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Amazon Is Opening a New Store That Sells Items From Its Website Rated 4 Stars and Above (cnbc.com)

Amazon is opening a new store in New York City that sells items from its website rated 4 stars or above. The company appears to be making a bigger push into brick-and-mortar retail following its acquisition of Whole Foods and the gradual rollout of its cashier-less convenience stores. CNBC reports: The store is set to open this Thursday in New York's SoHo neighborhood, on 72 Spring Street. The company said Amazon Prime members will pay "the Amazon.com price" when they shop there. An Amazon spokeswoman said the store is permanent, not a pop-up location, as some of its shops -- including one that sold Calvin Klein merchandise in SoHo last year -- have been before.

Amazon said customers will find items like a mini skillet, card games and many of the company's own electronic devices including the Echo Spot and Fire TV Stick, in the new store, called Amazon 4-star. It said it will also include some "Trending Around NYC" items there, which Amazon is able to track on its website. Amazon said digital price tags in the new store will show how much Prime members are saving, the average star rating and how many ratings a product has received, similar to what shoppers can see on the website today.

51 comments

  1. More stories coming up by Anonymous Coward · · Score: 1

    Check your headline /.

    1. Re:More stories coming up by Anonymous Coward · · Score: 0

      Amazon Is Telling a New Story That Sells Items From Its Website Rated 4 Stars and Above

      FTFY

    2. Re: More stories coming up by Anonymous Coward · · Score: 0

      move along comrade nothing to see here

  2. Four Star used to mean leaded petrol by xack · · Score: 1

    And there’s probably lead still in some of Amazons “four star products”.

    1. Re:Four Star used to mean leaded petrol by Anonymous Coward · · Score: 0

      And there’s probably lead still in some of Amazons “four star products”.

      I have absolutely no idea what you're talking about, and I don't think that will affect customers at this store either.

    2. Re:Four Star used to mean leaded petrol by rudy_wayne · · Score: 2

      Lead has no effect if you are already retarded.

    3. Re:Four Star used to mean leaded petrol by Gojira+Shipi-Taro · · Score: 1

      Which would explain why Trumpsterfire is trying to get restrictions on it and Asbestos loosened.

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  3. Story? by Anonymous Coward · · Score: 0

    I think they are opening a new store! Do any poster READ their postings BEFORE submitting?

  4. That's the sound of fake Amazon Reviews by Anonymous Coward · · Score: 2, Informative

    Yes, that funny sound you hear is the result of tons and tons of fake 4 and 5 star Amazon reviews pumping up the volume on this new store fiasco. Don't delay, buy today!

  5. Well, it passes spell-check. by Drunkulus · · Score: 3, Funny

    A New Story!

  6. As Seen On Amazon! by Anonymous Coward · · Score: 0

    I have seen some stores like that. Usually in a mall that isn't doing to well or near tourist schlock. It will be so convenient.

  7. Welcome back my friends by Anonymous Coward · · Score: 0

    No, listen! This junk is fabulous! It's so good that we give it four stars! Four! How do we know it's four? Well, because the buyers, whoever they are, say it is. That's why only Amazon can sell Amazon four star quality! Don't look under the label.

  8. "Trending Around NYC" by Zorro · · Score: 1

    So the will be selling Heroin and Needles then.

    1. Re: "Trending Around NYC" by Anonymous Coward · · Score: 0

      Semi related story:

      I am from Canada, my family and I drove to Nevada this past summer.

      My son is a Type 1 Diabetic and we apparently underestimated how many needles we would need for his insulin each day (heat apparently makes his B/G rise).

      The stores / pharmacies wanted an exorbitant amount of money for a box of 100 pen needles, like almost $100.

      We found the same brand and model we use at home on Amazon for $18, with free shipping.

  9. instability? by Voyager529 · · Score: 1

    So, just to make sure I understand this right, the inventory will be "whatever is popular"? The success of such a location will depend very heavily on square footage. Sure, if I'm explicitly looking for a Fire Stick or Echo speaker, I can be reasonably assured I can find it. Beyond that, I may-or-may-not find what I'm looking for. Will they have bedsheets? Rakes? Ethernet Switches? Clothing? Olive oil? If the store is the size of an average Staples, that might be big enough to have some small departments with the top 100 items kept in stock...but a store filled with impulse buys and no way to know if they you need is actually there...the website seems like a better bet.

    1. Re:instability? by Anonymous Coward · · Score: 0

      Exactly what I was thinking. WHY would I go there? Like the dollar store but more expensive?

      Of course, I have the same problem with those Lime scooters/bikes. Looks useful if you find one somewhere you were walking anyway, but no one walks around with a bike helmet, so that's illegal here. If I can't depend on finding one I will already have other plans.

  10. So... Everything then. by Anonymous Coward · · Score: 0

    Are they still cheating/averaging the ratings towards 4 stars?

  11. 4 stars by Anonymous Coward · · Score: 0

    Can they open a store that only include real reviews and not fake ones?

    1. Re:4 stars by Streetlight · · Score: 1

      Just what I was thinking. Depends on who writes the reviews/gives stars. The seller of the product? Products they can't get rid of?

      --
      In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
  12. And how would this be useful to customers? by carlhaagen · · Score: 1, Insightful

    Amazon have been caught red-handed with systematically faking 4- and 5-star ratings as well as doctoring and cooking the product reviews. You can't trust the 4 and 5 star ratings and reviews of the main Amazon store, so how can you trust a separate store containing only these? Jesus...

    1. Re:And how would this be useful to customers? by Scorch_Mechanic · · Score: 1

      Would you care to qualify your claim with a link to a news story or other investigative work?

      It definitely seems like there's a glut of fake reviews on amazon, but Alex Blumberg's (yes, of This American Life, yes, recipient of a George Polk Award for same) research only turned up bad behavior on the part of sellers. Enabled and allowed by Amazon opening up the market to international sellers yes, but... not Amazon directly.

      I'm not disputing your major point (that 4 and 5 star reviews are untrustworthy), but I do want a citation for your claim that Amazon itself is directly responsible for fake reviews. That Amazon as a company is first party to the creation of fake 4-5 star reviews would be (should be!) a bombshell of a news story.

      --
      You should turn signatures off.
  13. Re:Nope ... by Anonymous Coward · · Score: 0

    I like your atitude sir. :)

    Now where is the next hipster millennial douche bag I can hit with a stick?

  14. Stupid reviews by Anonymous Coward · · Score: 0

    1 star: UPS driver didn't ring teh doorbell!

    1. Re: Stupid reviews by Anonymous Coward · · Score: 0

      #metoo

    2. Re:Stupid reviews by tsqr · · Score: 1

      1 star: UPS driver didn't ring teh doorbell!

      When I'm considering an Amazon purchase, I always look at the 1-star reviews. It's rare to find one that actually is a complaint about a defective product or one that doesn't perform as described. Most of them are of the "these headphones are uncomfortable when I wear them on my ass" variety.

  15. Sharper Image; Spencer's? by Rick+Schumann · · Score: 1

    How come this immediately reminds me of those businesses?

  16. is "4 and up" going to be the name? by Anonymous Coward · · Score: 0

    Maybe "5 below, but above 4"?

  17. People still buy on amazon? by dk20 · · Score: 2

    With all the "direct from china" sites popping up and offering the same products for a LOT less then amazon sells their "made in china" stuff, people still use amazon?

    1. Re:People still buy on amazon? by Gojira+Shipi-Taro · · Score: 3, Insightful

      Well, yea. the shipping from those places is MUCH slower.

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
    2. Re:People still buy on amazon? by dk20 · · Score: 1

      This is true, and i actually have a PRIME account as well.. but if i dont mind waiting the stuff is a lot less.

      Just one example:
      Knife sharpener stones - $35 on amazon, $20 elsewhere for the same thing? there are some healty markups on amazon for holding stock locally. Lets face it, knife shapening stones are not exactly a "got to have it tomorrow" item are they?

    3. Re:People still buy on amazon? by Gojira+Shipi-Taro · · Score: 2

      Yea but shipping times from most Chinese sites I've ordered from (even Ali "express") are on the order of 6 weeks. I don't plan that far ahead usually, and I can only imagine the hassle of getting a refund or replacement in that situation.

      I've bought a few things there on a whim, but the quality and arrival times were rather random, and that's before Tariff-Boy got a stiffy for trying to fuck everybody who imported.

      --
      "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
    4. Re:People still buy on amazon? by rossz · · Score: 1

      I accidentally ordered something "direct from China" on Amazon. It took bloody forever to get here. About three weeks. I expect stuff within a week. If I need it faster, I buy from a store if possible.

      --
      -- Will program for bandwidth
    5. Re:People still buy on amazon? by Anonymous Coward · · Score: 0

      Much of the popular stuff from Chinese ali express, ebay sellers is available on Amazon for a higher price.

      You're just paying for US warehousing and prime shipping. If you need in 2 days I go amazon. If I can wait a few weeks I order it from china.

    6. Re:People still buy on amazon? by Anonymous Coward · · Score: 0

      My observation is that generic kitchenware is MUCH cheaper locally at restaurant supply stores than at Amazon so you don't have to wait for a slow boat from China and you don't have to pay Amazon's higher prices. Actually for many items Amazon is not the cheapest at all. This price rise is growing recently. If I continue to find items cheaper elsewhere then goodbye Prime.

  18. I love the irony in it by Tinsoldier314 · · Score: 2

    Amazon shows up on the scene selling nothing but books and many brick and mortar book business struggle to compete. Next, Amazon moves into almost all other types of consumer goods and more brick and mortar stores struggle to compete including some big ones. Now, Amazon is moving more and more towards a brick and mortar presence. The next step is going to be something ridiculous and hilarious, like, they buy up all of the closed Toy R' Us' out there and establish an immediate presence in all 50 states and in some sort of queer circular loop of cosmic irony, all the Prime members start driving to that store to buy shit because it beats waiting one or two days to get it shipped.

    1. Re:I love the irony in it by mentil · · Score: 1

      The big question is why people will go to this Amazon store when they can go to Walmart instead, although I suspect the answer is "there's no Walmart near there."
      The cashierless stores are a bit different as the point is to have better automation and logistics than Walmart. Add in robotic stockers and it won't even be worth hiring the human loss-prevention person.

      --
      Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    2. Re:I love the irony in it by tsqr · · Score: 1

      Now, Amazon is moving more and more towards a brick and mortar presence.

      In my case, having an Amazon brick and mortar store nearby is a don't care. I'm close to a large Best Buy, and they are happy to price-match anything on Amazon that they have in stock. Latest example: a pair of noise-cancelling headphones carrying a Best Buy price tag of $199; they matched Amazon's $118 price without blinking an eye.

    3. Re:I love the irony in it by cascadingstylesheet · · Score: 1

      Amazon shows up on the scene selling nothing but books and many brick and mortar book business struggle to compete. Next, Amazon moves into almost all other types of consumer goods and more brick and mortar stores struggle to compete including some big ones. Now, Amazon is moving more and more towards a brick and mortar presence. The next step is going to be something ridiculous and hilarious, like, they buy up all of the closed Toy R' Us' out there and establish an immediate presence in all 50 states and in some sort of queer circular loop of cosmic irony, all the Prime members start driving to that store to buy shit because it beats waiting one or two days to get it shipped.

      If so, great - will love to see how it goes.

      Amazon beat those dinosaurs fair and square, by offering better value and a better overall experience.

      If Amazon now picks up their empty brick and mortar shells and makes something good out of them, then good for Amazon.

    4. Re:I love the irony in it by Anonymous Coward · · Score: 0

      The common mistake most people make comparing Amazon (And WalMart) to traditional retailers is focusing on "cheap goods"

      The wholesale price of the goods is almost meaningless. Getting them to the consumer in an optimal way is where the money is made.

      Traditional retailers have a LOT of overhead because they pay distributes, middle men, to package and ship and sort and allocate regional demand. It's a grossly inefficient process. A long chain of people that take their cut.

      Amazon and Walmart cut all of that out and achieve end-to-end control so there is as little waste as possible and that why they're successful.

    5. Re:I love the irony in it by Anonymous Coward · · Score: 0

      all the Prime members start driving to that store to buy shit because it beats waiting one or two days to get it shipped.

      Nope. Certainly not this prime member.

    6. Re:I love the irony in it by Anonymous Coward · · Score: 0

      Amazon hit it big with cloud computing. Without it, they wouldn't have become the giant they are. They use the profits from that department to prop up everything else.

  19. Caveat emptor by Anonymous Coward · · Score: 0

    Now new product review pumping can be used to assure consumers while dumping inferior products on their customers. When the reviews drop, if they are allowed to, what happens to products on the shelves.

  20. Amazon's Rating System is Broken by rossz · · Score: 2

    Too many false reviews clutter Amazon. I was going to buy an item that wasn't cheap, and started reading the reviews. Lots of five star reviews, with gushing love for the Amazon Partner. Digging down, though, I found some funny stuff. A lot of the five star reviews were all posted on the exact same day. Looking into these accounts, they all reviewed the exact same products on the same days. I decided not to purchase the product from that particular amazon partner. Perhaps I overlooked it, but there didn't seem to be an obvious way to report fake reviews.

    Side note, I already knew the product was top notch. I was concerned about the company selling it. Glad I looked into it.

    --
    -- Will program for bandwidth
    1. Re: Amazon's Rating System is Broken by Anonymous Coward · · Score: 0

      or their user name is something like Chauncey Belevedere III writing a 4 paragraph review on $50 sun glasses, just seems out of place. I'd more likely believe a review from user newbpwner69 saying "yeah they were good and they were actually polarized"

    2. Re:Amazon's Rating System is Broken by quanminoan · · Score: 1

      Yep, it's a big problem. Few things to look out for:

      1) As you mentioned, many same day reviews.
      2) Clicking on reviewer's page shows they post many reviews the same day, or cater towards a specific product or company.
      3) Review text mentions another product. For example sellers will sell a cheap USB stick (perhaps even losing $) to get lots of legit reviews, then change picture and title.
      4) Lots of copy-paste text from bots.

      The most egregious? These same sellers will use the same tactics to down vote competitors. I find myself purchasing at target and walmart or local stores more frequently, but some times resort to buy and return.

    3. Re:Amazon's Rating System is Broken by TheCastro1689 · · Score: 3, Informative

      I use fakespot.com to check product reviews.

    4. Re:Amazon's Rating System is Broken by Anonymous Coward · · Score: 0

      Worse yet, like-items from a manufacturer are grouped together in their review system, so you're not always sure which specific item is receiving a review.

      This system clearly sucks, so what's the point? To make it seem like more items have reviews?

  21. What? by imtilda · · Score: 1

    I think this will just get more fake reviews for bad items.