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US Congressmen Reveal Thousands of Facebook Ads Bought By Russian Trolls (mercurynews.com)

An anonymous reader writes: Democrats on the House Intelligence Committee on Thursday released about 3,400 Facebook ads purchased by Russian agents around the 2016 presidential election on issues from immigration to gun control, a reminder of the complexity of the manipulation that Facebook is trying to contain ahead of the midterm elections. The ads, which span from mid-2015 to mid-2017, illustrate the extent to which Kremlin-aligned forces sought to stoke social, cultural and political unrest on one of the Web's most powerful platforms. With the help of Facebook's targeting tools, Russia's online army reached at least 146 million people on Facebook and Instagram, its photo-sharing service, with ads and other posts, including events promoting protests around the country...

Rep. Adam Schiff of California, the top Democrat on the House Intelligence Committee, said lawmakers would continue probing Russia's online disinformation efforts. In February, Robert S. Mueller III, the special counsel investigating Russia and the 2016 election, indicted individuals tied to the IRA for trying to interfere in the presidential race. "They sought to harness Americans' very real frustrations and anger over sensitive political matters in order to influence American thinking, voting and behavior," Schiff said in a statement. "The only way we can begin to inoculate ourselves against a future attack is to see first-hand the types of messages, themes and imagery the Russians used to divide us...."

The documents released Thursday also reflect that Russian agents continued advertising on Facebook well after the presidential election... They marketed a page called Born Liberal to likely supporters of Sen. Bernie Sanders, I-Vt., the data show, an ad that had more than 49,000 impressions into 2017. Together, the ads affirmed the fears of some lawmakers, including Republicans, that Russian agents have continued to try to influence U.S. politics even after the 2016 election. Russian agents also had created thousands of accounts on Twitter, and in January, the company revealed that it discovered more than 50,000 automated accounts, or bots, with links to Russia.

26 of 309 comments (clear)

  1. Re:Wait, no shills? by ilguido · · Score: 4, Insightful

    Moreover, Russian troll =/= Russian agent. Conflating those two definitions is disingenuous.

  2. Why is this a problem? by jawtheshark · · Score: 5, Interesting
    Why is this a problem? I just wonder. Voter influencing, whether by a foreign state or by corporations has always been a thing. The only difference now: it's being done online, using an American company (Facebook).

    You might say: "But, but, the United State of America is a sovereign state, it's the voters and alone the voters who need to decide". Sure, but there is propaganda bought by the parties themselves, by multinational corporations having no allegiance to any country, and whoever wants to put money into influencing a vote. Don't forget that the US likes to interfere with elections of other countries too, but that's a-ok, right?

    Is it perhaps, just the admission that voters are easily swayed by bad propaganda that is hard to admit?

    --
    Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
    1. Re:Why is this a problem? by Anonymous Coward · · Score: 3, Interesting

      Hi - Director from a digital ad agency here/marketing jerk.

      Our agency dug into some of the released ads. There were three separate parts of this campaign based on the samples of ads we looked at. The first were broad-reaching memes that people of all ages, geographies, and political opinions would like. This was a top of the funnel (pardon the jargon) to bring people in and get more data about them once they liked or interacted with your page - this is a feature of Facebook and many other platforms which is why you are asked to like/subscribe/download. The ad targeting at this level was very broad, the impressions were high, and they engaged a fairly large number of people.

      The next step was segmenting your audience into two groups - Hillary vote suppression and Trump support. Ads at this level were more targeted and took advantage of the large number of user profile options they could match against. You'll see ad targeting for specific areas of the country, people that liked specific shows ('Hannity', 'Fox News') or were fans of 'conservatism' for example.

      The other side was democrat suppression - minorities (primarily african-americans) and Bernie supporters. These got the tailored "Hillary is bad messages". You may notice that there were many ads for "Being Liberal" or other basic left-wing groups with very little supporting copy. This was to snag democratic voters and discourage them to vote for Hillary. They did the same with the "Black Matters" account.

      Read the messaging and look at the ad targets. Tea Party people got ad copy about immigrants running up the deficit. Texans got ad copy about immigrants ruining the "heritage" of their state. African-americans got ad copy about Hillary not supporting minorities. Bernie voters got the Hillary-is-owned-by-Wall-Street stuff.

      The strategy is what made it work. Pump up potential Trump voters and discourage potential Hillary voters.

    2. Re:Why is this a problem? by Billly+Gates · · Score: 3, Insightful

      Let me ask you this? If Hillary won and Russia was behind it would you feel the same?

      I think it would be hypocritical either way if you care about your country if you're an American. I am a democrat so of course I am beyond furious but would be too if Hillary won and the reverse was true.

    3. Re: Why is this a problem? by Billly+Gates · · Score: 3, Insightful

      Political parties in America are a cancer. This is not football and blindly following someone and not caring what they support just to win and smirk and winning and blocking the other guy creates dysfunction and in actuality bet against the country just to see your guy win.

      Is there anyone American left who cares about principles like no interference regardless of party? The hoopla about how wrong the electoral college is by Trump before he won vs after he won with a 180 turnaround in his views highlight the narrow and dangerous thinking.

  3. Re:Wait, no shills? by Anonymous Coward · · Score: 3, Informative

    You realize that the GP was talking about _actual_ poison right? Very literally real, probably radioactive, poison.

  4. divide us by geekymachoman · · Score: 4, Interesting

    "The only way we can begin to inoculate ourselves against a future attack is to see first-hand the types of messages, themes and imagery the Russians used to divide us...."

    I'm bored of saying it but... Yes, it's all Russia's fault.

    Reason Trump got elected - Russia.
    Reason BREXIT happpened - Russia.
    When somebody gets poisoned... you know who did it ? - Russia
    Doping scandals - Russia

    /sarcasm If they did anything, it's profit on already pre-existing divisions, they are certainly not the cause of it. There already were stories about some 17yr old KIDS from Poland or Hungary or something creating fake sites / and raking it thousands of dollars in ad revenue (by exploiting the already existing division between left and right)

    When you come from that part of the world, the money is 100% motivation. When you grow up not having any, all you can think off is getting it, especially if you're a teen and your parents always were and are broke - something most Americans can't understand.
    The political situation in US (and religious in the world) is RIPE for making money on, you just have to have a little bit of imagination and have to be kept down for a very long time.

  5. Where are the released data by Zappy · · Score: 4, Interesting

    The article is just fluff we all already knew. Show me a link to the actual ads.

    1. Re:Where are the released data by AHuxley · · Score: 3, Insightful

      Its like the Monty Python "The Funniest Joke in the World" https://en.wikipedia.org/wiki/...

      A US citizen who encounters too much work by Russian anthropologists has their political views altered.
      So the visual "evidence" is kept from the public as its mind altering.

      The quality and production standards are just too good to prevent political changes in anyone who looks at the ads.

      --
      Domestic spying is now "Benign Information Gathering"
  6. Re:REALLY THOUSANDS !!! by Zocalo · · Score: 4, Interesting

    Since TFS is suffering from incomplete data, we can't really draw that conclusion. What percentage of the ads submitted by Russian trolls or state agents do they believe this sample represents? 1%? 10%? All of them? There's a huge difference there, and that's before you take into account the number of impressions and how well targetted they were: if McDonald's were to scattergun 100 different ads across 100,000 random people and send a single ad to 10,000,000 people known to frequent fast food joints, I suspect the latter is going to provide a much greater RoI, even allowing for the higher cost.

    Proving that the ads were actually effective in doing so though - in both the Russian and my fast food example - is entirely different matter of course, and far more subjective - especially given that people generally don't like to admit they might have been coerced into a course of action though some form of manipulation.

    --
    UNIX? They're not even circumcised! Savages!
  7. I'm more worried... by Barny · · Score: 3, Insightful

    ... about the writer's use of a four-dot ellipsis. What the heck were you thinking?

    --
    ...
    /me sighs
  8. Reason it's a big deal by RobinH · · Score: 4, Insightful

    Everyone here seems to think this is no big deal, and that's a bit odd. The main reason it's a big deal is because it skirts campaign finance laws, which encourages American politicians to court relationships with foreign states who want them elected. If you have a foreign state financing your campaign, that's something the American people really should know. More information and more transparency is better.

    The next reason why it's a big deal is that Russia's reason for doing this wasn't about getting Trump elected (they reportedly thought it was impossible) -- it was to weaken the US by stoking more hatred amongst Americans. They're encouraging the far left & right and suppressing the middle group. They've actually succeeded in making you all believe that your "side" winning is more important than working together. Divided you fall.

    --
    "I have never let my schooling interfere with my education." - Mark Twain
    1. Re:Reason it's a big deal by davide+marney · · Score: 3, Interesting

      It's a minor deal, though, not a big deal. It's a mere blip in campaign advertising. The total ad buy was for $46K. Compare that to the $81 MILLION buy from Clinton and Trump.

      --
      "We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
  9. Re:REALLY THOUSANDS !!! by AmiMoJo · · Score: 3, Informative

    We should ignore it because it's hard to prove?

    Seems like the safest thing to do is make sure it doesn't happen again. For that we have to understand the problem first.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  10. and this is different... by ooloorie · · Score: 4, Insightful

    Democrats on the House Intelligence Committee on Thursday released about 3,400 Facebook ads purchased by Russian agents around the 2016 presidential election on issues from immigration to gun control, a reminder of the complexity of the manipulation

    Russians bought ads in the US to push an agenda and sow discontent. So what?

    The First Amendment doesn't just protect the right of Americans to speak, it protects the right of Americans to hear all views and propaganda, including that of foreigners. This is also not new. Russia has been trying to sow discontent and anger (including using race as an issue) in the US since the Russian revolution. Conversely, the US has been trying to manipulate public opinion and political systems abroad for a long time. Voice of America is one of the more benign examples; the US government has brought down entire governments through media manipulation.

    The US clearly in the past has stood by the principle that broadcasting and distributing political propaganda internationally is legitimate and protected. Censorship of foreign broadcasts is wrong and harmful for the same reason that censorship of domestic broadcasts is wrong and harmful. And that's a principle we should continue to stand by.

  11. Re:Wait, no shills? by Anonymous Coward · · Score: 5, Insightful

    Even assuming all that were true, isn't it pretty fucking humiliating to admit that a dozen russians with broken english and a 5 figure budget were SO much more effective than the $Billions worth of marketing people on Hillary's side doing the exact same shit (including plenty of foreigners)? It's like if Hitler blamed his defeat on all the little Polish kids throwing rocks at his tanks.

    If the Russians are so amazingly brilliant and persuasive that they can swing an election with nothing but a comparatively infinitesimal amount of facebook ads, maybe they *should* be running the world.

  12. Re:Wait, no shills? by Anonymous Coward · · Score: 4, Informative

    "Who? which democrats? Where is your prosecutable evidence?"

    Are you fucking mental???? Wasserman Shultz interfered with the democratic primary and GAVE IT TO CLINTON without giving Sanders any possible consideration.

    "After WikiLeaks published Democratic National Committee emails which suggested that DNC staffers and partly Wasserman Schultz herself[90][91][92][93][94] had expressed support for Hillary Clinton in the primary campaigns while criticizing the Bernie Sanders campaign, Wasserman Schultz tendered her resignation as the head of the DNC, to become effective as of the close of the nominating convention in Philadelphia. According to reports in The Washington Post, Wasserman Schultz strongly resisted suggestions she resign, requiring a phone call from President Barack Obama to finally force her resignation.[95]"

    How did classified State department email end up on the PERSONAL LAPTOP of the pervert husband of Clintons top advisor that got swept under the rug?

    "On September 21, 2016, the Daily Mail published an article claiming that Weiner had engaged in sexting with a 15-year-old girl from North Carolina, and devices owned by Weiner were seized as part of an investigation into this incident.[72][73][74] The report prompted a criminal investigation and Weiner's laptop was seized. Emails that were pertinent to the Hillary Clinton email controversy were discovered on the laptop; this prompted FBI Director James Comey to reopen that investigation late into the 2016 US presidential election.[75] Hillary Clinton has cited Comey's decision as one reason why she lost the election to Donald Trump.[76]"

    LOL there's you're PROOF that the 2016 elections were interfered with BY DEMOCRATS and the FBI

  13. Re:REALLY THOUSANDS !!! by davide+marney · · Score: 4, Insightful

    What we do know is that the total buy was $46K for the Russians vs. $81M for Clinton and Trump -- 1,760 times larger.

    Yeah, we need to rally the country around the threat of Russian ad buyers, to be sure.

    --
    "We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
  14. Re:Wait, no shills? by nine-times · · Score: 4, Insightful

    You're right that the two are not the same. Calling them "trolls" is disingenuous. Internet "trolls" are people who screw with others on the Internet for fun, to get a reaction. These people are professionals working on behalf of the Russian government. They're intelligence agents.

    We should stop talking about "Russian trolls" and talk in terms of "Russian agents" and "Russian spies". It's more accurate, and gives a better sense of the malice with which they're acting. They're not trolls who are trolling, they're Russian spies engaged in a covert propaganda and influence campaign.

  15. whatever by cascadingstylesheet · · Score: 3, Insightful

    If ads as incredibly stupid as the few that anybody has actually shown were so amazingly effective as to decide the election, then Russian/Schmussian; every US entity will be running ads just like them next time.

    They'd be idiots not to.

    In reality of course, the Dems just plain lost (albeit by a small margin, as is normal lately), something they just can't seem to come to grips with.

    If this Russian narrative were true, I'd be hiring every single Russian involved. To advertise chewing gum, if nothing else. They are apparently the most awesome and most cost effective advertisers, ever.

    1. Re:whatever by Hodr · · Score: 3, Insightful

      Carrying 10 more states and 77 more votes isn't really close. It was only a "close" race if you ignore the actual rules and result.

      If you don't like the way we elect presidents, then campaign for a change. The system made a lot of sense when implemented (and still makes some sense when you remember that every state is a separate entity and deserves some say in the outcome, not just Florida/California/Texas/New York).

  16. Re: Wait, no shills? by king+neckbeard · · Score: 3, Interesting

    So, why couldn't the Clinton campaign counter that by, I don't know, having policies that people liked and cared about?

    --
    This is my signature. There are many like it, but this one is mine.
  17. Re:Wait, no shills? by AmiMoJo · · Score: 5, Informative

    https://en.m.wikipedia.org/wik...

    According to Wikipedia they had over 1000 employees in 2015. It doesn't mention the budget.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  18. "More effective" doesn't make sense b/c same goal by raymorris · · Score: 4, Insightful

    > Even assuming all that were true, isn't it pretty fucking humiliating to admit that a dozen russians with broken english and a 5 figure budget were SO much more effective than the $Billions worth of marketing people on Hillary's side doing the exact same shit (including plenty of foreigners)?

    That argument also doesn't make sense because the Russian ads were trolling both ways, trying to stir up discord, pitting Americans against each other.
    They ran Black Lives Matter ads, ads on both sides of the gun control debate, etc. Nearly half their ads were the same type of things the Hillary campaign was saying. Rather than compete with the United States, Russia would rather compete with the Divided States.

    The Russians were trying to make black people mad with #BLM stuff, Hillary was trying to make black mad with #BLM stuff. Russia wanted a bunch of ultra-feminist women angry at men, Hillary wanted a bunch of ultra-feminist women angry at men. There's no "Russians beat Hillary", the Russians were running slightly more extreme versions of the same type of ads Hillary was running half the time.

    The Russians know we're stronger when we're united. They don't have to fight against us if they can get us to fight against ourselves.

    They want Mexicans coming in waving the Mexican flag chanting "Viva Mexico" while working-class Americans get angry and scared. What the Russians don't want is the United States to be United, proud new Americans working alongside those who have been here longer. They want to divide us - chop us up into black America, women vs men, rich vs poor, etc. None of that involves beating Hillary. A lot of it involves taking a lesson from Hillary.

  19. Re: Wait, no shills? by Archangel+Michael · · Score: 4, Insightful

    Because Clinton herself was so detestable that she couldn't beat Junior Senator from Illinois, barely beat a washed up Flaming socialist, and a groping nearly equally detestible businessman from New York.

    But please, run her again. Third Time is a Charm!

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  20. Re: Wait, no shills? by dnaumov · · Score: 3, Interesting

    Are you daft? He asked for prosecutable evidence. What the DNC did to Sanders is rightly viewed as morally reprehensible by many, but it was perfectly legal.