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Google Says Chrome Blocks 'About Half' of Unwanted Autoplays (venturebeat.com)

When Google released Chrome 66 just over two weeks ago, it received lots of attention and praise for introducing the ability to mute autoplaying videos with sound until you press play. Today, Chrome product manager John Pallett revealed that "the new policy blocks about half of unwanted autoplays." VentureBeat reports: Pallett also shared that "a significant number" of autoplays are paused, muted, or have their tab closed within six seconds by Chrome users. He didn't say how many exactly, as the number varies significantly from site to site. But that shouldn't surprise anyone, given how much work Google put into this latest feature. Chrome decides which autoplaying content to stop in its tracks by learning your preferences and ranking each website according to your past behavior. If you don't have browsing history with a site, Chrome allows autoplay for over 1,000 sites where Google says the highest percentage of visitors play media with sound (sites where media is the main point of visiting the site). As you browse the web, Chrome updates that list by enabling autoplay on sites where you play media with sound during most of your visits, and disables it on sites where you don't.

63 of 102 comments (clear)

  1. While this is a good feature... by sinij · · Score: 5, Interesting

    While this is a good feature I don't trust Google's motives. They have done this to drive more business toward AdWords, that would never get blocked.

    1. Re:While this is a good feature... by tlhIngan · · Score: 1

      While this is a good feature I don't trust Google's motives. They have done this to drive more business toward AdWords, that would never get blocked

      Is AdWords even a thing anymore? I don't think I've seen one of those in a LONG time.

      You have to remember Google is more than AdWords. AdWords is probably a tiny part of their business, given they bought out the big ad networks like DoubleClick, AdMob and many others a long time ago. Enough so that all those flashy pop-up ads that annoy you on relatively legitimate sites? Most likely an Alphabet company. They own like 95% of online marketing, leaving the 5% to scrap among the porn sites, torrent sites and other sites of questionable nature.

      And yes, Google is keeping a hold on that data, otherwise why would they change their privacy policy to allow ALL Alphabet companies to share your data around?

      Quite likely, these innovations are really more of a final chance - Alphabet knows they're big. Huge, gigantic. They know it's all too easy to sneak in a bad ad through their many ad networks and it'll be impossible to screen for. By starting small, they hope that when someone sneaks in a bad ad, Chrome would block it automatically.

      Imagine the reputation hit that would ensue should Alphabet/Google get known for bringing about a massive malware attack because someone snuck something through. At least this way, they hope to have it contained before it spreads too far and brings about massive clampdowns.

      Also I'm sure it's why they try to disassociate themselves - I'm sure most of the public doesn't know that popunder they clicked away was delivered by an Alphabet company who is related to Google.

    2. Re:While this is a good feature... by thegarbz · · Score: 4, Insightful

      While this is a good feature I don't trust Google's motives. hey have done this to drive more business toward AdWords, that would never get blocked.

      AdWords, the internet's least offensive form of advertising. Sometimes the motives of a for profit organisation actually align just fine with the desires of users.

    3. Re:While this is a good feature... by jbmartin6 · · Score: 1

      Imagine the reputation hit that would ensue should Alphabet/Google get known for bringing about a massive malware attack because someone snuck something through.

      Perhaps you might argue the meaning of "massive" but it has already happened and there was almost no reputation hit.

      --
      This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
  2. Who wants autoplay, anywhere, ever? by Anonymous Coward · · Score: 5, Insightful

    Autoplay video like the "mind-blowingly inconsiderate, rude, and completely unaware co-worker" of the web. There has literally never, ever been an instance where some video started playing and I was all like "Oh, wow, I am so fucking grateful I didn't have to click a button to make that happen." There are dozens of instances per day where I'm clicking to make it stop (well, before some of the browsers started clamping down).

    Autoplay is just obnoxious and rude. Sites that use it are obnoxious and rude. People who develop and implement it are obnoxious and rude. Fuck them all in the ass with a nuclear weapon.

    1. Re:Who wants autoplay, anywhere, ever? by antdude · · Score: 1

      I prefer this method: https://www.youtube.com/watch?...

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    2. Re:Who wants autoplay, anywhere, ever? by thegarbz · · Score: 1

      I prefer this method: https://www.youtube.com/watch?...

      CAUTION Autoplaying video in that link!

    3. Re:Who wants autoplay, anywhere, ever? by Salgak1 · · Score: 1

      Fuck them all in the ass with a nuclear weapon.

      Dipped in Ghost Pepper Sauce and lubed with ground glass and razorwire. . . .

    4. Re:Who wants autoplay, anywhere, ever? by antdude · · Score: 1

      Not me. I turned off with media.autoplay.enabled in my SeaMonkey's about:config. ;)

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  3. When not on Youtube most videos are unwanted by EmperorOfCanada · · Score: 3, Insightful

    I would throw out a guess that I don't want to see over 95% of non youtube vidoes that try to play on web pages. Even youtube's going onto the next video would fall under this 95%. Pretty much, unless your video is on youtube, I don't want to see it. That 3D animation your company paid $30k for that resulted in mathematically perfect workers kind of forward moon walking while carrying your product is at the bottom of my list. I came to your site for a price or contact info. The news article that won't shut up and has the video follow me down the page while I read the article is at the bottom of my list.

  4. You just got muted by Anonymous Coward · · Score: 1

    If your video autoplays, your site is now muted. Permanently.

    1. Re:You just got muted by gravewax · · Score: 1

      I use the digital keyboard interface, it completely blocks the site from loading once it has annoyed me one too many times.

    2. Re:You just got muted by viperidaenz · · Score: 1

      None, I imagine. It's a built in function of Chrome.

    3. Re:You just got muted by q4Fry · · Score: 1

      None, I imagine. It's a built in function of Chrome.

      Indeed: chrome://settings/content/sound If you want to go all-in (not currently per-site), you can hit chrome://flags/#autoplay-policy

  5. Hey Google! by Snotnose · · Score: 4, Insightful

    Point your browser at the Chicken Noodle Network (cnn.com). They not only have an autoplay video, they make the damned thing follow you down as you read the page. Please block that.

    1. Re:Hey Google! by mjwx · · Score: 1

      Point your browser at the Chicken Noodle Network (cnn.com). They not only have an autoplay video, they make the damned thing follow you down as you read the page. Please block that.

      Just about every newspaper's website that isn't the BBC in the UK does the same thing. FFS, Get Reading does it and Reading is a town of 160,000 people. Annoying as fuck. So much so that most sites I don't bother to visit any more.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    2. Re:Hey Google! by Gr8Apes · · Score: 1

      I added uBlock after noscript became too troublesome/possible? to configure and clicktoscript no longer worked on HTML5. Because when the ad companies figured out how to get around autoplay blockers I had, it took me less than 2 days to find an alternative that effectively stopped that annoying nonsense. As a bonus, pages load faster too.

      --
      The cesspool just got a check and balance.
    3. Re:Hey Google! by apoc.famine · · Score: 1

      I wasn't able to reliably kill that with uBlock, so I just stopped going to CNN. Apparently the number of people who put up with that shit dwarfs the number of us who don't.

      --
      Velociraptor = Distiraptor / Timeraptor
  6. That is not "blocking" autoplay by markdavis · · Score: 5, Insightful

    >"Google Says Chrome Blocks 'About Half' of Unwanted Autoplays""

    Sorry, but simply muting is not "blocking" autoplaying videos. If the video is playing, it is still using bandwidth, using CPU, using power, and is visually extremely annoying.

    Fail.

    Let us know you when you *actually* block autoplay and when you can do it more like 80+% of the time, like I can do in Firefox right now with the "Disable HTML5 Autoplay" addon.

    https://addons.mozilla.org/en-...

    Far from perfect, but much better (IMHO) than what Chrome does.

    1. Re:That is not "blocking" autoplay by viperidaenz · · Score: 1

      There's lots of Chrome extensions that turn off html5 autoplay too.

    2. Re:That is not "blocking" autoplay by green1 · · Score: 2

      If only Chrome extensions worked on mobile.... You know, the place where you most care of some greedy, slimy, site is abusing your very limited and very expensive bandwidth.

    3. Re:That is not "blocking" autoplay by viperidaenz · · Score: 1

      I have autoplay blocked on Chrome for Android.
      I never set it, so I assume it's the default.

    4. Re:That is not "blocking" autoplay by Aighearach · · Score: 1

      I'm using firefox with uMatrix and I haven't seen an autoplay video in years.

      One time I thought it was broken but I'd accidentally clicked the youtube slider.

    5. Re:That is not "blocking" autoplay by dargaud · · Score: 3, Informative

      Firefox extensions work on firefox mobile, I have adblock, autoplay block and a few others.

      --
      Non-Linux Penguins ?
    6. Re:That is not "blocking" autoplay by thegarbz · · Score: 1

      Sorry, but simply muting is not "blocking" autoplaying videos. If the video is playing, it is still using bandwidth, using CPU, using power, and is visually extremely annoying.

      Fail.

      You don't understand how the feature works. Autoplaying videos ARE blocked if they contain sound. Muted autoplay is still allowed. Additionally autoplay is allowed if you bookmarked the site or interact with the site regularly and you can control that with the mute option. e.g. if you tick mute on the domain level then video autoplay is blocked for any video that doesn't have sound.

      The entire purpose of this is to kill off background sound in tabs. I.e. you open a link in the background, if it has sound it won't suddenly jump scare you, or won't make you go find and kill it.

      The few things you mention slip through on some unobnoxious videos, and are mild compared to the effect of having audio suddenly playing.

    7. Re:That is not "blocking" autoplay by tepples · · Score: 1

      Would you prefer that websites fall back from muted autoplaying WebM to muted autoplaying GIF animation, which requires a higher bitrate than WebM?

    8. Re:That is not "blocking" autoplay by tepples · · Score: 1

      The few things you mention slip through on some unobnoxious videos, and are mild compared to the effect of having audio suddenly playing.

      It's not "mild" when you get the data use overage bill at the end of the month.

    9. Re:That is not "blocking" autoplay by Mousit · · Score: 1

      Let us know you when you *actually* block autoplay and when you can do it more like 80+% of the time, like I can do in Firefox right now with the "Disable HTML5 Autoplay" addon.

      You may not need that plug-in anymore. Firefox also has built-in autoplay blocking, and has had it for quite a number of versions now. It is however still an experimental, hidden feature. It can be turned on in about:config by toggling "media.autoplay.enabled" to false.

      I forget exactly when I found that setting and started using it, but it's been years now. While it's not perfect, and getting videos that you WANT to see to actually play can occasionally be a little finicky (Twitter takes a few clicks usually, for example), it in general works very well. At least, it has for my needs. It prevents most types of autoplay, even animated GIFs (sometimes, not always), and definitely prevents HTML5 autoplay, since even YouTube won't autoplay with that enabled. Most things are a simple click-on-it to get them playing if you actually want to see them; that's all I have to do in YouTube. It even prevents goddamn CNN from autoplaying.

      Certainly, it more than exceeds the 80+% you want. For the stuff I personally browse I'd say 90-95% even, and generally speaking the stuff it slips up on are silent, animated GIFs. Crap wth audio, damn near 100% catch rate. Definitely a great feature of Firefox, and one I hope they eventually unhide and roll out into the mainstream Options area.

    10. Re:That is not "blocking" autoplay by green1 · · Score: 1

      autoplay blocked? or just muted? muted still takes the same amount of bandwidth as if it were playing at full volume.

    11. Re:That is not "blocking" autoplay by green1 · · Score: 1

      I would prefer that Browsers treated the owner of the computer as being in charge, rather than the idiot web "designer".
      Let users decide if they want to waste all their bandwidth downloading video.

      Years ago when connections were slower, all major browsers gave you the option whether or not to load images from websites automatically. Now obviously that's not what people are clamoring for now, but video is the new image, and the choice as to whether or not to download them should rest with the person paying for the bandwidth, the end user.

    12. Re: That is not "blocking" autoplay by joemck · · Score: 1

      Then we block *.gif.

    13. Re: That is not "blocking" autoplay by tepples · · Score: 1

      When you've blocked muted autoplaying WebM or GIF, would you prefer that websites fall back to a sequence of JPEG or PNG images rotated by script? Or storing frames in a JPEG and using CSS animation to cycle among them?

    14. Re:That is not "blocking" autoplay by tepples · · Score: 1

      Let users decide if they want to waste all their bandwidth downloading video.

      With the numerous ways to animate something in the web platform, good luck detecting "video" before it's downloaded.

    15. Re:That is not "blocking" autoplay by green1 · · Score: 1

      I disagree, If you can't tell if it's video or not, you also wouldn't be able to play it. The fact that you can play it means you know what it is, and can also block it.

      Browser coders aren't as completely incompetent as you make them out to be.

    16. Re:That is not "blocking" autoplay by tepples · · Score: 1

      If you can't tell if it's video or not, you also wouldn't be able to play it

      JavaScript code downloads a file, runs an algorithm on its bytes, and updates the pixel content of a <canvas> element. Is that video? How would a browser be able to tell?

      JavaScript code downloads a bunch of JPEG or PNG images and displays them in sequence on an <img> element. Is that video? How would a browser be able to tell?

      An element has a JPEG background image whose position within its container is advanced by steps using a CSS animation. Is that video? How would a browser be able to tell?

    17. Re:That is not "blocking" autoplay by green1 · · Score: 1

      Well to start with it's not nearly as complicated as you make it out to be because nobody is trying to use such sneaky tactics, but beyond that, it's still easy, does the image change on a frequent basis with no user input? then it's a video. Done.

      You are WAY over complicating matters. This isn't rocket science, there are dozens of extensions that are able to accomplish this feat with near 100% success, there's no reason why it can't also be done on a mobile phone.

    18. Re:That is not "blocking" autoplay by markdavis · · Score: 1

      >"Autoplaying videos ARE blocked if they contain sound. Muted autoplay is still allowed."

      Then that is not "blocking autoplay" it is "blocking some autoplay", which to me, is nowhere good enough.

      The video is just as annoying to me as the audio, especially when it "follows me down the page" all the time while I am trying to read something. I don't want the web to be turned into TV, or even muted TV.

    19. Re:That is not "blocking" autoplay by markdavis · · Score: 1

      >"You may not need that plug-in anymore. Firefox also has built-in autoplay blocking, and has had it for quite a number of versions now. It is however still an experimental, hidden feature. It can be turned on in about:config by toggling "media.autoplay.enabled" to false."

      I am aware of their feature tried it for years, and it is, unfortunately, quite broken. There are lots of bug reports on it. Many sites can't be made to play video at all with it set to false. The add-on I mentioned works much better AND has a white-list too. The add-on that worked REALLY REALLY well, was destroyed when Firefox rolled out the add-on framework changes, and I tried again to use the built-in blocking and it was just as flaky as before, so I have to make due with the newer add-on for now.

      Last I checked, Firefox was looking at changing to what Chrome does, which will make it even WORSE, because it is not about muting audio, it is about not having autoplaying anything.

    20. Re:That is not "blocking" autoplay by viperidaenz · · Score: 1

      Blocked. There is an option to enable autoplay for muted videos.
      Chrome 66 for Android

    21. Re:That is not "blocking" autoplay by green1 · · Score: 1

      I'm on Chrome 66 for Android and I see autoplay videos (muted) many times every day on a variety of different sites. If there's a way to prevent it I'm all ears! (On my laptop I have an extension that prevents it, but no such luck on my phone)

    22. Re:That is not "blocking" autoplay by samwichse · · Score: 1

      Yes, I use Firefox Mobile for this exact reason. It's a shame though, because Firefox Mobile is absolute, unmitigated garbage compared with Chrome or even that Samsung browser thing on Android.

      It will leave my phone hot too the touch on heavier websites that Chrome will barely break a sweat on. And text entry... my god is that broken. To the point where many sites, touching where in the text box you want your cursor causes it to be placed in a completely different spot, or the whole page to scroll away. The "slide on spacebar to move cursor" thing doesn't work on most text boxes. Heck, many sites with javascript dropdown boxes end up with what I guess is a 1px X 1px target size and you have to taptaptaptaptaptaptaptaptaptaptaptaptaptap all over thing until the selections pop up (but of course you tap the wrong one because you're tapping 50x in row already just to get the damn thing to appear).

      But yet, I still use it so I never have to see a goddamn autoplaying video.

    23. Re:That is not "blocking" autoplay by q4Fry · · Score: 1

      Last I checked, Firefox was looking at changing to what Chrome does, which will make it even WORSE, because it is not about muting audio, it is about not having autoplaying anything.

      You mean what Chrome does with chrome://flags/#autoplay-policy? Or the "Media Interaction" voodoo that TFA talks about?

  7. Re:About half? by omnichad · · Score: 2

    I'd actually prefer if Youtube didn't autoplay. That may be the reason I'm visiting the page, but I honestly sometimes just want to see the comments first or queue it up before either showing someone else or plugging into a TV

  8. Mostly true by raymorris · · Score: 2

    Most of what you've said is true, but you missed what has made Google not only by far the largest marketing company in history, but one of the world's largest and most successful companies. You've missed what they have that nobody else does, their number one most valuable asset.

    What marketing data companies used to do, and most still do, is collect information about leads and sell their lists to each other. Company A would sell their list to Company B. Company B would combine that with some of their own data and sell it to company C. Company C would merge it with some data from D, and sell the combined list to Company A. They all ended up with a lot of the same data, the data going round and round in circles. None of the companies had that much valuable data that wasn't already in the hands of many other companies. A lot of these traditional market data companies only lasted a few years. Some survive, but aren't household names, they aren't major companies like the big manufacturing companies, entertainment companies, etc.

    Google did something different. Google realized their data was only really valuable if it was data that other companies didn't have. So they set up AdWords, allowing customers to place ads that make use of the data, without ever letting anyone else actually get the data. By never, ever selling the data they keep ahold of their most valuable asset. That's why Anthem Marketing is worth about $16 million and Google is worth $750 BILLION. Because Google guards their data like Coke guards their secret recipe.

  9. Re:About half? by viperidaenz · · Score: 1

    vimeo.com? pornhub.com? redtube.com?
    There's quite a few websites where the primary purpose is to play videos.

  10. If it's autoplay by ChoGGi · · Score: 1

    it's unwanted (keep up Google).

  11. So in other words by Opportunist · · Score: 4, Funny

    Chrome is now about half as useful as the average adblocker.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  12. Re:About half? by Escogido · · Score: 1

    you do realize autoplay exists and proliferates for the similar reason that e-mail spam does? because, much to our chagrin, pages with autoplay DO perform better than those without!

    I hate autoplay probably as much as almost everyone on Slashdot, and close almost instantly every page that does it. but as long as majority of visitors sticks around longer, click on ads etc. with autoplay, as long as that behavior stays prevalent, it's going to only get worse.

  13. Re:Don't learn. Just don't play by Cederic · · Score: 1

    Pale Moon. So potentially Firefox too.

    Autoplay isn't disabled by default, but it's trivial to toggle.

  14. Re:About half? by Cederic · · Score: 3, Insightful

    I don't give a shit if that's the primary purpose, do not autoplay videos.

    When I have 19 youtube pages open at the same time it's kind of important that at least 18 of them are not actually sending signals to my sound card. It's merely sensible that they're also not using system resources processing complex mathematics to the benefit of nobody.

    Vimeo, DailyMotion, Twitch.. they can all wait patiently until I'm ready to view their content and explicitly indicate this through interaction with an appropriate control on their web page.

  15. what about all? by sad_ · · Score: 4, Insightful

    Just block them all!
    Then you will have a 100% success rate, and when you actually want it to play, just press the play button, it's doesn't require much effort.

    --
    On a long enough timeline, the survival rate for everyone drops to zero.
  16. Re:Don't learn. Just don't play by Salgak1 · · Score: 1

    I still get stuff that autoplays on Pale Moon.

    If only there was a control, on the video, that allowed you to start and stop the video playing when YOU want it to. . .

  17. Comment removed by account_deleted · · Score: 2

    Comment removed based on user account deletion

  18. I'll press play if I want to see it. by biggaijin · · Score: 2

    I cannot imagine when any user would want auto-playing video and sound on a web site. I use Chrome and I have not noticed any decline in the number of these irritating auto-playing and pop-up videos. I particularly hate the news sites where the video will pop up on the right hand side of the screen if you stop it at the top of the page -- and no close button is provided in the pop-up window.

    1. Re:I'll press play if I want to see it. by tepples · · Score: 1

      Say you're playing a web-based video game. Every time something happens in the game, a sound effect plays. Do you want to have to click play 20 times for 20 sound effects?

    2. Re:I'll press play if I want to see it. by samwichse · · Score: 1

      Yes, that would be great. Then I could just add that specific site to a whitelist. Much better hit rate that way than the 50/50 Google has apparently achieved.

  19. Good luck blocking this MJPEG in CSS by tepples · · Score: 1

    Let us know you when you *actually* block autoplay and when you can do it more like 80+% of the time, like I can do in Firefox right now with the "Disable HTML5 Autoplay" addon.

    Does your autoplay blocker also block motion JPEG implemented in pure CSS?

    1. Re:Good luck blocking this MJPEG in CSS by markdavis · · Score: 1

      >Does your autoplay blocker also block motion JPEG implemented in pure CSS?

      Unfortunately, no. I have to manually use "Nuke Anything" to stop it.

  20. So many things you'd need to block by tepples · · Score: 1

    Block autoplaying muted video, and sites will fall back to autoplay methods that use even more CPU or bandwidth: animated GIF, FFmpeg's VP8 decoder compiled to asm.js or WebAssembly and rendering to a <canvas>, scripted JPEG/PNG rotation, or even pure CSS JPEG/PNG rotation.

  21. This horse got past media.autoplay.enabled by tepples · · Score: 2

    In Firefox ESR 52, currently the default in Debian 9 "Stretch", this galloping horse got past media.autoplay.enabled = false. Does current Firefox add CSS animation blocking?

  22. Why only half? by Holi · · Score: 2

    Seriously does anyone want auto playing videos besides crappy advertisers? And they want a pat on the back for what, allowing 1/2 to get through? They have the power the stop them all, and they should be tarred and feathered for not using it.

    --
    Sorry, teleporters just kill you and then make a copy. A perfect, soul-less copy.
  23. Google, are you stupid, or just crooks? by OneHundredAndTen · · Score: 1

    We do not want for you to do any analysis on what we are or are not interested in preventing from autoplaying. We are interested in a feature that will prevent EVERYTHING from autoplaying, except for those sites that we explicitly whitelist. This is FAR easier to implement than the ridiculous mumbo-jumbo that you are pushing. Which you are doing for one of two reasons - either you guys are stupid and can't see it, or else you are doing so because you want the autoplay feature untouched for some specific sites - in which cases, you are a bunch of crooks. Which is it?

  24. Re:About half? by apoc.famine · · Score: 1

    I concur 100%. We've had playlists for decades now. That's how you know someone wants your shit to auto-play. If it's not in a playlist? It should not play until "play" is clicked.

    This is not fucking rocket science.

    I use uBlock to kill video players on websites that autoplay. In general, that means if a website auto-plays, I will likely never watch a video on their site again. I'm going to block them all, and I'm unlikely to be tempted to disable uBlock to see their shit.

    --
    Velociraptor = Distiraptor / Timeraptor