not sure how to understand how Amazon's business has been to the detriment of shareholders for decades. I do see the stock price going from $261 to $1586 since 2013. Is there a downside to that? Houses are view as investments in most places and increasing six-fold in value over 5 years is usually viewed as a positive sign.

  9. They see everything as their "core competency" by NoNeeeed · · Score: 5, Insightful

    Something that I've seen happen time and again with a lot of companies is the gutting and outsourcing of anything they don't regard as their "core competency". This reduces their corporate risk (easy to squeeze or drop a supplier in hard times) but it is insidious, and consumes the company from the inside. Eventually they are left with no competencies in anything except outsourcing and financial engineering.

    So many of the individuals I work with are from the big outsourcing and management consultancy firms. It's everything from technical specialists, hr personnel, project managers and right up to fairly senior management. Some firms are little more than procurement and accounting departments with a brand, they don't actually have the skills/knowledge to do anything any more.

    Amazon goes the other way. It is constantly insourcing things, and building up it's own skills in any field where it thinks it can do better than the existing suppliers. It treats things like the web store and the video service as it's first customer to get things started and drive development, and then spins round and makes it open. AWS is the obvious and most visible one, but their warehouse and logistics arm (certainly here in the UK) and even the web store are increasingly just a service that other people use to sell their stuff. I'd say about half the things I buy on amazon are sold by a third party but shipped from an Amazon warehouse by an Amazon Logistics delivery person.

    This is why buying Wholefoods should terrify the entire food industry, and not just their direct retail competitors. Wholefoods is their new "first customer" for the supply chain management and sourcing of perishable goods and groceries, something they've struggled with scaling in the past. Once they turn all the back end systems (tech and people) into a service provided to Wholefoods retail, they will probably once again make it a service that other smaller retailers can tap into, and also use it to juice up other services like Amazon Pantry and Subscribe and Save.

    They are prepared to take on almost anything and have a go, even if it ultimately fails (see the Fire Phone). Meanwhile much of the rest of the corporate world is taking the low risk, slow growth route powered by financial engineering where execs are more concerned with pointless mergers and restructuring than about actually doing anything concrete.

  10. A new kind of monopoly in the making by GameboyRMH · · Score: 2

    What's different here is that Amazon is aiming to become a completely new kind of monopoly, not like the product monopolies we're familiar with, but a platform monopoly. And not just on one platform, but all of them: Online shopping, retail shopping, video streaming, cloud computing, disaster recovery, you name it, they'll eventually go after it. Also, relevant Onion article:

    https://www.theonion.com/my-ad...

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  11. Re: Amazon hurts competition by c6gunner · · Score: 3, Informative

    and its business model is taking away the positives of what Whole Foods did.

    There's nothing positive about what Whole Foods did. It was an immoral corporation like any other, selling overpriced crap to gullible rubes. The kinds of morons who think that buying a couple asparagus stems in a bottle of water for $6 will somehow make them healthier.

    Whatever Amazon does with Whole Foods can only be an improvement.

  12. This is not new. by gdr · · Score: 3, Insightful

    This is nothing new. It's exactly what the supermarkets did to specialist stores like butchers, bakers, etc. Provide one place for the customer to get almost everything they need and specialist retailers get squeezed.

  13. Amazon actually makes sense. by xpiotr · · Score: 3, Insightful

    They went after to manage all 3, cheap, good (enough) AND fast.
    After years of re-investing basically all profit in logistics they are hard to beat.
    By inviting other companies to their market place, they basically have all data of all other sellers.
    Then they take the high profit products and make Amazon copies, taking the profit.
    Amazon entering any market is the online equivalent of Walmart opening next door to your little shop.

  14. Betrayal comes around to haunt corps. by 140Mandak262Jamuna · · Score: 3, Interesting
    The Corporate America does not have any loyalty or fealty to anyone. It is governed by a bunch of managers who don't have any loyalty to anyone. It is owned by investors who don't feel loyal to anyone. Is it any wonder the customer no longer has any brand loyalty? The workers have no loyalty or identification with the employer?

    Corporate America systematically reduced its tax burden and transferred it to individuals. It took the liberties and freedom guaranteed to the living citizens. "Corporations are People!". "Spending money is speech!". "Corporations can claim to have religious beliefs!".

    There is a border and building a wall to keep out living people enjoys support from a swath of people. There is no border for corporations. Any foreign person, or even the foreign government, can found a company in USA and get all the protections and rights guaranteed by our constitution.

    After betraying everyone, and after spending down all the good will, and after looting the middle class to the point of irrationality where they are voting to hurt themselves,.... what do you expect?

    --
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  15. It's like Edward Abbey said: by hey! · · Score: 2

    "Growth for growth's sake is the ideology of a cancer cell."

    What makes Amazon a formidable competitor is the will to grow -- not profit, but grow. This is a natural phase that any startup normally goes through, but unlike a regular business Amazon never settled down to the business of maximizing profit; instead it metastasizes into additional business areas.

    --
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  16. what kind of company is it? by jbmartin6 · · Score: 3, Insightful

    As far as I can tell, Amazon is a logistics and service company. They feel they can apply their techniques to almost any product or service type.

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  17. Amazoned? Never heard the word by alex67500 · · Score: 2

    But I remember when sites used to get Slashdotted :-)

  18. Market disruption by GenYGuy · · Score: 5, Insightful

    Maybe all of these companies with higher profit margins than Amazon should be reinvesting more of those profits towards their long term viability instead of fixating on quarterly earnings and shareholder dividends. These companies have the resources to compete, they're just afraid of the disruption it'll cause and investors tanking their stock because their growth was a few tenths of a percent off of what they predicted.

  19. Self-limiting by cirby · · Score: 2

    Amazon is massive, and has been growing fast, and is in a lot of different markets, but they're starting to show some of the limits to sudden growth.

    Their Amazon Prime service is getting less reliable. Last year, I could completely rely on two-day shipping for pretty much anything I ordered, but I'm seeing more and more missed or late orders. The search functions for products are, well, inaccurate in many cases. They're also (according to who you talk to) either losing money, or not making anywhere near enough profit margin.

    While I enjoy getting things fast and relatively cheap, we're probably going to see some shrinkage of Amazon's power in the physical world - while Amazon Web Services will keep on expanding.

    The good news is, they're not Google - who seems to have turned "don't be evil" into "evil is relative." I'd rather have a very powerful company that sells me stuff for low prices than a very powerful company that decides what I need to know, based off of random political beliefs of people I might not agree with.

  20. Don't forget how normal folks see Amazon by SpzToid · · Score: 4, Informative

    ...they know nothing of the size and scope of its cloud. Putting IBM, Google, etc. to shame.

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    You can't be ahead of the curve, if you're stuck in a loop.
  21. "It's all about the long term" by kaizendojo · · Score: 5, Interesting

    If you want an insight into why Amazon is so different and so unlike any other company, you only need to look at their 1997 cover letter to their investors which has been added to every other investor letter since. A quote from the letter: "It’s All About the Long Term We believe that a fundamental measure of our success will be the shareholder value we create over the long term. This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital." (Source: https://www.amazon.com/p/featu... - 1997 letter is at the end) Unlike most companies, which concentrate on shareholder value or profit or margins, Amazon is focused on one thing and one thing only. BEING THE MARKET LEADER ANY MARKET THEY ENTER. At any cost. Seriously; they care less about profit than they do about being number one in anything they do, no matter what. How do you compete with someone when their only mode is 'full out'? When the only thing they care about is beating you, even if it costs them profit to do so? There's an excellent video that explains this strategy here: https://www.youtube.com/watch?...

  22. Reword it by ledow · · Score: 5, Insightful

    Reword it:

    It lets users buy what they want, when they want it, at a decent price.

    Shocking that in this day and age, someone considers that a "scary" business plan.

    My workplaces were spending tens of thousands a year on Amazon... ten years ago. And now there's Amazon for Business, they can centrally manage it.

    Older people, not necessarily au fait with technology, are always shocked when I say "Have you tried looking on Amazon?" Everything from jars of sweets for a community event to hot tubs to laptops to videos to music to telephones to spare batteries for their old phone to garden houses to board games to new plastic drawers for their freezer to parts for their car to envelopes. They don't consider that one place can sell all that.

    But, is it that shocking? I don't remember ever reading in books when I was younger where they discussed a future where "You'd still have to go to ten different shops to buy things". It was always "You can have all your shopping delivered, and parts for your car, and get it all from one place, and be charged automatically for your purchase straight out of your bank account without leaving the comfort of your own home!!!". We knew that that was what we wanted 50 years ago. Amazon delivered it (pun intended).

    I think it's only a shock if you never sat and thought about it. To me, though it was surprising to find someone actually doing it, it was more a case of "about bloody time". I work for a school, the Amazon account has no less than 50 different names on it because it's used for every department - from hundreds of iPads down to a box of paperclips.

    Rename Amazon to "Global MegaCorp" and you wouldn't notice the difference. We've been talking about it since we ever started imagining the future. And while users benefit, they will win. They can't just ramp up prices now they have the custom, even after everyone else goes. A competitor would still sweep in and remove them if they tried, and it would start in one niche and then grow like Amazon did (remember when they only did books?).

    Personally, while it's beneficial to everyone, who cares? So long as they pay tax, I get the product I want cheaply, the seller sells enough to make profit and the middle-men make their money delivering, who cares? Little tiny local specialist shops are dying for a reason. Nobody cares, while they can get the same stuff more conveniently. They may pay lip-service to "supporting the local shops" but they just want the product, really. If they wanted the atmosphere, they'd pay for entry to the shop, not the product they sell.

    1. Re:Reword it by desdinova+216 · · Score: 3, Insightful

      there was a place to get almost everything 50 years ago. It was called Sears. The only thing different that Amazon is doing is "on the internet"

  23. Am I the only one unable to see any comments? by blind+biker · · Score: 2

    I can't see anything even in Incognito mode.

    --
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  24. Re:90 Empire State Buildings huh? by 93,000 · · Score: 2

    185,000,000 volkswagon beetles

  25. Re: mazon will crumble by lgw · · Score: 4, Informative

    It is already imploding. Just the other day went for an interview there - five SJW buttholes didn't even read my resume. The whole interviewing at amazon is a farce to hide an ulterior motive - outsource jobs.

    That sort of interview normal for technical jobs in general. The point of your resume is to get a phone call, and it really has no value beyond that - it has done its job and gotten past the arbitrary whims of HR. Sometimes a manager will grill you on something specific on your resume just to see if you're blatantly lying, but that's as far as that goes.

    The actual interview process for tech in general is "OK, now prove you've got the chops". There are no end of pretty resumes, but nothing in a resume actually means you can do the work.

    That being said, Amazon's interview process for developers seems to err on the side of too many soft-skill questions and a lack of deep probing of actual coding talent. It's the opposite of the problem Google has, in my experience, with Google interviews being 100% technical and not so much as a back-and-forth design discussion to measure soft skills (Facebook was the same extreme as Google, but I last talked to them over 5 years ago, so maybe they've changed).

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  26. Re:More like dream by turp182 · · Score: 2

    That doesn't appear to be the case. 11 quarters of profit in a row.

    https://www.recode.net/2018/2/...

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    BlameBillCosby.com
  27. Re:Anti-Trust? by thinkwaitfast · · Score: 2

    Why? Other than amazon basic batteries, i can buy everything else they sell a click away.

  28. Re:But wait.. by Gilgaron · · Score: 2

    Even if we were to deny that what has happened with the internet going mainstream was revolutionary (which would be silly), doesn't the internet marketplace appear to be consolidating and ossifying to you? The limitations of printing and broadcasting kept things local and heterodox to an extent, but now those are consolidating while the internet was always easy to consolidate. Social networking has shown the importance of userbase to viability.

  29. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  30. Re:It's called progress by Hognoxious · · Score: 2

    Will two of them always be at war with the other one?

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