More Firms Used Facebook To Block Older Job Seekers, Lawsuit Alleges (chicagotribune.com)

A proposed class-action lawsuit alleging Facebook's ad placement tools facilitate discrimination against older job-seekers has been expanded to identify additional companies. "When Facebook's own algorithm disproportionately directs ads to younger workers at the exclusion of older workers, Facebook and the advertisers who are using Facebook as an agent to send their advertisements are engaging in disparate treatment," a communications union alleged in the amended complaint, citing a legal test for employment discrimination, filed Tuesday in San Francisco federal court. The union added claims under California's fair employment and unfair competition statutes to the lawsuit, which was initially filed in December. Chicago Tribune reports: The Communications Workers of America is suing on behalf of union members and other job seekers who allegedly missed out on employment opportunities because companies used Facebook's ad tools to target people of other ages. The original filing named defendants are Amazon.com Inc., Cox Media Group, Cox Communications Inc. and T-Mobile, as well as what the union estimates to be hundreds of employers and employment agencies who used Facebook's tools to filter out older job hunters when seeking to fill positions. The amended filing adds Ikea, Enterprise Rent-A-Car and the University of Maryland Medical System to its list of companies who allegedly used Facebook's tools to filter by age. Those three entities, as well as Facebook, aren't named defendants in the lawsuit.

The union alleged in its amended lawsuit that Facebook also uses age-filtering in ads intended to find its own new employees. In January, the union filed an Equal Employment Opportunity Commission complaint about the alleged practice, according to a copy obtained by Bloomberg News. The CWA says it has filed similar claims against dozens of companies, and that the agency has asked those employers, and Facebook, to respond to the allegations. An EEOC spokeswoman declined to confirm or deny the existence of any complaints.

Comments

No surprise

[QuietLagoon]

Tech companies have been finding ways to discriminate against older workers for years. It is no surprise that they now use Facebook to that end. Facebook, with its targeted ad infrastructure, makes it more subtle and easier for the companies to continue to discriminate.

Re:That's it

[terrycarlino]

Except being old is a legally protected class, just like being Black or female. Filter against Californians or beekeepers or people who drive red cars all you want. If you filter based on a protected class you have legal liability.

Re:Wrong word

[alvinrod]

Let's substitute "older" with "black" or "Jewish" and see if it changes your feelings on the matter. I find that's a useful way to gauge something like this.

Personally, I think that companies that limit their potential pool of applicants and talent for any reason are just shooting themselves in the foot, unless you want to argue that older applicants are less qualified. In some cases they may not have exposure to the latest languages, frameworks, etc. but 20 years of experience is worth a lot in its own way.

The other part of me thinks that these companies want young employees fresh out of college that they can work like a dog for a few years before casting them off. Older employees aren't anywhere near as willing to put up with that shit and likely have life commitments outside of work that don't afford them the opportunity to slog through 60 work weeks.

Re:Why do they not want the experience?

[TheDarkMaster]

they do not want experience, they want people new enough to agree to work for peanuts. Experience is expensive and the (very) expensive CEOs childishly still believe they can get away with dirt cheap (young and unskilled developers). And if all goes wrong they (the CEOs) already have a golden parachute on their contract.