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Sony To Source All Its Energy From Renewables By 2040 (nikkei.com)
Sony is the latest multinational conglomerate corporation to announce plans to have all its energy come from renewable sources by 2040. Nikkei Asian Review reports: The electronics company has 111 business sites around the world. Renewables will supply all power used not only in manufacturing televisions and cameras, but also in such content creation work as moviemaking. The goal will be achieved through such means as installing solar panels atop production facilities and purchasing green-certified power. Sony will gradually increase use of such energy, aiming first for a rate of 30% in 2030. Sony has already gone fully green in Europe. But 80% of the group's energy consumption is in Japan, mainly because of semiconductor manufacturing. Purchasing solar power facilities will likely be pursued as well.
...with the amount of bullshit they produce, they could probably run the whole planet...
When other larger companies can do this in a couple of years, sony takes two decades. What a joke
2040!? Wow, too little, too late.
Coal is the future.
Corporation Makes Empty Promise With No Discernible Change In Behavior
Seriously, is anyone else buying this garbage?
Anons need not reply. Questions end with a question mark.
Anyone who has both intelligence and a sense of ethics won't buy from SONY no matter what SONY does to curry favor in the public eye.
SONY is a dishonest amoral company which will fuck you.
So don't give SONY any money.
...buying carbon credits/offsets. That will solve the problem. There isn't any problem that can't be fixed through spending money.
i bet the plan all along is to move the rest of their production to china-based "manufacturing partners"
They will still produce DRM loaded, limited life span garbage, even if they do it from renewable energy it won't matter.
errr....umm...*whooosh* *whoosh* Is this thing on ?
How "trendy" and "edgy"! I even remember when Sony used to make quality, relevant products.
"I say we take off, nuke the site from orbit. It's the only way to be sure."
while using 100% renewable energy
Any politician or business executive making some promise in a span of time greater than they are likely to be in that position is just bullshit. For most politicians this time span is 2, 4, maybe 6, and possibly 8 years. Making a 4 year goal is believable. An 8 year goal is possible if there's factors in your favor. Beyond that is plain bullshit.
When JFK made his "we choose to go to the moon" speech it was at least somewhat believable. He wanted to send a man to the moon, and bring him home safely, within 10 years. For a young and newly elected POTUS making such a promise that has a lot of weight given he's likely to be in office for the next 7 to 8 years.
For a company to meet some goal 20 years in the future is outright bullshit. Very few people in that company today will be still working there 20 years from now. Cut that in half and I might believe you, as 10 years in the same company is feasible. Cut that in half again, make it a 5 year goal, and I might pay attention.
Oh, as for running the planet on bullshit, we tried that. It wasn't that long ago when large portions of the population cooked their food over dried cattle dung. That meant women dying prematurely from house fires and lung disease, because cooking with an open fire in a shack means breathing in a lot of smoke and having to get real close to the fire to keep it going. There's all kinds of stories going around of a husband and father going to work in a field or factory only to come home to a smoking wreck where his wife and kids used to be. We got tree-hugging anti-nuclear luddite dingbats like Helen Caldicott telling us we need to read by candlelight and heat with wood. Sure, that works, until it burns down your house with your family inside.
We can run the world on low CO2 power, and "before this decade is out", but that's going to take people embracing wind, hydro, and nuclear. Maybe we can take all this bullshit from Sony, Apple, Google, or whatever, that promise to run 100% renewable in 20 years, dry that bullshit out in the sun, and use it to cook their sacred cow. We can't get from here to a world that's low CO2 without nuclear power. Sony should know this because the Japanese government tried and failed.
I agree, not impressed. You can basically claim anything you want with a 20+ year plan, including future technologies that have not yet been developed. Before Sony transitions completely to renewable energy, we could see a colony on Mars, significant global warming impacting cities (that's the correct term for "climate change"), some countries only allowing electric/renewable cars, a working space elevator, a cure for cancer, a vaccine for HIV/AIDS, contact with intelligent aliens, icebergs towed to the equator for drinking water, commercial-scale hyperloops, quantum computers everywhere, a female US president, and a whole bunch of crazier stuff that is harder to predict. Way to really move with urgency, Sony.
This is a hacked account, for which the owner can not be held responsible.
Why not "clean"?
That of course, assumes Sony will still be around in 2040. I have my doubts.
That's great but you won't renew me as a customer ever since you put rootkits in music CDs.