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MoviePass Will Increase Price, Limit Availability of New Movies (theverge.com)

After running out of money and shutting down for a night last week, the movie ticket subscription service MoviePass will increase its price to $14.95 a month within the next 30 days. Furthermore, "first-run movies will only be viewable on a limited basis during the first two weeks of release, unless the company has a promotional deal with a given film," reports The Verge. From the report: MoviePass' statement claims these changes are being made "to enhance discovery, and to drive attendance to smaller films and bolster the independent film community." In a widely reported all-hands meeting at the company, MoviePass CEO Mitch Lowe cited the upcoming Christopher Robin and The Meg specifically as films that would not be available to subscribers. More broadly, MoviePass hopes to make smarter decisions about potential partnerships with studios and brands in the hopes of turning a profit, though no specific details were shared at this time. This new price increase is in addition to the already-announced plan to implement surge pricing for popular movies.

106 comments

  1. Marketing Firm by spire3661 · · Score: 5, Insightful

    Its pretty clear MoviePass is jsut a marketing firm looking to get picked up by a big company. They have no plan, no warchest, nothing. All everyone has to do is wait them out and they can pick it up for pennies on the dollar if they want it. MoviePass is done.

    --
    Good-bye
    1. Re:Marketing Firm by Opportunist · · Score: 2

      Well, that's basically what happens now. Welcome to the Dutch Auction for Moviepass, make your offer when you run out of nerves.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    2. Re: Marketing Firm by phantomfive · · Score: 2

      It seems reasonable, if they can get people (who wouldn't normally go) into a theater to see a less popular movie at a discount, then basically everyone benefits. The "any movie" thing was just a hook to get people in, before scaling back and hoping people will stay. Eventually they WILL be able to reduce service levels to a point where they are profitable, the only question is if there will be enough customers who want to stay at that low level.

      --
      "First they came for the slanderers and i said nothing."
    3. Re:Marketing Firm by Anonymous Coward · · Score: 0

      Its pretty clear MoviePass is jsut a marketing firm looking to get picked up by a big company. They have no plan, no warchest, nothing. All everyone has to do is wait them out and they can pick it up for pennies on the dollar if they want it. MoviePass is done.

      I'd guess their plan was to get a few million members, then both mine and sell data from that block of members while also using the numbers to leverage deals from theater chains.

      FWIW, I never heard of them until they made the news for failing.

    4. Re: Marketing Firm by Anonymous Coward · · Score: 0

      It seems reasonable, if they can get people (who wouldn't normally go) into a theater to see a less popular movie at a discount, then basically everyone benefits.

      In reality, that's not how it works. Their business model *DEPENDS* on people paying a monthly subscription and then not using it. If too many people actually use the service that they are paying for, MoviePass loses money. And that's exactly what has happened.

      And it doesn't scale. More customers is actually bad news for MoviePass. The more subscribers they have, the bigger the potential loss if too many people go to the movies.

      It's just Internet Bubble 2.0, more money being thrown at stupid ideas, and the only hope for the founders to make any money is if they get bought out by someone else.

    5. Re:Marketing Firm by markdavis · · Score: 2

      >Its pretty clear MoviePass is jsut a marketing firm"

      Well duh, what else could turn "We were stupid and now going bankrupt and need more money quickly before we die so we are going to raise prices and put even more limitations on what you can watch and how often you can use our services" into:

      'MoviePass' statement claims these changes are being made "to enhance discovery, and to drive attendance to smaller films and bolster the independent film community."'

    6. Re: Marketing Firm by ShanghaiBill · · Score: 2

      Their business model *DEPENDS* on people paying a monthly subscription and then not using it.

      Their CURRENT business model depends on that. But that is not the only possible business model.

      If people go see movies that they otherwise would not have seen, because the marginal cost is $0, then more money is on the table. With their current business model, the theaters capture this extra money, not MoviePass. But it may make sense for a theater chain, or consortium of chains, to buy them out and use MoviePass to make movie theaters more like Netflix: All you can watch for one flat price.

      The question is, how do they get there from here.

    7. Re:Marketing Firm by msauve · · Score: 1

      "Its pretty clear MoviePass is jsut a marketing firm looking to get picked up by a big company. "

      With a current market cap of $1 million (for majority owner HMNY), why do you say "big company?"

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    8. Re: Marketing Firm by phantomfive · · Score: 1

      The business model you mentioned is a valid plan, although the way you presented it is exaggerated. In the retail world they call them "coupons" and it's money for "free"

      --
      "First they came for the slanderers and i said nothing."
    9. Re:Marketing Firm by DredJohn · · Score: 1

      All everyone has to do is wait them out and they can pick it up for pennies on the dollar if they want it.

      That time is close. The stock was trading at $2000 in January. Currently, it is trading at 55 cents... https://www.marketwatch.com/in...

    10. Re:Marketing Firm by 91degrees · · Score: 1

      The data isn't worth that much though. Not the amount they're paying. Google makes something like $7 per quarter for each user and they have way more information about you, as well as the advertising platform. This is a name, and the type of movies you like. Advertisers aren't going to pay a lot for that.

    11. Re: Marketing Firm by Anonymous Coward · · Score: 0

      it may make sense for a theater chain, or consortium of chains, to buy them out and use MoviePass to make movie theaters more like Netflix: All you can watch for one flat price.

      Make sense for who? Certainly not movie theaters. Why would theaters want to make less money?

      10 movies a month for $10

      or

      $10 per movie

      Which one is better *FOR THE THEATER*? We already know the answer to that.

      Also, Netflix is a flawed analogy. Netflix can have customers all over the world. Location is irrelevant. It's easy to continually grow and expand. Movie theaters get all their customers from the immediate local area. Very limited ability to grow.

    12. Re:Marketing Firm by Anonymous Coward · · Score: 0

      I didn't say it was a good plan... ;-)

    13. Re:Marketing Firm by 91degrees · · Score: 1

      but there's 10's of millions of dollars invested from people who apparently think it is! This is the part I can't understand. Who is investing in this company? Somehow I find this upsetting simply because it makes so little sense, so please excuse any angry ranting on my part.

    14. Re: Marketing Firm by ShanghaiBill · · Score: 1

      10 movies a month for $10

      It is not going to be $10. MoviePass has already proved that price point is way too low. It is going to be maybe $30.

      or $10 per movie

      $10 per movie * Zero movies = $0

      Which one is better *FOR THE THEATER*? We already know the answer to that.

      We don't know the answer. MoviePass has shown that there is a market for a flat fee theater pass. It isn't yet clear if it can be priced to be a net win for theaters.

      Netflix can have customers all over the world. Location is irrelevant.

      AMC has theaters in over a dozen countries. There is nothing stopping them from expanding and/or cross licensing.

      Also, I can't use my American Netflix account to watch movies in Shanghai. I tried. Location is relevant.

    15. Re: Marketing Firm by Gavagai80 · · Score: 2

      Without MoviePass, I'll average 3-5 movies a year which I'll go to on the discount days spending $15-$25 total. With MoviePass, I'll see 3 a month (got their 3 a month plan which is $8 but I'd go up to maybe $12 for it). I'd still go for this if they told me I can't see movies until they've been out for a month and I can only go on weekdays when the theater is empty (heck, I'd appreciate an app that can tell me a theater is going to be nice and empty). I don't see how it can fail to be profitable for theaters to sign up people like me to such plans.

      The unlimited plans may not be workable (though if they restrict the viewing times enough it seems like it could be profitable to theaters), but there's certainly profit to be made with a carefully designed movie subscription plan.

      --
      This space intentionally left blank
    16. Re:Marketing Firm by Zontar_Thing_From_Ve · · Score: 1

      Its pretty clear MoviePass is jsut a marketing firm looking to get picked up by a big company. They have no plan, no warchest, nothing. All everyone has to do is wait them out and they can pick it up for pennies on the dollar if they want it. MoviePass is done.

      Well, it seems that they did have a plan. It just wasn't a very good one. Apparently the real plan was that they knew they would always lose money on the movie part of it, but they thought that the personal information that subscribers had to give up to buy the movie plan was worth so much money that they could make a fortune selling that information. That did not prove to be the case. Some stock market analysts have speculated that they may be able to turn a modest profit with these changes, but it probably depends on how many of their customers are super cheap and have a lot of spare time to spend at the movies. If a large number of subscribers are OK with waiting more than 2 weeks to see a film on the cheap, and/or very flexible about when they go, and/or willing to pay extra to see a film sooner than after 2 weeks, there is some chance they may be able to stop bleeding cash. There's also speculation that yet another massive reverse stock split is coming and all I can tell you is that reverse splits are a Hail Mary play (American football reference) to try to save a failing business. I've never heard of a company doing two of those and surviving.

    17. Re: Marketing Firm by jlv · · Score: 2

      But it may make sense for a theater chain, or consortium of chains, to buy them out

      Why buy out MoviePass? They just had a concept that can be easily duplicated. And it already has been: AMC added it's own one price per month subscription service.

    18. Re: Marketing Firm by Anonymous Coward · · Score: 0

      Box office take goes almost entirely to Hollywood. Theaters make their money on $10 sodas. This is also the business model of dollar theaters, who can show âoeoldâ movies for a buck or two. So the all you can watch model is good for them as it brings more captive hungry customers to their food counter. The real negotiation is going to be between movie pass and Hollywood to get the ticket prices in line with their subscriber fee, or to get the customers to accept watching mostly months old dolla movies where there is little bang for their subscription fees.

    19. Re:Marketing Firm by Train0987 · · Score: 1

      Mitch Lowe's previous gig was with a pennystock scam. It's all about selling stock.

    20. Re: Marketing Firm by Anonymous Coward · · Score: 1

      Also, I can't use my American Netflix account to watch movies in Shanghai. I tried. Location is relevant.

      Let me adjust my VPN settings real quick... And... Poof! I just teleported to Nantucket!

    21. Re:Marketing Firm by Anonymous Coward · · Score: 0

      Investors in this kind of scheme fall into two broad categories:

      1) People who actually know what the purpose of the scheme is (collecting data on movie goers)
      2) People who actually believe the cover story for the scheme (a general movie pass(?))

      I think you can say that the second group has taken control of the scheme and are trying to make it profitable. Sort of like an adult coming up to Tom Sawyer painting the fence and trying to make a buck by selling the kiddies new paint brushes.

      Another stupid cover story turned into a poor business decision by Barnum's Law - "There's a sucker born every minute" and Mencken's Corollary "You don't need to fool a sucker, a sucker will fool himself"

      Oh, by this time the first group has probably quietly cashed out and have moved on to other schemes.

    22. Re: Marketing Firm by ShanghaiBill · · Score: 1

      Why buy out MoviePass? They just had a concept that can be easily duplicated.

      Because it can't be easily duplicated. Everyone knows about MoviePass. It has enormous name recognition. "JlvPass" has none.

      Netflix is also "just a concept". Do you really think you can create a new Netflix?

      And it already has been: AMC added it's own one price per month subscription service.

      How many subscribers do they have? Two?

    23. Re: Marketing Firm by TheRealMindChild · · Score: 1

      With their new pricing, I would have to see 4 shitty movies a month to "break even". This has to target areas with normally ridiculous pricing AND people willing to see a handful of non-blockbuster films a month.

      --

      "When life gives you lemons, don't make lemonade. Make life take the lemons back!" -- Cave Johnson
    24. Re: Marketing Firm by Anonymous Coward · · Score: 0

      And 2 hours later, 55 cents is now 30 cents

    25. Re: Marketing Firm by Anonymous Coward · · Score: 0

      That won't work. It's a credit card, so they know where the theater is.

    26. Re: Marketing Firm by LynnwoodRooster · · Score: 3, Interesting

      At least three. I subscribe to this. It's actually a good deal. Movies are cheaper, and if you don't use your free ticket, it rolls over to the next month, and continues. There's been a few months where there was nothing I wanted to see - and I didn't go. The next month, I saw three free movies by using the unused previous tickets. Essentially, with AMC I agree to buy 1 ticket a month at $8.95, and can buy two a month at that price if I want. I can use that ticket at any time in the future - that month, the next month, the next year.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    27. Re:Marketing Firm by thomn8r · · Score: 1

      Holy shit - 52-week high was $9714

    28. Re: Marketing Firm by Kjella · · Score: 2

      Because it can't be easily duplicated. Everyone knows about MoviePass. It has enormous name recognition. "JlvPass" has none.

      But the cinema goers do know the cinema they're going to, they've gone there before MoviePass. They're still going there with MoviePass. They know the selection of movies, screens, sound, seating, location, parking, concessions, pretty much the entire business proposition. And the cinema got the best possible advertising space possible in-house and can give it exclusive perks they wouldn't give anyone else. Granted, it's always possible that some other company external to the cinema business will think they can turn an audience into profit but I'd be very worried that the cinema chains roll their own and price MoviePass out of the market. And even if they're big I doubt they got much leverage, most people want to go to the local cinema so if they stop working with a chain I think most subscribers would rather leave than go to the other cinema across town to save a buck or two.

      --
      Live today, because you never know what tomorrow brings
    29. Re: Marketing Firm by Rhipf · · Score: 1

      10 movies a month for $10

      or

      $10 per movie

      Which one is better *FOR THE THEATER*? We already know the answer to that.

      Actually for that example the movie theater is probably better off with the 10 movies for $10. Since the theater actually doesn't make much on the actual movie ticket sale and mostly on concession stand sales, the more time you can get people into the theater the better chance you have of getting them to spend money at the concession stand.

    30. Re: Marketing Firm by phantomfive · · Score: 1

      Then by your analysis, they won't be able to find a balance that makes it work.

      --
      "First they came for the slanderers and i said nothing."
    31. Re: Marketing Firm by Rhipf · · Score: 2

      Netflix is also "just a concept". Do you really think you can create a new Netflix?

      Maybe I can't personally but I think some others might.

      Hulu
      CraveTV
      HBO Now
      Amazon Prime
      etc.

    32. Re: Marketing Firm by DrXym · · Score: 1
      It doesn't seem reasonable to me. Originally you could choose to watch any movie you liked. Now you can't. Now you get to watch all the dreck and not popular movies. Suddenly the service is far less attractive to people who might be inclined to watch movies.

      Secondly, why would people who are already disinclined to watch movies going to be interested in a subscription that compells them to watch movies to derive value from it? Especially now that the subscription only covers predominantly bad and/or unpopular movies?

      Thirdly, if the goal is get people to watch movies then why can't the studios and theatre chain do it for themselves? i.e. drop the price of admission, or have some kind of tiered admission rate like an airline. That way they get to keep all the money instead of whatever rate some subscription service negotiates with them.

    33. Re: Marketing Firm by DrXym · · Score: 2

      The stupidest thing about the business model is that cinema chains can do their own subscription service or some other model of admission and keep all the money to themselves. There is no incentive for chains or studios to support MoviePass.

    34. Re: Marketing Firm by DrXym · · Score: 1
      It doesn't even have to be a binary choice like that. Chains could give discount coupons out on movies on the receipts of the current admission. They could do airline-style surge pricing, discounted reservations, loyalty cards, food comps, even their own subscription or multi-pass system. They have the flexibility to do things MoviePass couldn't possibly do. I also suspect that MoviePass subscribers are generally freeloaders and wouldn't spend much on concessions which is something a chain would have more power to have control over, e.g. offering subscribers cheaper food for "loyalty".

      That said, cinema chains are way too greedy for their own good. Just because they could do something doesn't mean they will. Even so I doubt they have any reason to tolerate MoviePass.

    35. Re: Marketing Firm by The+Original+CDR · · Score: 1

      Essentially, with AMC I agree to buy 1 ticket a month at $8.95, and can buy two a month at that price if I want.

      I think that is the Cinemark plan. For the AMC plan you get to see three movies a week in any format (i.e., 2D, Real3D, IMAX or Dolby) for $20 per month. The theaters don't make money on ticket sales but they do make make money on concessions. A $7 large drink is about $5 in profit.

    36. Re: Marketing Firm by DrXym · · Score: 1
      Netflix is a flawed analogy for the simple reason that they can provide their own exclusive content and negotiate what content they license from others.

      MoviePass has no such option. A cinema chain can easily produce their own subscription service that replicates it and it could also cover a lot more than just movies. It could cover preferential parking, better seats, food discounts, discounts for the subscriber's guests, exclusive events, preview invites etc.

    37. Re: Marketing Firm by edx93 · · Score: 1

      That really depends where you are. In metro regions like NYC, Boston, and I imagine, many others, the cost of one regular (i.e. not IMAX, 3D etc) ticket is $15-$20, and that excludes popcorn and soda. For me, I'd have to watch around 5 movies a *year* for it to pay itself. That said, there is no chance in hell that it'll last that even half as long.

    38. Re: Marketing Firm by beanpoppa · · Score: 1

      Moviepass is not coupons. Every time a MoviePass holder goes to the movies, MoviePass has to pay the theater face-value of the ticket. The movie studio and theater still get the same $11.75 (to split) that they always got for each patron. Then the MoviePass holder spends $15 on popcorn and soda. The theater keeps 100% of this. MoviePass gets nothing. The theaters win with MoviePass because it brings more customers to the theater, and they gave up NOTHING. For MoviePass to have worked, they would have to had worked out a deal, before going live, with either the studio (discount pricing or kick-back) or theater (some cut of the concessions.) But once live, there was no incentive to the theater or studios to work with them since they got all the benefit with no risk.

      In a coupon scenario, the store is luring you in with a coupon. They make slightly less on the product of the coupon, but are betting that you will spend additional money that you would otherwise not have spent. Sure, some customers would have bought X at $Y, and with the coupon they are still only going to by X at .75Y, but there are plenty of people who would never have bought X from you at all to make up for the little bit lost.

    39. Re: Marketing Firm by guyniraxn · · Score: 1

      Movie theaters make more money on concessions. They're already passing most of the seat money on to the studios/distributors.

    40. Re: Marketing Firm by tlhIngan · · Score: 1

      If people go see movies that they otherwise would not have seen, because the marginal cost is $0, then more money is on the table. With their current business model, the theaters capture this extra money, not MoviePass. But it may make sense for a theater chain, or consortium of chains, to buy them out and use MoviePass to make movie theaters more like Netflix: All you can watch for one flat price.

      The marginal cost of a movie-going patron is not $0. For the first two weeks, it's full ticket price. So if there's an empty seat in a theatre, that empty seat would cost $0. If the theatre filled that seat, it would cost the theatre the full ticket price. That's why no one worked with MoviePass. Filling that seat with a discount ticket means the theatre loses money on that seat (unless forced to buy concessions).

      In fact, what MoviePass is doing makes perfect sense - because after the first two weeks (when the studio share is 100% of the ticket price) the studio share goes down slightly. From this, as long as MoviePass pays 80% of the ticket price, the theatre could fill that seat for free. And by doing movie deals, they again reudce the studio take.

      Every time a theatre shows a movie, it pays for it - scaled to the number of people in that theatre. It costs money to show it to one more person, so the theatre would like to recoup that money.

      Theatres are not like airlines or other transportation services where an empty seat is lost potential profit because the vehicle pretty much costs the same whether it's full or empty. In a theatre, the number of patrons sitting in the seats determines the cost to the theatre. Showing a movie to 1 person costs less than to 100 people.

    41. Re: Marketing Firm by Mashiki · · Score: 1

      Let me adjust my VPN settings real quick... And... Poof! I just teleported to Nantucket!

      There's very few VPN's that get around netflix's 'region blocking' these days, and unless you're willing to drop the money. Some only work in specific countries, some are limited to unregion blocking only western countries.

      --
      Om, nomnomnom...
    42. Re:Marketing Firm by Anonymous Coward · · Score: 0

      It was never actually that high, there was recently a reverse split.
      It was only in the 40s-50s if I remember right.

    43. Re: Marketing Firm by JeffAtl · · Score: 1

      Yep - same business model of a gym.

    44. Re: Marketing Firm by Dragonslicer · · Score: 1

      Why buy out MoviePass? They just had a concept that can be easily duplicated.

      Because it can't be easily duplicated. Everyone knows about MoviePass. It has enormous name recognition. "JlvPass" has none.

      Netflix is also "just a concept". Do you really think you can create a new Netflix?

      Netflix is a concept, some contracts with content producers, and a lot of infrastructure. Contracts would be almost zero issue for a movie theater chain, since they already have agreements in place to sell tickets for the movies. So the only question is how much it would cost to setup the same amount of infrastructure that MoviePass currently has. My hunch is that it would cost a relatively small amount.

    45. Re: Marketing Firm by Dragonslicer · · Score: 1

      Their business model *DEPENDS* on people paying a monthly subscription and then not using it.

      That's basically the business model of just about any product or service where you don't pay for exactly the amount that you use. Mobile phone service, Internet service, club memberships, all-you-can-eat buffets, etc.

    46. Re:Marketing Firm by jellomizer · · Score: 1

      I think the biggest issue was their business plan didn't account for how greedy their market is.
      They could had kept their old price and without restrictions if people went to movies a few weeks after the release, and used the money for concessions.
      But no they used it to go to the new Releases and didn't spend a dime on concessions. Making it a poor business model.

      The Original Netflix (Before Streaming) had control on what DVD they had and when to offer them, so their business plan worked well, because once people got greedy and started renting the New DVDs and not returning them promptly. They just didn't offer the New DVDs as fast, taking a few more weeks later then the DVD general sales. The consumer barely noticed it if that was a problem at all. This was pure speculation.

      For Moviepass this is a different animal. You can't push it out without people noticing. Raising rates too is a bad idea. They really should had offered a higher price and the limitations at first and if they find it was very profitable then they could had lowered it in the future. People like lower rates not higher ones.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    47. Re: Marketing Firm by sergio7653 · · Score: 1

      The competition will come from AMC,Regal,etc. They are in a much better position to offer subscriptions to their own movie theaters.

    48. Re: Marketing Firm by Anonymous Coward · · Score: 1

      It's bitztream the autism-hating, custom EpiPen-hating, Musk-hating, Qualcomm-hating, Firefox tabs-hating, Slashdot editors-hating Slashdot troll!

    49. Re: Marketing Firm by mysidia · · Score: 1

      It SHOULD make sense for the theatres if they can fill rooms that would be otherwise empty;
      After all, the theatres tend to make most of their $$$ on the concessions; On new movies, the movie companies take most of the ticket sale $$$, and on old movies, few people attend them.

      If the upfront ticket cost is gone, then they'll have more foot traffic, and perhaps more opportunity to upsell food and other products.

    50. Re: Marketing Firm by phantomfive · · Score: 1

      For MoviePass to have worked, they would have to had worked out a deal, before going live,

      Really? You seriously can't imagine a scenario where theaters or studios are willing to make a deal once they see how much they could potentially benefit?

      --
      "First they came for the slanderers and i said nothing."
    51. Re: Marketing Firm by Anonymous Coward · · Score: 0

      Actually for that example the movie theater is probably better off with the 10 movies for $10. Since the theater actually doesn't make much on the actual movie ticket sale and mostly on concession stand sales, the more time you can get people into the theater the better chance you have of getting them to spend money at the concession stand.

      Movie theaters have to pay the studios per viewer. The 10 movies for $10 becomes a real net loss if the customer doesn't buy more from the concession stand than what the theater has to pay to the studio.

  2. Re:and nothing of value was lost by Anonymous Coward · · Score: 0

    We do not go to the movies because it is a ripoff

    Isn't that the prime argument FOR Moviepass?

    the theaters, they are just cultural dinosaurs.

    Maybe you're just getting old? IMHO Theatres are for kids with too much time on their hands. Once you start working and value your limited free more it's just not worth the time investment to go to a movie. That's always been the case, though.

  3. Theatres just need to scrap ads by DavenH · · Score: 0

    If they did that I'd go a lot more often. But why should I pay the ad-watching tax when I paid for a ticket?

    1. Re:Theatres just need to scrap ads by olsmeister · · Score: 1

      Maybe someone needs to create an app that gives you the 'true' start time of a movie. So you can show up at the right time and not waste your time.

    2. Re:Theatres just need to scrap ads by rudy_wayne · · Score: 1

      Maybe someone needs to create an app that gives you the 'true' start time of a movie. So you can show up at the right time and not waste your time.

      But that's the problem. I shouldn't have to do that.

      I should be able to walk into a theater at some designated time, the theater is quiet, the movie starts immediately at the designated time, I watch the movie, and when its done, I leave.

      But its never been like that. And it just keeps getting worse. And that's why my movie watching (in theaters) hit zero many years ago.

    3. Re: Theatres just need to scrap ads by Anonymous Coward · · Score: 0

      The ads are more entertaining than the movies these days. Like the super bowl. Going to the theater is an expensive waste of time and money.

    4. Re:Theatres just need to scrap ads by rally2xs · · Score: 1

      If you go to the movies often, you know how many minutes are ads and previews. In fact, as I have noticed pretty much everywhere, ads occur before the official starting time, and previews occur after tha official starting time. Locally, the Regal has 20 minutes of previews, and the Paragon has 10. Not sure about Marquee as I don't go to it that often, but I think its about 10.

      OTOH, I don't much mind what's going on on the screen as I am fine with paying attention to my phone right up to the start of the actual movie. Probably playing Words With Friends or browsing Facebook. But I just enjoy the moviegoing experience - go sit in the dark for 2 - 4 hours, depending on how early I get there and how long it is (Return of the King? ), eat without having to prepare the food (popping the popcorn, for instance), and leave without having to clean up. Very convenient, and who knows I might run into someone I know, too. Twice in the last 7 days.

      Hopefully MP can get their act together. I am using them to maximum advantage since I see nearly everything.

    5. Re:Theatres just need to scrap ads by Kjella · · Score: 1

      Honestly I've felt much less captive since I got a smartphone. The people who go as a crowd chit-chat. The singles check their phones. The good part is that it means 99% are there on time, if it really started on a minute's notice I know people would be pushing it right down to the wire with some arriving late ruining the first five minutes.

      --
      Live today, because you never know what tomorrow brings
    6. Re:Theatres just need to scrap ads by Anonymous Coward · · Score: 0

      Reserved seats. Show up exactly 15 minutes after show starts. You'll never have to see a preview.

  4. How dare MP increase price and limit availability! by Applehu+Akbar · · Score: 1

    That's Hollywood's job.

  5. I'm a big user of MoviePass by davide+marney · · Score: 4, Interesting

    ...but it's fading. Not because MoviePass doesn't work or is even difficult to use -- it isn't -- but because once I started going to the movies more often, I realized that movies themselves are uniformly poor. In the past when I'd see a bad movie, I'd just chalk it up to bad chance. But now I see that pretty much the whole lot of them are just not that great, almost immediately forgettable. And rare indeed is a Hollywood-produced movie that is any good, in my experience. Independent film has a far better hit to loss ratio.

    The mission of MoviePass is to get people to new movies, and that was achieved very well in my case. I did watch a whole lot of new movies. Even with the upgraded price would still be a good deal, if the product was worth my time.

    --
    "We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
    1. Re:I'm a big user of MoviePass by JaredOfEuropa · · Score: 1

      I feel the same about Hollywood, the last few years have seen a pretty disappointing crop of movies. Even the pointless blockbuster action movies that I used to enjoy are just so much meh these days.It's all reboots, remakes (did we really need a remake of "Overboard"?), superheroes getting ever more creative at smashing each other into buildings, ex-con-forced-to-do-one-last-job, Fast and Furious 163 (they probably made 2 more while I was typing this), and the small number of movies that actually have an interesting and original plot but get butchered by a director who thinks he needs to be extra creative.

      I dunno, maybe we're just getting older and these movies are being made for a younger crowd. Or for the growing Asian market.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    2. Re:I'm a big user of MoviePass by ledow · · Score: 5, Interesting

      Yep.

      I've not been to the cinema for years, but from a promotion from an unrelated company (my mobile phone company), I got a load of free or really-cheap tickets (50p for any movie, etc.).

      I used them up, at a place with free parking, not far from my house, sat through big-name movies, didn't pay a penny for any extras (popcorn, etc.).

      A few things occurred to me:

      - The theatres were empty. Barely 10% occupied most of the time. And I was going after work, in the evening, on weekends, etc. to released-that-week movies.
      - The adverts were far too long, but I took it as "part of my free night out".
      - The movies were... meh. I mean, watchable but no better than if it had been on TV, where I could have at least paused it, and I didn't really think much of them at all.

      I honestly don't think I'd watch those movies ever again, I don't think if it cost me more than literally pocket change that I'd bother, and I don't think the cinema added anything over just watching at home.

      And then, at home, I have a projector with a humongous white-screen, black-out curtains, air-con (unusual for the UK but we've had a good summer this year!). I have good personal headphones or a sound system, I can eat and drink what I like, pause when I need, replay, put on subtitles, I get zero adverts, nobody stepping over me, no whispering behind me, and I can turn off the movie when I get bored.

      The only "advantage" - seeing movies slightly earlier. Which is just silly, when I have huge libraries available to me that I'm already paying for and could easily suffer the "wait" of them flopping and being available for free or cheaper on Netflix, or Amazon, or Google Play, or whatever...

      I don't get the cinema business model any more. I don't see how they operate or profit.

      And my own money is better spent on a huge white-screen, a decent projector and hell, setting up in the garden of an evening and inviting mates around.

    3. Re:I'm a big user of MoviePass by Oswald+McWeany · · Score: 1

      I dunno, maybe we're just getting older and these movies are being made for a younger crowd. Or for the growing Asian market.

      Well those marvel superhero movies and many of the action flicks are targeted at the under 30 crowd. That's not to say there aren't some over 30's that enjoy them- you're just not the target audience. Many of the big budget movies are targeted towards the age demographic that actually goes to movies... they're frequently, single and young and have disposable income.

      Older folk with kids and bills and so many other places tugging on their wallet don't get out to the cinema as much.

      So yes, if you're over 30, a lot of the bigger movies aren't really designed for you any more... sorry. You might still enjoy some of them, but most of them aren't targeting you- and if you were still 21 you'd probably enjoy them more.

      --
      "That's the way to do it" - Punch
    4. Re:I'm a big user of MoviePass by Anonymous Coward · · Score: 0

      This is something of a known issue.

      The changing landscape - people using the Internet instead of watching movies, services like Netflix, the rise of quality TV through things like HBO - means the old "middle" of movie releases has been gutted out of existence.

      Thus movie theaters now cater to either the big blockbuster or stuff that is cheap to make like horror.

    5. Re:I'm a big user of MoviePass by Anonymous Coward · · Score: 0

      I dunno, maybe we're just getting older and these movies are being made for a younger crowd. Or for the growing Asian market.

      Well those marvel superhero movies and many of the action flicks are targeted at the under 30 crowd. That's not to say there aren't some over 30's that enjoy them- you're just not the target audience.

      A lot of those over 30's viewers are people who grew up with the comics and are very happy to finally see some rather faithful big screen adaptions. Then there are plenty who didn't read comics but enjoy the films anyway, my dad watches even more Marvel stuff than I do.

    6. Re:I'm a big user of MoviePass by rally2xs · · Score: 1

      Yep, most of the movies aren't that great, and they're not trying all that hard either. Why not? Because people will go see Batman XXV, or Jaws 50, or whatever, so its a formula that is likely to pay for the production costs. One-off artsy films trying to be great are very difficult to do and require rare talent, so rare that they often just flop 'cuz that talent is rare, and those that try and aren't rare talents produce ho-hum stuff that people don't go to, or don't go to a 2nd time or buy or rent the DVD. But when you "see everything", there's that one that you go to, don't know a thing about because there haven't been any trailers, and... it is excellent. That's what makes seeing everything worth it.

    7. Re:I'm a big user of MoviePass by dj245 · · Score: 1

      In the past when I'd see a bad movie, I'd just chalk it up to bad chance. But now I see that pretty much the whole lot of them are just not that great, almost immediately forgettable. And rare indeed is a Hollywood-produced movie that is any good, in my experience. Independent film has a far better hit to loss ratio.

      A huge shift has happened in the past 10 years. TV used to be low budget and were 2nd class to movies in every respect. That has now effectively reversed. Many decent movie scripts are being picked up by Netflix, Amazon, etc and being turned into a multi-episode series. You could even make a case that the best writers and producers in the business now are concentrated in the TV/streaming market.

      Movies are sort of a relic of a bygone era, when a large screen and air conditioning wasn't something the average person could afford. Countless books were adapted to the 90-120 minute movie format because movies were where the big money was. But was that really the best format to tell the story? Since intermissions are not done nowadays, there is a limit to how long a movie can be. Making sequels and trilogies is a poor substitute for continuing the story after a meal break or tomorrow night. I don't think movies will completely go away but TV and streaming content are the top dog now as far as content quality goes.

      --
      Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
    8. Re:I'm a big user of MoviePass by TomGreenhaw · · Score: 1

      I'll present the contrary opinion that they were not uniformly poor. My wife and I got MoviePass in February, and have seen 21 movies for less than $100 each. I actually thought a lot of them were pretty good. so I suppose its a matter of opinion. I can confirm that the theaters are empty.

      On my scale of one to 5, less than 3 is something I'm glad I didn't pay full price for. No movie I saw this year was a waste of my time and worth what I paid for.

      On my scale of 1 to 5 stars:
      Mamma Mia! - Good singing - 3
      Incredibles2 - Great animation - 4
      Jurassic World - Fantastic Effects - 3
      Oceans 8 - It was OK - 3
      Adrift - Great story, very gripping - 3
      Solo - I'm a sucker for Star Wars and this was much better than the last one - 4
      RBG - Ruth Bader Ginsburg is awesome - 4
      Book Club - My wife wanted to see it, If she's happy, I'm happy - 2.5
      Rampage - Great fun and I'm in Chicago - 3
      Life of the party - It was better than sitting at home bored - 2.5
      Overboard - Pretty funny story - 2.5
      Avengers Infinity Stone - This was really good and I'm glad I saw it on the big screen - 4.75
      Blockers - It was fun to watch - 2.5
      Beirut - Lots of suspense, cool scenes - 3.5
      Isle of Dogs - Interesting movie and I like dogs - 3.75
      The Greatest Showman - It wasn't horrible - 2
      Ready Player One - Kinda reminded me of Tron - 3.5
      Paul - It was OK - 2
      Wrinkle In Time - Good family fun - 3
      Black Panther - Great Movie, but a bit overrated IMHO - 4.5
      Game Night - made me laugh - 2.5

      Now that Moviepass is not including "Premium" movies - e.g. Mission Impossible I'd say it was good while it lasted and no longer the great deal it was.

      --
      Greed is the root of all evil.
  6. LOL by DrXym · · Score: 1

    "Enhancing discovery" is a great weasel way of saying their subscribers just got fucked over and can't watch mainstream movies during the release window any more.

  7. Missed a step by Anonymous Coward · · Score: 1

    The headline should have read:

    Moviepass will increase price
    Limit availability of new movies
    Go out of business.

    1. Re:Missed a step by Anonymous Coward · · Score: 0

      You forgot to add "Burma Shave" to the end of that.

  8. Re:and nothing of value was lost by Anonymous Coward · · Score: 0

    Uh, beg to differ podre

    This isn't about free time or entertainment, I get both of those whether I go to a theatre or sit on my butt at home.

    One just costs a stupid amount of money for what you get, and the other is free.

    So which is it, am I old, or am I just about to start working? either way, it doesn't matter, my point stands, I'm not paying 1 penny to those assholes to advertise to me and rip me off, I, like 78% of the rest of the people, just don't give a damn about theatres anymore

    I noticed I got a -1 for my initial comment, I guess there are still some theatre lovers left out there, hah, well good on ya's I guess, but it hasn't been for me for a very long time, cost is too high, reward is too small.

  9. Re:and nothing of value was lost by Anonymous Coward · · Score: 0

    the theaters, they are just cultural dinosaurs.

    Maybe you're just getting old? IMHO Theatres are for kids with too much time on their hands. Once you start working and value your limited free more it's just not worth the time investment to go to a movie. That's always been the case, though.

    Did you just arrive here in a time machine from 1973? I can't remember the last time I saw anyone under the age of 20 who doesn't have their face glued to a phone.

    I would be *VERY* surprised if kids go to movie theaters all all today.

  10. A bad deal made worse by guacamole · · Score: 1

    I honestly wouldn't stomach watching a new Hollywood movie every month. I barely see maybe five-six new films per year. At this rate, even the old 10 bucks a month deal would still be terrible.

    1. Re:A bad deal made worse by Anonymous Coward · · Score: 0

      Sheenywood.

    2. Re:A bad deal made worse by Anonymous Coward · · Score: 0

      I barely see maybe five-six new films per year.

      That actually seems like quite a lot to me. You're talking about every other month, which is way too much. There is no way you're going that often and not seeing some pretty shitty movies.

  11. Not all business plans are good --- details at 11 by Mathinker · · Score: 1

    Just because a new company's business looks good or interesting, it doesn't mean that they will succeed. In fact, most of them will fail.

    Evolution at work (or rather, at business).

  12. I love corporate speak... by iampiti · · Score: 1

    specially when they're trying to spin something bad as good. They're actually pretty inventive with their lies. It's funny

  13. Re: and nothing of value was lost by Anonymous Coward · · Score: 0

    Maybe you should set foot in a theater and look around before making sweeping generalizations that show you to be an idiot.

  14. Greed by Anonymous Coward · · Score: 0

    This is what is killing the movie industry. They want you to pay and pay and pay to see the latest reboot of a 1980's movie made by soyboys.

    1. Re:Greed by rally2xs · · Score: 1

      Every now and then you get a really good one. Rent "Bad Samaritan." No, you probably didn't see it, it was unadvertised, had no trailers, and was in the theater for maybe a week or 2, can't remember for sure. But it was one of the best films I've seen this year, and scary as hell all the way through. That's what going to the movies and seeing everything is about, the rare gem.

  15. We're losing money on each customer.... by EvilSS · · Score: 4, Insightful

    ...but we'll make it up in volume!

    --
    I browse on +1 so AC's need not respond, I won't see it.
  16. Why is this on Slashdot? by MobyDisk · · Score: 0

    Why does Slashdot have an article on this app every couple of days?. It's an app for buying movie tickets, who the heck cares? 1 article talking about their horrible security and privacy is enough, I don't need to know every time they add a new feature, every time a competitor makes yet another app like it, and every time the price changes.

    1. Re:Why is this on Slashdot? by faedle · · Score: 2

      Well, for starters, movie nerds are still "nerds". And in many ways, MoviePass is "stuff that matters" in the sense that it has caused disruption to the movie theater inudstry (see: AMC's grumblings about this).

      It's a bit more than "just a way of buying tickets." If you've been paying attention, it's essentially started as an "unlimited" movie service like Netflix, but the difference is you watch movies in meatspace. It was a novel idea, it was ridiculous dot.com style business modeling, and it dealt with something a lot of nerds are passionate about (movies). So, yes, it fits on Slashdot.

    2. Re:Why is this on Slashdot? by Anonymous Coward · · Score: 0

      Within the last year or so, slashdot submitters/editors got interested in the stock market.
      This is why you'd see Apple quarterly reports posted as news here (the other day there was one.)
      MoviePass is a hot topic at the moment in the stock market, because of its sharply declining stock.

    3. Re:Why is this on Slashdot? by MobyDisk · · Score: 1

      something a lot of nerds are passionate about (movies).

      Video games: yeah, but movies? Must not be my circle. I'm thinking that the AC who replied might be right on though: it's a stock market thing. Or maybe the "technology disrupting an industry" angle, although I'm not sure how they are disrupting anyone here. Maybe that is just wishful thinking? Either way, the post rate seems excessive.

      Years ago you could disable stories on Slashdot by category, so I could have disabled "Movies" stories. But it looks like that feature has vanished. Oh well. :-(

  17. I have altered the deal. by Anonymous Coward · · Score: 0

    Pray I don't alter it further.

  18. Cancel your subcription by SmaryJerry · · Score: 1

    This weekend MoviePass didn't work at all. Tried every movie at the theater I always go to and it said something along the lines of this movie is not available for every single movie. Just cancel. If it's not available even the one time in the past month that I went to the movies then what's the point of having it. Why would I ever plan my schedule around availability that they choose for me and isn't listed anywhere.

    1. Re:Cancel your subcription by Anonymous Coward · · Score: 0

      Why would I ever plan my schedule around availability that they choose for me and isn't listed anywhere.

      Back when I was still willing to go to see a movie in the theatre, I pretty much figured out that I have no interest whatsoever in seeing near the launch date because it was too busy.

      Eventually I decided that if there is a movie I want to see, wait until it had done under $10 million in box office the previous weekend, and then you have about 2-3 weeks max before it's gone entirely.

      The entire business model of MoviePass makes no sense ... they're trying to sell something for less than the retail cost, and the movie theatres are certainly not going to give them a discount. If you're willing to watch movies on the trailing edge of release date it might make sense.

      Me, I'm over movie theatres. If I want to see it badly enough, I'll buy it when it comes out on BluRay ... if I want to see it less badly, if it ever ends up on Netflix. But my big screen TV and leather recliner are simply far more attractive to me than seeing it in the theatre. I can have drinks and snacks far cheaper than going out, and I don't have some idiot in front of me on his damned phone.

      MoviePass is just another tech company with a stupid business model which was never going to work. Their app is far more about ads and analytics than anything else .. and I refuse to do business with something like that.

  19. Re: and nothing of value was lost by Anonymous Coward · · Score: 0

    That's the thing, we haven't been stepping foot in theatres, and when I did, I saw low numbers of anyone there, child or adult.

    Your pretty passionate about a nothing burger like movie theatre ticket purchase to be calling people names. I admire your passion and wish I cared enough to give a damn. However I don't, isn't there anything new going on with ai? Maybe a new bot from boston dynamics or something? This is such a slow lazy day

  20. Re:and nothing of value was lost by thaylin · · Score: 1

    Its not free, just ridiculously cheap, but also vastly more limited in terms of hte viewing experience unless you are insanely rich.

    --
    When you cant win, ad hominem.
  21. Go Netflix on them by jetkust · · Score: 1

    Maybe they should start producing their own movies ...

  22. Hope They Figure It Out by rally2xs · · Score: 1, Informative

    I'm probably the reason they're in trouble, because, "I see everything." Not really, I don't go to the ones that are "Too stupid for words." That would be stuff like "Dumb and Dumber" or this current thing with the Abba songs, "Mamma Mia." The trend toward female-centric movies where the men are either idiots or irrelevant are a turn-off and that's one of 'em. The biggest notable disappointment in the last year was the Star Wars flick with all the important positions being female, and the males were mostly idiots or irrelevant. Having battle commanders being female, pretty much all of 'em, isn't even believable - the gals just don't aspire to such positions in sufficient numbers to turn out to be the best at it and be placed in command over guys who have studied / play-acted it / and aspired to it ever since the could go forth sans diapers.

    But anyway, I'm going to have to pay for the major movies? What else is new, I see those mostly as IMAX and/or 3D anyway which isn't covered and never has been by MP. I see all the new movies as they open, and probably achieve a state of having seen everything that's playing in town by Monday. So, they are not going to be as lucrative as they were? 'Sall right, I made my $105.35 yearly subscription back in about 6 weeks of admission prices I didn't pay. If the yearly had been $400, I'd still be making $$$, and I'd probably still have bought it. Maybe MP should have several tiers of usage, with people like me paying more, and those not paying more being limited to, say, 2 non-IMAX, non-3D movies a week and for a higher $ than $105.35 / yr. I actually saw all this nonsense coming, and got the yearly since lots of stuff they're doing to the monthly people would be a violation of the contract for yearly people. I've been much less affected as a result.

    So, this last January, when all the oscar-hopefuls that officially opened in December hit the local theaters, I spent $85 in admission to movies. Yeah, I track that stuff. $65 the next month. MP is going to be a savings for me pretty much no matter what they do, and if they are paying for movies like "Bad Samaritan" that came thru last month, was there for maybe a week, and almost nobody saw, but was absolutely excellent and scary as hell throughout, and I saw twice, I'll still be "winning." Just hope they can hang on.

  23. Re:and nothing of value was lost by Anonymous Coward · · Score: 0

    not limited at all, I have tens of thousands movies available including just released movies on my Piratebay, maybe you just don't know how to download torrents?

    also my home screen and sound and chair and food is better than a theater (and i only paid for it around $8'000 at local TV shop) my biggest cost is gigabit optic net for watching movie and food/drinks i order online for delivery.

  24. Bullshit ... by Anonymous Coward · · Score: 0

    to enhance discovery, and to drive attendance to smaller films and bolster the independent film community.

    This is, of course, a complete fucking lie.

    Why should MoviePass give a damn if you see smaller films or independent films? It's not their job to tell you what you want to see.

    This is marketing speak for "our entire business model is bullshit, we can't afford to let you see the movies you want, but to make it sound better we're going to make our product suck more and try to come up with a lame excuse".

    No thanks, if I wanted to watch smaller movies or independent films, I wouldn't do so in the theatre ... I'd watch stuff on Netflix I wouldn't normally watch. There's an endless supply of that.

    This is a company which is failing, who is trying to make it look like they're improving their service or adding benefit to you, when in reality it's all a smoke-screen for their own failing business model. Instead they're just making the service have less value.

    Yawn, whatever, don't give a fuck. MoviePass will never see a dime of my money. Other than the amusement value of yet another shitty company imploding, I really don't much care. I've known they were full of shit from the first I heard of them.

    Foolish VCs and an overly ambitious tech startup are soon parted with their money.

  25. I have no problem with them raising prices by SensitiveMale · · Score: 1

    But this bullshit of not being able see some movies for a couple weeks isn't going to fly. If I go to the theater, I better be able to see the movie.

  26. Re:and nothing of value was lost by Anonymous Coward · · Score: 0

    We do not go to the movies because it is a ripoff, we watch stuff on the 'net.

    I'm amazed anyone even cares what movie pass does, or the theaters, they are just cultural dinosaurs.

    The above is the ONE accurate post on this subject.

    It speaks volumes about the idiots who run and use Slashdot that this post was modded down. I hope most of you idiots die young of some horrible disease, because your lives are WORTHLESS.

  27. New plan: by Anonymous Coward · · Score: 0

    You have to buy a full price ticket..every time..

    1. Re:New plan: by TomGreenhaw · · Score: 1

      AMC Stubs Premier is a good deal if you want to see a lot of movies.You don't have to pay full price.

      --
      Greed is the root of all evil.
  28. Pay more for less by nospam007 · · Score: 1

    Always the last ditch effort before bankruptcy.

  29. welcome to America, MoviePass! by Thud457 · · Score: 1

    Ladies and gentlemen of the jury, does this sounds like a man who had "all he could eat"?

    RIP Phil Hartman, we still miss ya, man

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  30. How's life in the hypocrite lane?