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Facebook Finally Discloses Pro-Brexit Ads (techcrunch.com)

"The UK parliament has provided another telling glimpse behind the curtain of Facebook's unregulated ad platform by publishing data on scores of pro-Brexit adverts..." reports TechCrunch, adding that the 2016 ads "were run prior to Facebook having any disclosure rules for political ads. So there was no way for anyone other than each target recipient to know a particular ad existed or who it was being targeted at." An anonymous reader quotes their report: The targeting of the ads was carried out on Facebook's platform by AggregateIQ, a Canadian data firm that has been linked to Cambridge Analytica/SCL... [I]t's not clear how many ad impressions they racked up in all. But total impressions look very sizable. While some of what runs to many thousands of distinctly targeted ads which AIQ distributed via Facebook's platform are listed as only garnering between 0-999 impressions apiece, according to Facebook's data, others racked up far more views. Commonly listed ranges include 50,000 to 99,999 and 100,000 to 199,999 -- with even higher ranges like 2M-4.9M and 5M-9.9M also listed....

The publication of the Brexit ads is, above all, a reminder that online political advertising has been allowed to be a blackhole -- and at times a cesspit -- because cash-rich entities have been able to unaccountably exploit the obscurity of Facebook's systemically dark ad targeting tools for their own ends, and operate in a darkness where only Facebook had oversight (and wasn't exercising any), leaving the public no right of objection let alone reply, despite it being people's lives that are indelibly affected by political outcomes.... The company has been making some voluntary changes to offer a degree of political ad disclosure, as it seeks to stave off regulatory rule. Whether its changes -- which at best offer partial visibility -- will go far enough remains to be seen.

Earlier this month the UK's data watchdog released a report titled "Democracy disrupted?" in which the UK's Information Commissioner recommends an "ethical pause" of political advertising on social media to allow key players "to reflect on their responsibilities in respect to the use of personal data..." And this weekend an interim report from the House of Commons' media committee "said democracy is facing a crisis because the combination of data analysis and social media allows campaigns to target voters with messages of hate without their consent," according to the Associated Press.

"Tech giants like Facebook, which operate in a largely unregulated environment, are complicit because they haven't done enough to protect personal information and remove harmful content, the committee said."

10 of 165 comments (clear)

  1. And this is a problem why? by Anonymous Coward · · Score: 4, Insightful

    If they paid for the ads, then they should be able to run them. The only thing is that they shouldn't be just given personal information by third parties. People should be paid for having their information disclosed and agree with whom it is disclosed exactly. I'm getting really tired of the lefts' compulsion to censor their political opponents. You will be punished.

    1. Re:And this is a problem why? by Anonymous Coward · · Score: 2, Insightful

      And this is a problem why?

      Because they were a tissue of lies and half-truths.

    2. Re:And this is a problem why? by Narcocide · · Score: 3, Insightful

      Yes, of course. But that's how it works. Interesting that in trying to bring up an inflammatory point to attempt to prove (perhaps more to yourself than anyone else) that there's some sort of "moral equivalence on both sides" you've latched onto an idea that nobody was even contesting. Yes, of course the anti-brexit ads were also the same sort of schadenfreude peddled by the exact same shills. That is how this works. They ramp up divisiveness by escalating irrational insecurities of every demographic with clever combinations of lies mixed with half-truths.

  2. Facebook is in trouble by Kohath · · Score: 2, Insightful

    Because elites didn't get what they wanted in an election. We must immediately go back to centralized control of media, so elites can regain control of the information everyone has. The present situation is too democratic for them.

  3. Kohath's credibility is in trouble. by Anonymous Coward · · Score: 4, Insightful

    Yeah not because of Cambridge Analytica and Russian collusion, because of your "elites" bullshit theory and pizzagate, cuz you say so? Kohath has zero credibility from now on, noted.

    1. Re:Kohath's credibility is in trouble. by Anonymous Coward · · Score: 2, Insightful

      Kohath believes Brexit was a by-and-for The People grassroots campaign with no "elite" backing and is a monumental fucking idiot.

    2. Re:Kohath's credibility is in trouble. by ArchieBunker · · Score: 2, Insightful

      Obama using social media in 2012? Groundbreaking and innovative https://www.theguardian.com/wo...

        Trump doing the same thing in 2016? Congressional hearings!

      --
      Only the State obtains its revenue by coercion. - Murray Rothbard
  4. less than average intelligence by Anonymous Coward · · Score: 2, Insightful

    People seem to be forgetting that by definition half the population has below average intelligence. Studies show that people with below average intelligence have greater difficulty researching the truth of any statement and are more susceptible to misinformation. Given this it only makes sense to regulate the presentation of ads, which by definition are designed to sway opinion by appealing to biases at least half the population doesn't know they have.

  5. Re:give it a rest by Zumbs · · Score: 3, Insightful

    What does 'SJW' have to do with this? If people all over the UK voted to exit the EU, a lot of these are also likely to be 'SJW's ... or is ACs claim that 'SJW' is actually just a bucket for 'people you don't like' (because you look to be a pro-Brexiter) actually an astute observation?

    Disclaimer: I'm not a UK citizen, nor do I live there. So it is not up to me to decide on Brexit. I am, however, baffled at the incompetence of leading Tory politicians, regardless of their stance on Brexit.

    --
    The truth may be out there, but lies are inside your head
  6. Re:And the BBC? by serviscope_minor · · Score: 5, Insightful

    The BBC gave more air-time to Remainers than it did to Brexiteers, and its editorial line was unashamedly anti-Brexit.

    I doubt the former. And it also uncritically repeated the Brexiter's outright lies, like the 350 million per week. The Brexit camp knew it was a lie, the BBC new it was a lie, but in the interests of "neutrality" they simply repeated the lie because that was what the Brexit campaign had.

    Just because you evidently disagreed with Nigel Farage

    Ah yes, pointing out obvious, well known lies is now merely "disagreeing". Right-o.

    Pro-EU supporters need another lesson in democracy, I think.

    That'll be why the exit campaign seems a little tied up in campaign fraud. Is that the lesson? That it doesn't matter if you win legally or not, the only thing that counts is winning?

    Is that "brexit democracy"?

    --
    SJW n. One who posts facts.