Should the Word 'Milk' Be Used To Describe Nondairy Milk-Alternative Products? (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: The U.S. Food and Drug Administration seems to have soured on nondairy milk-alternative products that use the term "milk" in their marketing and labeling -- like popular soy and almond milk products. In a talk hosted by Politico, FDA Commissioner Scott Gottlieb announced Tuesday that the FDA will soon issue a new guidance on the use of the term. But he added that products aren't abiding by FDA policies as they stand now. He referenced a so-called "standard of identity" policy that regulates how milk is defined and should be identified. "If you look at our standard of identity -- there is a reference somewhere in the standard of identity to a lactating animal," he said. "And, you know, an almond doesn't lactate, I will confess."

He went on to explain that the issue is that the agency hasn't been enforcing its own policy or putting the squeeze on product makers -- and that it's time to get abreast of the labeling language. But, he admitted, curtailing the wording of non-moo juice labeling isn't an easy task because it means that the agency has to change its "regulatory posture." "I can't just do it unilaterally," Gottlieb said. Hence, the agency is putting together a new guidance for manufacturers to help skim the fat from the market. Gottlieb said the agency will soon tap the public for comments on the terminology and hopes to wring out a new policy within a year.

Comments

Re:Is it clearly a metaphor or simile?

[jellomizer]

I think it would be fair to call non-dairy from vegetable matter milk, milk just as long as it can be used as a replacement for dairy milk.
A protein rich fluid, either from an animal, or from plant matter, if can be used for similar food preparations. Say for baking could safely be considered Milk. just as long as it is noted that it is non-dairy and from what type of plant, as to help people avoid allergic reactions. As a lot of non-dairy milk comes from nuts and seeds which some people have allergic relations too, (As some people have an allergy to Milk (Allergy vs intolerance))
 

Re:Milk comes from a mammal - Juice from a plant

[Dogtanian]

"Carob works on the principle that, when mixed with the right combination of fats and sugar, it can duplicate chocolate in color and texture. Of course, the same can be said of dirt." - Sandra Boynton

Re:Don't overcomplicate things

[orgelspieler]

Almond milk is no more juice than it is milk. It doesn't come from a fruit, and it's not pressed out of a plant as a liquid. It is a white mixture of protein and fat suspended in a liquid, and in that regard is much more like milk than juice. Just because the marketing department came up with a sensible thing to call a product, doesn't mean they are conniving to deceive anybody.

Next thing you know, people will be all pissed off because peanut butter isn't really butter. When it comes to names we have given things, "we have always done it that way" is a perfectly cromulent argument. If everybody knows what almond milk is, then changing the name to something else will cause more confusion, not less.