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Impossible Burgers' Key, Bloody Ingredient Wins FDA Approval (cnbc.com)

The FDA has approved the key ingredient used in the vegetarian-friendly Impossible Burger. "The ingredient, soy leghemoglobin, releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste," reports CNBC. The burger comes from a company aptly named Impossible Foods, which started raising millions of dollars in 2015 to pursue a plant-based burger that truly tastes like meat. From the report: In a letter to Impossible Foods released Monday, the FDA deemed soy leghemoglobin GRAS, or generally recognized as safe, in its most recent review. "Getting a no-questions letter goes above and beyond our strict compliance to all federal food-safety regulations," Impossible Foods founder and CEO Patrick O. Brown said in a statement. "We have prioritized safety and transparency from day one, and they will always be core elements of our company culture."

18 of 445 comments (clear)

  1. As a vegetarian since 15 years... by carlhaagen · · Score: 5, Informative

    ...I can't say that I've ever missed that specific meat-like taste (even less so the color) in any of the many meat facsimiles I've tried. I suppose the reason why one becomes a vegetarian plays a big role in this.

    1. Re:As a vegetarian since 15 years... by ET3D · · Score: 5, Insightful

      I think that such products are aimed more at meat eaters than long time vegetarians. I'd say that most meat eaters do it because they like the taste rather than because they want animals slaughtered, so offering something which tastes the same (and has similar or better nutritional values and isn't more expensive) would allow them to switch out of eating meat.

    2. Re:As a vegetarian since 15 years... by Anonymous Coward · · Score: 4, Funny

      I'd say that most meat eaters do it because they like the taste rather than because they want animals slaughtered

      Speak for yourself. I eat meat exclusively so I can contribute to controlling the population of delicious animals.

      If you just leave them be, they'll roam around eating all the plants until there aren't any left. Meanwhile carnivorous animals will have a near-endless food source readily available and undefended by humans, which will cause their population to grow exponentially. Soon we'll have to start hunting these dangerous animals lest they decide beef is too common and would much prefer some long pig for lunch. Then we'll end up with a pile of lion corpses that nobody wants, which will attract a shitload of pesky insects, potentially the sort that carry diseases, which will spread far and wide, spreading the next plague. Humanity will be wiped out in a matter of months, all because some people refused to eat their steaks.

      Vegetarianism is just terrorism playing the long game.

    3. Re:As a vegetarian since 15 years... by mukinrestak · · Score: 5, Insightful

      Unfortunately, all the substitutes that are made to mimic meat well are currently far pricier than actual meat. I tried a sample of a Beyond Burger a while back and it was pretty good, but on the shelf it was like 4 times the price of actual ground beef. That ain't gonna work too well. A plant based burger should cost LESS than the real thing.

    4. Re: As a vegetarian since 15 years... by dcw3 · · Score: 5, Funny

      Do you tweet your meat in public?

      --
      Just another day in Paradise
    5. Re:As a vegetarian since 15 years... by Joce640k · · Score: 4, Insightful

      I think that such products are aimed more at meat eaters than long time vegetarians. I'd say that most meat eaters do it because they like the taste rather than because they want animals slaughtered

      No, they do it because that's how they were raised. People's "tastes" form at a young age.

      (not seeing the slaughter also helps, I think if a few more kids saw an animal being killed it would make a big difference)

      --
      No sig today...
    6. Re:As a vegetarian since 15 years... by gnick · · Score: 5, Funny

      Why is a cow's life worth more than a cute bunny's?

      Souls are distributed using a complicated algorithm that considers size, cuteness, flavor, and ability to act human. Humans get 1 full soul. Crickets get only a small fraction of a soul, making them fine to smash. Cows are much larger and cuter than crickets, but they're strongly penalized for being delicious and forfeit almost their entire soul. A bunny's life is actually worth MORE than a cow's based on cuteness and relative flavor. Dogs are a curious case in that American dogs have a larger portion of a soul than Korean dogs based on environment. It's not an entirely fair system, but it's what we've got.

      Clearly we should be going for the least amount of deaths per human...

      Start whaling?

      --
      He's getting rather old, but he's a good mouse.
    7. Re: As a vegetarian since 15 years... by hamburger+lady · · Score: 4, Funny

      i hope so. otherwise he canâ(TM)t have any pudding. how can you have any pudding if you donâ(TM)t tweet your meat?!

      --

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      Is this the MPAA? Is this the RIAA? Is this the DMCA? I thought it was the USA!
    8. Re:As a vegetarian since 15 years... by Anonymous Coward · · Score: 4, Insightful

      Killing food isn't natural? Seriously? Nothing in nature kills to eat?

      GTFO with that bullshit. I swear, some people have their head so far up in the clouds they can't even see reality anymore.

  2. Eww? by Rei · · Score: 4, Insightful

    It's weird... after having been vegetarian for 17 years, the concept of making a vegetarian burger taste more like meat only strikes feelings of "eww, gross" in me. And I imagine that's a pretty common reaction.

    But I guess it's good for non-vegetarians and maybe people who are newly vegetarian.

    On the upside, I imagine this product is a good source of iron, since heme iron is well absorbed.

    --
    "Lock and load, Brides of Christ!"
    1. Re:Eww? by CambodiaSam · · Score: 5, Insightful

      I'm not a vegetarian but have greatly reduced my meat intake over the years. I had the opportunity to try an Impossible Burger recently and I can confirm that it's freakishly like animal meat. Not 100% indistinguishable but so damn close that I was amazed. The guy at the restaurant warned me that many vegetarians don't like it because it's so close. He wasn't lying. If there is a safe option to help people eat less meat, that's probably good for health, the environment, and a number of other factors right? It's like a gateway veg. Just like bacon is the gateway meat.

  3. Still waiting.... by Tokolosh · · Score: 4, Funny

    Why do we never see reports that steak is being processed to taste like tofu?

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    Prove anything by multiplying Huge Number times Tiny Number
  4. We need more of this ... by Qbertino · · Score: 4, Interesting

    ... to get the meat junkies off their fix. The eco-balance of meat is truely abysmal. Like just a few notches short of plutonium or something. If we could switch to a substitute without anybody noticing, that would be awesome and also finally get anti-biotics out of meat production and back into healthcare, where they belong. That would also get agriculture back into sane waters.

    --
    We suffer more in our imagination than in reality. - Seneca
  5. Protein called heme by vossman77 · · Score: 4, Informative

    soy leghemoglobin, releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste

    Oh my god, so much wrong with this sentence:

    • leghemoglobin is the protein
    • heme is an organic molecule
    • leghemoglobin does not RELEASE heme, it holds the molecule inside
    • when the heme molecule in the protein binds oxygen it provides the red color.

    source: I am a biochemistry lecturer and wikipedia

  6. 30 Years...and counting by buravirgil · · Score: 4, Interesting

    Meat's not Murder, as much as I enjoy Morrisey; It's slaughter. And I admire meat-eaters who address sustainable farms to address factory farming and respect any perspective to appeal to HOW animals are raised and rendered after I had read Diet for a Small Planet (https://www.smallplanet.org/diet-for-a-small-planet) and Robbins' book (the Baskin/Robbins heir who was conned by Madoff) in 1990. I went lacto-ovo vegan and made soy "milk", and my own gluten (ashamed I couldn't master tempeh cultures) and supplemented my diet with nutritional yeast for B complex vitamins and explored every meat substitute available and can claim I was spared seasonal flus for years. Fifteen years later, friends half a generation younger, mocked my preferences to seek out substitutes with the same texture and "mouth feel" as akin to wearing a fake fur. It was my first experience with shifts in generational perspective, I think. (The second is a pervasive belief microwave appliances are dangerous.) Anyway, Morning Star brand was some of the best commercially available (and affordable) product (but used egg whites for texture) and leveraged by the growing market of baby-boomers reduction of cholesterol consumption: Tinfoil Advisory-- Morning Star's "Prime" product was the best I had ever experienced and disappeared from the market for over two decades because (I believe) it was TOO Good. At about this time, Oprah took on the Beef trade associations and was summarily silenced on the subject, the only topic from which I believe she has EVER backed away. Supply/Demand arguments have been the reason given for the 3-4X cost of livestock for three decades. Qorn was prevented from North American shelves for over a decade for reasons ignored when it came to Frito-Lay's potato chip products...end of Advisory...

    In 2010, I returned to being an omnivore, but I miss the days of chasing down "mouth feel" substitutes because the science is interesting, and the business angles are very intriguing. Textured vegetable protein (a fantastic substitute in Chile adopted by Hormel a loooong time ago) is the best example of an affordable substitute and industrially compressed gluten that simulated a roast beef that I experienced in Oakland and LA's Whole foods deli sections is the most expensive (5X that of steak), but truly a delicacy.

    In 1990, Robbins' claimed that, without government subsidized water rights, a dollar hamburger in the US would cost $6. I don't know if that's factual because there aren't many sources or studies to cross reference, but such an estimate goes a long way in explaining why the market is, in my humble opinion, so controlled.

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    Would were! Should is! Could be! And live a hundred times three.
  7. Why am I an omnivore ? by Salgak1 · · Score: 5, Interesting

    Take a look in the mirror, and smile. The Incisors and Canines in your mouth evolved primarily for eating meat, and the premolars and molars evolved for grinding vegetable matter. I go with what my biology is optimized for.

    I will add that almost every animal source is edible, and the vast majority of plant life is either inedible or actually toxic in some way. I stick with what works. . .

    1. Re:Why am I an omnivore ? by Joce640k · · Score: 4, Informative

      Take a look in the mirror, and smile. The Incisors and Canines in your mouth evolved primarily for eating meat,

      Nope. Gorillas have massive canines but they never eat meat.

      Incisors? They work for plants, too. Biting apples is much easier with incisors than molars.

      The puny little canines that humans still have? Throwbacks to when we used to fight like gorillas. No use at all for hunting/killing.

      --
      No sig today...
    2. Re:Why am I an omnivore ? by arth1 · · Score: 4, Informative

      Nope. Gorillas have massive canines but they never eat meat.

      They also don't have apolipoprotein E2-E4, which developed after our common ancestors split, and is a big factor in how much meat we can eat.