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Facebook Shares Drop On Revenue Miss (cnbc.com)

Zorro shares a report from CNBC: Facebook missed projections on revenue and global daily active users this quarter after struggling with data leaks and fake news scandals. The company reported its second-quarter earnings after the bell on Wednesday. Shares were down as much as 10 percent. CNBC summarizes the results:

Earnings per share: $1.74 vs. $1.72 per a Thomson Reuters consensus estimate
Revenue: $13.23 billion vs. $13.36 billion per a Thomson Reuters consensus estimate
Global daily active users (DAUs): 1.47 billion vs. 1.49 billion, according to a StreetAccount and FactSet estimate
North American DAUs: 185 million vs. 185.4 million, according to a FactSet estimate
European DAUs: 279 million vs. 279.4 million, according to a FactSet estimate
Average revenue per user (ARPU): $5.97 vs. $5.95, according to a StreetAccount and FactSet estimate

69 comments

  1. Big deal by 110010001000 · · Score: 1

    The drop was after hours. At the close of the market FB hit an all time high with a market cap of over $618 billion. Definitely a good time to buy, just like Tesla is a good buy based on yesterdays dip.

    1. Re:Big deal by Anonymous Coward · · Score: 0

      It was at an all time high because people were expecting it to beat expectations. Then again judging by how much everyone on both left and right now hates facebook for "fake news" and "censorship" respectively, it's hard to see how they wouldn't see a reversal. The stock is now back to where it was in March. Three months of value just got wiped out overnight. The smart move would have been to short it.

    2. Re:Big deal by Anonymous Coward · · Score: 0

      https://www.newyorker.com/news/our-columnists/the-really-bad-news-for-donald-trump-on-the-michael-cohen-tape

    3. Re:Big deal by 110010001000 · · Score: 1

      No it isn't back to where it was, it is still at the all time high. The drop was after hours. After hours trades are notoriously wrong due to the small number of shares traded.

    4. Re:Big deal by Anonymous Coward · · Score: 1

      After hours trades are notoriously wrong due to the small number of shares traded.

      After hours trades on regular days on regular stocks are notoriously wrong, but you really need some financial education to know why that doesn't apply here. This is an earnings report day for a highly traded stock and as I'm writing this FB is down 21 percent, or $46. That's not a blip that's going to be made up the next day absent news that nullifies an abysmal earnings forecast, and that's not at all on a small number of shares traded--27 million shares traded after hours vs 30.6 million traded the entire day.

      I'd love to say it's a bubble bursting because I hate social media, but unlike people here I'm not going to let my personal loathing for it influence my thoughts on the stock. I will say that censoring and pissing off half the country over political views is not conducive to gaining more customers and earning more revenue though. Facebook and other such companies need to face up to the fact that the nation as a whole is not made up entirely of people who think like their employees do and they need to stop letting politics influence how they deal with customers of any political opinion. Otherwise, things like this are prone to happen.

      My only regret is I chose to place earnings trades on other stocks today. This one looked like a perfect short, and of course it was beyond a perfect short, but I just don't trust tech stocks to behave in accordance with things like actual financial numbers. Today it did. Hopefully it'll keep doing that, but if social media companies traded for what they're actually worth they'd be penny stocks. Oh well, guess I had to make money on my other trades. I do feel sorry for millennials whose entire portfolios consist of Google, Facebook, Twitter, and Tesla though.

    5. Re:Big deal by Anonymous Coward · · Score: 0

      This probably didn't help either:

      https://www.scmp.com/news/china/policies-politics/article/2156881/china-pull-approval-facebooks-planned-venture

    6. Re: Big deal by Anonymous Coward · · Score: 0

      I bought 5000 shares of sqqq, brother. I'll send you a postcard.

  2. Valoe by rossdee · · Score: 2

    "Earnings per share: $1.74 vs. $1.72 per a Thomson Reuters consensus"

    A one percemt drop im expected earnings causes a ten percent drop in share price? I thimkit was overpriced in the first place

    1. Re:Valoe by Anonymous Coward · · Score: 1

      Drop is 23% now. Facebook getting smoked in after hours.

    2. Re:Valoe by ClickOnThis · · Score: 2

      "Earnings per share: $1.74 vs. $1.72 per a Thomson Reuters consensus"

      A one percemt drop im expected earnings causes a ten percent drop in share price? I thimkit was overpriced in the first place

      Earnings actually beat the Thomson Reuters consensus. But that's just the consensus. Various analysts had estimates well above $1.74.

      In the current after-market, the stock price is starting to bounce up from around $164. Was the sell-off an over-reaction? Probably. Sooner or later, the stock will recover.

      And as for it being overpriced ... valuations can be weird, and the market can ignore them. Look at Tesla for example. There's no reason for its stock price to be above $300. Yet it is.

      --
      If it weren't for deadlines, nothing would be late.
    3. Re:Valoe by Anonymous Coward · · Score: 0

      Look at Tesla for example. There's no reason for its stock price to be above $300. Yet it is.

      It's really fun watching you guys lose your shirts trying to short Tesla. Give it up already.

    4. Re:Valoe by Locke2005 · · Score: 1

      Personally, I think Musk is intentionally running down Tesla stock so he can buy a bigger share of the company. However, calling the diver a pedo still seems like bad judgement, not strategy. Musk doesn't want to make his second fortune selling cars, he wants to make his second fortune by being the Intel of battery manufacturing. Like CPUs, batteries appears to be a natural monopoly with huge barriers to entry that rewards the few companies that can afford to keep investing heavily in continuous improvement.

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    5. Re:Valoe by Anonymous Coward · · Score: 0

      And as for it being overpriced ... valuations can be weird, and the market can ignore them.

      Have you seen the P/E ratio of Amazon?
      It is measured in centuries.
      I think that price needs to drop by half.

    6. Re:Valoe by Anonymous Coward · · Score: 0

      It's really fun watching you guys lose your shirts trying to short Tesla. Give it up already.

      "You guys?" I don't count myself among the shorters.

      That said, there is a way to play around with TSLA without losing "your shirt." Trade options, and use hedging to mitigate risk (e.g., trade spreads.) It is not easy, but it's a lot less risky than shorting, and it can be fun. But beware of the way a stock can humiliate you. I'll leave this right here.

    7. Re:Valoe by Anonymous Coward · · Score: 0

      I think there is a difference between the published "expectations" and real genuine expectations of the big investors. Sometime the difference is small, sometimes it is big. All the analysts, etc, aren't really the big investors (though they probably get paid by them). What the big investors think is what counts. They all have their own models on what the results ought to be. If they are different, the stock moves, sometimes a lot. And of course Wall Street like to play a lot of games around earnings time.

      But never, ever believe that what the analysts publish are what the real expectations are.

    8. Re:Valoe by Anonymous Coward · · Score: 0

      Future headline: Elon Musk, the chairman of the Tesla, Inc., formerly TeslaMotor Car Company, was arrestedtoday and charged with possession of more than 59 pounds of cocaine.

  3. Seriously? by smithmc · · Score: 2

    Do I understand correctly that, in the quoted part of the posted story, the first number is the actual performance and the second one is the estimate? These numbers are essentially identical, i.e. FB hit its estimates almost precisely. So what's the problem, other than that investors are a bunch of histrionic idiots looking way too hard for something to get upset about?

    --
    Downmodding is the refuge of the weak. Don't downmod, make a better argument!
    1. Re: Seriously? by Anonymous Coward · · Score: 0

      $130million is a heck of a lot of missed advertising dollars

    2. Re:Seriously? by Anonymous Coward · · Score: 1

      The old advice "buy on the rumor, sell on the news" would apply here.

      They were taking profits. The only histrionic idiot is you jackass. They probably had their sell orders in before the announcement.

      Or as often as not, they pump up the earnings estimate to draw in retail suckers, so the street guys can buy cheaper after the suckers cleared out. Or they shorted the stock knowing earnings would be near consensus and "day traders" would sell shares for a measly 1% profit.

    3. Re:Seriously? by Anonymous Coward · · Score: 0

      Facebook posted the second consecutive quarter of falling revenues, and warned that Q3 and Q4 are likely to be lower still.

      Basically everything they reported is below target, and they are forecasting it to get worse before it gets better.

      Here in the UK they are running TV ads, apologising for how they have enabled the misuse of people's data and the spread of false information and promising that they are working to "fix it". If a company that relies on the network effect to keep its users and is funded exclusively by advertising is having to pay other companies for advertising because users are leaving the platform, I'd be looking to sell my stock too.

    4. Re:Seriously? by Anonymous Coward · · Score: 0

      The stock market is a very f-ed up place. I definitely do not trust it for retirement savings at all, and I've still got 30 years or more to go. I don't even like working for publicly traded companies because of all the BS that comes with it. I left GE for pretty much that reason alone.

    5. Re:Seriously? by Quirkz · · Score: 2

      Stocks are weird. The daily report on the radio will talk about them being "up" or "down" but then often explain it's only a tiny fraction of a percent, sometimes even a single point, which in my mind ought to be "essentially unchanged."

      Sometime this week I heard "markets were mixed. The Dow was up $x, or roughly .8%. The NASDAQ was down one point." All I could think was, you really call that *mixed*?

    6. Re:Seriously? by Anonymous Coward · · Score: 1

      Yup. When I was testing live ads (from Google) in one of my apps, I was surprised that it showing almost exclusively Facebook ads. If they have to do that big of an ad buy from their main competitor in internet advertising, it's not a good sign.

    7. Re:Seriously? by drinkypoo · · Score: 1

      Sometime this week I heard "markets were mixed. The Dow was up $x, or roughly .8%. The NASDAQ was down one point." All I could think was, you really call that *mixed*?

      The news is apparently not for you, but for HF Traders.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    8. Re:Seriously? by Anonymous Coward · · Score: 0

      The news is apparently not for you, but for HF Traders.

      Day traders maybe. HF traders already have computers telling them this stuff. Hold a grudge much?

    9. Re:Seriously? by drinkypoo · · Score: 2

      HF traders already have computers telling them this stuff. Hold a grudge much?

      Against HFT? Absolutely. HFT harms actual investors.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  4. You are right by SuperKendall · · Score: 1

    Look at Tesla for example. There's no reason for its stock price to be above $300. Yet it is.

    You are totally right - just based on what has been delivered along with easy to see potential in technology Tesla has got working, along with new trade agreements, Tesla should be over $600. Don't worry, will be there really soon - we'll see over $1200 on TSLA during the epic short unwind though. Going to be fun to watch that one play out!

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re: You are right by phantomfive · · Score: 1

      That seems extremely and overly optimistic at this point. Not that I would complain to see it happen, I just don't think it will.

      --
      "First they came for the slanderers and i said nothing."
    2. Re: You are right by Anonymous Coward · · Score: 0

      "Amazon doesn't make a profit. It will be a penny stock in a year. $27/share is outrageous."
      -You, circa 200retarded.

    3. Re:You are right by tsa · · Score: 0

      No way. Tesla is already overtaken left and right by the established auto makers who have much better cars that they can actually deliver for a lower price. Tesla's days are numbered if they don't get their shit in order fast.

      --

      -- Cheers!

  5. Stuff that doesn't matter by ebcdic · · Score: 3, Interesting

    Can we stick to technical stuff please?

    1. Re:Stuff that doesn't matter by Locke2005 · · Score: 1

      If you do technology to make money, then this is news that matters to you! Personally, FaceBook has stayed in business much longer than I would have predicted and has made a lot more money than I would have predicted, and I can't explain why. But then, I can't explain why Donald Trump get elected either.

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    2. Re:Stuff that doesn't matter by Anonymous Coward · · Score: 0

      Perhaps it's time to figure out why that's the case and change some of your incorrect beliefs.

      Just sayin'...

    3. Re: Stuff that doesn't matter by Anonymous Coward · · Score: 1

      That's actually what your problem is. You assumed people are stupid and racist, which is why you just come across as a smug, condescending, elitist asshole.

      Trump won because of people like you... Not despite of you.

    4. Re: Stuff that doesn't matter by Anonymous Coward · · Score: 0

      That's actually what your problem is. You assumed people are stupid and racist, which is why you just come across as a smug, condescending, elitist asshole.

      That's actually what your problem is. You assumed

      So to fix a few of your assumptions, here's more detail:

      Trump won because of people like you... Not despite of you.

      I'm not American, so my opinion of your orange imbecile would not have affected the outcome in any way

      There's this opinion held by the rest of the world regarding Americans: Fat, Loud and Stupid. It may not apply to all of you, but enough of you seem to share these traits for it to have become a stereotype. Perhaps travel outside of your country and learn something about how the world regards you now

      Which leads on to the next part of my point: Your choice of leader reflects badly on you; that as a nation you would have listened to the campaign pitch from all of the candidates, and went with the simpleton who regards himself a stable genius

      The perception that you're as racist as you are was not a thing that I personally thought of you lot (I thought it was a vocal minority giving Obama a hard time)

      That changed around the time that fucking Nazis were marching the streets of Charlottesville

      Now I know that some of you just wanted to protect your jobs and such, but instead of doing that, you've deployed an idiot onto the world stage who's causing harm to not just your country, but our countries as well

      If the world did not have all of this interdependence, and you didn't have ~4000 Nukes pointed at everyone, I would not have cared as much about what happens over there, I would have said "go ahead, fuck yourselves over, that's how you'll learn"

      But that's not the sort of world we live in, so I'm just hoping he doesn't start a new war, your country can't afford it, and the rest of us don't want to fucking die. Instead I'm hoping that America fixes it's tarnished image. The statue of liberty does not accurately represent what you've become now. Perhaps give her a giant tiki torch and KKKlan hood

      Before you respond, consider this thought experiment: "Of the collection of Republican presidents over the past few decades (this resolves partisan bias) how would you rank Trump? I ask because I'd honestly prefer if you guys had another two terms of Bush Jr instead of a man-child having a tantrum. I hope you'd agree with that at least

      you just come across as a smug, condescending, elitist asshole.

      Correct, but I'm a smug, condescending, elitist asshole who's also right

      To those Americans who didn't want any of this shit, I hope you're able to win in November and impeach agent orange

    5. Re:Stuff that doesn't matter by LordWabbit2 · · Score: 0

      He got elected because the only other running candidate was fucking worse than he was. If you don't want people like Trump getting elected, field a better opponent, or actually try having a democracy instead of a 2 party system. I find it amusing that America tries to force democracy on everyone (whether they want it or not) but they themselves are not running a democracy.

      --
      There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
    6. Re:Stuff that doesn't matter by rkordmaa · · Score: 1

      ~20% overnight swing of one of the most significant tech stocks is going to have an impact to tech. How much of an impact remains to be seen, could be anything from meh to another dot com bust.

    7. Re:Stuff that doesn't matter by Anonymous Coward · · Score: 0

      We could stick to technical stuff, but watching people who've over-invested in FB who just lost a quarter of their "investment" attempt to rationalize their poor choice of a stock to buy and hold is actually kind of funny..

    8. Re:Stuff that doesn't matter by TJ_Phazerhacki · · Score: 1

      Talking about Earnings and Revenue is, by definition, Technicals.

      --
      Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
  6. Facebook is the new MySpace! by Locke2005 · · Score: 1

    I deleted by FaceBook account several months ago, when reports of misuse of data started coming out. No kids use FaceBook for social media anymore, because their parents all have accounts and can see what they post! My daughter has moved to Instagram and SnapChat herself; no telling what she'll be using next year.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:Facebook is the new MySpace! by Anonymous Coward · · Score: 0

      Who owns Instagram? Does she send many WhatsApp messages too?

    2. Re:Facebook is the new MySpace! by antdude · · Score: 1

      Just ban them from the Internet. :P

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  7. Shares Drop? by thechemic · · Score: 0

    What the fuck does it mean to share a drop? Is this website run by 12 year olds?

    --
    Let's make like a bird... and get the flock outta here.
    1. Re:Shares Drop? by Anonymous Coward · · Score: 0

      What the fuck does it mean to share a drop? Is this website run by 12 year olds?

      Finance, muthafucka, do you speak it?

      "The securities that represent fractional ownership in the publicly-traded stock of Facebook, Inc." were what dropped.

  8. Re:(((them))) by AvitarX · · Score: 1

    This is actually the most interesting part to me.

    I'd think that's in the realm that plenty of people would pay to opt out of some of the data ecosystem.

    It'd be nice if they offered as an option $3/month or $24/year to use Facebook and not be sold, maybe $4/$30 since I imagine the revenue is actually higher in areas where there's more money.

    I'd seriously consider it just to avoid all of the sponsored garbage in the feed.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  9. Mark Zuckerberg's fortune tumbled by $16.8 billion by schwit1 · · Score: 2

    As of Thursday’s close, he will slide to sixth place from third on the Bloomberg Billionaires Index. That's tough.

  10. 24% by Zorro · · Score: 1

    Facebook plunges more than 24 percent on revenue miss and projected slowdown.

    https://www.cnbc.com/2018/07/25/facebook-earnings-q2-2018.html

    But it is still 76% of what it was yesterday.

    1. Re:24% by TheOldestGit · · Score: 0

      Still stupid.
      74% of yesterday is a huge loss - I would be crying in my (Manx) beer.
      Zuck is still a poisonous Cnt.
      Question for idiots - what does he actually do?

      I would like to be worth 1%, then plan how to give that away...

      --
      Having Leeched on /. for years I thought Hmmmmm-Subscribe!
  11. Irrational investors by OneHundredAndTen · · Score: 2

    As usual, investors acting irrationally and like a mob of sheep. No wonder we have market meltdowns every so often. FB remains of PoS though, so no sorrow here.

    1. Re:Irrational investors by Anonymous Coward · · Score: 0

      Actually the irrationality of investors, especially silicon valley tech types who think they're any good at this, is in buying FB at insane valuations in the first place.

      What we're seeing now is the market acting rationally in re-pricing a company with so little actual real value.

    2. Re:Irrational investors by zifn4b · · Score: 1

      What we're seeing now is the market acting rationally in re-pricing a company with so little actual real value.

      You must be new to investing. A lot of it is fueled by hype or as they say, speculation. Facebook IPO had hype in spades.

      --
      We'll make great pets
  12. In the beginning... by Anonymous Coward · · Score: 0

    ...Mark just wanted to meet chicks lol

  13. Regulations Are Coming to Social Media by Anonymous Coward · · Score: 0

    Wait until SM is regulated if you think this drop was bad.

  14. Re: Mark Zuckerberg's fortune tumbled by $16.8 bil by Anonymous Coward · · Score: 0

    Poor baby. Maybe he will do something useful with what's left

  15. DAU? LOL! That term fits perfecty in German! by Anonymous Coward · · Score: 0

    In German,"DAU" stands for "dümmster anzunehmender User" since at least the 80s. Which translates to "dumbest assumamble user".

    How perfectly fitting! :D

  16. Re:(((them))) by dromgodis · · Score: 2

    I have the same sentiment, but after having discussed it with people I have come to believe that it is not likely to work even if the trust issue was somehow resolved.

    Reason one is that it would require that close to all users pay for membership. The value as an advertising company is largely based on the sheer amount of eyeballs coupled with the massive amount of decent quality profiling information. If they lost that from 50% of their users, the ad value of the remaining 50% of the members would be less than 50%.

    Reason two, which is for the tinfoils among us, is that if they want to use the platform for other ends than to make ad money, e.g. to drive a political agenda or superintelligence takeover, then they would still need the profiling as input and could use the ad/"news" as a manipulation stream.

  17. "Shares were down as much as 10 percent" by zifn4b · · Score: 1

    It's actually worse than that now. Yahoo finance is showing an 18.23% drop right now

    --
    We'll make great pets
  18. Re:(((them))) by AvitarX · · Score: 1

    I'm not quite sure that I follow that the value of a highly profiled view goes down as less of them are available.

    There's likely a certain threshold that makes profiling harder because of difficulty building the graph if enough people opt out, but I would guess that number is higher than 50%.

    There will always need to be a free option (or membership will dwindle over time), and the pay option can't be much more expensive than the revenue from the free option (or it creates an incentive to make the free option suck too much), but it seems viable to me.

    If there's a reason it outright won't work on bet it's because there is dramatically different revenue per user based on country, and though $3/month seems reasonable to pay, if the users in higher gdp/per capital countries (about half I think) are essentially all of the revenue, that turns into $6/month, which is getting pricey for a distraction and a phone book IMO.

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  19. Re:(((them))) by AvitarX · · Score: 1

    And a quick googling makes me think that's correct.

    Almost $10/month US.

    The $3/month in Europe may be a good solution to privacy concerns there (compliance there seems to make it far less profitable).

    https://www.statista.com/stati...

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  20. Like what EXACTLY? by SuperKendall · · Score: 1

    Tesla is already overtaken left and right by the established auto makers who have much better cars that they can actually deliver for a lower price

    I've been to auto shows for years and have seen nothing close to what Tesla offers. Care to give an example so we can laugh and your poor taste in cars and complete lack of understanding of performance?

    Like what are you gonna recommend, a Volt? HAH HAHA AHHA HAHAH AHA HA HAH HA HAHAH HAHAAHAH AHAH AHAH AHAH AHAHAHA!

    It's the car makers themselves that are scrambling to build something even remotely close, while Tesla ships more and more cars and incrementally upgrades everything...

    It's amazing to me on Slashdot that someone still does not grasp the fundamental moat Tesla has built with it's "car as software" philosophy.

    If I were looking at cars now a Tesla is the only one that makes any sense to me.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Like what EXACTLY? by tsa · · Score: 1

      Then we totally disagree. Americans just can't build cars, and Tesla is yet another example of that. The doors are flimsy, the dasboard is just not op to scratch for such expensive cars, you can't sit in the back because you can't get your feet under the chair in front of you and there's not enough headroom... Oh wow, 0-100 km/h in 3 seconds! Yeah that is important in daily driving.

      --

      -- Cheers!

    2. Re:Like what EXACTLY? by SuperKendall · · Score: 1

      Performance is important but so is range.

      The doors do not feel "flimsy" to me, though they are light - flimsy would be if they wobbled as you shut the door...

      I would go on but you couldn't even produce a single counter-example, much less one that anyone is actually buying in volume.

      If the car is so terrible why is the Model 3 getting such glowing reviews? It sure seems like I am not the only one that finds fit and finish decent if not spectacular.

      I've had a lot of cars that made it way harder to sit in the back as well (note I do not OWN a model 3 myself, nor any Tesla - I've just been in them).

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    3. Re:Like what EXACTLY? by tsa · · Score: 1

      Nissan's Leaf is often seen here in Europe, as is the Renault Zoe. The Jaguar iPace is a much better car than anything Tesla has on offer. Then we have the (outdated I agree) BMW i3, the e-Golf, and Volkswagen will release a whole range of quite exciting electric vehicles next year. Dieselgate has had a positive effect on them.
      And of course taste in cars also plays a role here.

      --

      -- Cheers!

  21. The End Is Nigh, Zuckerbook! by Rick+Schumann · · Score: 1

    Get your affairs in order, Zuckerbook, the Reaper is coming for your ass -- and nothing of value will have been lost.

  22. Re:(((them))) by dromgodis · · Score: 1

    Thanks, that is an interesting graph. I find a couple of things remarkable compared to what I expected:

    1. As you point out, the revenue of a US user is 3x that of a european.
    2. At ~$100/year for an american pair of eyeballs, the numbers are much larger than I expected.
    3. The revenue seems to keep growing exponentially.

    Yeah, I agree. At $10/m, it is probably more attractive to most people to just to pay with your soul.

  23. Re:(((them))) by AvitarX · · Score: 1

    It also appears that North American users are the only particularity profitable users.

    Though I don't know where all of the revenue is coming from, I get 1.4 billion users * $6/user = 8.4 Billion, that leaves another 4-5 they're earning somewhere else.

    2.1 billion shares $1.72 earnings/share is 3.6 billions total earnings.and implies their expenses are 13.2-3.6 = 9.6 billion / 1.4 billion users = $6.85/user (per quarter).

    If we scale out the 25% of revenue that isn't Facebook users (and assume it's equally profitable pursuits (unlikely, this probably skews low)) it's still about $5.10/user in costs US is massively profitable, Europe quite profitable, and The rest are loss leaders.

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