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Sony To Source All Its Energy From Renewables By 2040 (nikkei.com)
Sony is the latest multinational conglomerate corporation to announce plans to have all its energy come from renewable sources by 2040. Nikkei Asian Review reports: The electronics company has 111 business sites around the world. Renewables will supply all power used not only in manufacturing televisions and cameras, but also in such content creation work as moviemaking. The goal will be achieved through such means as installing solar panels atop production facilities and purchasing green-certified power. Sony will gradually increase use of such energy, aiming first for a rate of 30% in 2030. Sony has already gone fully green in Europe. But 80% of the group's energy consumption is in Japan, mainly because of semiconductor manufacturing. Purchasing solar power facilities will likely be pursued as well.
...with the amount of bullshit they produce, they could probably run the whole planet...
No company is even close to using only renewable energy. They make that claim but are using the same grid mix as everyone around them.
2040!? Wow, too little, too late.
No, they buy offsets produced by renewable sources that match their usage in the grid. That makes their claim valid, that the amount of power they use is produced from renewables they pay for specifically.
Which large companies are doing this is "a couple of years" (i.e. about two)?
I was going to object to the mockery of Sony taking 22 years to reach 100%, since it is arguable that a huge globe spanning operation might take that long to get to 100%. But in TFA I see this:
... up from the current level of 7% ... Sony will gradually increase use of such energy, aiming first for a rate of 30% in 2030.
Gradually indeed! Taking 12 years to get from 7% to 30%? This is not an aggressive plan, to say the least.
Second class citizen of the New Gilded Age
Corporation Makes Empty Promise With No Discernible Change In Behavior
Seriously, is anyone else buying this garbage?
Anons need not reply. Questions end with a question mark.
Anyone who has both intelligence and a sense of ethics won't buy from SONY no matter what SONY does to curry favor in the public eye.
SONY is a dishonest amoral company which will fuck you.
So don't give SONY any money.
...buying carbon credits/offsets. That will solve the problem. There isn't any problem that can't be fixed through spending money.
Nope, that's possible in some tiny minority but the vast majority make that not possible. You're full of Trump smog.
i bet the plan all along is to move the rest of their production to china-based "manufacturing partners"
In fact, if they do nothing at all, that's about what they would get by just hooking up to the same power line everyone else uses.
This whole plan really sounds like a euphemism for just saying they really don't want to bother with any environmental movement at all, but still sound kind of like they are.
They will still produce DRM loaded, limited life span garbage, even if they do it from renewable energy it won't matter.
errr....umm...*whooosh* *whoosh* Is this thing on ?
while using 100% renewable energy
You must have a pretty good memory. Normally it tends to slip when people get to be that age.
I kid, but how long has it been since Sony was well regarded for their products?
I dunno. Perhaps they're REALLY planning on making the shift (actually buying generation capacity), rather than pretending to do so by buying power off the grid and calling it "renewable" since SOME of the power supplied to the grid is renewable....
"I do not agree with what you say, but I will defend to the death your right to say it"
2013 with the Play Station 4.
Though some would argue 2000 since the Playstation 2 represented the peak of quality products.
But then some others would argue game consoles don't count at which you're back to the 90s with Minidisc before they missed the MP3 train.
Recycled dinosaurs
Have gnu, will travel.
1983 Sony Walkman?
"better ways of doing things eventually just replace the inferior things" - Linus Torvalds 09-08-07
I agree, not impressed. You can basically claim anything you want with a 20+ year plan, including future technologies that have not yet been developed. Before Sony transitions completely to renewable energy, we could see a colony on Mars, significant global warming impacting cities (that's the correct term for "climate change"), some countries only allowing electric/renewable cars, a working space elevator, a cure for cancer, a vaccine for HIV/AIDS, contact with intelligent aliens, icebergs towed to the equator for drinking water, commercial-scale hyperloops, quantum computers everywhere, a female US president, and a whole bunch of crazier stuff that is harder to predict. Way to really move with urgency, Sony.
This is a hacked account, for which the owner can not be held responsible.
They will lose money on every sale but make up for it in volume
I hope that's just an unfunny joke, because if you lose money on every sale, high volume just means high losses.
This is a hacked account, for which the owner can not be held responsible.
What if we actually could somehow catalyze coal emissions so as to eliminate all harm, and increase efficiency to the maximum theoretical conversion rate? At some point the cost of getting it out of the ground alone would make it cost prohibitive, but I wonder how far we are from that point. I know, coal is already expensive to use, but better ways to deal with the byproducts could keep the industry afloat a bit longer.
This is a hacked account, for which the owner can not be held responsible.
So you think the individual electrons have to be excited by purely renewable sources for this so be a valid statement? While in a way technically correct it is completely irrelevant in practice. By ensuring they want to pay for the creation of renewable power matching their total power consumption they help skewing the market towards renewable energy - so even if there are a number of electrons that "are dirty" the effect is the same as if each and every one came from a renewable source.
In this case technically correct isn't the best kind of correct.
Also Trinitron displays through the 90s. I've had a bunch of their CRT monitors, they were all great. Too bad there's no reason to buy their LCD monitors.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Why not "clean"?
That's great but you won't renew me as a customer ever since you put rootkits in music CDs.