Comic Book Publishers, Faced With Flagging Sales, Look To Streaming (nytimes.com)
Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales. Hoping to reverse the trend, publishers are creating their own digital platforms to directly connect with readers and encourage more engagement from fans. From a report: One of the biggest direct-to-consumer efforts is DC Universe, a platform from DC Entertainment and Warner Bros. Digital Studios that will offer streaming content, including original and classic TV series. DC Universe is "a huge opportunity" that offers "ultimate creative control," said Jim Lee, a co-publisher of DC Entertainment. "It allows you to look at wider adaptations of the source material."
[...] The Walt Disney Company, which owns Marvel Entertainment, said last year that it would create a streaming platform that would include Marvel movies like "The Avengers" and "Guardians of the Galaxy." Smaller comic book publishers are testing their own direct-to-consumer platforms. Image Comics, the publisher of popular titles like The Walking Dead and Saga, started a direct-to-consumer platform in 2015 to sell comic book subscriptions and apparel.
[...] The Walt Disney Company, which owns Marvel Entertainment, said last year that it would create a streaming platform that would include Marvel movies like "The Avengers" and "Guardians of the Galaxy." Smaller comic book publishers are testing their own direct-to-consumer platforms. Image Comics, the publisher of popular titles like The Walking Dead and Saga, started a direct-to-consumer platform in 2015 to sell comic book subscriptions and apparel.
Hrm, seems like they could just stop pumping it full of SJW propaganda and sales would come back
Prices are a little high, even allowing for inflation.
Content, thin mags where much content is hmmm to ugh.
"Comic book publishers are facing a growing crisis"
The whole premise is wrong. Things don't NEED to keep growing perpetually, you fucking dipshits. That's when things turn SHIT.
that has (and owns the rights to) a lot of related content that isn't actual comic books, and is more suitable for online / streaming consumption, but not so much for the smaller publishers that only sell dead-tree coloring books that are already filled-in.
https://www.youtube.com/watch?...
https://www.youtube.com/watch?...
Something that readers clearly want is being denied to them by the SJW cancer in the industry.
Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales.
What a surprise that you'd deliberately ignore the elephant in the room.
By using the term "SJW", you have OUTED yourself as someone who has had to deal with annoying, dishonest, power hungry, attention-seeking, hypocritical SJWs.
Produce what sells and not what some loudmouths that never bought comic books (and never will) demand.
Yes, it is actually that easy.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
They're pushing a 100 page comic for distribution at Walmarts
I think the killer is the nerd economy just keeps getting worse. I see more and more people here on work visas and less opportunity for nerds. A lot of the nerds I know still making OK money are working 60-80 hours a week to do it. You don't have time for comic collecting when you're pulling those kinds of hours.
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was successful. The comic is widely available.
What you're referring to seems to stem from an article Buzz Feed ran here complaining that people who pushed for more diversity in comics were being trolled, harassed and threatened. Because everyone in the media likes to boil stuff down to a controversy they called the phenomenon "comicsgate".
Pushes for diversity in comics have been going on since the mid-90s boom times. You can't pin the drop in sales on that because it's a nearly 25 year old movement in the industry. The goal isn't to be "SJW" it's to expand readership beyond young teen boys. Girls in particular are a desirable target demographic because, well, they read a lot more than boys (seriously, look it up, or ask yourself what the biggest hit books are and take a look at how they appeal to girls).
The industry's flagging not because of diversity, it's flagging because the entire US economy's in the crapper for everyone but the top 10% or so and those people are busy enjoying their wealth instead of reading comics (the occasional Sultan in Dubai aside). The nerd economy in particular is hurting because of outsourcing and in-sourcing (e.g. H1-Bs). Comic book publishers have lost their last remaining base. They lost the kids to video games and now they've lost the nerds to, well, supply side economics.
TL;DR, it's the economy stoopid (TM)
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Granted, I've seen this cycle no less than four times in my life (comics are a dead field! comics are back! comics are a dead field!), yes, I suspect you are right, all of the milennial, politically correct shenanigans are likely responsible for the current downslide. Old fans got fed up, and everyone else is doing other stuff with their time. Things haven't been so drastically distorted in the films and other media for the most part. When/if they do, expect a similar downslide.
This faggot sucks Vladimir Putin's cock harder than Donald Trump but he thinks he can call anyone else dishonest or attention-seeking, lol? What a faggot you are "Kundog" lol
And your customers are not SJW's. The SJW cancer is what has destroyed comic book profitability. Great way to completely alienate your actual customers, and pander to a very vocal minority that won't ever buy comics. One day business schools will study these kind of industry mistakes like we study what happened to the railroads today.
Railroads:When they were responsible for nearly 100% of long distance shipments, how could they deliberately ignore the last few miles to their customers and lose the industry?
Comics:How could they deliberately alienate 98% of their customer base?
Stop killing of the characters that everyone already knows and loves and replacing them with other races and genders, or randomly making them gay even though it is very clear in past comics that they were not.
If you want more diverse comics, make up some fucking new characters and write good stories and get them well known.
Just because you call some chick thor, or some chick iron man, or some chick hulk, or some dude spider man (okay, this one is the most believable), or some chick wolverine, doesn't mean you readers will believe it.
1: They keep pissing off their established fan bases with needless changes, reboots, and retcons to appease the Butthurt Brigade.
2: Comics are just too freakin' expensive per issue for the amount and quality of content you get.
3: The barrier to entry is so low now that previously ignored but still decent talent can punch their own meal ticket. Unfortunately, that allows for a lot more total and utter shit to flood the pool. But that is less important than the ability to go it your own.
This space unintentionally left blank.
Out of idle curiosity?
---- The above post was generated by the Turing Institute. Maybe.
I think this is just the natural cycle of the comics industry. What we are seeing is the end of the Bronze Age. The older generation of readers are dying off or moving on, all the mainstay writers and artists started in the 80's and 90's and they were new and interesting in the 80's and 90's, now they are old and stale. Just look at the state of comics in the mid 50's just prior to the Silver Age and then again in the mid 70's just prior to the Bronze Age. Comics in those time periods were lackluster and uninteresting written by people who had been writing the same stories with the same characters for a couple of decades and the readers who liked those stories were dying off or moving on.
What is needed and what will eventually happen is the old writers and artists will price themselves out of the market, retire or die and a new generation of writers and artists will emerge who want to tell new and interesting stories, creating new characters or doing fresh takes on old characters. Most importantly, these new people will know how to speak to the new generation of readers who will also emerge.
it's a small group of women running out of community colleges. It's blown out of proportion by right wing media out to make a boogie man (boogie woman?) to distract you from economic issues like wages declining as productivity raises.
Even in as much as there's anyone seriously advocating for diversity they're doing it purely for economic reasons, usually either to reach new audiences for media they're selling or trying to bring in more workers to their businesses to drive down wages (re: silicon valley).
Always, always, always follow the money.
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Long ago. My ex and I bought loads of comics back in the 70’s when we first got married. Hitting 7/11 mostly I think. I still have them, some 9 long boxes of them. But as the 80’s rolled in, comics were getting to be too costly so we basically walked away. My local game store tried carrying them recently and stopped after 6 months or so, not because they weren’t selling but because the distributor wanted him to buy a lot more than his clientele were actually buying. Personally the comics were still pricier than I wanted to pay even though I certainly could afford it now. But I can get a complete story in a book for the price of a few comics and since comics are serialized, with a book I don’t miss some part of the story like I did in the 70’s.
[John]
Shit better not happen!
Bare tits and bare pussy are always welcome, whatever the venue. Superman has Bizarro World, why not Butt Nakes World. Instead of fingerprint scanners, women would have to press their bare pussy against bare glass to be "scanned" for veracity.. Pretty cool stuff if you ask me.
Let's show our appreciation for number three and reward them by pirating everything till they go bankrupt and give up.
The people who actually buy your product.
Find out what they want and give them the plots and mythology, timeline, universe the customers want.
Domestic spying is now "Benign Information Gathering"
Comic Book Publishers, Faced With Flagging Sales, Look To Streaming
So, like still images on Netflix or something?
Or the frames will be album covers on Spotify?
Methinks something unusual is being meant by "streaming", "comic books", or both here ..
1. Study who is still buying comics and why.
2. Create existing comic plots for them using the plots and characters they will pay for.
3. Look who could be sold a comic with new plots.
4. Create vampire, pirate (ship and treasure), billionaire, medicine comics for readers who want a different, modern plot style.
That keeps existing plots. Decades of readers who buy comics enjoy a happy ending in the fictional universe they enjoy.
Readers can find a new comic style with varied modern plots with their own fictional universe, timeline and continuity.
Domestic spying is now "Benign Information Gathering"
Get Woke, Go Broke.
That's why I purchased primarily from the independents. Better stories, even if the quality was hit and miss.
... a bit of an anti-US rant but could you guys across the pond FINALLY PLEASE stop equating your frigging super-hero-comic-trash for "comics in general"? It is very annoying and it doesn't help that your keep repeating it.
Franco Belgian / European comics - and Japanese / Asian comics - are doing excellent and the market for high quality grown up stuff is ever growing with small publishers popping up left, right and center all the time. I have to actively limit my time at the comic store these days lest I leave all my income there. In the last 3 decades the quality of available material has grown way beyond anything available in the US at measurable scale and it's safe to conclude that anyone living in the US probably has a very very limited view of what comics and grafic novels are and can be. ... So once again:
Super hero comics are not comics in general. They are a very small fraction of comic genres in general and the quality of the material and the ever repetitive shite pulp publishers like Marvel and DC put out is bound to lead people getting fed up. This is no big surprise to anyone with a non-US perspective on comics. That US superhero trash doesn't sell anymore is actually a healthy reaction.
We suffer more in our imagination than in reality. - Seneca
I just want to say that "The Avengers" are John Steed and Emma Peel. ("The New Avengers" John Steed and Tara King.)
Marvel's superhero team is just "Avengers", without the definite article.
How about getting rid of the assholes running comic book stores who make the fat comic book guy from The Simpsons look welcoming?
Burn baby burn.
Hyper-liberals have taken over comics as a propaganda outlet and continue pounding their message unrelentingly at people who just want good simple stories of right and wrong/good versus evil. As with everything, they have "adult-ized" that which was never meant for adults. They've stolen it for profit like they steal everything that they think they can make a buck off. Where can kids be kids anymore? Where is that golden age where one did not have to think about adult things? Where is kids culture now? And two: It is just part of the general complexity collapse in all things. Can anyone actually follow the histories and story lines anymore?
E Proelio Veritas.
I rarely buy comics, but a few months ago a special issue came out that I did actually want to buy. It had 3 variant covers and I wanted them all. So I went to 2 different comics shops in my part of town. Keep in mind that I live in the suburbs of one of the larger metropolitan areas in the USA, so you can imagine how much worse things are if you live in a small town.
The reality is that to protect comic book shops, publishers don't sell individual titles or subscriptions to some comics. Yes, I'm sure that there are exceptions to this, but it was true for the specific comic I wanted, which was by Marvel. So I go to comic book shop number one. They are actually a used book store who sells a few comics on the side. They get only the very biggest sellers, which meant that they never even had a copy of the comic I wanted. So I go to shop number 2, which is a true comic book shop. That is what they sell to stay in business. I talked to the owner. The owner said she thought she got in one or two copies of the comic and they were sold and she won't be getting any more. Since I was already there, I asked her did she get any of the Disney comics that were revived a year or two ago. She said that she carried a few when they first came out but didn't sell them, so she didn't carry them any more. And the publisher of Disney comics in the USA does not do subscriptions and with very few exceptions does not sell individual issues themselves.
At this point, I gave up because it seemed like trying to go to more comic shops was just going to waste more of my time. In the end, I bought all 3 copies of the comic I wanted on Ebay from a seller who apparently had access to a comic book shop that could get all variant covers. I had to pay about double face price plus shipping, but I got them all. I almost forgot to mention that I looked online to see if any of the big online comic book retailers could sell me the comic I wanted with the variant covers. Nobody could sell me anything but the main cover version. Amazon didn't have this comic for sale either except in the main cover variant.
So in the end, I learned that the following insanity is how the comic book publishing business is run today.
1) To protect comic book shops, publishers mostly refuse to sell directly to individuals, forcing you to go to comic books shops.
2) If your local comic book shop sells out of something you want, too bad. They probably can't get more of it.
3) If there's a variant cover and you want it, your local shop may not carry it. And online retailers definitely won't. Apparently publishers only send variant covers to selected comic shops.
4) You may be forced to turn to Ebay to buy something if you can't get it in a shop.
5) Even Amazon can't stop this insanity. They may be able to sell a specific issue to you if you want it, but they don't get variant cover issues to sell.
So am I surprised that this unwillingness to sell comics to people who actually want to buy them has blown up in their faces? No I am not.
don't worry... the SJW thought police will come after Japanese and European comics soon.
No they won't. Because unlike marvel/DC pulp Eurocomics are so diverse it will make even the most progressive social issue proponents head spin. In fact, if there is any media genre that is proactively progressive it's Eurocomics and perhaps some modern high quality manga. Female heroes in abundance. And unlike prude USians teen sex, sex in general, naked people, handycapped heroes and other stuff too, without *anybody* doing wee-wee in their panties because of it. ... OMG you have so little of an idea it would blow your mind. Gung Ho has sexual and power abuse as a friggin sideplot!
We suffer more in our imagination than in reality. - Seneca
On most platforms we'll be thrown off the roof for calling you a faggot.
Comic book stores are crazy fanatical about building a following. To the point where the last one I frequented wouldn't allow you to buy variant covers the week they were released unless you were a regular customer. And of course, the next week they'd have a value price based on ebay selling price and they'd be on the wall for general availability.
About 5 years ago, Marvel went full SJW propaganda. They hired a pack of SJW twitter people with no history or skills involving comics who immediately trashed everything they touched. When people started to notice this change, they made it clear that white/heterosexual/males were no longer the target demographic. Instead, trans/gays/females/minorities were going to be the only customers they wanted reading their products. They began to attack the customers and openly declare their critics to be literal neo-Nazis. Republicans and conservatives were purged and blacklisted. They literally drove away most of their customers and continue producing from of the most god awful comics in the history of the industry. We went from Fantastic 4 vs Doctor Doom to racism racism white people are pure evil!!!! If you want to know more, Comics & Diversity has a youtube channel documenting all of this insanity. It's pretty crazy.
It was a thin rehash of a great pair of novel trilogies from the *70s and 80s* ([https://en.wikipedia.org/wiki/The_Han_Solo_Adventures] and [https://en.wikipedia.org/wiki/The_Adventures_of_Lando_Calrissian]) that would have been much better served being licensed and marketed for theater rather than poorly rewritten.
From what I heard, Glover did an OK job as Lando. I heard the guy who played Han didn't have the sort of charisma or rough mannish charm that Ford had back in the 70s/80s, but at least looked the part. But with tacky gimmicks like L337 the robot or whatever it was called, it was mostly a disappointment that didn't look into the true benefits of the original stories: They were not primarily about Calrissian or Solo: They were primarily about the robots who were their companions through the adventures before eventually leaving to be on their own at the end of the second trilogy. And Bollux/Blue Max were far more interesting and effective characters than L337 was, because they took the human-like acceptable of robots that the original cast managed to make work and made it a lynchpin of the stories. The droids autonomy and capabilities were often as important to their survival as the flesh and blood characters themselves, and through their time together each grew due to their interactions and experiences with the other.
Instead they made it a bad comedy heist movie to soak the fanbase for some cash, instead of trying to make it a serious movie (or movies) with a plot that would draw in both new and returning viewers for years to come. But what do you really expect from Disney, a company who steals from the public commons and then rehashes the plotlines to death while peddling them to children and adults with more money than sense? Not to mention keeping their precious IP under lock and key for more generations than the lifetime of some of the early stories they appropriated to create their empire, all without paying a dime in licensing of course.
The only thing superhero comics really have going for them is that DC and Marvel managed to weather the storms of the 50s to 90s and in the process either outlive or gobble up their smaller competition to become the giants they are today. If you actually look at the comic book scene in the US, there were lots of other players over the years but thanks in part to the political attitude about acceptable stories marketing under picture books much of the more high brow material, adult themed material, and dimestore scifi was either directly killed or socially ostracized until it went out of business. It didn't help that many of these publishers only had a few good years of material and then started hemorraging cash as the viewship drifted to other publishers or media as television took over from the written work and then computers took over from television.
What DC/Marvel leveraged was being able to get kids TV shows made about their material, hype it and push themselves a variety of mediums, from newspaper stands to bookstores, to grocery stores to comic book shops, and to transition as new mediums popped up. Things that many other companies were unable due to size or niche interest. The internet has levelled that playing field with far more variety, better media and an often donation/swag based method of repayment to the authors. Good comic or graphic novel series persist for years, while once that are mediocre last only as long as their authors stay passionate about them. If you want some good examples, look at Dominic Deegan or One Punch Guy, or Schlock Mercenary. These started as roughly drawn comics that most people would have scoffed at and not given another thought, and yet each of them managed to obtain polish, craft a mythos surrounding it, and draw in new users until the authors were well known enough to get book deals, tv shows/manga deals (one punch man), or become illustrators for other people's major rpg books (Schlock's creator did illustration work for an RPG collaboration with R.A. Salvatore I believe.) The point being that American comics are doing quite well at the amateur level as well, just most people don't see the forest for the logging encampments (DC/Marvel).
With the unbelievable amount of money they're making by turning those comic books into movies these days, it should balance out...
While the article mentioned Image Direct where you can subscribe to physical issues of their comics via mail, I'm actually more a fan of the fact that they will also sell DRM-free, high-res PDF, ePub, CBZ and CBR copies of their releases directly via their site, which for me is a much better offer than physical copies - I live in Europe so shipping would be killer, and since my fucking upstairs ex-neighbor managed to flood my home and especially the room I kept my books, comics, DVDs and CDs in twice I've gone almost all-digital for my entertainment.
Also, it helps that Image - while having a few long-running superhero series (Spawn, Savage Dragon, the just ended Invinicible, ...) and some reboots (Cyberforce, Witchblade, Kick-Ass, ...) - also releases a variety of series in all kinds of genres, many also rather short instead of the endless same-y stream coming from Marvel and DC, like:
Blood Stain, Chew, Curse Words, Death Or Glory, Death Vigil, Descender, Postal/Think Tank/The Tithe/Eden's Fall, Elsewhere, The Fix, The Fuse, I Hate Fairyland, Lazarus, Low, Monstress, Paper Girls, Rat Queens, Revival, Royal City, Saga, Scales & Scoundrels, Sex Criminals, Sunstone, Tokyo Ghost, Wayward and The Wicked + The Divine
"I'm not anti-anything, I'm anti-everything, it fits better." - Sole
This 100%. Soy boy == faggot.
Trans people are fags. Fags are trans, it's all the same disease.
It is what? $3.99 a comic nowadays, for the normal Marvel and DC comics, right?
1/3rd of those pages are adverts, so its usually about 30 odd pages. Their value is also worthless after buying, I think I have maybe fifty comics out of the ten thousand I have worth more than $10 nearly 30 years later, and that's more Sandman 1-10 and Hellblazer 1-10...
Just cut to the chase and publish them in graphic novels. Give away the first comic for free and absorb that into the price of the graphic novels.
High prices reduces demand and is a death spiral. My comic shop sells pop toys to actually make profit, and I expect it to eventually stop selling comics the same way it stopped selling games and dvds ten years ago...
when is the set to make it illegal to buy or own dvd's ? i assume that's the next step because that way you could own stuff you buy
Free speech was meant to be free for all... how can anyone grow up in a nanny state ?