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Tesla Model 3 Outselling Small, Midsize Luxury Cars In US (forbes.com)

WindBourne shares a report from Forbes: In the second quarter of 2018, Tesla produced just over 53,000 vehicles, doubling its output compared to the same quarter last year. For the first time, Model 3 production (28,578) exceeded combined Model S and X production (24,761) with deliveries to customers totaling 40,740 for the quarter. The ramp up in Model 3 production is enabling it to outsell small and midsize luxury car sales in the U.S., according to some number crunching by CleanTechnica's Zachary Shahan.

His analysis claims that the Model 3 is crushing its "competitors" in that segment with total estimated sales for July amounting to 16,000 vehicles. The closest individual model to Tesla's mass-market endeavor is the Mercedes C-Class and even then, its July sales are estimated at just 6,029 units. The Model 3 is still untouchable when sales figures from multiple vehicles produced by the same company are added together. For example, the analysis expects sales of the BMW 2, 3, 4 and 5 Series to hit 12,811 at the end of July in total while customers will get their hands on 11,835 Mercedes C, CLA, CLS and E-Class models. That all means that Tesla would have a 23% share of the small and midsize luxury car market in July, ahead of BMW's 17% and Mercedes' 17%.

34 of 375 comments (clear)

  1. That's what counts by AlanObject · · Score: 5, Insightful

    I suppose we can expect more muskisdelusionalandoutofcash postings.

    In the last Tesla thread I pointed out that, as an stockholder, what I am looking for is NOT Elon Musk's cute personality or science fantasy. Nor do I care to whig out at every little story of production problems. What I am looking for is:

    Technological leadership.

    Market presence.

    Production leadership.

    Most of all: backorders and strong forecast. None of the rest matters unless you have someone willing to buy it. Tesla has that in spades.

    So Tesla is delivering. Skepticism is healthy but not to the extent that the Tesla naysayers on /. take it.

    1. Re:That's what counts by Bruce+Perens · · Score: 2

      They warehoused cars to game around the tax credit and maybe the California express lane sticker. Holding those cars back for a quarter meant that buyers could get the government benefits for another quarter. They go over 200,000 cars in the next quarter and that starts the reduction of the tax benefit. A lot of them were kept in Pt. Richmond, California, right near my home. We knew they had buyers.

  2. Of course... by taiwanjohn · · Score: 4, Interesting

    All this depends on Tesla being able to get the damn things produced and delivered to customers. The Model 3 production ramp up has been much slower than Elon predicted, but it is steadily improving, even as TSLA stock takes a beating (mostly due to Elon's regrettable antics on social media). Ironically, Elon's bold claims are probably more to blame than Tesla's actual performance. In any other context, a 100% increase in production in one year would be seen as quite strong, but because they keep failing to meet Elon's projections, they keep getting criticized by analysts.

    Ultimately, I think they will get over this hump, but "production hell" is going to continue for a good while yet. Ramping up to high-volume production of automobiles is a unique challenge for Elon, and building a production line in tents has an unpleasant aroma of desperation.

    --
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  3. Re: Regular orders or filling back orders? by reanjr · · Score: 5, Informative

    The size of the backlog is still increasing, so demand shows no sign of slowing down anytime soon.

  4. Now what, shorts? by bill_mcgonigle · · Score: 2, Insightful

    Time to get your media buddies to make up some #metoo fake news about Elon before your positions are called.

    Or maybe just flee to Thailand before the inevitable happens.

    --
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  5. Interesting information by Okian+Warrior · · Score: 5, Insightful

    I suppose we can expect more muskisdelusionalandoutofcash postings.

    In the last Tesla thread I pointed out that, as an stockholder, what I am looking for is NOT Elon Musk's cute personality or science fantasy. Nor do I care to whig out at every little story of production problems. What I am looking for is:

    Technological leadership.

    Market presence.

    Production leadership.

    Most of all: backorders and strong forecast. None of the rest matters unless you have someone willing to buy it. Tesla has that in spades.

    So Tesla is delivering. Skepticism is healthy but not to the extent that the Tesla naysayers on /. take it.

    There are a lot of people sending out fake news about Tesla nowadays, but there's an interesting bit of information.

    Normally, in the two weeks ahead of a financial report the stock will mirror the report outcome. If the report is good, the stock will rise a little just before the announcement. If the report is bad, the stock will drop a little.

    Tesla will be making their Q2 announcement on Wednesday (after the market closes), and it's dropped by 10% in that time.

    In any other stock that would indicate bad news, but for Tesla? It could indicate a last-ditch effort for the bears to drive the stock down before a "good news" report. People are changing Tesla from "hold" to "sell", and saying that they're certain Tesla will need another round of financing.

    (Musk claims that they will not need another round, and that Tesla will be profitable in Q3 and Q4 of this year.)

    Tesla short interest is 34m shares right now, and with 170m shares outstanding, that's about 20% of Tesla is being shorted right now. 25% is held by Musk, so that's about 1/4 of public shares are held short.

    There are three key periods coming up for Tesla: the Q2 report (Wednesday), and Q3 and Q4 of this year.

    Over 50% of Tesla shares are held by 5 entities: Musk, Fidelity, Baillie Gifford, and so on. If the institutions dig their heels into the sand and refuse to sell, and if the other public shareholders also refuse to sell, there will be a short run and the stock price will skyrocket. There's nowhere that the short sellers can go to settle.

    If no one is selling the stock, or there are many buyers, including panic buyers, caused by other short sellers attempting to close out their positions as they lose more and more money, you may be in a position to incur serious losses.

    The institutions know this. Many of the public shareholders know this.

    If the stock jumps up and Tesla seems reasonably solvent, it's estimated the short sellers will be out several tens of billions of dollars.

    Expect a lot of wailing and gnashing of teeth...

    (I own shares in Tesla and want to see them succeed.)

  6. Re:Strange by WindBourne · · Score: 4, Insightful

    Lets see.
    Here is a map of just Tesla Super Chargers. I see load in Texas.
    Here is a map of all commercial electric chargers Keep in mind with EVs, most of your electricity comes from your own home since few trips are more than 100 miles.
    Here is a graph of Tesla registrations by state, about a year ago. Since over 5% are in Texas, that would mean at least 20K cars are Tesla just in Texas.

    The real issue is that you are noticing what you want to see.

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  7. Re:When do we bail out the shorts? by WindBourne · · Score: 2

    depends on who is in the WH, and who were the big losers on the shorts.

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    I prefer the "u" in honour as it seems to be missing these days.
  8. Re:Strange by Zobeid · · Score: 4, Informative

    Maybe you should try visiting Austin sometime. And as far as charging stations in Texas, please let me introduce you to plugshare.com!

    Just as an exercise, I zoomed the plugshare map in on the Houston / Galveston area, and it popped up 208 charging locations. And then just for fun I filtered out everything except Tesla-specific locations (i.e. filtering out ones a Tesla would require a simple adapter to use), and came up with 66. However If you actually live in the Houston / Galveston area, you'd probably never use any of them. If you are like most Tesla owners you'd charge your car at home and only use other charging points when you actually travel out of town anyhow.

  9. Re:Trucks? by Bruce+Perens · · Score: 4, Insightful

    Every day Ford sells an average of 2,452 F-Series trucks...

    And in 1907 more people bought horse carriages than all automobiles combined, and the city streets were full of manure rather than the air being full of pollution. Change happens.

  10. Re:Regular orders or filling back orders? by Zobeid · · Score: 3, Insightful

    I think it's funny how I've already seen attempts to spin this negative for Tesla no matter what the sales numbers are. Backlog of orders isn't shrinking? Poor Tesla, they just can't mass-produce them like a real car company, they'll never catch up. Backlog of orders shrinks? Poor Tesla, they're stuck building a product that there just isn't that much demand for after all. Everything is grist for the mill of skeptics.

  11. Tesla and the competition by Zobeid · · Score: 4, Interesting

    I've seen this theory going around, that other car makers--the big boys, established companies that have been in business for decades--are just waiting until Tesla has done all the expensive R&D for them and primed the market, then they're all going to pile in with their own electric cars and crush poor, naive Tesla.

    Good luck with that. So far I haven't seen any indication that any established car makers have the ability to mass-produce a desirable (in particular, long-range) electric car and sell it at a profit, and I haven't seen any indication that any of them are ramping up for an attempt to do so. A recent poll of auto executives found a solid majority of them still expect battery-electric cars to fail in the marketplace, and quite a few of them still think hydrogen fuel cells are the future. Are these the guys who are going to green-light EV production on a massive scale?

    The latest "Tesla killer" to get a lot of buzz was the Jaguar I-Pace. They flew a bunch of reporters out to Portugal to show it off, and the machine seems to have impressed many of them. But how many do Jaguar plan to make? How many are they even able to make? The latest numbers I've seen suggest that Tesla are now out-producing Jaguar. I don't mean they're making more electric cars than Jaguar; I mean they're making more cars that Jaguar's total automotive output.

    1. Re:Tesla and the competition by Anonymous Coward · · Score: 2

      There is a bit of secret sauce. You can't just pull the drive train out of a regular vehicle, drop in electric, and have an EV that performs well. To get near the full advantage in every aspect, especially safety, the vehicle must be designed as electric from scratch. Traditional makers have a lot of rearranging to do, even the major stages of assembly change from a traditional 3 to 2 if you want to compete. Their supply chains will totally change. There are a lot of pluses and minuses for different electric motor designs that are still being worked out.

      Those currently planning EV, hybrid, and gas versions of the same models on the same platforms will find that their EV models can't compete against EV-only designs in either profitability or functionality.

      But, the biggest change is that they are going to have to carefully reexamine their business model as the scale changes. There will be an initial burst of EV production with the idea of replacing the fleet, but two things are going to hit as they progress - as true autopilot hits, and it will, TaaS will take off and upend the American ownership model. Many more of us will elect not to own a vehicle as TaaS drops under the cost of ownership on a per mile basis. Second, full electric car drive trains, including the battery packs, will prove to have low maintenance lifetimes exceeding that of the rest of the car. Cars will wreck or age out before they wear out.

      Thus, the combination of EVs and autopilots (which are EV independent) are going to end up massively reducing the overall size of the consumer vehicle market over the next 30 years. Navigating that change will involve careful preparation for the cutbacks ahead of time. They can't be biting into a lot of debt now if they want to be prepared to downsize and survive.

  12. Amazon is different by SethJohnson · · Score: 4, Insightful

    Besides, Amazon didn't turn a profit until very recently.

    I share your enthusiasm and hope for Tesla to be a successful American auto maker.

    Please don't conflate Tesla with Amazon, however. Jeff Bezo could have flipped the switch on profitability 10 years ago. He dragged the shareholders through this long process while building out infrastructure with all revenue brought in. Kind of like in the movie, "There will be blood" where the guy is buying up all the land around the town and nobody knows why, then he starts pumping oil out of all that property and nobody can negotiate a sale of property on the newly-realized value. In the case of Amazon, Bezos wanted to absolutely pave an immense footprint before being held to profitability on a quarterly basis by the shareholders. Now he's got an fairly diversified company that dominates in many sectors (public cloud, online retail, digital media readers, echo).

    1. Re:Amazon is different by Anonymous Coward · · Score: 2, Informative

      How is that different from Tesla? Their debt is also about building out infrastructure. They're also pursuing diverse markets. The recent German tear-down showed their cars are comfortably profitable, even the lowest-priced models.

  13. Re:Trucks? by swillden · · Score: 3, Interesting

    So the air went from being smelly to causing cancer?

    From being a vector of immediate disease affecting all ages to being a vector of delayed disease affecting primarily the elderly, yes.

    http://www.banhdc.org/archives/ch-hist-19711000.html

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  14. Re:Not that risky by gravewax · · Score: 2

    What the hell? TSLA vs AMZN is night and day. nothing wrong with having a high risk share like tesla but you should understand what you are getting into and why. TSLA has a massive debt and with extremely low credit rating they have to pay a premium on debts and is a single quarters disaster away from insolvency. Yes they may well turn out very profitable long term, but they could just as easily not exist in 6-12 months time at this point or the shares may be significantly diluted to pay for capital investment. Amazon has long since gotten past that high risk time of there existence, they have a good credit rating and don't have mountains of debt or significant near term risks. honestly if you think they are similar you probably should not be investing in the stock market.

  15. Re:Trucks? by WindBourne · · Score: 2

    do not forget that from the 40s through the mid 70s, a LOT of lead was released into the air harming our kids.

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  16. Re:Regular orders or filling back orders? by AmiMoJo · · Score: 4, Insightful

    Unfortunately it's as bad from both sides. You have the people who want Tesla to fail for whatever reason, and the fanboys who can't accept that any other EV might not be a steaming pile of shit.

    Tesla makes some good cars. They have also had a lot of quality issues, and their prices are pretty high. Good luck to them, we need more EVs. At the same time, companies like Hyundai and Nissan/Renault have made some good cars too, starting from the affordable end of the market instead, and are now releasing cars with 300 mile range and features like autopilot. Hooray for them too.

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  17. Very Impressive Numbers... But by BBF_BBF · · Score: 2
    Definitely very impressive numbers.

    It took a lot of hard work by many many people to get to this point. Definitely a HUGE achievement by all the workers at Tesla.

    However, one winning quarter cannot be always extrapolated per dot-com-boom hockey stick exponential estimates.

    If Tesla can keep these sales percentage numbers this high indefinitely, then they're definitely worth what they're valued at today.

    So far Tesla is roughly following the same pattern as as Space-X. One successful landing of a first stage was a HUGE accomplishment, but is not as disruptive as SEVERAL successful landings in a row... Space-X has now accomplished multiple successful launches of reused first stages and is NO DOUBT leading the even the established conglomerates with reliable, low cost launch vehicles. Tesla is not at that stage yet, and it is not 100% certain that it will dominate, but it certainly has a chance, much better today than x months ago which is itself a great achievement.

  18. Re: Trucks? by Barsteward · · Score: 2

    telsa has certainly changed the car market which encouraged the major ICE competitors like Audi, JLR, Mercedes, BMW etc to produce telsa competitors. nissan renault etc are doing the same at the bottom end of the market

    --
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  19. Re: Regular orders or filling back orders? by Rei · · Score: 2

    Then there's the fact that most of the world - including me - can't get theirs yet. Only the US and Canada.

    Also there's a number of configs that you just can't get yet. Yes, some are lower profit, like non-PUP and SR battery. But I'm among those wanting, for example, air suspension and a tow hitch, both options Tesla has talked about (air suspension is supposed to be early next year), and neither of which are out. Also, the white interior is now available in the AWD, not just P, but still not RWD.

    It's one of those cases of "Shut up and take my money!"

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  20. Re: Regular orders or filling back orders? by Rei · · Score: 2

    Deleted from the website, huh? (search "standard battery")
    Funny, that (Scroll to "Model 3 specs")

    That's the press kit and the Model 3 info page, respectively - the two most prominent places on the website to look for info on the Model 3.

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    "Lock and load, Brides of Christ!"
  21. Re:Regular orders or filling back orders? by Rei · · Score: 2

    300 miles - you're talking about the Kona. Hyundai expects it to be EPA rated at 250 miles combined for the more expensive variant. Remember that Model 3 LR RWD range actually measured in at 334 miles EPA; Tesla deliberately downrated it so that all variants (including LR P) would get the same EPA range. The long-range Kona will come in somewhat more expensive than the 220 mile Model 3 SR (not out in the US either), but less expensive than the 310/334 mile Model 3 LR. Basically priced in the same range. But you get a small CCS-charging "normal performance", somewhat awkward handling econobox. The CCS charging aspect is key, since CCS is a terrible patchwork. Which we've gone into before - you gave me Ireland as an example (trying to pick a place in western Europe where you thought CCS would outshine the Supercharger network), I pulled up the stations along the most obvious highway route, and half of them had spent significant amounts of time down, leaving people stranded. CCS is junk. This might change, but as it stands, it's terrible. Mostly 50kW (in practice ~44kw-ish), which is just way too slow for normal people on road trips. And even on higher power chargers, while Kona might compare to an old Model X (snicker) in distance per unit time, it doesn't even come close to Model 3 charge rates (distance per unit time). Model 3 is - contrary to Bjørn's assertion - a more efficient vehicle (compare EPA ranges to battery sizes, compare drag coefficients and masses, compare realized MPH charge rates, etc - Bjørn's Model 3 testing was on non-aero rims, sport tires and with an extra passenger, vs. Kona with no passenger on eco tires and aero rims, and the comparison done at low speeds which cancels out the aero advantage). And Model 3 has vastly higher charge powers. Model 3 LR, for example (we don't have SR's curve yet) can charge for nearly the Kona's entire range than the Kona's peak power - which it has to start ramping off of in the 50s. And here we're just talking about V2 superchargers. V3 comes out this fall, and Model 3s are already designed to make use of them.

    Lastly: Hyundai's "autopilot" is terrifying.

    Please don't take this as me "hating on the Kona" too much. I'm only "hating on the comparison". As far as non-Teslas go, I think the Kona is a standout. Unfortunately, I'm also pretty convinced that it's just a compliance car. Like the Ioniq. Hyundai only plans to produce 40k Kona + Niro EVs globally. Which is just nothing. If they were making a profit on it, they'd make them in much greater numbers.

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  22. Re:Trucks? by Rei · · Score: 2

    They're comparing to the situation with earlier cars. Early automobiles were seen as luxury toys for wealthy families. The Model T helped change this, but it still wasn't cheap. While a simple "purchasing power" conversion on the $850 starting price is $22,5k in today's money, the average household annual income back then for the bottom 90% was under $10k.

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  23. Re:3... 2... 1... by K.+S.+Kyosuke · · Score: 4, Funny

    Found the Greenlander.

    --
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  24. Re:Regular orders or filling back orders? by Rei · · Score: 4, Interesting

    We have been over all this. Bjorn did 510km in a Kona with normal driving, not hypermiling or anything

    Oh come on. He did 510km in a Kona on eco tires and aero wheels with no passenger at an average speed of under 90kph / 56mph. And you know that.

    He was seeing over 350km range at 125km/h

    1) His long-range run was at 120kph, not 125. With an average slightly under that.
    2) Going 68% as far at 120kph as at 90kph is a big dropoff, and a testament to the lack of good aerodynamics on the Kona.

    so exceeding the speed limit constantly

    120kph (75mph) - while far faster than my speed limit - is not by any stretch an unusual highway speed in much of the world. Many places drive faster. 90kph / 56mph, by contrast, is on the very low end of highway speeds, by global standards. I live in AFAIK the only developed country that doesn't have any roads with speed limits faster than that.

    And you are trying to compare with the M3 LR, a car that costs $20,000 more for a similar spec.

    No. Please, at least get your pricing right. Model 3 LR starts at $44k USD. You're adding PUP and who knows what else in. The "long range" Kona starts at £34,500 in the UK (no US pricing yet). So subtracting 20% VAT and converting to USD, that's $37830. Pricewise, that's slotting in 31% of the way between SR and LR. Range-wise, that's 33% of the way between SR and the nominal LR range of 310 miles, or 26% of the way between SR and the measured LR range of 334 miles.

    I know you want to try to load up the Model 3 with packages to try to make it more expensive, under the excuse of "anything that Kona has, we'll tack on a Model 3 package for that", but sorry, that's not even remotely a fair comparison, since you're not doing the reverse. Kona doesn't even have a freaking app for crying out loud, let alone literally dozens of standard Model 3 features. I know your favourite package to do this with is Autopilot, but the portions of that which really matter (safety-related) come free.

    You don't get to load up one with options to try to artificially boost the price; that's just ridiculous.

    Bjorn also noted how well the autopilot works

    Who should I listen to, some not-that-enthusiastic commentary, or my lying eyes? Here, let's quote from the comments section of that video:

    "That's... actually rather terrifying." - My comment. One of the most liked comments in the thread
    "So the car will turn off the assist and rely on lesser technologies when you need it the most? Incredibly bad design." - THE most liked comment in the thread
    "we called it DDM = drunk driver mode not LFA :)"
    "This is dangerous :O They need to fix this in case people have a medical situation."
    "Thats not good. it need to drop the speed"
    "Scary drunk system"
    "That’s disappointing "
    "WTF I was expecting lexus lfa =("

    You seem to be the only person who thinks this is acceptable. This is going to kill people. And I don't mean "one every several hundred million miles, at a rate less than a human driver". I mean frequently. You leave your hands off the wheel for too long and the car decides to drive like you're on heroin? Who the heck thought this up?

    His only criticism is that it doesn't slow down if you release your hands from the wheel, so pretty much the same as Tesla used to be until the latest software update that owners are moaning about.

    1) This is not true. Autopilot has always braked to a stop and put the flashers on if you cease responding to driver input

    2) The only thing people were "moaning" about was the frequency of the alerts. In the latest update, they decreased them (but not to as far apart as they were previously) and made the

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  25. Re:Regular orders or filling back orders? by AmiMoJo · · Score: 2

    The pre-order deposit is fully refundable until you order. I know a few people who have had their refunds lately.

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    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  26. Re:Regular orders or filling back orders? by slashdice · · Score: 2

    It's my understanding most of the people on the list really wanted the $35K model and are now losing interest and bowing out because Must hasn't delivered on it.

    Fake news! Most of the people on the list wanted the $25K model (after state and federal kickbacks). The federal tax credit will be gone before a 35K model is produced. And if you want to spend $60K+ on a Tesla, why not just get a model S? It's a better car, has better build quality, and fewer design defects.

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  27. Re:share price update by Rei · · Score: 2

    I bought shares with no intent to sell them until late Q4 at the earliest, most likely Q1-Q2 of next year. I'm not a day trader (fees here on US stocks are too high for that!). I'm in this for the Model 3 rampup period. It's a simple wager: Tesla proves that they can mass produce Model 3s profitably and that they have a sustained market for them, or they don't. I say yes, you say no. I put my money in when the shorts made an opportunity for me. I take it out at the end of the rampup, or when it's at least clear that the shorts have given up on their hypothesis. It's very simple.

    --
    "Lock and load, Brides of Christ!"
  28. Value today by sjbe · · Score: 2

    "Tesla has a market capitalization greater than GM. It makes no sense. " - considering GM went bust quite recently and your taxes bailed it out at a billion dollar loss, it makes perfect sense

    Your analysis is both flawed and biased. GM went bust a decade ago because they didn't have access to cash to cover their debt obligations. Tesla only survived during the same period by borrowing $465 million from the federal government. Tesla has substantial debt obligations and their near term cash flow is still a question. Tesla is a FAR riskier investment TODAY than GM is. What happened 10 years ago is irrelevant to the discussion. Currently GM is very profitable and Tesla is decidedly not. Tesla's market cap does not accurately reflect even the most optimistic assumptions about their business prospects in the next 5-10 years.

  29. Re:Regular orders or filling back orders? by AmiMoJo · · Score: 4, Interesting

    He drive 510km at normal highway speed in Norway in the tyres/wheels that the car comes with. What do you want Rei, what specific set-up do you require for the Rei Certified Efficient Driving Range Test?

    His long-range run was at 120kph, not 125

    Look at the speedometer. Anyway, who cares? He was doing the speed limit or slightly above. Most of Europe has the same limit. He got 220 miles, which is the same as the similarly priced Model 3 SR gets with efficient driving. The point is undeniable, even if you do want to quibble over 5 kph.

    And your beloved Model 3 also tanks efficiency at higher speeds. That's how drag works. And the Kona is still showing better efficiency at 120 kph in Bjorn's test.

    Many places drive faster.

    Here's a comprehensive list: https://www.theaa.ie/aa/motori...

    Most are 120, and handful 130.

    Model 3 LR starts at $44k USD. You're adding PUP and who knows what else in.

    I'm adding autopilot, because the Kona has something similar. You get fewer luxuries in the M3 at that price, but it's broadly similar.

    Here, let's quote from the comments section of that video:

    Really, you are quoting the YouTube comments section now? And you take that over what Bjorn, an exert on EVs who has driven them all and extensively tested multiple steering assist systems, says?

    Anyway, I'm not convinced that coming to a stop in the middle of a 120km/h highway is such a good idea either. Especially since Autopilot tends to just ram straight into stationary vehicles without bothering to slow down. That sounds even more suicidal.

    If lane keeping alone was that dangerous then we would already see all these frequent fatalities as people with cruise control and lane keeping take their hands off the wheel and get little more than a beep or a nudge in the many millions of vehicles that already have it.

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  30. Meanwhile... by sycodon · · Score: 2

    ...Pickup Trucks are crushing all of them put together.

    --
    When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
  31. Re:Except sales are slowing. by viperidaenz · · Score: 2

    That would take time and effort.
    I don't spend time researching slashdot comments.