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'An Apology for the Internet -- from the People Who Built It' (nymag.com)

"Those who designed our digital world are aghast at what they created," argues a new article in New York Magazine titled "The Internet Apologizes". Today, the most dire warnings are coming from the heart of Silicon Valley itself. The man who oversaw the creation of the original iPhone believes the device he helped build is too addictive. The inventor of the World Wide Web fears his creation is being "weaponized." Even Sean Parker, Facebook's first president, has blasted social media as a dangerous form of psychological manipulation. "God only knows what it's doing to our children's brains," he lamented recently...

The internet's original sin, as these programmers and investors and CEOs make clear, was its business model. To keep the internet free -- while becoming richer, faster, than anyone in history -- the technological elite needed something to attract billions of users to the ads they were selling. And that something, it turns out, was outrage. As Jaron Lanier, a pioneer in virtual reality, points out, anger is the emotion most effective at driving "engagement" -- which also makes it, in a market for attention, the most profitable one. By creating a self-perpetuating loop of shock and recrimination, social media further polarized what had already seemed, during the Obama years, an impossibly and irredeemably polarized country... What we're left with are increasingly divided populations of resentful users, now joined in their collective outrage by Silicon Valley visionaries no longer in control of the platforms they built.

Lanier adds that "despite all the warnings, we just walked right into it and created mass behavior-modification regimes out of our digital networks." Sean Parker, the first president of Facebook, is even quoted as saying that a social-validation feedback loop is "exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology. The inventors, creators -- it's me, it's Mark [Zuckerberg], it's Kevin Systrom on Instagram, it's all of these people -- understood this consciously. And we did it anyway."

The article includes quotes from Richard Stallman, arguing that data privacy isn't the problem. "The problem is that these companies are collecting data about you, period. We shouldn't let them do that. The data that is collected will be abused..." He later adds that "We need a law that requires every system to be designed in a way that achieves its basic goal with the least possible collection of data... No company is so important that its existence justifies setting up a police state."

The article proposes hypothetical solutions. "Could a subscription model reorient the internet's incentives, valuing user experience over ad-driven outrage? Could smart regulations provide greater data security? Or should we break up these new monopolies entirely in the hope that fostering more competition would give consumers more options?" Some argue that the Communications Decency Act of 1996 shields internet companies from all consequences for bad actors -- de-incentivizing the need to address them -- and Marc Benioff, CEO of Salesforce, thinks the solution is new legislation. "The government is going to have to be involved. You do it exactly the same way you regulated the cigarette industry. Technology has addictive qualities that we have to address, and product designers are working to make those products more addictive. We need to rein that back."

30 of 181 comments (clear)

  1. "We need a law..." by john+of+sparta · · Score: 2

    already got 'em. use 'em.

    1. Re:"We need a law..." by suutar · · Score: 4, Insightful

      Lawmaking also has the same issue with "unintended" consequences that technology does.

    2. Re:"We need a law..." by pots · · Score: 2

      Er, what? We have essentially no laws preventing data collection. In fact, we've recently removed most of the few protections that we did have. We also have essentially no laws addressing physiological addiction other than gambling, most laws about addiction center around physically addictive substances - i.e.: Coke now has to remove the addictive chemical from cocoa leaves, so that their customers are no longer physically addicted to their product.

      Which laws are you suggesting that they use in this case?

  2. Silicon Valley is a Marketing/Sales Hub by NicknameUnavailable · · Score: 3, Insightful

    They don't invent shit, they didn't even contribute anything to the development of the internet after it was created beyond invasive advertising, spyware, and a host of idiotic JavaScript frameworks/anti-patterns.

  3. Good intentions by Anonymous Coward · · Score: 3, Insightful

    This is the reason why trolls and SJWs exist. It's why nobody can say anything, no matter how innocuous or how much it's made clear that it's just an opinion, without someone picking it apart.

    I used to really enjoy having discussions with people on BBSes. When I first had internet access back in the late 80s, I really enjoyed having discussion there too. As time went on, the internet gradually became a more hostile place where civilised discussion mostly ceased and people only try to insult, one up or vilify other people. It's at the point where I very rarely bother starting or joining conversations because I know it's going to become an endless chain of negativity and I don't feel like I have the energy or enthusiasm to deal with it any more.

    I'll call it. This very post is going to kick off that kind of chain.

    1. Re: Good intentions by reanjr · · Score: 5, Interesting
    2. Re: Good intentions by javaman235 · · Score: 2

      I agree with him, it's way worse. Yes, there were always trolling and flame wars, but it *didn't matter*. Remember that (offensive) saying "arguing on the Internet is like the special olympics - win or lose, you're still retarded"? That was the attitude. Now you've got national security interests saying trolls swayed elections, you've got organized forces viciously fighting life or death battles for mindshare, I mean seriously fighting, like it means something. It's a totally different world today.

      --
      -The art of programming is the pursuit of absolute simplicity.
    3. Re: Good intentions by tlhIngan · · Score: 2

      I agree with him, it's way worse. Yes, there were always trolling and flame wars, but it *didn't matter*. Remember that (offensive) saying "arguing on the Internet is like the special olympics - win or lose, you're still retarded"? That was the attitude. Now you've got national security interests saying trolls swayed elections, you've got organized forces viciously fighting life or death battles for mindshare, I mean seriously fighting, like it means something. It's a totally different world today.

      The problem is, ordinary people use the internet today. Back when "it didn't matter", it was just a bunch of techies playing around with a toy that's neat and all the crap that happens was ha ha ha good joke insider thing.

      But the internet proved that such a useful tool could not be the realm of techies forever. It, like the computerization of everything, meant that its utility was far too great to not be an influential part of everyday life. Even before the internet, it was envisioned by people having access to endless stores of information - be it through a guide with the words "Don't Panic" in large friendly letters, or other database of knowledge.

      So it became a tool for the ordinary people who took to it like flies to honey. Which unfortunately had very serious side effects - the casual posting of everything online (there was an old online adage - never post online what you don't want to see in the New York Times tomorrow? As in, what you post may be splashed front and center for the world to see? Imagine how Facebook would be if people realized what "privacy controls" actually meant), to simply, the internet does not forget - what happened is now tied to you, forever.

      And the biggest lesson of all? Never trust what you see online. That's a lesson that gets forgotten all the time, from spreading email viruses, to phishing, to trolls.

      What's really incredible is these lessons were taught when I was in high school (in the 90s) before the Internet took off. These days, it seems no one is teaching it in any sort of class, not even an "online safety" style course. Hell, I bet this whole "digital natives" thing probably prevents them from hearing these lesson from us, the "digital immigrants" who always grew up with a skeptical look about online information.

  4. The Architects by raftpeople · · Score: 4, Funny

    "Ethan Zuckerman, MIT media scholar. Invented the pop-up ad."

    This immediately came to mind:
    "My father would womanize, he would drink. He would make outrageous claims like he invented the question mark. Sometimes he would accuse chestnuts of being lazy. The sort of general malaise that only the genius possess and the insane lament."

  5. Not unheard of by Archfeld · · Score: 5, Insightful

    We saw many of the people who worked on the Manhattan project lament the uses of what they invented. It is not the tool we should regret but the choice of application. Cookies were designed with a valid and good application in mind, the fact that they have been severely perverted to serve the dark side is not the fault of the creator. Samuel Colt is not responsible when some nut job today shoots people, nor are the inventors of the car at fault when some drunk asshole runs someone over.

    --
    errr....umm...*whooosh* *whoosh* Is this thing on ?
    1. Re:Not unheard of by tsqr · · Score: 2

      It would have taken you about a minute on Wikipedia to cure yourself of your blinding ignorance. Mabe two or three minutes if you move your lips as you read.

  6. "We need a law..." by sehlat · · Score: 3, Insightful

    Really?

    Last I looked, lawmaking is at least as habit-forming, if not more so, than "social validation" or any of the other alleged sins of the net.

  7. Inventor of the world wide web ... Oh please! by UnknownSoldier · · Score: 4, Informative

    Hyperlinking already existed by the time Tim Berners-Lee re-invented for it the THIRD time.

    Hyperlinked was demoed first in 1968, 1987, and last in 1993 according to Alan Kay - Normal Considered Harmful

    * 1968 Mother of All Demos
    * 1987 Hypercard
    * 1993 Mosaic

    --
    "Mathematicians stand on each other's shoulders while computer scientists stand on each other's toes." -- John Cook

    1. Re: Inventor of the world wide web ... Oh please! by reanjr · · Score: 4, Insightful

      Hyperlinking is one part of what makes the WWW possible. TCP/IP, HTTP, etc. are all critical components. Despite those earlier examples of hyperlinking, they did not lead to anything remotely resembling a global inter-network of linked servers.

    2. Re:Inventor of the world wide web ... Oh please! by Zocalo · · Score: 4, Informative

      FIFTH time. At least. You left off Ted Nelson's Project Xanadu which started in the 1960s (took a little longer to deliver a product though; Duke Nukem Forever has nothing on Ted), but even that referenced the hypothetical Memex system proposed by Vannevar Bush in 1945.

      --
      UNIX? They're not even circumcised! Savages!
    3. Re: Inventor of the world wide web ... Oh please! by swillden · · Score: 2

      Hyperlinking is one part of what makes the WWW possible. TCP/IP, HTTP, etc. are all critical components. Despite those earlier examples of hyperlinking, they did not lead to anything remotely resembling a global inter-network of linked servers.

      Also, the two previous examples of hyperlinking that were mentioned were local links. To anyone who has encountered a table of context or an index, then observed the possibilities of navigation provided by a computer screen, the idea of selecting an entry and jumping to it is fairly obvious.

      The notion of being able to link to a chunk of a document on another computer on the other side of the world, without the knowledge or assistance (for your link, anyway) of whoever owns that computer and that document, is far less obvious. And even once you have the idea to do that, there's still a lot of invention to be done to define a way to do it. In 20/20 hindsight, this seems simple and obvious. In fact, it was complex and novel.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    4. Re:Inventor of the world wide web ... Oh please! by illtud · · Score: 2

      Poor gopher, always forgotten.
      https://en.wikipedia.org/wiki/...

  8. after the fact (the rich fact) by sdinfoserv · · Score: 4, Interesting

    Sean, if you really meant it, and lamented the monster you created, you would disassociate every last dime of the billions your monster made you.
    Or at the very least, spend every last dime, every last breath, trying to put it back in the bottle with appropriate legislation.
    till then, you're just a pontificating jester on a golden throng earned in position of all the ideals you spout.

  9. Good old days by TimMD909 · · Score: 3, Insightful

    Things were fine back before normal people invaded our utopia...

  10. You're underestimating humanity by iMadeGhostzilla · · Score: 3, Interesting

    It was said once, if we are able to talk about a problem, we already know the solution. Humanity has been through a lot worse. People are already going off the grid more and more. It's a cycle.

    I expect the coming decade to be far less focused on consumer stuff like curved phone screens and (sorry but have to say it) VR, and more on fundamental research while said consumers work on regaining sanity in their everyday lives. Or, in case of Millennials, experiencing it for the first time.

    1. Re:You're underestimating humanity by mrclevesque · · Score: 2

      Yup.

      And a micro payment system could at least partially replace the behavior tracking, and advertising, systems.

    2. Re:You're underestimating humanity by lgw · · Score: 2

      A single mom fixed the behavior tracking, and advertising, systems with this one weird trick. Facebook hates her!

      The payment system is irrelevant. Clickbait works, and as long as it works, it will be used to gain eyeballs. Doesn't matter how those eyeballs are monetized. It also doesn't matter why or how the clickbait works. Content is going to be tuned to get the most readers, it's just natural selection (though machine learning is speeding It up a bunch these days).

      --
      Socialism: a lie told by totalitarians and believed by fools.
    3. Re:You're underestimating humanity by iamhassi · · Score: 3, Insightful

      You can't apologize for other people misusing your product. Should Papa John apologize for fat people? Should Ben and Jerry's? Should Winchester apologize for the Winchester rifle? Should Budweiser apologize for drunk drivers? Should Einstein apologize for the nuclear bomb? The internet can be used for good and bad, just like anything else.

      If I use the internet to instigate a riot that burns down hundreds of homes because a cop shot a drug dealer that is not the internet's fault, it's my fault.

      --
      my karma will be here long after I'm gone
    4. Re:You're underestimating humanity by Anonymous Coward · · Score: 2, Insightful

      I finished up the book I was reading earlier today. So a couple of hours ago I sat on my hotel room toilet halfway around the world from my home and used my tiny wireless computer (which also can be used as a phone) and in 5 minutes reserved the next two books in the series from my local library so they're waiting for me when I return next week. Then I checked out an e-book by the same author from the same library and had Amazon deliver it in a couple of seconds to the device in my hand and started reading it.

      That's the sort of thing the real internet makes possible, which was out of the bounds of even people's dreams a few decades ago.

      In contrast, this social media crap is just minor amusement in the form of noise which keeps a few people occupied when they have nothing else useful they are willing to do. Much ado about nothing.

      (Posting anon as I already moderated in this story)

    5. Re:You're underestimating humanity by ShanghaiBill · · Score: 2

      People all around the world discussed the 1918 Flue Pandemic, but nobody knew how to cure it or even prevent it

      The germ theory of disease was accepted long before 1918. By 1918 people knew very well that influenza was spread person-to-person, and that hygiene and quarantine were effective.

      In 1918-19, 25% of the population in Western Samoa died of the Spanish flu, one of the highest rates in the world. In nearby American Samoa, the death rate was 0%. The reason for the difference? A prompt and effective naval quarantine.

  11. The iPhone is not the internet by rsilvergun · · Score: 3, Insightful

    and you're just a designer. As for 'Weaponized' internet, when I was a lad they called it propaganda. It hasn't changed. It hasn't even gotten easier.

    Meanwhile the internet is doing one truly great thing: eliminating the concept of mysteries. Yeah, the baby boomer's don't get it, and even a lot of my gen, but my kid does. My kid knows that there is literally nothing in this world that is magic. Nothing that isn't a google search away from at least an _attempt_ at a scientific explanation. And at this point anything anyone who isn't a Steven Hawkins grade physicist can''t understand is pretty well explained. Tide goes in, tide goes out. It's a google search away.

    More than anything else the end of superstition and ignorance is going to fix humanity. The only risk is that somebody who benefits from ignorance will put a stop to it all. But as long as that doesn't happen then folks are just plain going to get less and less dumb until they stop allowing the kind of dark age crap that's been going on since the Romans fell.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  12. Re:Disingenuous across through board, except Stall by Cinnamon+Beige · · Score: 4, Insightful

    The only solution is to start businesses that consult and train consumers to implement tools and procedures to stop the collection in its tracks. Not for selling to businesses that collect but to the consumer gaining support services to dead-end collection at their internal network.

    That's not particularly likely; if nothing else, I'd expect those businesses to eventually get suborned by those making money off of collecting personal data. I'd suggest legally treating personal data as a form of personal property--and have it be one which you need explicit, specific consent to collect & use, and possibly flat-out ban sales to third parties without at least an actual money payment to the person(s) to whom the data belongs. Require the payment be a non-negligible percent cut of the sale.

    Have these rules apply to both civil and criminal aspects--after all, if you're stealing somebody's property...

  13. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion

  14. The trouble with opinions by rsilvergun · · Score: 3, Insightful

    is that people act on them, even when they're wrong (and yes, opinions can be wrong. It was the opinion of our founding fathers that Slavery was either good or at least tolerable).

    In the last 20 years we've seen a lot of pretty opinions previously thought too barbaric to make a comeback gaining traction. We have a national judicial nominee who refused to go on record that Brown vs Board of education was right. Our last president supported torture and our current one thinks it's OK to murder civilians. In light of all this I think a reasonable person would start getting nervous at things that are 'only an opinion'.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  15. The evidence is history by rsilvergun · · Score: 2

    things generally were awful before the scientific method took over. We called it the dark ages.

    And re-read my post please. It's not the collection of facts themselves or the access. It's how it's all used together. It's how people become inquisitive. Questioning. Unwilling to accept authority because when authority gives them answers it's so easy to fact check those answers. Both superstition and faith require a person to be willing to accept things without evidence. That's how you get authoritarianism. It's how you get people to do things without questioning. Instant access to knowlege does away with that. You can't tell me lighting is God's wrath when I can google what lighting is in 30 seconds. It makes it harder and harder to appeal to a higher power in order to justify blind obedience. That can't help but be a good thing.

    Also, you're falling back on a classic scam: Science can't prove everything therefore magic. Here is a much better explanation than I ever could give. While I don't agree with everything on that guy's channel, his points regarding reason and evidence are well founded.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/