Public Documents Reveal How the Branches of the US Military Are Instructed To Harness Internet Culture To Advance Their Own Messaging (theoutline.com)
An anonymous reader shares a report: It's common practice for brands or government agencies to use social media marketing tactics -- such as recognizing internet holidays like #WorldEmojiDay, #NationalDogDay, or #HumpDay using emojis, or generally speaking in a more conversational, down-to-earth tone -- in order to spread their messaging and communicate with the public. However, the stakes behind military Twitter accounts are fundamentally different than that of, say, the Department of the Interior. These accounts aren't just encouraging people to go to national parks; they're propagandizing and idealizing military valor in order to normalize their actions, elicit acceptance from the public, and recruit new members. The report adds that the government organizations maintain social media handbooks to encourage curators to "create a voice and be authentic." In the recent months, many branches of the military have been criticized for insensitive tweets.
So does every Marketing department on the planet. Welcome to Earth.
What's your point?
Any organization the has a social media presence beyond "CEO tweets BS" should have a set of guidelines written down for consistent usage.
Organizations that interact with people try to be appealing in public, so it's easier to succeed in interacting with people. Mind blowing, I know.
Apple already went the G-rated route with emojis.
Now the DoD is going to have "critical tweets" like:
(US Flag)(Water gun) (water gun) -> (enemy flag) (X face).
(US Flag)(airplane)(airplane)(airplane) -> (enemy flag)(mushroom)(mushroom)
(US Flag)(sailboat) + (enemy flag)(sailboat) -> (US flag)(sailboat) + (enemy flag)(water drop)
I remember laughing at the "Army of One" commercials in the 2000s. It was patently ridiculous that one person could be an army. Armies are about a team, not an individual. But it didn't matter, it was a popular commercial for a long while.
In the 90s it was all about how you were going to launch some great career with the skills you learned in the Military. I'm sure that's true for a few, but for the grunts? I've known people in the military, and believe me, they didn't get some great job out of it.
The only thing that's new is that they're trying to do this themselves (and badly) instead of sending it off to an advertiser, who normally filters out the REALLY bad ideas, and settles on the lies you can get away with. Even Joe Sixpack thinks helicopters shooting out shamrocks is either pretty weeny, or completely insensitive.
If you are fool enough and gullible then advertising and government propaganda may affect you. Dont forget to think for yourself people.This message will self destruct in Novembet 2022.
Seriously, what are you doing writing to Slashdot? The Art-history commies blog was full?
may never end.. times to tahrir, the epic tale of two cities citizens freeing themselves from the 1000 years of darkness/wmd on credit, greed fear ego based megaslothian putridity..
no campout in the park this one?
moms of the nile conference coincidence is no mistake?
Based on the article, the writer seems to be uncomfortable with the US military existence, and is just irritated that sometimes they remind her that it exists by showing up in his/her twitter feed. That the military has a social media policy seems only surprising to someone who has never worked at a big organization before. Not sure how this is any more of a gaff than anything posted by Arby's.
"Military and all law enforcement are Nazis, supporting them is being worse than hitler" - Crazy snowflakes and Antifa.
This is news?
Okay, apparently if you search for #HumpDay you get (unsurprisingly) lots of pictures of boobs and butts. So naturally no respectable person should search for this. (It's a hashtag, so that's always true.)
However, apparently it's really supposed to be referring to Wednesday - that being the "hump" of the work week that you need to get over, before the downhill slide to the weekend.
I'm just shocked. Shocked, I tell you. Next you'll be telling me that back when they started realizing that enlistment-age teens were really into video games, the US military put out TV ads depicting a recruit killing a lava monster with a sword or something. Or that Uncle Sam isn't a real person and was instead a marketing gimmick meant to play on the patriotic fervor of the times.
According to TFA, it's disturbing and outrageous that the military makes "dark jokes." This coming from the same "woke" camp that has had a spate of people making jokes about raping and murdering children. In the case of Rick and Morty, the creators are beyond sick to the point where their side projects should get them locked up on obscenity charges for a very long time.
But if you follow the outrage logic of the woke it makes sense:
* US military = white male patriarchy.
* Most of our wars are against countries full of People of Color.
Ergo, it's racist white men killing aspiring People of Color thus evil on its face.
But when we make "jokes" about raping little boys or carving their faces off, then murdering them... that's just "dark humor."
This sort of hypocrisy will not be sustainable for long going forward. You want to know why the center-right increasingly takes a reflexive "fuck you and fuck the horse you rode in on" attitude toward the left? This is why. Even most of the mainstream liberals I know refuse to call this out and try to suck the oxygen out of the room rather than admit most of the people to their left are grade A assholes.
If you’re really outraged at normal, everyday expressions of basic humanity then ... maybe it's you that has the problem. Maybe the rest of us should be worrying about what you might do next.
Basic social expressions don't raise red flags for normal people. If #HumpDay seems sinister to you, consider getting some counseling.
use the pop culture to tell Students about a way to learn a trade, Go to college, travel the world ect. all while being payed instead of making a huge debt.
The Military is a sweet gig for someone first starting out BCT can be heck and recruters will not be all that honest about it but once that is over the rest is great. unless you go to war but don't take a MOS like Infantry.
brought to us (paid for by us) by madison ave., uncle sam, & the gooed guise over at WMDs R US.. cease fire stand down.. please.. thank you...
Gotta love this
;)
"anonymous reader shares"
So who is theoutline.com
The Outline is a New York-based digital media company focused on power, culture and the future. It was founded by Joshua Topolsky in 2016 who raised $5 million from several venture capitalists to start the company. wikipedia
Who is Joshua Topolsky
The Verge Co-Founder Calls Ben Shapiro "The Jew Who Helps Other Jews Onto the Train" says a lot about who Joshua Topolsky is. But that might just be me.
Just click bait don't waste your time.
Just my 2 cents
Corporations and governments are allowed to use memes.
It is how we can tell when they have died.
I'm a good cook. I'm a fantastic eater. - Steven Brust
In the recent months, many branches of the military have been criticized for insensitive tweets.
many
—adjective
constituting or forming a large number; numerous: many people.
Let's see now. . . Army, Navy, Air Force, Marines. Oh yeah, and Coast Guard. If you want hyperbole, why not go for "innumerable", "myriad", or "countless"?
Remember strength, honor, justice and truth, and you will be treated with respect in all the corners of this world who respect similar attributes. Fail at them, and you'll lose your public image to conspiracy theorists, radicals and people who just like to spread sarin and mustard gas on infants, for giggles.
Daddy, what does false dichotomy mean?
"Prediction: within 10 years, Windows will be a Linux distribution." Me, 7-6-2016
Remember the time the Obama administration repealed the american propaganda ban?
The more you know...
They'll even sit down and make small talk with high school students eating lunch! Quick, hand me some pearls so I can clutch them!
The US military is the most integrated and equitable organization in the world. Apple, Google and Facebook would suck mountains of dirty cocks to get even close to the minority and female representation in the US military. I knew at least one Marine who was basically just getting training to be a better black panther for when he rotated out and went back to Oakland. Never had a doubt he had my back in the field, but he let me know not to fuck up in Oakland cause it'd be my ass.
Lately people have been so crazy, I can't tell if you're joking.....
Every day is #HumpDay in my house
-
That's what your wife says when her side piece shows up while you're at work.
The folks I don't agree with are making convincing arguments--they're getting other folks to think they way they want those folks to think!
That's not fair!
"Reality is that which, when you stop believing in it, doesn't go away." - Philip K. Dick
Don't fall for disingenuous messaging, the abusers of the internet are the Russian subterfuge directed troll factories. Assassinate Putin to restore the internet!
"This coming from the same "woke" camp that..."
This coming from the same camp that constantly complains that the world has gotten too PC and that no one can take a joke anymore,
But if you follow the outrage logic of this group it makes sense:
* Outrage over conservatives making bigoted comments = "SJW are repressing us!"
* Outrage over a couple of professional comedians making tasteless jokes = "Oh the horror, think of the children!"
Ergo, it's evil social justice warriors taking away our rights!
But when we make bigoted comments about Muslims, minorities, or anybody else not just like us... that's just us joking or engaging in "legitimate political discourse".
This sort of hypocrisy will not be sustainable for long going forward. You want to know why the center-left increasingly takes a reflexive "fuck you and fuck the horse you rode in on" attitude toward the right? This is why. Even most of the mainstream conservatives I know refuse to call this out and try to suck the oxygen out of the room rather than admit most of the people to their right are grade A assholes.
Just holding a mirror up to your post. There are assholes who are just looking for something to be outraged about on both the Right and the Left. In this case though, you're it.
I ignore Anonymous Coward posts. If you want to discuss something, that's awesome. Log in.
Daddy, what does false dichotomy mean?
See TFA.
An enigma, wrapped in a riddle, shrouded in bacon and cheese
Nothing the military does, even protect their sorry asses is correct. They would rather be over run by terrorist or bombed by a foreign nation then support their nations military.
Anonymous comments are as pathetic as the anonymous "sources" that contaminate gutless journalism from the New York Time
One of the reasons we don't have free or affordable education is because it would directly compete with one of the best incentives for joining the army.
There is no "valor" in modern warfare. That is long past. But it is no surprise that people like you have not gotten that message...
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
The military fights terrorism? News to me. Unless you mean they plan to shoot the FBI "agents" that create fake terrorists?
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
See:
http://www.ww1propaganda.com/ww1-poster/your-king-country-need-you-maintain-honour-and-glory-british-empire
These accounts aren't just encouraging people to go to national parks; they're propagandizing and idealizing military valor in order to normalize their actions, elicit acceptance from the public, and recruit new members.
Er, so ... recruiting?
(BTW, re "normalizing", it's normal to have a military. No, really, check it out, it's true!)
This is news?
But ... but ... to " normalize their actions, elicit acceptance from the public, and recruit new members." Eek!!
What country on earth lacks a military? The military is the oldest and most normal thing that exists, and the actions of the military are the oldest and most normal actions that exist in man.
There is no "valor" in modern warfare. That is long past. But it is no surprise that people like you have not gotten that message...
Says the person who's never been in combat. Only those who haven't served and/or haven't been in combat make comments like that. Is it your lack of first hand experience in matter, or a lack of comprehension of the English language?
Right out of the Google machine:
valor
noun: valour; noun: valor
great courage in the face of danger, especially in battle.
"the medals are awarded for acts of valor"
synonyms: bravery, courage, pluck, nerve, daring, fearlessness, audacity, boldness, dauntlessness, stout-heartedness, heroism, backbone, spirit; More
antonyms: cowardice
I'm sorry I don't see anything about whether or not you feel a particular military action was justified or any kind moral acceptance. Acts of bravery happen in combat whether or not you agree with the justification for military action or what side you are on.
Yeah, yeah...I know, don't feed the trolls. Sometimes I can't help myself.
I'm not always the brightest pixel in the stream
Except that armed forces should NOT be fighting psychological warfare. It is a double edge sword. It can go wrong in many ways. The only winning tactic at psychological warfare is not playing at all. Leave that to the intelligence agencies and keep anchored firmly to the [RL] battlefield.
Correction.
"In the recent months, many branches of the military have been criticized for insensitive tweets." Including the Executive Branch and Orange Puffy Face!
In democracies, the military ability to perform any operation is constrained by public acceptance: Whoever politicians and generals decided to fight, if voters disagree, leaders will be shown the way out.
Nobody who served tours in the past 20-40 years has done anything to protect me as a civilian. What threats have been here at home, though, completely unstopped? The military should defend against all enemies, foreign *AND* domestic. They don't defend, though. We haven't needed to since the 1940s. It's all theater to improve American economic and political standings. The military is the pawn on the chess board. The useful, but worthless expendable. The government doesn't give a fuck about those that died for their operation. No politician will ever go into the places that they send their troops. They won't take up a rifle to support their orders, they just command others to do it in their stead. They're spineless fucknuggets who don't deserve the service of the military. The military should defend its people, NOT invade or meddle in the affairs of other countries.
I would gladly thank a soldier who's actually done something to defend or protect this country. Fucking around abroad is not defense.
you fucking poseurs never did shit
You are delusional. Modern warfare is the very embodiment of cowardice, for multiple reasons. It is a logical optimization when losing troops becomes costly.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.
I'm astonished by the arrogant ignorance on display by the author. Clearly someone with no understanding of what a nation is, what it means to serve one, or be a member of one. There's no historical context or understanding, just another dolt attacking that which makes their existence and ability to talk nonsense possible.