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Massive New 'Salesforce Tower' Light Sculpture: AI, Ubuntu, Fog, and a MacBook (ieee.org)

The new tallest building on the San Francisco skyline -- and the tallest building in America west of the Mississippi -- includes a nine-story electronic sculpture that's been called the tallest piece of public art on Earth. It uses 11,000 LED bulbs reflected off the tower-topping aluminum panels -- each pixel created by a set of red, green, blue and white lights controlled by 8-bit PIC microcontrollers. "On a clear night, the show is visible for 30 miles," reports IEEE Spectrum.

Slashdot reader Tekla Perry shares their article about "the technology involved in the light show at the top of Salesforce Tower. Electrical engineer and artist Jim Campbell explains it all -- and how the window-washer problem stumped him for nearly a year." "[O]n the 62nd floor, a central PC-based computer runs Ubuntu Linux, sending instructions to a communications control system that splits the data and sends it at 11 Mbit to the 32 enclosures using a custom communications protocol... We will capture images throughout the day, sending them to Amazon's cloud, and run some algorithms designed to identify visual interesting-ness. For example, at its simplest, when we look at the sky, if it's all blue, it's boring, if it's all white, it's boring, if it has white and blue it is likely to be interesting. We'll chose the best half hour of the day at each camera, based on movement and color, to display...."

And finally, when the main display shuts down late at night, another system designed by Campbell will kick in. In this static display, a set of 36 white LEDs will create a three-dimensional constellation of lights that will look like stars. "It's quieter, it has a random aspect to it," he says.

"Since construction started, the tower has emerged as an icon of the new San Francisco -- techie, ambitious, perhaps a little grandiose," writes the New Yorker, capturing the moment when Campbell finally unveiled his four-year project -- while fighting stomach flu and a chest cold, on a night which turned out to be prohibitively foggy. The executive vice-president of Boston Properties told him cheerily, "Jim! Look on the brighter side. We've got every night for the rest of our lives."

"There was a long silence from the people on the terrace. The fog was thick. At last, someone exclaimed, 'Woo-hoo!,' and a volley of cheers followed." Although the colors they were seeing came from the celebratory fireworks and not from Jim's light sculpture.

Are there any San Francisco-area Slashdotters who want to weigh in on the Salesforce Tower?

63 comments

  1. ... “and a MacBook”? by 93+Escort+Wagon · · Score: 3, Insightful

    I assume there’s a MacBook mentioned somewhere, but it’s certainly not in this summary. So if it’s not important enough for the summary, why put it in the title?

    --
    #DeleteChrome
    1. Re:... “and a MacBook”? by SeaFox · · Score: 2

      From the New Yorker article:

      Campbell was in a distant corner, on his knees, pecking at a MacBook on a coffee table. He was wearing a puffy black Eddie Bauer jacket over...

      That's the only appearance of it. Completely not-interesting. Could have just used the word "laptop" just as well, but we gotta get an Apple mention in there somewhere to drive traffic.

    2. Re:... “and a MacBook”? by PopeRatzo · · Score: 4, Funny

      Campbell was in a distant corner, on his knees, pecking at a MacBook on a coffee table. He was wearing a puffy black Eddie Bauer jacket over..

      That sounds like the beginning of the gayest Letter to Penthouse ever.

      --
      You are welcome on my lawn.
    3. Re:... “and a MacBook”? by SeaFox · · Score: 1

      Campbell was in a distant corner, on his knees, pecking at a MacBook on a coffee table. He was wearing a puffy black Eddie Bauer jacket over..

      That sounds like the beginning of the gayest Letter to Penthouse ever.

      ...

      “If I turn it on, it won’t make a difference, literally,” Campbell said with grim cheer. The thirty-fifth floor was dressed in the trappings of anonymous luxury: shell chairs, gas hearths, and an oyster sculpture on piled ice that radiated blue light, like a laptop keyboard. Campbell was in a distant corner, on his knees, pecking at a MacBook on a coffee table. He was wearing a puffy black Eddie Bauer jacket over a puffy charcoal-gray vest. His spectacles were pushed up on his forehead, nestled under a flop of gray hair. For some days, Campbell had been suffering from a chest cold, and, while speaking at a ribbon-cutting-type gathering that morning, he had been stricken with the stomach flu and evacuated mid-event. “I’m—under the weather,” he said faintly, clutching a tumbler of water and glancing nervously at the fog. When guests approached to wish him well, he murmured something about Murphy’s Law.

  2. They got military contracts several years back. by Anonymous Coward · · Score: 0

    It is all just middleman takeover at this point. Flaunting cash.

    (even as there is only cash, no money. FRN's are debt instruments remember)

  3. PIC? Seriously? by Anonymous Coward · · Score: 0

    Was this built in the 90's and just brought out now? Who the fuck uses PIC any more?

    I can envision the engineer now. An old white-beard in his 70's complaining about the switch to that newfangled piece of shit S/390 at work.

    1. Re: PIC? Seriously? by Bing+Tsher+E · · Score: 2

      Lots of people use PIC parts. Technically, there was a huge boost in usage a few years ago when Microchip bought Atmel.

      They're peripheral components.

    2. Re: PIC? Seriously? by Anonymous Coward · · Score: 0

      And STM is eating their lunch while giving them a wedgie.

    3. Re: PIC? Seriously? by Bing+Tsher+E · · Score: 1

      Wow! A new derivative "AMD vs. Intel" style tussle we can get into.

  4. This will get Goatse’d by Anonymous Coward · · Score: 0

    In 3, 2, 1...

    1. Re:This will get Goatse’d by Anonymous Coward · · Score: 0

      WTF a waste of energy? $$$!!!

  5. This is SPAM. by Anonymous Coward · · Score: 0

    This is SPAM.

  6. Let me be the first to say by Anonymous Coward · · Score: 0

    Fuck Salesforce and the hypemachine bullshit it rode in on. The tower is uninspired despite the superfluous light sculpture spire. The unveiling was boring AF and nobody who lives in SF actually cares to date. It's no TransAmerica building.

    1. Re:Let me be the first to say by Bobrick · · Score: 1

      Yes, but what about the AI? /s

    2. Re:Let me be the first to say by greenwow · · Score: 1

      Uninspired is right. I interviewed at their location in Bellevue, WA (former HQ of Microsoft and the current HQ of Expedia is a block south) a few months ago, and I think all of the interviewers mentioned their "Mindfulness Zone." Sounds like pandering to millennials. My passion in tech is making things simpler and faster for users. They instead talked about grand ideas and the importance of doing things differently from everyone else. They sent me a rejection by email saying they didn't think I would fit into their culture because of my age. They put that in writing. That's just plain stupid and opens them up to a lawsuit.

      Anyway, their location is pretty damn nice as this video shows:

      https://www.youtube.com/watch?v=LZRnZxMSF7A

    3. Re:Let me be the first to say by Anonymous Coward · · Score: 0

      > differently from everyone else

      That's my problem with them. I worked for them for 35 months near the intersection of 92 and 101 in San Mateo, CA. I thought our mission should be making customer relationship management simpler and more effective. Instead we updated our mission statement to be "a platform for change." That's a meaningless statement. Meeting customer needs should be our only priority. I quit that job even though I owned a house on Wolfe Dr within walking distance. My next job was on the other side of the San Mateo bridge and took around forty minutes each way. I preferred wasting over an hour each day to work somewhere else.

  7. Typical San Francisco by Anonymous Coward · · Score: 0

    It reminds me more and more of the split-screen shot from Soylent Green showing the stark contrast between the wealthy and impoverished boroughs. SF twiddles its thumbs with gaudy displays such as this while homelessness and drug abuse skyrockets. The bay can't reclaim it soon enough.

  8. Blade Runner billboards. by Hans+Lehmann · · Score: 0, Troll

    Giant unavoidable animated advertisements. That's the end game. Los Angeles is now also starting to install these pieces of shit. Where's a terrorist with an airplane when you need one?

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  9. Yeah... by nagora · · Score: 1

    I'm going to say that Salesforce is over-charging.

    --
    "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
  10. Re: Not very environmentally friendly? by bluelip · · Score: 2

    Screw that light pollution. The stars are much more interesting to see.

    --

    Yep, I never spell check.
    More incorrect spellings can be found he
  11. Meanwhile at ground level by Anonymous Coward · · Score: 0

    Meanwhile at ground level, drug addicts are shooting up, defecating on the street, fighting, stealing and yelling at each other like inbred yokels.
    But look up at the pretty light at the executive offices at the top, where the stench from the people below rarely reaches them. Oh if only the air over SF could handle more choppers so we don't have to deal with all the human trash and their garbage down there on the streets.

  12. A harbinger of Silicon Valley's collapse by Anonymous Coward · · Score: 0

    Stuff as pointless and wasteful as this is usually what we start to see just before a spectacular financial collapse. It's like the totally unnecessary designer desk chairs and massively-overpowered Sun servers of the earlier dot-com collapse.

    This upcoming Silicon Valley economic collapse can't come soon enough. While it used to provide useful products and services, now so much of what Silicon Valley does is nothing more than advertising, or worse, intrusive surveillance to collect personal data for advertising purposes. Then there's the whole moz://a phenomenon, where successful products are trashed by millennial hipsters, and lots of resources are squandered on obvious failures like Firefox OS and the Rust programming language.

    The computing industry, and consumers, would, in my opinion, be better off without Silicon Valley.

    1. Re:A harbinger of Silicon Valley's collapse by Anonymous Coward · · Score: 0

      Everyone working in Silicon Valley should have an image of the Juicero branded on their forehead so everyone can see at a glance how useless they are.

    2. Re:A harbinger of Silicon Valley's collapse by ShanghaiBill · · Score: 1

      Stuff as pointless and wasteful as this is usually what we start to see just before a spectacular financial collapse.

      Good rule of thumb: Whenever a company pays millions for the "naming rights" to a stadium or sports area, you should short their stock.

    3. Re: A harbinger of Silicon Valley's collapse by Anonymous Coward · · Score: 0

      Oh jeez, itâ(TM)s one of you people...

  13. GDPR effects. by thegarbz · · Score: 1

    Can we in Europe take a moment to appreciate the application of GDPR here. The popup gives a of 10 cookies, broken up into editorial, content personalisation, and analytics, along with them a link to the privacy policy of each company.

    By default only the analytics ones are ticked, and unlike many other sites which missed the point of the GDPR the site continues to function if you untick them and it doesn't appear to try and load the cookies if you don't tick the box.

    The only problem really is that I don't retain cookies between sessions so it's going to come up with that popup again, next time, but at least it appears not to pay lip service while continuing to screw the users.

    1. Re: GDPR effects. by Anonymous Coward · · Score: 1

      If Europeans like you don't like how non-European websites operate, then maybe you just shouldn't use them. Retract into your shell if you cannot handle the world around you.

    2. Re: GDPR effects. by Anonymous Coward · · Score: 0

      As a European, browser cookies should be the least of your concerns. Most of Europe's nations are currently being flooded with the worst of the worst from the worst third-world hellholes. These invaders actively and openly despise European culture and are destroying it quickly. That's what you should be concerned about.

    3. Re:GDPR effects. by AHuxley · · Score: 1

      People who like the EU internet can enjoy the EU approved francophone internet.

      --
      Domestic spying is now "Benign Information Gathering"
  14. Second Tallest West of the Mississippi by Anonymous Coward · · Score: 1

    Wikipedia says the Wilshire Grand Center in LA is 29 feet taller than the Salesforce Tower. The article only claims, "the tallest building, floor to roof, west of the Mississippi River."

    1. Re:Second Tallest West of the Mississippi by pseudofrog · · Score: 1

      "Floor to roof" is one of several measurements of a building's height, and most "tallest buildings" lists use a different measurement. Determining what is structural and what is ornamental isn't always clear.

  15. Re: White lives matter by Anonymous Coward · · Score: 0

    See! Nobody cares about us anymore. I cannot even be a poor white in SF anymore because only black immigrants are supposed to be at the bottom of the pile. The shame of it!

    The world has gone mad when someone believes that the only people who are on skid row are people you can put in a box and lable "not like me". It is the first step in the propaganda war that leads to concentration camps and genocide as the last century clearly illustrates.

  16. And the people bowed and prayed... by iCEBaLM · · Score: 5, Insightful

    To the neon Gods they made.

  17. sounds like a potent source by cats-paw · · Score: 2

    of light pollution.

    and, btw, get the hell off my lawn!

    --
    Absolute statements are never true
  18. Failed research by Anonymous Coward · · Score: 0

    This is not the tallest west coast building, by far. Vegas' Stratosphere is quite a bit taller.

    1. Re:Failed research by divide+overflow · · Score: 1

      According to Wikipedia, Salesforce Tower is the tallest building in San Francisco and tallest building in rooftop height west of Chicago, but notes that overall it is the second tallest building west of the Mississippi--Wilshire Grand Center in Los Angeles being the tallest building west of the Mississippi.

  19. Re: Not very environmentally friendly? by vtcodger · · Score: 1

    See the stars? San Francisco? There seems to be some sort of fundamental conceptual misunderstanding here.

    --
    You can't see ANYTHING from a car, You've got to get out of the goddamned contraption and walk...Edward Abbey
  20. Not on average by SuperKendall · · Score: 1

    Stuff as pointless and wasteful as this is usually what we start to see just before a spectacular financial collapse.

    Check out Hong Kong, or Bejing, or Shanghai sometime - they have many things like this, and have for years. They have been fine.

    This kind of stuff is not really a sign of financial excess, more a sign of how things like this are becoming cheaper and cheaper for companies to add to buildings for decoration.

    Also putting up a huge display may seem expensive but there are cost savings from having a large area with no windows - cheaper heating/cooling bills for the building as a whole.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Not on average by Lanthanide · · Score: 1

      Also putting up a huge display may seem expensive but there are cost savings from having a large area with no windows - cheaper heating/cooling bills for the building as a whole.

      But you can do that without putting big displays on the building, so you get your "cheaper heating/cooling bills" and then also don't have the expense of the displays.

  21. Re: Not very environmentally friendly? by PrimaryConsult · · Score: 1

    You can't see stars in major cities anyway, may as well have a pretty night skyline. Many nights the sky has a constant orange glow.

    When I moved to my non-major city I freaked out the first time I looked up at night from a random street with no streetlights and saw stars... it took me a few seconds to realize what they were. I don't think I'd ever noticed stars (aside from the sun) in person until that moment, which was after I could legally drink. Makes me wonder how many people have never seen them "live" in their entire life.

  22. My name is salesforce.com, King of Kings, by EricTheGreen · · Score: 1

    Look on my Works, ye Mighty, and despair!

    1. Re:My name is salesforce.com, King of Kings, by Anonymous Coward · · Score: 0

      Look on my Works, ye Mighty, and despair!

      No thanks, I have to look upon their shitty software at work already.

  23. Youtube clip is charming by Camembert · · Score: 1

    I liked the youtube clip linked. Charming and somewhat reminiscent of Blade Runner.
    I currently live in Hong Kong, several skyscrapers do a bit of a lightshow and the tallest building (ICC) also features beautiful evening animations over its height, but they are monochrome.
    Most local people and visitors like these animations and light shows, quite different from the soul crushing negativity one again on display here.

  24. not public art by johnjones · · Score: 1

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small.

    They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it.

    They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck That.

    Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you.

    They never asked for your permission, don’t even start asking for theirs.

    1. Re: not public art by Anonymous Coward · · Score: 0

      I agree. I think civil disobedience when it comes to advertising should be encouraged (defacing, removal etc). These people are invading your head space almost all the time, every day in what should be the public realm but yes they are putting themselves ahead of you, just like someone jumping a line at the bar or for a bus. You wouldn't tolerate it there so why in our public spaces? I don't know why more people don't question it.

  25. Re: Not very environmentally friendly? by Lanthanide · · Score: 1

    You'd never been out of a city your entire life, at night time?

  26. Salesforce Tower damages the beauty of SF by BurkeTheEldar · · Score: 1

    I am local (across the bay) and I can tell you that the Salesforce Tower sticks out like a sore thumb. Arrogant egotistic overkill. I have not met anyone that likes the way it transforms the look of beautiful San Francisco. SF used to have a very strong preservationist city hall; I guess the last decade or two have seen them become hypnotized by the tech money. Too bad, that ugly thing is there to stay. And the light show ("art" ha ha) at the top is going be pouring salt on the wound. Creepy.

    1. Re: Salesforce Tower damages the beauty of SF by Anonymous Coward · · Score: 0

      All tower/penis jokes aside, the building looks like a large metallic vibrator. Aesthetically thereâ(TM)s nothing about it that stands out as interesting or unique, itâ(TM)s not at all pleasing to the eye (unless âoesex toy forgotten on the end tableâ is the latest in home decorating).

      Compare it to the likes of the Wells Fargo Center in Minneapolis. A lot of care and passion went into the project and it shows, it compliments the skyline beautifully both day and night.

      Salesforce Tower, on the other hand, was simply a matter of plopping a monolith in the middle of wherever, with zero consideration as to its surroundings.

    2. Re:Salesforce Tower damages the beauty of SF by Anonymous Coward · · Score: 0

      People said the same thing about the Transamerica Pyramid building when it was being built, but now it's an renowned part of the skyline.

      I think that the worst buildings by far are those of the Embarcadero Centre complex. They reek of that communist housing block vibe, but at night they look far better with the rope light-like lighting.

      SoMa around Transbay is filling up with new towers so the Salesforce Tower won't look so out of place in five years. The two tall towers on top of Rincon Hill next to the Bay Bridge freeway were the first in the area and looked right out of place until the others like the one we live in here went up.

      I think by the end of the year they're going to be digging up the Temporary Transbay terminal across the street from here to start building four or five new towers. There's a 400ft twisty-looking building going up across the street from there already and a couple of other ones we can see from our windows (we're on the 34th floor looking west towards Sutro Tower and Twin Peaks) that are taller are nearing completion.

    3. Re:Salesforce Tower damages the beauty of SF by mattyj · · Score: 1

      I agree, it's sorta ugly but time will tell. It's really just kind of a plain chrome-like building, when viewed from afar. And you can see it from afar from every corner of the city. It's well south of most of the other highrises in the city so it's more viewable from places where you can't see, say, the TransAmerica Pyramid (central/western parts of town.) As more buildings get built in that area it should blend in more with the flow of the city, instead of jutting out of it like a hangnail like it does now.

      I like the idea of the 'art cap' but having live-image based content up there just looks weird. It looks like a jumbotron. They should get some reputable digital artists to make something more compelling up there. In my ever so humble opinion, The Bay Lights is a much more compelling and aesthetically pleasing piece of public art on a grand scale.

    4. Re:Salesforce Tower damages the beauty of SF by genfail · · Score: 1

      Longtime South of MArket Resident here, It wouldn't be so bad if the crap they put on it didn't suck. They have this one loop of people, filmed from above waiting for the crosswalk to change then cross, this ugly, pixelated, zombie street crossing bullshit runs for several minutes. As far as San Francisco corporate art is concerned this one should have been left on the refrigerator. At least it's not just a giant animated Salesforce billboard, although the building is still young.

    5. Re:Salesforce Tower damages the beauty of SF by genfail · · Score: 1

      Agree.

    6. Re:Salesforce Tower damages the beauty of SF by Unit+Test · · Score: 1

      I agree. I'm sure Herb Caen is rolling in his grave.

  27. Re: Not very environmentally friendly? by PrimaryConsult · · Score: 1

    I had but was always curfued indoors at night, or in college and too busy doing schoolwork at night. I'd also been to northern NJ but light pollution doesn't respect political boundaries. So finally it was walking home from the bus from work that got me to look up and see the awesomeness of the true night sky.

  28. Using obsolete and insecure WiFi protocols? by Malc · · Score: 1

    "[O]n the 62nd floor, a central PC-based computer runs Ubuntu Linux, sending instructions to a communications control system that splits the data and sends it at 11 Mbit to the 32 enclosures using a custom communications protocol...âoe

    ... known as 802.11b.

    Get cracking...

  29. Ad by Anonymous Coward · · Score: 0

    Slashdot, could you please stop posting stories which are blatant ads pretending to be something else? Thanks.

  30. Benioff's Penis by Anonymous Coward · · Score: 0

    My daughter was born at (sort of) UCSF Benioff Children's Hospital. That's wonderful. Benioff's new bazillion story phallus is not. First it ruins the city skyline, and now it adds 30 miles of light pollution to an already nearly washed out night sky? A better achievement would have been blending in completely, safety notwithstanding. (SFO is just a hop away.)

  31. Huge Distraction for Drivers on the Bay Bridge by Anonymous Coward · · Score: 0

    The animation on the Salesforce Tower is very visible to drivers westbound on the Bay Bridge - and a huge distraction for them. This is a serious public safety issue. By contrast, the Bay Lights (set up on the bridge itself) are carefully shielded from the drivers.

  32. Re: Not very environmentally friendly? by Minupla · · Score: 1

    It's wierd, isn't it? I grew up in a small town (~3000 ppl) and grew up looking at the sky. Then I moved 'north of 60' and was gobsmacked by the northern lights. Then I moved to the Caribbean and stared at the 'bathtub moon' ("I thought those were only in cartoons or the movies!"

    Then I moved to Toronto, and missed the sky. I'd go out camping for the pure benefit of being able to see my childhood friends again.

    Many of my friends had grown up in Toronto and never left. "Why would I, the city has everything I could want? If I want to see stars the internet has pictures from any telescope I could imagine." It's hard to explain the color blue to a person who has never seen.

    I live in a smaller town again, and thankfully my daughter sees the stars now and never ceases to point them out. I feel like I dodged a bullet there.

    Min

    --
    On the whole, I find that I prefer Slashdot posts to twitter ones because I don't get limited to 140 chars before
  33. Clearly not the tallest public art in the world. by Anonymous Coward · · Score: 0

    The International Commerce Centre building in Hong Kong is 1,588 feet tall (108 floors) and it has moving artsy images crawling over much of its surface every night, including areas well over the height of the Saleforce tower.

  34. Yes, I want to weigh (in) on it until it breaks by Anonymous Coward · · Score: 0

    This needs some popular direct-action to remove the distracting blinkenlights. I do hope the maintenance staff and/or Salesforce developers will be kind enough to take care of deactivating this themselves, or at least leave the way open for other concerned San Franciscans to do what has to be done.

    Good luck in making that abomination go away.