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Big Money, Big Dreams, Big Expectations and a Lot of Hype: Magic Leap One AR Headset Goes on Sale for $2,295 in Certain US Markets (cnet.com)

After earning the moniker "tech's most secretive startup" from Wired and telling Forbes in 2016 it was going to ship its system "soon-ish," the company is finally releasing the $2,295 Magic Leap One. For now, it will be available for purchase in limit U.S. markets. CNET: It includes a high-powered, moon pie-shaped computer called the Lightpack, a handheld remote called Control and a steampunk-inspired headset with round lenses and patented optics. That's called Lightwear. There's just one thing: Regular folks like us aren't the intended audience. At least not yet. This "Creator Edition," says CEO Abovitz, is part of a "controlled market release" in just a handful of cities in the United States for the developers and creative types Magic Leap will woo this year and next. The goal: for those makers to dream up the experiences (aka content) it needs to convince us to become Leapers. The company is already showing investors and partners prototypes of its smaller (and hopefully less expensive) Magic Leap Two and Magic Leap Three, but won't say when they'll be released. Magic Leap, valued at $6.3 billion as of two months ago, counts Google, Alibaba, Warner Bros, AT&T, and several top Silicon Valley venture capital firms and about a dozen other big names as its investors. More about the product going on sale here.

62 comments

  1. The suckers are lining up right now by Anonymous Coward · · Score: 3, Insightful

    All the hallmarks of a classic Silicon Valley startup scam: initial, extremely high-priced product made available in limited quantities, illustrious sponsors spoken of in hushed tones, and absolutely no value proposition of any kind whatsoever.

    1. Re:The suckers are lining up right now by Anonymous Coward · · Score: 1

      yo does this fit over my snapchat spectacles
      i need to livestream my unboxing

    2. Re:The suckers are lining up right now by technosaurus · · Score: 1

      I love that they have "One" in the product name too... giving the impression that they will be around for a "Two". Or, if they are following MS naming scheme, it is their 3rd generation platform. It reminds me of the days of everything-"2.0"

    3. Re:The suckers are lining up right now by nitehawk214 · · Score: 1

      Or in the 90's, everything had "2000" at the end of it.

      Century21 has Century22 as as a registered trademark, but haven't updated their signs yet.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    4. Re:The suckers are lining up right now by Anonymous Coward · · Score: 0

      No.

      You can't use your glasses (prescription lenses sold separately)

      If you need glasses, like I do, know that the Magic Leap One won't fit over glasses at all, while most VR headsets and Microsoft HoloLens do. Magic Leap will sell prescription pop-in lenses at an additional cost. But if your prescription is really bad, you might just have to get contact lenses instead.

      You'll need to put your Snapchat Spectacles on your RealDoll and let her film while you unbox.

  2. Too Expencive, Too Little Too Late by Anonymous Coward · · Score: 0

    Other companies have better tech for cheape, I'm not going to waste over $2k on something that cant do touch like the vr stuff can for cheaper.

  3. Comment removed by account_deleted · · Score: 0

    Comment removed based on user account deletion

  4. Can't wait for mein goggles, Fraulein by Anonymous Coward · · Score: 0

    Translation: Fraulein: Mila Kunis, when available, OR
    Natalie Portman petrified with hot grits

    whomever is willing to spend $2295, zat is. I veel take care of ze shipping undt handling, ja?

    Vood you like to touch my monkey?

    1. Re:Can't wait for mein goggles, Fraulein by Anonymous Coward · · Score: 1

      ^
      +---- TFA said the AR googles were not intended for regular folks, so I tried schpeaking mit a German accent. Maybe I qualify as one of ze irregulars?

    2. Re:Can't wait for mein goggles, Fraulein by zlives · · Score: 1

      try french

  5. Ouch, well good luck? by foxalopex · · Score: 2

    I hate to say this but the product seems a little too expensive compared to what people are willing to pay for. Occulus Rift and HTC Vive which are both working VR solutions are at least half this amount (not including needing a really powerful PC) are struggling to survive. I don't see how this is going to work. Also people joked about Google Glasses looking goofy considering it was a version of AR overlay. So good luck, but it seems destined to fail.

    1. Re:Ouch, well good luck? by Dracolytch · · Score: 1

      This isn't competing with Rift or Vive, it's competing with the Meta2 ($1000 tethered) and the HoloLens ($3000 and 3 years old). Expect to see more adoption in the industrial and enterprise markets before you see much in the way of home-based entertainment for this kind of device.

      --
      This sig has been enciphered with a one-time pad. It could say almost anything.
    2. Re:Ouch, well good luck? by Anonymous Coward · · Score: 0

      It's also not a consumer product.

    3. Re:Ouch, well good luck? by dohzer · · Score: 1

      Mr. Foxalopex, Occilis Rift is not made for kids. HTC Vive is not made for kids. The only thing that even comes *close*, is this product!

    4. Re:Ouch, well good luck? by TheCastro1689 · · Score: 1

      The preview there clearly says it's a developers package.

  6. Progress is being made... by jsherma2 · · Score: 1

    It's exciting to see another computer independent headset coming out this year - I was hoping we'd get past the VR-only devices like the Oculus Go and Lenovo Mirage Solo. Good opportunity for wealthy early adopters to get to play with the new tech and help support it as we move into an AR enabled future! I don't think I can justify the cost for this first generation device, but it's a step in the right direction!

    1. Re:Progress is being made... by tsqr · · Score: 3, Funny

      It's exciting to see another computer independent headset coming out this year

      Apparently it's so exciting that it was easy to miss this in TFS: It includes a high-powered, moon pie-shaped computer called the Lightpack.

    2. Re:Progress is being made... by jsherma2 · · Score: 1

      Well, really every device has a computer of some sort. My point was that it doesn't require a desktop, or even a laptop, but instead an easily portable computing device. Sorry that wasn't clear.

    3. Re:Progress is being made... by tsqr · · Score: 1

      My point was that it doesn't require a desktop, or even a laptop, but instead an easily portable computing device.

      Well, TFA really didn't have much to say about the computer other than "high powered" (which I took to imply not all that small/lightweight) and "moon pie-shaped (which I thought was an odd way to characterize a squat cylinder). And "easily portable" is in the eye of the beholder - the early VHS camcorders came with a large, heavy battery pack that the user carried by a shoulder strap, but we're considered easily portable at the time. Ditto for the first portable computers like the Compaq "luggable". Guess we'll find out eventually.

    4. Re: Progress is being made... by nitehawk214 · · Score: 1

      Lemme guess, you are an investor.

      --
      I'm a good cook. I'm a fantastic eater. - Steven Brust
    5. Re:Progress is being made... by jsherma2 · · Score: 1

      From the pictures I've seen of the device, it's nearly pocketable and clips to your belt. Looks pretty compact compared to the typical tethered devices of today, but not as compact as the Oculus Go / Mirage Solo. My mistake for not remembering the pedantry inherent in Slashdot comments. :)

    6. Re: Progress is being made... by jsherma2 · · Score: 1

      Not that I'm aware of... just excited about the advancement of AR and VR technology! I understand the temptation to bash on devices which are overpriced for the typical consumer, but given that this is one of the first AR glasses release and none of the others are anywhere near affordable either, I think we can safely assume these are all targeted more at developers and wealthy early adopters. As with other technology, I expect the prices to come down towards the mainstream. It'd be great if manufacturers would just release the $200 super-advanced technology on day one, but I'm more realistic than that, and there's clearly a market for these, even if it's very limited today.

    7. Re:Progress is being made... by Anonymous Coward · · Score: 0

      Apparently it's so exciting that it was easy to miss this in TFS: It includes a high-powered, moon pie-shaped computer called the Lightpack.

      Apparently it's so exciting that it was easy to miss this in TFS: This special edition of the Magic Leap One with its Lightpack computer isn't ready yet.

    8. Re:Progress is being made... by grep+-v+'.*'+* · · Score: 2

      It includes a high-powered, moon pie-shaped computer called the Lightpack.

      But it's only visible once you have them on.

      The Goggles -- they do nothing

      --
      If the universe is someone's simulation -- does that mean the stars are just stuck pixels?
    9. Re:Progress is being made... by Anonymous Coward · · Score: 0

      From the pictures I've seen of the device, it's nearly pocketable and clips to your belt.

      So it's a non-functioning "wish it was this small" mockup?

  7. And you thought iDiots meandering about were bad. by Anonymous Coward · · Score: 0

    I can just see silver-spoon hipsters wearing these meandering about "certain US markets".

    On the bright side, it'd be a lot of fun hacking these things and using those hipsters as playing pieces in a real-life game of Frogger. "Ooops. The 18-wheeler got him. Guess you win."

  8. No thanks by TimeElf1 · · Score: 1

    I'll just wait till the price comes down when/if they start mass producing them. I don't have 2300 bucks to waste on fancy headsets, I got bills.

    --
    Cannot find REALITY.SYS. Universe halted.
    1. Re:No thanks by Anonymous Coward · · Score: 0

      You wouldn't have software to play with either. This is for developers. I'd expect the retail unit to be much less expensive.

    2. Re:No thanks by fish_in_the_c · · Score: 1

      Sure but obviously not for indie developers, basically they are tring to convince software houses with deep products that a non existent market will materialize so they should spend 2,300 on test equipment and a million on building software content. but I just don't believe they have a market. What makes their augmented reality so much better then Microsoft? Or how about a google android headset with a camera added to it?

      --
      âoeTolerance applies only to persons, but never to truth. Intolerance applies only to truth, but never to persons.
  9. Re:And you thought iDiots meandering about were ba by Anonymous Coward · · Score: 0

    Jealous much?

  10. Magic Leap off a cliff by thunderclees · · Score: 1

    At that pricing and with the mystery market it was released on Magic Leap does not anyone to buy ML1.

  11. "cities" by ooloorie · · Score: 1, Interesting

    At least not yet. This "Creator Edition," says CEO Abovitz, is part of a "controlled market release" in just a handful of cities in the United States for the developers and creative types

    "Handful of cities"? What does that mean? You have to prove residency in L.A. to buy one? You have to queue up in line physically in one of these "cities" to get one?

    1. Re:"cities" by Anonymous Coward · · Score: 0

      Allow me to translate:

      At least not yet. = This is still vaporware but we are pretending it is a real product
      This "Creator Edition," says CEO Abovitz, = Beta Test Edition (because this is vaporware)
      is part of a "controlled market release" = We want your money without offering any real product -- or support
      in just a handful of cities in the United States = There will be announcements on our site a week prior so we can generate buzz. There will only be ten units per "city". San Francisco, New York, Chicago, Los Angeles and two back-waters to make it look like we care
        for the developers and creative types = For suckers

      Hope that helps!

    2. Re:"cities" by ThePyro · · Score: 1

      According to the article, devices must be tailored to each individual (e.g. eye separation distance). So yes, a physical presence is required.

    3. Re:"cities" by alispguru · · Score: 1

      According to this:

      ...Magic Leap has contracted with former Apple executive Ron Johnson’s startup, Enjoy, which sends customer service people to deliver new tech gadgets and help users set them up. Enjoy representatives will deliver every Magic Leap headset, fit it, and provide a tutorial on how it works.

      This is a concierge-based trial release - don't buy it unless you have $2500 you can throw out the window without major pain.

      --

      To a Lisp hacker, XML is S-expressions in drag.
    4. Re:"cities" by ooloorie · · Score: 1

      Ah, thanks.

      (I don't think I want representatives from a company called "Enjoy" anywhere near my body :-)

  12. Re:Wow by Anonymous Coward · · Score: 0

    Even if they are stupid, some of those writers are kind of cute. They can eat my shorts :-)

  13. Only in Sillycon Valley by Zorro · · Score: 0

    is $2,295 considered to be a good price.

    1. Re:Only in Sillycon Valley by Anonymous Coward · · Score: 0

      Or a very very low price in any Apple Store on Earth

    2. Re:Only in Sillycon Valley by Anonymous Coward · · Score: 0

      If they were marketing these for industrial use, that might be a good price, but these are being marketed to developers selling the public at large for developing games that don't yet exist. There's a high probability of this ending similarly to the Virtuaboy where it turns out to have huge problems that prevent it's marketing for long enough to be worthwhile commercially.

    3. Re:Only in Sillycon Valley by Anonymous Coward · · Score: 0

      It's a good price if you have a market in mind and are primarily held up by not having the R&D budget to develop a competing headset.
      Buying one of these lets you prototype your software and reverse engineer their hardware so your own product can avoid the more costly missteps they made getting this far.

      As an actual product or as a target for third pary dvelopers it's too expensive. Few people will buy it and that means no significant market to target for your software.

  14. Wait, what? by skovnymfe · · Score: 1

    Do I have to fork up $2300 to buy a thing you made, and then you're like "now get to fucking work making stuff for it and advertise it so our business doesn't go under, dipshit"? Who the hell is running that shit show? Steve Jobs?

    1. Re:Wait, what? by quanminoan · · Score: 1

      Steve Jobs was a brilliant businessman and Apple did turn out polished products at somewhat reasonable prices (I typically don't buy Apple, but many do). The iPhone, iPod, computers all worked "out of the box" wonderfully, and came with lots of software and features. This is everything Jobs would have hated.

    2. Re:Wait, what? by zlives · · Score: 1

      no he wouldn't hate this at all, he would wait till its well developed with a good eco system and software then release it as an iGlass (hehe) call it a a brave, unprecedented, courageous and innovative product. and people would line up to buy it.

  15. Another "Developers Developers Developers" push. by Anonymous Coward · · Score: 0

    Another "Developers Developers Developers" push.

    They'll probably fuck it up licensing.

  16. LONG LIVE THE NEW FLESH! by Thud457 · · Score: 1
    Apparently they're inspired by David Cronenberg's eXistenZ

    biomechanical creatures called Leapers that attach to people through a bio-tether proboscis and induce hallucinatory visions of an imaginary world

    OMGWTFLOLBBQ


    anyone find a link to the comic book?

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  17. Bubble Popped by Anonymous Coward · · Score: 0

    I can buy a MBP with that kind of money! More useful...

  18. HOW MUCH DID ROONIE PAY YOU FOR THIS? by Anonymous Coward · · Score: 0

    HOW MUCH DID ROONIE, MAJIK LAEP et al,
    PAY YOU FOR THIS ADVERTISEMENT?
    Pathetic

  19. Not impressed by Anonymous Coward · · Score: 0

    >95GB actual available storage capacity
    30-40GB is typical size for modern AAA games lately, even stripped mobile games are starting to dip into 5GB+ for me, this kind of storage is very limiting. Although I don't think big games could/would ever be ported to this to begin with, it is probably only going to see the same crappy shovelware that early VR had.

    >3 hour continuous battery usage
    The whole point of this to me is that you can see your environment and move around, having to plug in a charging cable to use it for a suitable time defeats this purpose, you are now tethered. If you're going to be tethered, why use this at all instead of VR? You're not going to leave the charging vicinity all the same.

    >To help you take your first step into spatial computing, we're going to hand deliver the device to your doorstep and personally get you set up.
    What the fuck?

    A brand new system costing more than double what a VR setup could provide, with no content whatsoever... I see ZERO future for this magic bleep. The only possible use I can think of is a technical usage by big companies, like providing a visual overlay for automation, maybe medical, or various types of training purposes like an improved VR training that militaries already use around the world. This does not sound like a device intended for people to have fun or play games.

  20. Valuation by Anonymous Coward · · Score: 0

    Magic Leap, valued at $6.3 billion as of two months ago

    No consumer product yet, no track record, no available experiences, so exactly how are they valued at $6.3 billion?

    1. Re: Valuation by Anonymous Coward · · Score: 0

      What part of MAGIC needs further clarification?

  21. Try google cardboard by Anonymous Coward · · Score: 0

    For like $10 for the cardboard viewer and a smartphone with greater than 'retina display' resolution, you can actually do quite a bit of VR-ing right now.

    But thats too fucking easy and cheap for some people lol.

  22. Wow... what a waste by LostMyBeaver · · Score: 1

    Magic Leap into the poor house.

    At $2,295, this is no longer an easy purchase for a developer. Especially for something which at this time should be seen as â€oeI as a developer add more value to the platform than the platform adds to my productsâ€

    At that price, I would have to go through way too much pain to order the 3 units I would need to even consider using time on this. There needs to be one for developers, one for QA and one for business folks. Thatâ€(TM)s almost $7000 just to get started.

    Whatâ€(TM)s more, itâ€(TM)s a large investment to make in a market which is unproven from a vendor that is very much unproven. I seriously doubt they will even have a logistics strategy sorted out by the time I manage to ship a product on the platform. What I mean is, all their resellers will try it and stock a few and then give up. All sales would then end up being direct or through Amazon.

    Also, with a product priced to sell hardly a few thousand units at that price point, there will be almost no usable bug reports generated. The result will be that a truly substandard platform will be shipped.

    Developing quality products on platforms like this depends heavily on mass economy. If you donâ€(TM)t have at least a hundred thousand users, there will simply not be enough user feedback to make anything worth using.

    1. Re:Wow... what a waste by iMadeGhostzilla · · Score: 1

      The whole article seems directionless and that is likely due to the lack of direction of the product. Reading it feels like asking what have you got? and hearing well, you know, there's this thing we're building, and I think when it's fully done and people are onboard with it it's going to be cool, in part because we believe that...

  23. swirl the KOOLAID around in your mouth! by Thud457 · · Score: 1
    No, really, that leaper looks like a Sanrio facehugger, it REALLY wants to be your friend!

    And good grief:

    "My name is Sparkydog. You can call me Zander, all my friends do"

    No they do not. That's no-friend-having-guy talk. Also that zoot-suit makes you look like a child molester.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:swirl the KOOLAID around in your mouth! by JaredOfEuropa · · Score: 1

      a Sanrio facehugger

      Yeah, thanks for the fresh nightmare fuel...

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  24. How it looks? by ItsJustAPseudonym · · Score: 1

    "We're very conscious of how the product looks on your face. "

    It looks like the peak of sophistication.

    1. Re:How it looks? by Anonymous Coward · · Score: 0

      that looks horrible, i'd rather wear a full vr headset

  25. Yes, but... by Anonymous Coward · · Score: 0

    ...does it run Linux? This "lightpack" that is.