Sony To Source All Its Energy From Renewables By 2040 (nikkei.com)

Sony is the latest multinational conglomerate corporation to announce plans to have all its energy come from renewable sources by 2040. Nikkei Asian Review reports: The electronics company has 111 business sites around the world. Renewables will supply all power used not only in manufacturing televisions and cameras, but also in such content creation work as moviemaking. The goal will be achieved through such means as installing solar panels atop production facilities and purchasing green-certified power. Sony will gradually increase use of such energy, aiming first for a rate of 30% in 2030. Sony has already gone fully green in Europe. But 80% of the group's energy consumption is in Japan, mainly because of semiconductor manufacturing. Purchasing solar power facilities will likely be pursued as well.

Comments

Re:Wow, they are taking their time

[Anonymous Coward]

No, they buy offsets produced by renewable sources that match their usage in the grid. That makes their claim valid, that the amount of power they use is produced from renewables they pay for specifically.

Re:Wow, they are taking their time

[crunchygranola]

Which large companies are doing this is "a couple of years" (i.e. about two)?

I was going to object to the mockery of Sony taking 22 years to reach 100%, since it is arguable that a huge globe spanning operation might take that long to get to 100%. But in TFA I see this:

... up from the current level of 7% ... Sony will gradually increase use of such energy, aiming first for a rate of 30% in 2030.

Gradually indeed! Taking 12 years to get from 7% to 30%? This is not an aggressive plan, to say the least.

Wrong title

[Gravis Zero]

Corporation Makes Empty Promise With No Discernible Change In Behavior

Seriously, is anyone else buying this garbage?

Re:Wrong title

[Anonymous Coward]

22 years down the road, no one will remember. If they do, the executives at that time can simply say 'Hey, that other guy said it, not me.'

Remember the SONY rootkit CD ?

[Anonymous Coward]

Anyone who has both intelligence and a sense of ethics won't buy from SONY no matter what SONY does to curry favor in the public eye.

SONY is a dishonest amoral company which will fuck you.

So don't give SONY any money.

Re:Remember the SONY rootkit CD ?

[uvajed_ekil]

Anyone who has both intelligence and a sense of ethics won't buy from SONY no matter what SONY does to curry favor in the public eye.

SONY is a dishonest amoral company which will fuck you.

So don't give SONY any money.

Yes, that was bad, but that was over a decade ago, and what large company hasn't done a few shitty things? Better reasons not to buy Sony products today usually include the Sony products themselves.

Re:Wow, they are taking their time

[Brett Buck]

In fact, if they do nothing at all, that's about what they would get by just hooking up to the same power line everyone else uses.

So what

[Archfeld]

They will still produce DRM loaded, limited life span garbage, even if they do it from renewable energy it won't matter.

Sony will rootkit your computer

[Spy Handler]

while using 100% renewable energy

Re: WOW!

[alvinrod]

You must have a pretty good memory. Normally it tends to slip when people get to be that age.

I kid, but how long has it been since Sony was well regarded for their products?

Re:Let me guess...

[CanadianMacFan]

I'm doing my diet by buying credits from other people. I figure it will work just as well as carbon credits. (So not at all.)

Re: WOW!

[Filter]

1983 Sony Walkman?

Re:stupid

[uvajed_ekil]

What if we actually could somehow catalyze coal emissions so as to eliminate all harm, and increase efficiency to the maximum theoretical conversion rate? At some point the cost of getting it out of the ground alone would make it cost prohibitive, but I wonder how far we are from that point. I know, coal is already expensive to use, but better ways to deal with the byproducts could keep the industry afloat a bit longer.