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Should the Word 'Milk' Be Used To Describe Nondairy Milk-Alternative Products? (arstechnica.com)

An anonymous reader quotes a report from Ars Technica: The U.S. Food and Drug Administration seems to have soured on nondairy milk-alternative products that use the term "milk" in their marketing and labeling -- like popular soy and almond milk products. In a talk hosted by Politico, FDA Commissioner Scott Gottlieb announced Tuesday that the FDA will soon issue a new guidance on the use of the term. But he added that products aren't abiding by FDA policies as they stand now. He referenced a so-called "standard of identity" policy that regulates how milk is defined and should be identified. "If you look at our standard of identity -- there is a reference somewhere in the standard of identity to a lactating animal," he said. "And, you know, an almond doesn't lactate, I will confess."

He went on to explain that the issue is that the agency hasn't been enforcing its own policy or putting the squeeze on product makers -- and that it's time to get abreast of the labeling language. But, he admitted, curtailing the wording of non-moo juice labeling isn't an easy task because it means that the agency has to change its "regulatory posture." "I can't just do it unilaterally," Gottlieb said. Hence, the agency is putting together a new guidance for manufacturers to help skim the fat from the market. Gottlieb said the agency will soon tap the public for comments on the terminology and hopes to wring out a new policy within a year.

21 of 520 comments (clear)

  1. Coconuts by amalcolm · · Score: 5, Informative

    The 'juice' inside a coconut has always been called milk AFAIR. It's a natural thing to do, to extend the use of a word to cover something 'similar'. We do it all the time, and in the case of these products which are pitched as cow's mile replacements, there seems even more reason to do so.

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    1. Re:Coconuts by freeze128 · · Score: 4, Interesting

      Honestly, I'm confused with the difference between coconut milk, and coconut water.

    2. Re:Coconuts by Farmer+Tim · · Score: 4, Interesting

      I want to know if they’re also going after peanut butter, which may be something spread on bread but isn’t a substitute for dairy butter in any other application (just in case anyone was thinking of using it to reenact the scene from Last Tango In Paris).

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    3. Re:Coconuts by Anonymous Coward · · Score: 5, Informative

      Coconut water is the water inside a coconut.
      Coconut milk is the result of putting the white coconut flesh trough a blender and straining it.

    4. Re:Coconuts by quenda · · Score: 4, Interesting

      I want to know if they’re also going after peanut butter

      When I was a kid in Western Australia, we had "Peanut Paste".
      The dairy lobby had successfully lobbied for a ban on the use of "butter" for non-dairy products.

      https://en.wikipedia.org/wiki/...

  2. I vote for by jabberw0k · · Score: 4, Funny

    "Almond Flesh Cocktail"

  3. I'm so glad by jockeys · · Score: 4, Funny

    that enough of the world's problems have been solved... that we find ourselves having to devote time and energy to "solving" this "problem."

    What a time to be alive.

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    1. Re:I'm so glad by Gilgaron · · Score: 4, Interesting

      Enforcing trade names in food matters at least a little. I guess for a while people were selling 'prepared guacamole' that did not contain avocado. Similarly, being able to call a product 'peanut butter' has rules. For stuff like vegetable milk, you occasionally hear professionals trying to keep people informed that they aren't equivalent to animal milk when it comes to feeding young children. I think the last jug of coconut milk I bought had such a warning on the carton.

    2. Re:I'm so glad by Pulzar · · Score: 4, Informative

      It's not only that people are stupid. It's important that you can't sell ground rat and call it ground beef. Some enforcement is welcome, and it shouldn't be up to the consumers to investigate every single item in the store to determine whether they really are what they say they are.

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  4. Coconut juice is not milk and never was by sjbe · · Score: 5, Informative

    The 'juice' inside a coconut has always been called milk AFAIR. It's a natural thing to do, to extend the use of a word to cover something 'similar'.

    It's not similar and just because something has been done a certain way doesn't make it accurate. If it comes from a plant it is by definition not milk. Milk is a substance secreted by mammals to feed their young. If it doesn't come from a mammal it isn't milk. If it comes from a plant it is juice. So the accurate term is coconut juice.

    We do it all the time, and in the case of these products which are pitched as cow's mile replacements, there seems even more reason to do so.

    Just because something is a substitute doesn't mean you should call it something different than what it actually is. Margarine is (sometimes) a butter substitute but we don't call it butter. If it is a liquid derived from a plant then it is (generally) supposed to be called juice. Nothing wrong with saying coconut juice or soy juice or almond juice. Just coloring something white doesn't make it milk.

    1. Re: Coconut juice is not milk and never was by rgmoore · · Score: 5, Informative

      Real milk is over 8% fat.

      [[Citation Needed]]. A quick check of the best references I have available says the typical level for cow's milk is 4%. It varies by breed, but even the richest breeds, like Jersey, have just a bit above 5%. 8% is what you'd expect from something like water buffalo milk, which is the richest of any of the animals humans regularly use as a milk source.

      That's not to say that "whole" milk is whole. As I understand it, typical milk processing involves separating the fat from the rest of the milk and then recombining it at specified levels to create a standardized product. So "whole" milk will always be 4% fat, even if it comes from a breed that naturally produces more fat than that; the rest of the fat is removed for products like cream and butter.

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    2. Re: Coconut juice is not milk and never was by AnotherBlackHat · · Score: 4, Informative

      Canola is genetically modified rapeseed.

      It's not genetically modified, it's just a cultivar of rapeseed that is naturally low in erucic acid.
      Canada selected for it, they didn't "modify" it.
      Then they gave it a different name (CAN[adian] O[il] L[ow] A[cid]), probably for sales reasons.

      There is a GM variant of Canola oil, but that's the evil, rapist, version made by Monsanto.
      https://en.wikipedia.org/wiki/Canola_oil

  5. WHO picked THAT name?!!! by Thud457 · · Score: 4, Funny

    oh man, you DO NOT want to know were malk comes from

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  6. Re:Is it clearly a metaphor or simile? by jellomizer · · Score: 4, Insightful

    I think it would be fair to call non-dairy from vegetable matter milk, milk just as long as it can be used as a replacement for dairy milk.
    A protein rich fluid, either from an animal, or from plant matter, if can be used for similar food preparations. Say for baking could safely be considered Milk. just as long as it is noted that it is non-dairy and from what type of plant, as to help people avoid allergic reactions. As a lot of non-dairy milk comes from nuts and seeds which some people have allergic relations too, (As some people have an allergy to Milk (Allergy vs intolerance))
     

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  7. Re:Milk comes from a mammal - Juice from a plant by Dogtanian · · Score: 5, Insightful

    "Carob works on the principle that, when mixed with the right combination of fats and sugar, it can duplicate chocolate in color and texture. Of course, the same can be said of dirt." - Sandra Boynton

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  8. Milky Way Bar by Framboise · · Score: 4, Funny

    The Milky Way is a millenium old trickery to confuse people about the nature of our Galaxy. This should be stopped! Not only Mars Inc., but astronomers have more recently abused common sense with their Milky Way Bar...

  9. Re:No by khb · · Score: 4, Informative

    English is seldom as precise as we programmers would like to make it. "Bread" is defined as "flour, water and yeast" ... but various breads are made without yeast ... and bread is used generically for food (dating back to hebrew/biblical usage), not to mention using the term to describe money.

    Given that the various soy and nut milks have been in use (and named) since the 13th (other sources, 17th) centuries, it seems to me that the horse left this barn a long time ago.

  10. Acid Test by JBMcB · · Score: 5, Informative

    The problem is language is fluid. It's been called coconut milk for centuries. Changing it to coconut juice would be more confusing than leaving it alone.

    I think the important thing here is the modifier. As long as you are calling it "Almond Milk" or "Soy Milk" it would be pretty obvious to the average consumer that it isn't dairy milk, especially as the already common term "Coconut Milk" is in use.

    Doing this is common in many languages. German is famous for mashing existing words together to make new ones.

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  11. By Definition? by Comboman · · Score: 5, Informative

    If it comes from a plant it is by definition not milk.

    By Definition? The number two definition of milk from Websters is "a liquid resembling milk in appearance: such as a) the latex of a plant b) the contents of an unripe kernel of grain."

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  12. Re:Milk comes from a mammal - Juice from a plant by avandesande · · Score: 5, Interesting

    Chemically the almond 'milk' has more in common with animal milk, it is a fat based emulsion whereas juice is dissolved sugars.

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  13. Re:Don't overcomplicate things by orgelspieler · · Score: 4, Insightful

    Almond milk is no more juice than it is milk. It doesn't come from a fruit, and it's not pressed out of a plant as a liquid. It is a white mixture of protein and fat suspended in a liquid, and in that regard is much more like milk than juice. Just because the marketing department came up with a sensible thing to call a product, doesn't mean they are conniving to deceive anybody.

    Next thing you know, people will be all pissed off because peanut butter isn't really butter. When it comes to names we have given things, "we have always done it that way" is a perfectly cromulent argument. If everybody knows what almond milk is, then changing the name to something else will cause more confusion, not less.