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China's Huawei Caught Faking DSLR Shots as Smartphone Pictures in a Commercial (theverge.com)

Smartphone cameras are better than ever, but sometimes there's just no substitute for a full-sized DSLR. Unfortunately, it seems that Huawei thinks so, too. From a report: A shot in the company's latest commercial for its new Nova 3 smartphone has been revealed by a behind-the-scenes photo to be a DSLR, not the smartphone as the ad alleges. As you can see about halfway through the ad, a bickering couple takes a selfie together apparently to show off how Huawei's AI and camera tech make it so that the woman doesn't need to put on makeup. But a since-deleted Instagram picture posted by Sarah Elshamy (the actress in the scene) reveals that instead of a fun selfie from the Nova 3, the shot in question came from a DSLR, shot by a professional photographer. In fact, the Nova 3 doesn't seem in be in the frame at all.

8 of 92 comments (clear)

  1. Re:who cares? by Impy+the+Impiuos+Imp · · Score: 4, Interesting

    You would, if you were expecting a higher quality picture than what the phone actually produces.

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  2. Trust us! by guygo · · Score: 5, Insightful

    But we'd NEVER put a backdoor in our phones. No no no. So just trust us because we are so above board and truthful.

  3. Can do better by SuperKendall · · Score: 2

    I have a Nova 2i and it's camera quality is VERY good (better than iPhone 7 even)

    Yes, but Apple is up to the iPhone 8 (and X) now... both with better cameras.

    Cameras keep evolving year to year, especially in mobile, so it's not a surprise some phone makers would crack and attempt to present more of a leap than they had.

    No phone camera is anywhere near DSLR (or mirrorless) quality.

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  4. Hardly the first... by xlsior · · Score: 4, Informative

    Nokia was caught in 2012 doing the same, where background reflections showed they had a full commercial camera + lighting rig shooting the supposed cellphone shot: https://www.theverge.com/2012/...

  5. In other news by cascadingstylesheet · · Score: 3, Insightful

    In other news, food does not actually look as good as the picture on the package.

    Not saying that I like that, just wondering why start freaking out about it now.

  6. Any reason for "China's" by Imazalil · · Score: 2

    So, any particular reason to include CHINA'S Huawei?? I don't recall there being too many of them to cause confusion?

    I don't recall reading that an American Apple iPad exploded recently, or that South Korean Samsung had some trouble with exploding phones a couple years back.

  7. Re:OMG... by jellomizer · · Score: 2

    ...you mean, a company lied about their products? Inconceivable! FTFY

    Until we have some Truth in Advertising laws with teeth, it is still buyer beware.

    The key difference is that a reputable company only exaggerates vs lies.

    With all that said. Showing off your phone with an ultra-high resolution display on TV and Print will not normally show well or express the quality of the product, so they will normally green screen a doctored image to make the display seem sharp and bright on print, your TV or computer.

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  8. Re: who cares? by UnknowingFool · · Score: 2

    Thereâ(TM)s a huge difference in post processing an image to get better results in things like color balance for example than implying that the camera on the phone took the photo when it didnâ(TM)t. If I remember right MS/Nokia got in trouble because photos and video shot âoefrom the Lumia 920â didnâ(TM)t actually come from the phone but from professional cameras.

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