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Imgur Launches Video

The online image sharing community Imgur is launching video after years of hosting still images and GIFs on its platform. "This is a monumental shift for our future, and it furthers our commitment to becoming the world's greatest community powered entertainment destination," the company said in its blog post. The Verge reports: Roy Sehgal, Imgur COO, tells The Verge that the company is "breaking the sound barrier to make Imgur an even better community-powered entertainment experience." Videos play everywhere you can use Imgur (on both mobile and desktop), but so far, only iOS users are able to upload them. The feature is expected to come soon to other platforms. Imgur has also told TechCrunch that it plans to add video editing tools in the future. Videos will thankfully have sound off by default but you can click or tap to play the audio. You can search for videos with the hashtag #unmuted. Like GIFs, videos on the Imgur platform are meant to be short and have a limit of 30 seconds. And Imgur is likely going to use the opportunity to insert video ads to help make the service more profitable.

56 comments

  1. Why only 30 seconds? by deltaromeo · · Score: 1

    Why not remove the 30-second limitation and start competing with YouTube? The timing would be perfect with so much discontent over YouTube.

    1. Re:Why only 30 seconds? by dbrueck · · Score: 5, Insightful

      Two guesses:

      1) Money: Transcoding, storing, and delivering video is vastly more expensive than static images and most GIFs. A limit of 30 seconds lets them control that some, and it's a restriction they could always lift later (while going the other way - starting with unlimited and then later forcing a 30 second limit - would cause lots of whining from users).

      2) Memes: Imgur's whole angle is centered on sharing funny / amazing / shocking / whatever images and short clips via GIFs. It's their brand, that's what people know them for. Letting people upload lectures and TV shows and long home movies doesn't fit with that.

    2. Re: Why only 30 seconds? by Anonymous Coward · · Score: 0

      Can I hire you?

    3. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0

      Twitter business model. "Why can I only send 150 chars when my computer can manage gigabytes?"

      Yes it's stupid.

    4. Re:Why only 30 seconds? by Peter+P+Peters · · Score: 1

      A 30 second limit encourages content providers to be creative. So much youtube content is too long and too slow to the point where it's a thing now to set youtube to 1.5 speed to make it bearable.
      Youtube already has competitors such as Vimeo, so there's nothing to be done by crowding out that space.

    5. Re:Why only 30 seconds? by king+neckbeard · · Score: 4, Insightful

      Another reason might be that they don't have to deal with copyright policing to anywhere near the same extent with shorter videos. They don't have to make radical changes to their business model, and they can gain a foothold in the GIF and short vid markets.

      --
      This is my signature. There are many like it, but this one is mine.
    6. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0

      They can't even successfully support still images so why would you think they could support a 30 second video? More often than not, our users get angry and say they want us to die when we use pictures hosted on that imgur garbage. Why say they need to do worse? I'm already afraid one of their kind will stab me in the neck when I leave work. Why encourage them to kill me? You are a piece of garbage for wanting me to die.

    7. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0

      30 seconds for thinking people is like Love Hurts for Joan Jett. That is racist and destroys the lives of nonrich whites.

    8. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0

      When the imgur ceo held a q&a I asked how much they consider copyright, and the answer was that copyright had never come up in any of their internal discussions.

    9. Re:Why only 30 seconds? by fph+il+quozientatore · · Score: 1

      Real-life footage of the Imgur board of directors considering copyright: https://imgflip.com/s/meme/Lau...

      --
      My first program:

      Hell Segmentation fault

    10. Re:Why only 30 seconds? by negRo_slim · · Score: 1

      Ahhh, I see you are a millennial as well. More than 30 secs really is too much!

      --
      On the Oregon Cost born and raised, On the beach is where I spent most of my days
    11. Re:Why only 30 seconds? by blind+biker · · Score: 1

      I agree (as I have commented below). My guess is that they want to start with baby steps and increase their platform and resources as they go.

      --
      "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
    12. Re:Why only 30 seconds? by Peter+P+Peters · · Score: 1

      Ahhh, I see you are a millennial as well.

      Nope.

      More than 30 secs really is too much!

      It's about efficient information uptake. When the Internet was mostly text you could skim read to the relevant bits, but with this fascination of video it makes it harder to scan through a lot of information quickly.

    13. Re:Why only 30 seconds? by geirlk · · Score: 1

      https://techcrunch.com/2017/11...

      And because the topic is about imgur, here's a reaction to this piece of news:

      https://i.imgur.com/WrKPhfd.gi...

    14. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0

      You can get more than 30 seconds by converting your video to a low res gif less than 200MB in size, then upload it and they will convert it to mp4. It is insanity. Imgur is all kinds of fucked up. The whole gifv thing...

    15. Re:Why only 30 seconds? by Anonymous Coward · · Score: 0
      More than 30 secs really is too much!

      That's what she said!

    16. Re: Why only 30 seconds? by Anonymous Coward · · Score: 0

      So they directly compete with /gif/?

    17. Re: Why only 30 seconds? by dbrueck · · Score: 1

      If you're asking if their competition is a file format, the answer is 'no'.

    18. Re: Why only 30 seconds? by Anonymous Coward · · Score: 0

      Well, you are a Imgur user, you know that this limit will only lead to postings of multiple 30 second clips... chained. Let's wait and see.

    19. Re: Why only 30 seconds? by joemck · · Score: 1

      No, the 4chan /gif/ board, which is short video clips containing primarily memes. It traditionally used the gif format, but today it's mostly webm.

  2. Holy shit by Patent+Lover · · Score: 3, Funny

    Wow. Video... on the internet. This shit is gonna change the fucking world as we know it.

    1. Re:Holy shit by 110010001000 · · Score: 2, Funny

      They use AI and deep learning Neural Networks to deliver the video.

    2. Re: Holy shit by Anonymous Coward · · Score: 0

      With blockchain

    3. Re:Holy shit by Greyfox · · Score: 3, Insightful

      Youtube controls the vast majority of the market, and viewers and content creators alike have been complaining about their recent changes in policies. The question remains whether youtube or another service can improve the situation all around and also make money. In any event, the field is open for competition. I'm curious to see will happen in the next couple of years.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    4. Re: Holy shit by Anonymous Coward · · Score: 0

      But in augmented reality

    5. Re:Holy shit by AmiMoJo · · Score: 1

      Just waiting for the martyrs to speed-run getting banned. Mah freeze peach!

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re:Holy shit by houghi · · Score: 1

      I doubt that 30 second video is a serious issue.

      --
      Don't fight for your country, if your country does not fight for you.
    7. Re:Holy shit by Anonymous Coward · · Score: 0

      Youtube started with short, low-resolution video, too. Everyone doubted it was a serious contender for any kind of video distribution.

      When Youtube increased the resolution and time limits, everybody laughed because low resolution and short video weren't the reasons Youtube videos sucked.

      Today I can go rent feature films on Youtube.

    8. Re: Holy shit by Anonymous Coward · · Score: 0

      Do you need venture capital???

    9. Re: Holy shit by technix4beos · · Score: 1

      There's a scary thought for the future. Bored fat kids sitting around in VR watching cat meme videos from imgur.

      --
      user@host$ diff /dev/urandom /dev/uspto
  3. Everyone want's those sweet TV dollars by phantomfive · · Score: 1

    And Imgur is likely going to use the opportunity to insert video ads to help make the service more profitable.

    Video advertising is dramatically more profitable than static ads, so everyone and their dog is trying to find ways to get video onto their website. That's why sometimes you see 3rd rate websites with five video ads that autoplay.

    But the money is there. So if you're an aspiring millionaire, find a way to get people to watch video ads on your site.

    --
    "First they came for the slanderers and i said nothing."
    1. Re: Everyone want's those sweet TV dollars by phantomfive · · Score: 3, Interesting

      Never share another thought. They are inane and your grammar is poor.

      Bro, this is Slashdot! What did you expect? Did you expect me to be posting in my genius persona?

      A genius might only come up with a few really good insightful thoughts in his/her entire life, and even Einstein had some utterly inane and completely wrong ideas. Don't have high expectations of people. Just enjoy their company. And you won't be disappointed.

      --
      "First they came for the slanderers and i said nothing."
    2. Re:Everyone want's those sweet TV dollars by Greyfox · · Score: 1

      Seems if you're going to make decent money on youtube, your youtube channel is your ad. You build your brand with your videos and use it to promote other products or services. Maybe that involves convincing people to support you on patron. Maybe that means selling T-Shirts. Or cookbooks. Or driving traffic to your blog. Maybe that involves promoting other products that you agree to promote external to YouTube. Seems like you can't count on a lot of advertising money from Google, so any video service popular enough should work just as well. But everyone I've met clicks the Google Apps icon and goes to Youtube, which means you're searching YouTube for video. As more content creators leave YouTube (And I'm already starting to see them leave YouTube,) people are going to need another way to find videos. And I really wouldn't trust Google not to prioritize their own content. The market is theirs to lose, I can't wait to see what's going to happen.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  4. They're terrible at hosting images... by Anonymous Coward · · Score: 0

    much less videos that take so much more bandwidth. Why would they overreach like this?

  5. More Like "Imgur Launches SOUND" by Kunedog · · Score: 2

    AFAIK all their stuff already technically had video (most were even mp4s), but you could count on it being silent. Looks like Imgur links will no longer be relatively safe to open in a quiet environment.

    As a side note, the animated gif is a testament to the importance of compatibility and adoption for a file format. It sucks at compression and quality, and doesn’t support any sound whatsoever.

    How many expert committees and standards organizations and patent wars revolved around implementing and promoting dozens of “superior” video formats (including codecs and containers and server/client software)? Despite all that effort and conflict, the animated gif reigned supreme as THE most widely used video format of the internet, at least until the rise of Youtube (and it was still competitive for a while afterwards). Because it works absolutely everywhere, since the 90s.

    1. Re:More Like "Imgur Launches SOUND" by maglor_83 · · Score: 1

      AFAIK all their stuff already technically had video (most were even mp4s), but you could count on it being silent. Looks like Imgur links will no longer be relatively safe to open in a quiet environment.

      As a side note, the animated gif is a testament to the importance of compatibility and adoption for a file format. It sucks at compression and quality, and doesn’t support any sound whatsoever.

      How many expert committees and standards organizations and patent wars revolved around implementing and promoting dozens of “superior” video formats (including codecs and containers and server/client software)? Despite all that effort and conflict, the animated gif reigned supreme as THE most widely used video format of the internet, at least until the rise of Youtube (and it was still competitive for a while afterwards). Because it works absolutely everywhere, since the 90s.

      Interestingly, about the same time the patents on it expired.

    2. Re:More Like "Imgur Launches SOUND" by corezz · · Score: 1

      You can also thank its endless refusal to die, so as to make way for better alternatives like Animated-PNG, largely because most Millennials incorrectly began mispronouncing "GIF" since it looked and felt like a "Gift" from their friends on social media. And technically, it is "since 1989" not "since the 90s". All GIFs made today still make use of the good ole "GIF89a" starting header.

    3. Re:More Like "Imgur Launches SOUND" by Greyfox · · Score: 1

      Ah yes, well video on the Internet is somewhat intentionally a shit sandwich. WebM/VP8 (or VP9)/Vorbis seems to be the most compatible with most browsers (Except for Safari and older internet explorers, and they can all fuck off.) I set up a ffserver demo project a while back to stream some webm audio and video on localhost with the ffserver utility that comes with ffmpeg, along with how to manipulate the video with some javascript. Ffserver is deprecated in more recent versions of ffmpeg, although I believe if you build it from source from its 3.3 branch, you should still get it. It's kind of a pain in the ass to work with, but it is open source, so if anyone's curious about how to do that, there you go. What the video services buy you is that getting your video up and playing on every browser is easy with any of them.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

    4. Re: More Like "Imgur Launches SOUND" by Anonymous Coward · · Score: 0

      Checked Animated-PNG about a year ago and was a no-go for use the web. Has anything changed? Seem to remember it also had some copyright snafu holding it back

    5. Re:More Like "Imgur Launches SOUND" by Known+Nutter · · Score: 1

      It's pronounced "gif".

      --
      Beware of the Leopard.
    6. Re:More Like "Imgur Launches SOUND" by Anonymous Coward · · Score: 0

      It has nothing to do with millenials. People have been pronouncing it with a hard G since day 1, back when it was known as "Compuserve Gif."
      That's because it stands for "Graphics interchange format," not "Giraffe-ics interchange format."
      The only people I ever knew who pronounced it "jiff" were the same people who said "MS-Dose" and "Lie-nux."

    7. Re:More Like "Imgur Launches SOUND" by DontBeAMoran · · Score: 1

      Please moderate parent +5 million informative.

      It's GIF, not JIF*.

      * not to be confused with the peanut butter brand JIF.

      --
      #DeleteFacebook
    8. Re:More Like "Imgur Launches SOUND" by Anonymous Coward · · Score: 0

      I've checked whether Icecast can do video, apparently it can do Ogg Theora and WebM but I don't know the specifics.

      Using Icecast and "broadcast using this tool" was remarkably easy when we tried it with a friend, but this was just audio over a LAN (the "butt" tool is for audio only, does the glue between a sound input and shoutcast or icecast. Shoutcast did not work... I think I wanted to try it first because it used to be famous)

    9. Re:More Like "Imgur Launches SOUND" by Anonymous Coward · · Score: 0

      Oh?

      The creators of the format pronounced the word as "jif" with a soft "G" /df/ as in "gin". Steve Wilhite says that the intended pronunciation deliberately echoes the American peanut butter brand Jif, and CompuServe employees would often say "Choosy developers choose GIF", spoofing this brand's television commercials

      So all the "hard G" people are completely wrong AND they sound stupid?

      Excellent.

    10. Re:More Like "Imgur Launches SOUND" by DontBeAMoran · · Score: 1

      It still stands for Graphics Interchange Format, so I don't care how the creators pronounce it just to copy a stupid TV commercial, they are wrong.

      --
      #DeleteFacebook
    11. Re:More Like "Imgur Launches SOUND" by Anonymous Coward · · Score: 0

      Of course it still does, because it always did. You're still wrong, but the part about you not caring whether you pronounce it correctly is absolutely true.

    12. Re:More Like "Imgur Launches SOUND" by DontBeAMoran · · Score: 1

      Yay, I win! /PeterGriffin

      --
      #DeleteFacebook
  6. They're a corporation? by corezz · · Score: 1

    I'm more in awe there is a legitimate company structure in place when it's clear the site can run itself, being that it relies solely on 15 year old boys uploading hastily made gifs at random moments in a day.

  7. Sadly, not a replacement for YouTube by thePsychologist · · Score: 1

    ...since the videos are max 30s long.

    --
    "What lies behind us, and what lies before us are tiny matters compared to what lies within us." Ralph Waldo Emerson
    1. Re:Sadly, not a replacement for YouTube by Anonymous Coward · · Score: 0

      But it seems good for current events. Stuff blowing up, missile launches, leaders handshaking, demonstrations, soccer goals. Too short for a deeper account of the subject but no worse than what news channels do. Could be good if used with a good amount of black on white text on the same page.
      Heck, embed a couple short videos in a lightweight, text rich web page : a megabyte of video will be better than a megabyte of javascript.

  8. It makes sense, as a YouTube competitor. by blind+biker · · Score: 1

    There have been rumblings among YouTube creators about the issues with demonetization, subscribers not getting notifications, random shut-downs of channels, and a host of other problems. Many have moved to alternative platforms such as BitChute. But BitChute is little whereas Imgur has the hardware necessary to handle a significant creator and user exodus from YouTube.

    Most importantly, Imgur has the mindshare (the brand).

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
  9. impossible by Anonymous Coward · · Score: 0

    They can barely keep their servers up hosting static images. How do they plan to host larger videos?