More Firms Used Facebook To Block Older Job Seekers, Lawsuit Alleges (chicagotribune.com)
A proposed class-action lawsuit alleging Facebook's ad placement tools facilitate discrimination against older job-seekers has been expanded to identify additional companies. "When Facebook's own algorithm disproportionately directs ads to younger workers at the exclusion of older workers, Facebook and the advertisers who are using Facebook as an agent to send their advertisements are engaging in disparate treatment," a communications union alleged in the amended complaint, citing a legal test for employment discrimination, filed Tuesday in San Francisco federal court. The union added claims under California's fair employment and unfair competition statutes to the lawsuit, which was initially filed in December. Chicago Tribune reports: The Communications Workers of America is suing on behalf of union members and other job seekers who allegedly missed out on employment opportunities because companies used Facebook's ad tools to target people of other ages. The original filing named defendants are Amazon.com Inc., Cox Media Group, Cox Communications Inc. and T-Mobile, as well as what the union estimates to be hundreds of employers and employment agencies who used Facebook's tools to filter out older job hunters when seeking to fill positions. The amended filing adds Ikea, Enterprise Rent-A-Car and the University of Maryland Medical System to its list of companies who allegedly used Facebook's tools to filter by age. Those three entities, as well as Facebook, aren't named defendants in the lawsuit.
The union alleged in its amended lawsuit that Facebook also uses age-filtering in ads intended to find its own new employees. In January, the union filed an Equal Employment Opportunity Commission complaint about the alleged practice, according to a copy obtained by Bloomberg News. The CWA says it has filed similar claims against dozens of companies, and that the agency has asked those employers, and Facebook, to respond to the allegations. An EEOC spokeswoman declined to confirm or deny the existence of any complaints.
The union alleged in its amended lawsuit that Facebook also uses age-filtering in ads intended to find its own new employees. In January, the union filed an Equal Employment Opportunity Commission complaint about the alleged practice, according to a copy obtained by Bloomberg News. The CWA says it has filed similar claims against dozens of companies, and that the agency has asked those employers, and Facebook, to respond to the allegations. An EEOC spokeswoman declined to confirm or deny the existence of any complaints.
Didnt even bother to read the article because the summary itself is trash.
Blocked means you can't do an action. Not presenting an ad to someone does not block them from applying to a job.
Fix the title and I will read. Otherwise, clickbait.
Trump University says it's just smart to hire junior workers and pay them less. Old farts in their 30s and beyond care about too many unimportant things like family and work life balance.
Dumb fucks.
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How'd you manage that one?
Zuck: People just submitted it.
Zuck: I don't know why.
Zuck: They "trust me"
Zuck: Dumb fucks
What is it about these companies (I'm a slightly past middle aged man myself at 38) that they do not want the workers who can actually create the products they desire? This obsession with scraping the bottom of the barrel, using immigrants, the young, the inept basically to formulate complex and towering architecture needed for a complex enough system to be worthy of sale. It makes no sense what so ever.
They are dooming their own bottom line, just look at microsoft since it has been hijacked by foreign interests their quality level has practically hit the concrete and cracked it trying to go further. All in the name of trying to save a buck and now Linux is gaining a foothold on the desktop like never before (and rightly so it is now a vastly superior product and worthy of the mantle of being #1). At the end of the day the collapse of microsoft is inevitable at this point it is simply so large (they have a warchest which is now being used as life support) that its death is taking a long time but it is moving towards its final stages of being torn apart for sell-off piece by piece like sears. I give it maybe 20 years, probably less as their influence and power continue to bleed away, you'll start to see them floudering really badly after a decade or so (it has already started, quality so bad that updates are only performed after crossing your fingers) and then the pieces will start falling off as it shambles to the end.
If I were a board member on these companies I would be screaming bloody murder about tossing out proper human tools for the formulation of these projects. It is not a 'nice to have' it is the only bloody way these things can see the light of day without being misshapen jokes of their intent. Billions perhaps even trillions are being spent by morons trying to do it as cheaply as possible.
It is like seeing an airline switching to planes made of rubber bands and donkeys on treadmills to make trans Atlantic crossings. You can just feel how unstable and unfinished these projects are increasingly becoming. A good example would be the canadian pheonix system which was rushed, made with cheap immigrant labor and has screwed the government of canada throwing it into chaos.
Time to make Facebook/Social Networks government-owned and privately operated.
Why can't people get it through their thick skulls that Facebook is a corporation? It does not have to cater to everyone equally. If Zuck wanted Facebook to only connect African women between the ages of 35 and 50, he could and there's not a damned thing anyone could do about it. Sure he would lose advertising revenue, but its HIS COMPANY.
You are ever so screwed if you need a job. Just get a sales job on full commission and hope like hell the economy doesnt go down the drain or the government doesnt change the market for your products away from your companies products.
Full commission no support no support net at all is the only way an over 50 can get any sort of job at all ever.
period.....
Signed
a 54 year old fully experienced fully educated to university level programmer, engineer, lead.
Tech companies have been finding ways to discriminate against older workers for years. It is no surprise that they now use Facebook to that end. Facebook, with its targeted ad infrastructure, makes it more subtle and easier for the companies to continue to discriminate.
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All this attention to facebook and none to LinkedIN. Many companies recruit exclusively on LinkedIN.
And with all these social media sites, it's like if you don't sign up, you don't exist.
Of course, it's a no brainer to use the APIs of those sites to screen out undesirables.
No one will ever know.
This is disingenuous, they didn't use it to filter out older applicants, they used it to proactively go out and advertise for prospective applicants.
The law is pretty clear that the company has to treat all applicants fairly and without regard for age (or race, religion, gender, ...) and if they don't, they should absolutely be held accountable. But it's a huge stretch to say that, when advertising for potential employees that have not yet applied, they have to do so in a way that the advertisement is seen by everyone equally. I don't know that anyone has claimed that being shown a job ad is a right in this fashion.
Disparate treatment of whom? Not of applicants, because they are folks that haven't even applied.
Moreover, how is this different than buying an ad in Teen Vogue? Or on Reddit? AARP magazine? Ebony? Cosmo? Any of those magazines has a massively skewed age/race/gender balance. A natural reading of the claim would mean that advertising in any of those would (quoting the pleading, section 21): "unlawfully exclude [some protected class] of workers from receiving job ads and other recruitment information". Heck, by this logic, even posting a (paper) job offer on the (physical) bulletin board at a university is discriminatory, since it's overwhelmingly likely to be seen by 18-22 year olds and hence "excludes older workers".
And by the way, I don't see that any of the employers are accused of otherwise-hiding the job listing such that the Facebook ads were the only entry point. If that were shown (e.g. that they advertised but company.com/careers didn't actually have the same information) I would have a much different opinion. That would actually be excluding workers from applying for the job.
None of this is at all to say that there is no unlawful age (or race or gender or ...) discrimination. But targeted advertisements in conjunction with an open application process is not it.
Another Democratic Party troll... are they paying you to distract us from Spygate? Thanks to our beloved President we now know the FBI tried to rig the election and the so-called "Russia investigation" is just a smoke screen.
At a job interview with Amazon they asked how many years experience did I have with Unix. When I replied over 25 years, one of them said how did you get 25 years and I said well I am 52, and I worked for Sun Micro. The lead said, "I wish you hadn't said that, now I can't hire you, too old". And it ended.
that is some next level stupidity
I think this is vile, but on the other hand, if a person is looking for jobs on Facebook, they probably got just what the doctor ordered. Go to industry specific sources instead (if you don't know what those are, you are not nearly involved enough in your industry) as Facebook isn't a great place to do anything but get data raped.
What about job ads in college newspapers or other print outlets with a young demographic?
What about radio/TV ads during shows with a young demographic?
Yes, Facebook ads are generally invisible to the non-targeted but that is eay to fix.
The big question is: Is it legal to posts job ads in a way that effectively targets one group at the expense of a protected class, even if members of that class can see the ad if they go out of their way to find it (e.g. reading college newspapers)?
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
Don't filter on age.
Filter on union membership.
Nobody wants to hire old people. Nobody. They are difficult to work with, won't stay beyond working outs, don't fit in with the younger workforce, lack in flexibility and they take forever to learn anything new. Yes, I know there are exceptions but in this economy we cannot waste time and resources looking for the rare gem on the garbage. The whole "experience" angle is overplayed, most older workers' experience has no relevance. We do things differently. Younger is better, it's that simple. I know not everybody has the scope to understand and accept this, but there is no more place in the modern workforce for the over-30. Let's not delude them into thinking otherwise.
In other words, whether or not your action is a crime depends on your thoughts during the act.
Which makes it a thought-crime. Anti-discrimination laws should be abolished. You are welcome to boycott companies discriminating based on any trait you find important, but it should not be illegal.
In Soviet Washington the swamp drains you.
for H1B no you can't make it an non public job posting
What about the discrimination on the part of potential employers against applicants who simply don't use social media at all, and therefore aren't on FB? That can't be fixed by any action on the part of FB or partners. It's also difficult to prove, grossly unfair, and pretty much impossible to do anything about in the absence of legislation and a serious effort at enforcement.
'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
young kids don't have the experience to say no or that will not work.
for H1B no you can't make it an non public job posting
The locked filing cabinet in the basement is "public"....
Unemployment is only one price you will pay for participating in social media services. Just ask Rosanne.
The same fools that exercise freedom of speech to intimidate the public with their display of guns and wave confederate flags are also surprised that nobody wants to hire them. It turns out that we also have freedom of association, and if I find your speech to be hateful then I will not associate with you.
If you are willing to abdicate your U.S. 4th Amendment rights to corporations by posting all of your personal information, you deserve to be discriminated against. That includes this forum. If you are not posting as Anonymous Coward, your words will be used against you at some point in time.
Interesting conundrum. What are the possible solutions?
They aren't allowed to ask, but if they can trick you into providing it ...
One of my best guys left us to work for Amazon. I think it was a good move for him and hope it worked out well for him and his family. Another guy left to work at Google. We had 1 guy join us from Apple. He had an interesting view about technologies from that time.
I generally get to the interview stage fairly quickly, usually under a week, but that's partially because I filter by role, pay and locations. For my last 4 positions, I was hired within 1 day of the interview. For 3 of those hires I'd never been to the company at all. We did phone interviews - even for 2 in the same metro area.
Actually, my first "real job" I was hired without visiting the worksite too. Best job I ever had from a coolness factor. It has padded my resume nicely for decades. "NASA" opens doors.
No advanced degree. No high-powered parents or friends. Just people like the resume and I'm not anti-social in the interviews or later. I don't post crap on social media; had a stalker in the early 2000s who taught me much.
There have been interviews that totally failed too.
I'd been doing architecture work for a year and someone wanted me to write a SQL outer join. After all, SQL was on my list of technologies, so I should be an expert. Couldn't do it, but I knew where to look it up. That wasn't good enough, I suppose. The tone of the interview completely changed at that point. They were an audio streaming startup - think they failed. May have "pivoted", can't tell in an incubator from the outside.
About a year later, I was interviewing for an architect position at the primary credit card processing company in the USA. Interview went well, they decided to test my "C" programming skills. I hadn't done any C in 10+ yrs by that point, but sat behind a Windows computer and read through the test. I hadn't done Windows C++ programming in at least 5 yrs and we didn't use the IDE/compiler they were providing. I'd done Unix C++ for about a decade. Decided it wasn't worth their or my time, got up and walked out. If they wanted a C programmer, I wasn't the guy. I can certainly read C and spot issues, but that wasn't the test. At the time, people with my skills were in very high demand, so these positions, while interesting had the wrong recruitment techniques for me.
There are 50 technologies/buzzwords listed on my resume because I've used them at different levels. I'm familiar with them and could quickly come back up to speed, but at this point, I expect to be hired for untestable skills, and drop down to the weeds only when needed.
It is not a necessary requirement. There are so many other avenues of employment anyone could lose count.
We are simply out of good ideas. In the past we did things like invent desktop publishing or the internet.
The technology titans today are selling cat videos to get people to look at ads.
Just beware of the leopard.
behind the sign saying "beware of leopard"
Advertisers that specifically buy space in those magazines are surely "filtering based on a protected class".
Pointless theoretical argument. Companies don't advertise jobs in those kinds of magazines. Period. They do advertise other things, but those are not protected against discrimination like jobs and real estate are.
And, yes, most HR and real estate people do indeed consider the mix of media buys when planning advertising campaigns. That's because back in the days when companies did advertise jobs in newspapers & magazines, there were discrimination lawsuits because a pattern of job advertising venue choices in effect discriminated against a protected class. You or I may personally take issue with outcome-based rulings and laws like that, but that is the law at this time.
I see comments on this subject all the time claiming that older tech workers can't keep up with current technology, and that's the reason companies are excluding them and trying to get rid of them. That's not the reason; the real reason is the oldest reason of all: money. Older = more experienced = worth more = demands more pay. I've got more than one friend who works or used to work for a tech company tell me that they're getting rid of older experienced and competent people in favor of young graduates with little to no experience simply because they can pay them peanuts comparatively speaking because they're eager enough to get ANY job that they'll accept low pay. Then there's the workers imported from overseas who likewise will work for peanuts because it's still more than they'd get in their home countries.
As a sidebar to this, you want the real reason the United States is falling behind the curve on innovation? It's because of the above. Get rid of the experienced people and expect a bunch of kids with little to no experience to just, what, absorb 30+ years of experience through osmosis? Yeah sure that'll work (wait, no it doesn't!). It used to be that experience was always greater than any piece of paper hanging on the wall. That doesn't seem to be true anymore and it's hurting everyone.
I tell sites I am 22. Employers are thrilled when they find out I also have 30 years of experience; except those trying to prove there are no viable citizen/resident candidates.
I'm a consultant - I convert gibberish into cash-flow.
They must have meant "block younger people". All old people are on Facebook.
Facebook has already been busted for allowing advertisers to filter out Jewish people and black people in certain housing ads (and targeting ‘jew haters’ in others!). I’m pretty certain this precedent will work against them and they’ll be cited/punished for this as well.
https://www.propublica.org/article/facebook-advertising-discrimination-housing-race-sex-national-origin
https://www.cbsnews.com/news/facebook-ads-targeting-jew-haters-propublica-report/
If what you're saying were true, the young, dumb, and inexperienced wouldn't be able to execute. The old and experienced would simply band together and dominate whatever business/market/industry and put the young and their companies out of business permanently.
That isn't happening. The young companies are in fact innovating, are in fact executing, and the old people are just getting grumpier.
I say this as an increasingly grumpy old person with seemingly no prospects.
for at least 15 years, maybe longer. As far as I can tell they seem to be winning.
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Posting ads in a printed newspaper blocks younger job seekers.
Posting ads on a community notice board at the supermarket blocks online grocery shoppers seeking jobs.
etc...
And so you have your EEO complaint leading to expensive settlement for the company...
If only it were that easy.
Can he prove it? (It's really hard when you're a white guy.)
Amazon, "No. He doesn't have the skills. We weren't discriminating based on age."
And keep in mind that lawsuits are public record. Meaning, good luck getting another job.