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Sergey Brin Says Google 'Failed To Be on the Bleeding Edge' of Blockchain (cnbc.com)

At an event over the weekend, Google co-founder Sergey Brin said that the internet giant missed its chance to be at the forefront of blockchain technology. From a report: Brin, who currently serves as president of Google parent company Alphabet, joined blockchain technology leaders and researchers on a panel at Richard Branson's exclusive Blockchain Summit. "We probably already failed to be on the bleeding edge, I'll be honest," Brin said. Although Google may have missed out on early adoption of the distributed ledger technology, Brin suggested that blockchain is within the wheelhouse of X, the company's semi-secret research division. "I see the future as taking these kind of research-y kind of out there ideas and making them real -- and Google X is kind of like that," Brin said.

63 of 133 comments (clear)

  1. Google is turning into yet another big corporation by Opportunist · · Score: 5, Insightful

    Google was innovative when it was growing. Now, it's a huge conglomerate (or rather, Alphabet, it's parent, is). They don't innovate anymore. They wait for someone to innovate and then either buy them or, if that fails, throw a shitload of money into a competing product to muscle them out of the business.

    Yes, that doesn't by accident sound like Microsoft. That's how big tech corporations work. Sergey, sorry to tell you, but Google has become too big to innovate. Innovation takes flexibility and the ability to risk something, both features large corporations lack.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. It's better than the opposite by Ecuador · · Score: 4, Insightful

    It's better than the opposite: applying blockchains to anything you can think of, like most companies are doing currently, when it is only suited for very specific and limited tasks...

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
    1. Re:It's better than the opposite by Anonymous Coward · · Score: 1

      Blockchain is a secure method of posting transaction history for public review while limiting the ability to change the transactions in an unauthorized manner

      Most accounting systems do the same thing without the 'feature' of allowing public access to the transaction log

      As a result, internal transaction processing systems have little use for blockchain

      Publicly reviewable systems, on the other hand should see opportunities with blockchain, I for one would like to see what is possible in applying to voting systems so that I can execute an unalterable record of my vote that is not individually readable, but that I can review to verify that my vote was properly counted.

      Or, at least that is my limited understanding, any other tries?

    2. Re:It's better than the opposite by phantomfive · · Score: 1

      Blockchain is useful as a database when you don't trust anyone to keep the database, and it's ok if the information is public (so even though I don't trust my bank with my social security number, they still have it).

      There are not very many use cases where that is applicable.

      --
      "First they came for the slanderers and i said nothing."
  3. Waaah we missed the bubble. by xack · · Score: 1

    Now we got fields of rotting tulips.

    1. Re:Waaah we missed the bubble. by simishag · · Score: 1

      I wouldn't say we missed it, Bob...

  4. The Apple model... by cre1mer · · Score: 1

    Google should let others bleed first to develop the technology, come out with their own version and then claim that they invented it first.

    1. Re: The Apple model... by cre1mer · · Score: 1

      I'm sure it's only a coincidence that Google is adopting the notch from Apple.

    2. Re:The Apple model... by cre1mer · · Score: 1

      You keep begging me to come back. So I'm here to stay. :P

    3. Re:The Apple model... by cre1mer · · Score: 1

      It's very heard to hear the difference when reading your comments.

    4. Re: The Apple model... by cre1mer · · Score: 1

      Itâ(TM)s kind of weird that slashdot is your main social outlet [...]

      I only have 18.9K tweets for the last ten years and 23.4K impressions over the last 28 days on Twitter.

    5. Re: The Apple model... by cre1mer · · Score: 1

      Twiter drives 0.7% of external traffic to YouTube. Whereas Slashdot drives 15% of external traffic to YouTube. Never mind that I've stopped promoting my Slashdot parody video on Slashdot. Besides, you keep begging me to come back. So I'm back!

    6. Re: The Apple model... by cre1mer · · Score: 1

      You can tell when Chris is lying or is nervous. He starts spelling shit wrong. Dead giveaway sweet tits.

      More like I don't give a shit because I'm multitasking at work.

  5. Blockchain and electricity consumption by sphealey · · Score: 2

    Is there any blockchain system that is not the absolute electricity hog that is Bitcoin? Modern cash registers and credit card swipe machines use a trivial amount of electricity. The world cannot afford to dump a substantial fraction of its available power into bitcoin-type computations.

    1. Re:Blockchain and electricity consumption by bill_mcgonigle · · Score: 1

      We need more safe clean power, not people complaining about useful new technology that consumes power.

      People had the same bleats about aluminum processing back when the Bessemer process got going. Nobody needs airplanes!

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re:Blockchain and electricity consumption by TeknoHog · · Score: 1

      Peercoin is the original Proof-of-Stake coin, launched in 2012 and still running fine.

      --
      Escher was the first MC and Giger invented the HR department.
    3. Re:Blockchain and electricity consumption by sphealey · · Score: 1

      Bessemer process is used to make steel. It replaced the open hearth process and both makes higher quality steel and is more efficient in energy and pollution than open hearth.

      Manufacturing of aluminum always required electricity - there is fundamentally no other way known to do it so the cost is acceptable. Particularly given the recycleability of the material once refined. There are many other more efficient ways to process cash transactions than Bitcoin, so no need to use the energy hog.

    4. Re:Blockchain and electricity consumption by tommeke100 · · Score: 1

      Yes. Bitcoin uses Proof-Of-Work as a consensus algorithm. You can use any consensus algorithm that you want. For example, a more fancy round robin (with Byzantine Fault Tolerance) or Proof-Of-Elapsed-Time. Or you could just simplify the Proof-Of-Work to be easier to solve.

  6. Re:Google is turning into yet another big corporat by Anonymous Coward · · Score: 5, Informative

    They don't innovate anymore. They wait for someone to innovate and then either buy them or, if that fails, throw a shitload of money into a competing product to muscle them out of the business.

    And that's new how?

    Android? Bought
    Google Maps? Bought
    Blogger? Bought
    AdSense/Adwords? Bought
    Picasa? Bought
    Google Analytics? Bought
    Google Docs? Bought
    Youtube? Bought

    The list goes on and on...

  7. A solution in search of a problem? by Phaid · · Score: 4, Insightful

    I see a lot of people hyping blockchain technology for non-cryptocurrency uses, but I have yet to see an application to which it is better suited than current transaction systems. I understand that a distributed ledger potentially lets you do away with things like reconciliation transactions. But there are some downsides with that: every participant has to keep a full copy of the ledger, and participants still have to use double entry accounting, which means essentially keeping two sets of books. And while the ledger itself may be secure and tamper-proof, there still has to be some way to turn entries into actionable financial transactions, which requires another system that can itself be compromised (e.g. the Bitcoin exchanges that have experienced some famous security breaches).

    Maybe I'm just not looking at it right?

    1. Re:A solution in search of a problem? by Hognoxious · · Score: 1

      participants still have to use double entry accounting, which means essentially keeping two sets of books.

      No it doesn't.

      Unless you're Greek.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    2. Re:A solution in search of a problem? by Anonymous Coward · · Score: 1

      I see a lot of people hyping blockchain technology for non-cryptocurrency uses, but I have yet to see an application to which it is better suited than current transaction systems. I understand that a distributed ledger potentially lets you do away with things like reconciliation transactions. But there are some downsides with that: every participant has to keep a full copy of the ledger, and participants still have to use double entry accounting, which means essentially keeping two sets of books.

      From a transactional database perspective, the chain removes some validation overhead you'd otherwise need to implement everytime. Double entry is a form of that validation.

      And while the ledger itself may be secure and tamper-proof, there still has to be some way to turn entries into actionable financial transactions, which requires another system that can itself be compromised (e.g. the Bitcoin exchanges that have experienced some famous security breaches).

      Maybe I'm just not looking at it right?

      That is the crux of money not properly backed by real world assets. Diamonds, Gold, oil, etc. It's all electronic now but wasn't before, there is no gold changing hands nor diamonds. The physical assets sit in vaults, there's nothing to stop a country from lieing about their reserves either esentially allowing them to print paper bills.

      Blockchains suffer the same problems as pgp or crypto in general. They are eternally verifable. Signing the pgp key of your ex is as irrevocably public as using bitcoin to buy porn. That I have a problem with yet irnoically also why hacking bitcoin exchanges are silly.

    3. Re:A solution in search of a problem? by Phaid · · Score: 2

      You left out leverage, best-of-breed, and synergy.

    4. Re:A solution in search of a problem? by Anonymous Coward · · Score: 1

      I read about that here. I'm not sure what benefit blockchain brings to the table here. Nothing in the description of how it works is particularly groundbreaking - it requires users to upload identification to prevent sockpuppet accounts, it ties tickets to individual purchasers, etc, all good features but nothing exclusive to blockchains. Not sure what this company is doing that can't be done faster and better with web services and RDBMSs.

    5. Re:A solution in search of a problem? by Anonymous Coward · · Score: 1

      Uh, that rambling blog with absolutely no details on how he is going to use blockchain to page nurses (lol, there are so many questions here), is about as good as it gets folks.

      If you still have IBM stock for some reason, sell it now.

    6. Re:A solution in search of a problem? by ceoyoyo · · Score: 1

      The ledger isn't tamper proof. You can do whatever you want, so long as you can meet the requirements to validate it.

      For bitcoin that means you need to convince half the computational power to agree with you. For a proof of stake system it means you need to convince half the (weighted) shareholders. For a private system, guess who's probably got override and veto powers to do whatever they want?

    7. Re:A solution in search of a problem? by Anonymous Coward · · Score: 1

      For a private system, guess who's probably got override and veto powers to do whatever they want?

      Exactly. You can either tie your system to a public blockchain like Bitcoin's and experience all the delay and computational requirements that brings, or you can host it yourself at which point it's really just another database.

    8. Re:A solution in search of a problem? by StormReaver · · Score: 2

      And while the ledger itself may be secure and tamper-proof...

      It's neither of those things. Anyone controlling over half the computing power on the chain can do whatever the hell they want to do to it. It would just take a lot more electricity than doing the exact same thing with a relational database.

      Blockchain is today's snake-oil.

    9. Re:A solution in search of a problem? by CalcuttaWala · · Score: 3, Insightful

      A distributed block-chain database is superior to a centralised SQL or NoSQL database if and only if there is NO centralised authority that is trusted by all participants. A blockchain solution should be attempted only when there is non-heirarchical network of peers who cannot, or will not trust each other. Cryptocurrency -- or equivalents that allow one to store, exchange unit economic value -- are most amenable for a blockchain application. For everything else a good old fashioned RDBMS is cleaner, faster, safer and easier to implement solution.

      --
      Insight into much, Influence over nothing !
    10. Re:A solution in search of a problem? by Hognoxious · · Score: 1

      there's nothing to stop a country from lieing about their reserves either esentially allowing them to print paper bills.

      What have reserves got to do with it? It's the productive power of the issuing state's economy that matters and if that's out of alignment with the [nominal] money supply the markets will figure it out pretty quickly. Isn't that right, Zimbabwe?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  8. Re:Google is turning into yet another big corporat by CaptainDork · · Score: 2

    This.

    In the cases of Google, Facebook, Apple, Microsoft, etc., the owners sold the companies to public investors.

    Shareholders don't give one good goddam rat's ass about anything except revenue.

    When I worked at Mobil Oil years ago, I asked a new hire, "What business are we in?"

    She said, "Selling hydrocarbon-based products."

    I said, "Wrong! We are in the business of selling stocks."

    --
    It little behooves the best of us to comment on the rest of us.
  9. Re:Google is turning into yet another big corporat by Desler · · Score: 1

    What is supposed to be new about Google acquiring companies for products/services?

    https://en.wikipedia.org./wiki...

  10. Kind of contradictory by DrYak · · Score: 3, Interesting

    Google's motus operandi is about amassing piles of stuff :
    getting (initially) a huge index of the web,
    piling large collection of data to train their IA (training voice recognition from their snippets of google voice),
    piling large amount of private personal to better target ads,
    etc.

    Whereas, the whole key purpose behind all *distributed* ledger systems is to remove the needs of a central authority.

    Google and blockchain are on the exact polar opposite of the decentralization scale.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
    1. Re:Kind of contradictory by Hognoxious · · Score: 1

      Google's motus operandi is about amassing piles of stuff

      What's that supposed to mean? Small dot of working? Something about a three-armed alien?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  11. Re:Google is turning into yet another big corporat by HarrySquatter · · Score: 1

    This a joke? Never heard of Adwords, AdSense, Google Maps, Youtube or Android? All acquisitions.

  12. When was Google ever at the bleeding edge? by gweihir · · Score: 1

    Even with search, they were late, with a pretty bad search engine that just managed to be the biggest one after a while.

    --
    Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
    1. Re:When was Google ever at the bleeding edge? by Hognoxious · · Score: 2

      Back when I started (in the dial-up days, onion on belt etc) AltaVista were best. All of a suddent and for no discernible reason they went shite. Google were in the right place to recover the fumble.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    2. Re:When was Google ever at the bleeding edge? by iggymanz · · Score: 1

      I'm old enough to know within 2 years they were superior to all competition, and no internet-facing search engine is better.

      Please don't reply if you're part of unwashed masses who only types in words and doesn't know how to refine google searches with operators and prefixes

    3. Re:When was Google ever at the bleeding edge? by Oswald+McWeany · · Score: 1

      Back when I started (in the dial-up days, onion on belt etc) AltaVista were best. All of a suddent and for no discernible reason they went shite. Google were in the right place to recover the fumble.

      Excite was my search engine of choice in the dark days before Google. As much as I love to bash google, they vastly improved on anything that came before them and even to this day, there is no search engine that is better.

      --
      "That's the way to do it" - Punch
    4. Re:When was Google ever at the bleeding edge? by StevisF · · Score: 1

      Search engines were a disaster in the late 90s and early 2000s when Google rose to prominence. They weren't very clever, indexed only a subset of the Internet (when it was tiny by today's standards), and were full of spam links because their algorithms were easily gamed. Look up PageRank. It was a big deal.

    5. Re:When was Google ever at the bleeding edge? by Hognoxious · · Score: 4, Insightful

      Meh! Get back to me when they allow you to use regular expressions.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    6. Re:When was Google ever at the bleeding edge? by apoc.famine · · Score: 1

      You can have my Dogpile when you take it from my warm, smelly hands!

      --
      Velociraptor = Distiraptor / Timeraptor
    7. Re:When was Google ever at the bleeding edge? by gweihir · · Score: 1

      Same here. No idea what killed the excellent AltaVista though. Probably management stupidity.

      --
      Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
    8. Re:When was Google ever at the bleeding edge? by iggymanz · · Score: 1

      they'll need a bit of storage for the alternative indexing to accommodate that, everyone has to donate a usb stick.

  13. shitty distributed database by iggymanz · · Score: 1

    there are other ways to verify and sign records in a normal distributed database, the blockchain ledger system are constipated and bottlenecked, "poor scalabliity" and why transactions take so long.

    google doesn't need such a thing, most businesses don't need such a thing.

    blockchain is mostly a fad outside of crypto currency where it's a bottleneck

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  15. I'll be honest, blockchain will wither on the vine by WillAffleckUW · · Score: 1

    When you look at it from an historical perspective, blockchain technology is merely a passing phase, to be replaced by less power-intensive methods that provide similar results.

    It's kind of like the Stirling Engine, which was a thing for a while until we realized there were better ways to do things.

    Blockchain will also be replaced. Think of it as early ECMAscript, or other coding languages, that have for the most part already been replaced.

    --
    -- Tigger warning: This post may contain tiggers! --
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  22. Re:Google is turning into yet another big corporat by jythie · · Score: 1

    Google never innovated. From day one they improved what others had developed, but they always stayed away from the bleeding edge and waited for other companies to really try things out first.

  23. Who is the winner? by manu0601 · · Score: 1

    What company thrives on blockchain today? We see many announcements, but successful business cases are scarce.

    1. Re:Who is the winner? by tehcyder · · Score: 1

      What company thrives on blockchain today?

      Advertising, PR and marketing companies, I imagine.

      --
      To have a right to do a thing is not at all the same as to be right in doing it
  24. Re:Google is turning into yet another big corporat by Ol+Olsoc · · Score: 1

    They don't innovate anymore. They wait for someone to innovate and then either buy them or, if that fails, throw a shitload of money into a competing product to muscle them out of the business.

    And that's new how?

    Android? Bought.

    Kinda like what Opportunist wrote, eh?

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  25. It's just a small investment for google by tommeke100 · · Score: 1

    If Google puts a small team together of some capable engineers it would maybe take them 6 months to have a nice open source package to handle blockchain and distributed ledger technology.
    If they're not into the distributed ledger technology yet it means they don't care about it. As if no one at Google isn't aware of it :-)

  26. Re:Google is turning into yet another big corporat by Desler · · Score: 1

    No, because Google has been acquiring companies for products since 2001. Their claim is this is something new when it is not.

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  28. Re:Google is turning into yet another big corporat by Ol+Olsoc · · Score: 1

    No, because Google has been acquiring companies for products since 2001. Their claim is this is something new when it is not.

    Innovation and acquisition are not mutually exclusive

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  29. Re: Google is turning into yet another big corpora by Hognoxious · · Score: 1

    What innovation have they done with email? Apart from reading other people's, that is - and Yaboo and Snotmail were probably already doing that.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  30. Re:Google is turning into yet another big corporat by Anubis+IV · · Score: 1

    I'm no (longer a) fan of Google, but I'd disagree with a few of those inclusions. Sure, they may have bought them, but they don't serve to prove that Google doesn't innovate.

    For instance, the Google Maps project may have been jumpstarted via an acquisition, but the thing they bought was a desktop application written in C++. Google Maps itself was actually highly innovative and influential when it launched, but not for any of the reasons that made the acquired product what it was.

    You might recall that prior to (and even for a time after) the launch of Google Maps, Mapquest and its competitors all relied on page refreshes as you tried to move the map around. It's hard to believe that it was only 13 years ago, but it was revolutionary to be able to drag the map in Google Maps and have it load off-screen tiles without using a page refresh, all thanks to AJAX (this was back before AJAX had even been called that yet). Google Maps was a watershed moment for Javascript at large, which up to that time had largely earned a reputation as a cumbersome, clumsy technology with few uses and poor adoption, outside of its brief stint of popularity during the early aughts when DHTML was a thing and CSS adoption was still spotty. It's easy to claim that we knew better back then, but the fact is that many developers were dismissing Javascript prior to Google Maps' launch, and though it wasn't the first site to adopt AJAX (e.g. Kayak.com had done it the year before, as had Gmail), it was the first to make the benefits of it plainly obvious to everyone, showing the world wide web a different way forward.

    Or, as an alternative summarization of its impact: you can blame Google Maps for Javascript bloating the web.