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'Thousands of Companies Are Spying On You' (cnn.com)

Security guru Bruce Schneier warns that "thousands of companies" are spying on us and manipulating us for profit. An anonymous reader quotes his article on CNN: Harvard Business School professor Shoshana Zuboff calls it "surveillance capitalism." And as creepy as Facebook is turning out to be, the entire industry is far creepier. It has existed in secret far too long, and it's up to lawmakers to force these companies into the public spotlight, where we can all decide if this is how we want society to operate and -- if not -- what to do about it...

Surveillance capitalism drives much of the internet. It's behind most of the "free" services, and many of the paid ones as well. Its goal is psychological manipulation, in the form of personalized advertising to persuade you to buy something or do something, like vote for a candidate. And while the individualized profile-driven manipulation exposed by Cambridge Analytica feels abhorrent, it's really no different from what every company wants in the end... Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach...

Regulation is the only answer.The first step to any regulation is transparency. Who has our data? Is it accurate? What are they doing with it? Who are they selling it to? How are they securing it? Can we delete it...? The market can put pressure on these companies to reduce their spying on us, but it can only do that if we force the industry out of its secret shadows.

The article also insists that "None of this is new," pointing out that companies like Facebook and Google offer their free services in exchange for your data.

But he also notes that there are now already 2,500 to 4,000 data brokers just in the U.S., including Equifax.

9 of 170 comments (clear)

  1. Spying by tquasar · · Score: 4, Funny

    Every breath you take, Every move you make, Every bond you break, Every step you take, I'll be watching you. Sting

    1. Re: Spying by javaman235 · · Score: 4, Insightful

      No, you bought the things you wanted, but what you wanted was guided by the advertising. Everyone thinks ads don't effect them, but industry pours billions in. Why? Because sales numbers show it does effect them.

      I remember noticing it was 5:00 on the fifth once, and pulling into a local subway, I noticed the song in the back of my head "five, five dollar footling" from the ads, the 5:00 made me think of them and decide I wanted a sub. I insure with Geico because the lizard ads. It's just laziness, when we want something, we query the info in our brains to think of where we can get it, and the ads are there.

      --
      -The art of programming is the pursuit of absolute simplicity.
  2. Nice try Google and Facebook by Kohath · · Score: 5, Insightful

    We know you're trying to muddy the waters and use the "everybody does it" rationalization. "Thousands of companies" aren't using search and social networking and Android monopoly power to spy on us like you guys are. It's only you doing that.

    "Thousand of companies" also don't have PR problems due to arrogant, dismissive management. That's a Google and Facebook problem.

    "Thousands of companies" haven't lost the trust of their audience by trying to impose Silicon Valley "values" on them. That's a Google and Facebook problem.

  3. This is why I always browse the internet by rsilvergun · · Score: 4, Funny

    in the nude. If they're gonna spy on me let them pay for it in the worst way possible.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  4. It's rather depressing by 93+Escort+Wagon · · Score: 4, Interesting

    When I bring this up with many (perhaps most) of my friends and co-workers, the prevalent attitude seems to be "we've already lost, there's no reason to resist".

    Another thing is when I mention it at work - what I hear back from certain faculty is how Google and Amazon are giving us a lot of money, so we're going to pretend none of this is a concern.

    --
    #DeleteChrome
  5. Re:Hmm... by FatdogHaiku · · Score: 4, Informative

    Lets see: Scripts I can see running:
    slashdot.org
    adnxs.com
    advertising.com
    contextweb.com
    crsspxl.com
    d3tglifpd8whs6.cloudfront.net
    districtm.ca
    fsdn.com
    google-analytics.com
    googletagservices.com
    janrain.com
    licdn.com
    lijit.com
    ml314.com
    pro-market.net
    rpxnow.com
    rubiconproject.com
    slashdotmedia.com
    stack-sonar.com
    taboola.com
    truste.com

    So, maybe just a little bit.

    --
    You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
  6. Late stage capitalism a go-go by nimbius · · Score: 4, Interesting

    the idea originally was that capitalism was driven by endless consumerism and that companies would compete using the quality and features of their product. then a few things happened that Milton Friedman probably did not see coming. automation made the quality of competing products indistinguishable, and products with complete feature sets inevitably damaged repeat sales. Automation also drove the price of manufacturing so low that companies could not possibly continue on the demanded path of 15% growth per quarter in earnings.

    somewhere around the late seventies America shifted from a product sold based on merit of quality, to a product sold based on a brand that identified with the consumers desire. Since human emotion drives desire, its theoretically endless. Soon products exploited sexual impotency, race, gender, and status to sell themselves. The end result was that companies could grow ad-infinitum so long as consumers never stopped to question conspicuous consumption, and remained divorced from the means of production which into the 21st century grew increasingly indistinguishable from slavery. Finally we have companies that literally spy on the hopes, dreams, and fears of an entire generation of adults in order for the mere potential to make a sale.

    You might not be able to avoid the spycraft, but you can certainly derail its end goal. Reduce, reuse, and recycle goods you buy. Avoid major brands, and branded consumer holidays like Christmas. Repair instead of replacing old coats, gloves, and household small appliances. Look up a cobbler in your city, as there certainly exists one or more, and resole your shoes and boots instead of buying new ones.

    --
    Good people go to bed earlier.
  7. What to do by AHuxley · · Score: 5, Insightful

    Find an OS that does not have spying on users as part of every release.
    Get a good VPN and put that in a router. So every network connection is not from your IP and ISP.
    Support a good AV brand that finds a lot of malware and nation funded spyware.
    Put no script and use other methods to protect a browser.
    Look into who is creating and funding the browser. Are they pro privacy?
    Dont use social media.
    Dont let social media get your cell phone details.
    Don't connect a "smart" TV to the internet. Use a stand alone device just for streaming.
    Dont bring in a networked microphone and camera product from a company that sells ads.

    --
    Domestic spying is now "Benign Information Gathering"
  8. Re:Hmm... by FatdogHaiku · · Score: 4, Informative

    You know you can still see them even if you allow them to run, right?
    But when I look at it, once you give temp permissions it reloads with even more scripts that I then had to allow.
    In addition to the above list, that added:
    a3cloud.net
    acuityplatform.com
    bidswitch.net
    d29usylhdk1xyu.cloudfront.net
    d6uon097akywu.cloudfront.net
    demdex.net
    districtm.io
    dotomi.com
    doubleclick.net
    google.com
    janrain.xyz
    linkedin.com
    scorecardresearch.com
    sitescout.com
    trustarc.com
    Now I have to kill all the temp permissions and just leave the ones I must allow in order to use /.

    --
    You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office